SEO Success: Step One is Good Web Design
Creating a well-designed website is the first step in your
internet marketing strategy. Once the website has been created
and optimized, there are further techniques to employ that will
drive traffic to your website for successful, long-term results.
You wouldn’t consider opening a retail store in a major shopping
mall without signage and you shouldn’t consider having a nice
looking website designed without expanding your web presence in
order to be found on the internet. But unless the website is
designed correctly to begin with, follow-on SEO efforts will
have limited results at best. The following strategy overview is
designed to bring about productive SEO results:
- Create an attractive website that is complementary to your
company image and provides your targeted audience with
information about you, your company and your products and/or
services.
- Design a website that has a call-to-action in the form of a
purchase or providing you a contact, subscription or other
commitment from your visitor.
- Create a successful marketing arm for your overall business
promotion and marketing campaign to promote your business,
products and/or services with the many follow-on strategies that
drive traffic to your website.
- Become competitive in your industry and marketplace by meeting
or exceeding the industry marketing standards and attracting a
qualified audience for your products and/or services based on a
strong reputation.
- Generate and maintain or grow internet traffic to your website
resulting in a conversion of traffic into sales of your products
and/or services by evolving as your market demands.
This search engine optimization (SEO) strategy is composed of
several processes in three stages: 1) Good web design, 2)
Attracting attention from search engines and directories, and 3)
Creating long-term popularity on the internet. However, it all
starts with good web design. Website design is the foundation
and beginning of a successful internet marketing strategy. It is
true that there are websites on the internet that are
unattractive but somehow seem to work. If there are aspects of
these websites that work, imagine how well they could do if they
simply followed basic design implementation tactics that
resulted in a good image as well as simply pushed information
out to the viewer.
These basics are essential for Tier 1 success:
- Good web design will complement and enhance the company image
and offline marketing campaign products creating a corporate
branding if done well.
- Easy, logical navigation that leads the viewer deeper and
deeper into the web of information provided by the website will
keep the visitor on your site longer and give you more time to
sell your products or services.
- Attractive but quick-loading graphics that are pleasing to the
eye and meaningful to the website will guide the viewer along
the route you decide is important for explaining what you offer.
- Keyword usage that is search engine-friendly depends on how
the keywords are utilized, the placement of the keywords, the
frequency of the most important keywords and their relevance to
the website.
- Website coding that is lean, clean and without errors will
keep the search engines happy and your viewer seeing exactly
what you intended to offer.
- Relevance of content to the theme of the site is essential. Be
concise, to the point and focus on your goals. If you have
multiple themes and offerings, consider multiple websites to
address the different markets, then tie each website back to the
others by linking.
- Changing content that changes frequently and stays fresh keeps
your viewer returning and prevents the search engines from
treating your website as if it were stale news. A stale site
will be ranked lower by the search engines.
Content is king — it’s all about content, content, content. But
how that content is presented is what makes the difference.
(c)2005 TAO Consultants, Inc. All rights reserved
Chesa Keane
http://www.articlesbase.com/seo-articles/seo-success-step-one-is-good-web-design-2360.html
We are currently in the design process of an urban clothing line?
Is anyone out there already in the business. What suggestions if any could you give. For e.g: horror stories, success stories, good starting point, when to fold, basics of starting up such a business or design 101. This clothing line is a dream my mom who died of breast cancer had for me and my surviving children and now today I am also a survivor 3 years last month. I received the vision from an idea my son showed me and I know that the Lord will help us to make this a reality. We are just about done with the business plan just need really good business strategy/advice as far as the next step in promoting this line. Thank you all for any suggestions. Keep us in prayer. God bless. Some of the money we make will go to Hospice who without their help I would never had been able to care for five terminally ill family members in the past six years. I know what it is like to not have enough money to purchase medicine. May god bless you all for your suggestions and prayers for this endeavor.
Here are resources on how to start a clothing line
Associations:
Professional Apparel Association http://www.proapparel.com
American Apparel Producer’s Network http://www.usawear.org/
Worldwide Responsible Apparel Manufacture http://www.wrapapparel.org/
American Apparel and Footwear Association http://www.americanapparel.org/
National Association of Fashion and Accessory Designers http://www.nafad.com/
SEAMS The National Association for the Sewn Products Industry http://www.seams.org/
Manufacturer Search
ThomasNet http://www.thomasnet.com
National Association of Manufacturers http://www.nam.org/s_nam/index.asp
Davison’s Textile Blue Book http://www.textilebluebook.net
Other resources
Fashion Group International http://www.fgi.org
Apparel News http://www.apparelnews.net/
Blogs:
Kathleen Fasanella’s blog at http://fashion-incubator.com/ (Kathleen is the author of the book "The Entrepreneur’s Guide to Sewn Product Manufacturing")
References :