Let me know if you’d like more information. Send me your email address so I can respond via my work email. Thanks and I hope you find the ad space you’re looking for!
References :

1) Your <title> relies heavily on brand recognition of your domain name, which if it is not recognizable as a search query, then replace it with generic descriptive entries stating specifically what kinds of trips, be it by air, sea, or whatever you are offering. And where’s the business locator, i.e., city, state, country which normally follows the last entry in the <title>; and

2) There is a missing <keywords> metatag which needs to be properly designed and placed on your opening webpage.

And finally, here’s a helpful definitive tutorial from google.com which clearly defines how metatags are designed and placed:

Placement of Metatags:

A ranking or search order does take place with Google
and Yahoo and it begins with the "Title" metag which
should consist of no more than 65 characters separated
by commas. The "Title" should describe in generic
terms, the goods and services, followed by a location
from which the resource is located, i.e., city, state.
The placement of a domain name which is not generic
within the "Title" is not appropriate, unless your
domain name is a major recognizable brand name.

The second metatag is the "Description" which is
usually 25-30 words to form a complete sentence which
best describes one’s goods and services.

And the very last category – "Keywords" are also
somewhat limited to 15-16 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as "spamdexed entries" which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
"Spamdexing" when discovered on a webpage and reported
to Google’s spamreport.com can result in the
elimination of your website from their search
directory.

Good luck!
References :

You can’t:
Trick search engines by embedding hidden keywords in your web site. This is a practice that will very likely get you banned by most search engines.
Artificially generate links to your site from unrelated sites for the purpose of increasing your ranking based on link analysis. Most search engines have a built-in mechanism that will detect this type of deceptive practice.
Artificially generate traffic to your web site so that it appears more popular than it is. Again, there are safeguards in place to prevent this from happening, and if you trip those safeguards, you could end up on the banned list for many search engines.
Force your web site to appear in search engine rankings by submitting the site repeatedly for inclusion in the rankings. A good general rule of thumb is that you should submit your site once and then wait at least six weeks before submitting it again. Submitting it repeatedly
will, again, only lead to something nasty like being banned from the search engine.
Expect search engines to automatically rank you at the top of your topic, category, or keyword as soon as the site is picked up. It could take a little time to build the “status” that you need to reach a high search engine ranking. Remember, SEO is a process.

For more information, i suggest you read Wiley SEO book by Jerri L. Led ford or you can visit this site, http://www.neuracom.com.
References :

Here are a couple of blog posts that might give you some ideas and resources:

http://nowstartfromscratch.blogspot.com/2008/09/what-is-viral-marketingand-how-can-i.html

This gives you the basic idea if it’s new to you.

http://nowstartfromscratch.blogspot.com/2008/09/its-goodbye-to-google.html

This is a testimonial (reprinted with author’s permission) from a "guru" who no longer bothers with SEO for his businesses but uses Viral marketing exclusively.
References :
http://nowstartfromscratch.blogspot.com/2008/09/what-is-viral-marketingand-how-can-i.html

http://nowstartfromscratch.blogspot.com/2008/09/its-goodbye-to-google.html

So, how do i start?

a) Search in google the keyphrase and note the top websites in the search results .
b) Check the PR of these webpages .
c) Check the number of back links to these websites.

But to analyse the website .. so that i can know that these websites are better than the others for that particular keyphrase ……… and i will try improving mine .

Basically, SEO is divided into two main categories, 1. On-page optimization 2. Off-page optimization. I think, It’s better for both of us if you read the wikipedia entry about SEO.

If you do SEO for my new website you can do MOST few things: : http://www.expertinseo.com/services.htm
References :

Research, test and improve your skills every day.
References :
running my own websites and affiliate programs for a few years