Google Sandbox- The Basics
Introduction
Google’s Sandbox Effect has been a matter of controversy since an article appeared on Search Engine Round Table about how new sites ranked low in Google as early as April 2004. This was before the term “sandbox” was even used to refer to the phenomenon. The term sandbox effect came into being when a guest writer on the Search Engine Round Table wrote an article entitle The Sandbox Effect. In the article the sandbox effect meant that a new site can not get high ranking immediately by depending on PR and back links. This is because the author felt that “PR and back link (pure link popularity) credit is placed in a reserve- called the sandbox- for a period of time before it is applied to ranking and has an effect” with the purpose of preventing PR and link purchasers from getting a very high rank in Google right away and dominating the field. Although the term caught on quite rapidly it became highly debated since many SEO experts considered the term sandbox as inaccurate or, at least, lacking when it comes to describing the phenomenon. Despite the differences in opinion among SEO experts on the terminology as well as its definition and scope, everyone agreed that the sandbox effect DID exist and was a matter that caused SEOs and website owners huge problems.
The sandbox phenomenon was difficult to define earlier because it affected such a wide and varied range of websites and affected their ranking for a different length of time. And since Google never officially commented on the sandbox effect the most that SEOs could do was observe and note the possible factors that could possibly be one of the reasons for being sandboxed. It wasn’t until 2005, when the sandbox effect has been in place for sometime that a good definition of the phenomenon was written in an article called 2005 Analysis of Google’s Sandbox. In the article the sandbox effect was described as:
“The observed phenomenon of a site whose rankings in the Google SERPs are vastly, negatively disparate from its rank in other search engines (including Yahoo!, MSN & Teoma) and in Google’s own allin: results for the same queries.”
This definition was more general and inclusive taking into account all the different observed sandbox phenomena that different websites experienced.
Websites Affected
The sandbox effect, as it was first noticed, affected and still does affect a large number of new websites starting from the websites registered after 2003. It has been observed that it affects entire top-level domains instead of just web pages and directories and sub-domains. The most common websites also affected by the sandbox effect were those that used search engine optimization tactics such as meta data and link building efforts. However ordinary websites such as blogs, whose owners don’t even use such tactics, were still affected by the phenomenon. It was also noticed that the sandbox effect mostly affected websites in English with only a few reports of websites in other languages experiencing the effect. Dutch and Italian language websites were particularly free from the sandbox effect. In addition to these low quality sites as well as spam sites, affiliate sites, and websites carrying AdSense were affected more frequently than sites that did not have those features. However, not all such kind of sites was affected by the phenomenon while other more organic sites were sandboxed. It was and is pretty clear that whatever kind of website was put up there was no guarantee of not being sandboxed since there was no clear cut criterion for being sandboxed. The only websites that did escape or were exempt from being sandboxed were the .gov, .mil, and .edu websites. This meant that the sandbox effect could be experienced by any commercial and private sites.
The Effects
While the sandbox effect was felt by nearly all newly registered websites with such varied characteristics, the effects of the phenomenon itself is easier to enumerate since they are very evident.
As mentioned in the definition the effect of being sandboxed on the websites is a temporary lower ranking on Google’s SERPs (search engine results pages) as compared to their ranking on other search engine results. Note that the effect ought to be temporary. Sites report being “waiting to get out” of the sandbox for anything from 1 month to a year. The sites which take longer to get out of the sandbox are generally of low quality.
The websites’ rankings are also affected, as the definition states, ONLY on Google’s SERPs. New websites that rank low as well in other search engines and has been attributing their low rank on the sandbox effect are mistaken. Website owners of such sites should concentrate on improving the quality of their site and make some SEO efforts to improve their rankings since the low rank might very well be well deserved.
There were also misconceptions that the sandbox effect discriminates according to the competitiveness of keyword phrases used with a greater effect on highly competitive keywords and phrases. This is actually untrue since the effect could be felt by many sites even for non-competitive terms.
Getting Out of the Sandbox
Undoubtedly, SEO experts have tried their very best to come up with a way to get their clients of out the sandbox. Unfortunately everyone agrees that there is no way to get out of there until Google decides to “free” a website. However here are some suggestions from the 2005 Analysis of Google’s Sandbox article aimed help prevent new sites from getting sandbox. These tips are not fool proof and do not guarantee that the resulting website won’t get sandboxed.
• Target “Topical Phenomena” & a Non-Commercial Audience
• Build Natural Links & Avoid Getting Blogrolled
• Get Noticed in the News
• Build Exceptional Quality Sites
For those whose sites are already in the sandbox there is no option but to wait. However, you can make sure that the waiting time is productive. Tweak the parts of your website that needs improvement so that when it gets out of the sandbox it’ll be of even better quality but don’t bang your head trying to get your rank to go up while still sandboxed. You can also focus on doing well in other search engines. Google is not the only search engine out there that will bring traffic to your site. For more ideas on how to make sure that the time spent by your website is productive do read David Wallace’s article on How To Play In Google’s Sandbox.
Danny Wirken
http://www.articlesbase.com/communication-articles/google-sandbox-the-basics-54125.html
Categories: SEO Basics Tags: 12, Add, Ads, Affiliate, alt, an, analysis, and, Article, Articles, at, back, back links, BANG, Basic, basics, be, best, BET, better, bin, bing, blog, blogs, building, by, caught, com, comment, communication, Competitive, CT, Dan, data, definition, den, domain, Don't, engine, engine optimization, Engines, english, even, Everyone, Expert, experts, factors, First, for, get, Good, google, Guarantee, Hat, help, high, how, how to, html, ideas, improve, improving, in, is, Key, keyword, Keywords, link, Link Building, link popularity, links, MA, make, matt, media, Meta, more, msn, natural, Need, New, News, Number, Of, Off, on, one, optimization, organic, other, owner, page, pages, Part, per, popularity, Pr, proof, Quality, rank, ranking, rankings, rapid, report, results, san, search, search engine, Search engine optimizati, Search Engine Optimization, Search Engines, seo, seo expert, SEO experts, SERP, SERPS, Should, site, site owner, sites, Starting, tactics, take, target, TEMPO, ten, terms, Than, The, this, Tip, tips, title, to, top, traffic, us, use, waiting, Wall, way, we, web, website, Websites, what, wil, with, Word, words, www, yahoo, You, your
Tips for Best SEO
Internet is a very large market place where every one wants to sell their product and many businesses have flourished after getting online. SEO (search engine optimization) is like a booming technique for promoting online business. Whenever we carry out search on Google, MSN or Yahoo thousands of web pages appear. Advance SEO services helps in optimizing a site in order to get the high ranking and bring more search engine and people to the website. But its just not about linking articles, planned marketing is also a part of advance SEO services. Outsourcing SEO services work hard to be cheap SEO Company which provides advance SEO services. Some of the advance SEO services are providing service of quality, work completion on time, service of uniqueness, confidentially and reasonable amounts.
So here are some useful tips for best SEO:
- Select Google alert as personal online spy-its advantages are Google is the biggest search engine, give latest news of any celebrity or event, and keep an eye on your competitor.
- By selecting target keywords and compare your website with the websites which comes as the result of search engine. Use the target keywords maximum times, it will attract the search engine.
- Website should be submitted to the main search engine and main directories, otherwise search engine will not have any record of this website.
- Usage of search engine friendly URLs and URLs must be the keyword related to the content of the page.
- Select a unique IP address for each site as if it is a shared IP address then any problem with the web site with same IP address, will definitely affect your web site also.
- Avoid linking to irrelevant sites.
- Design the page more simple and descriptive which make it easy for search engine to go through the content and select it if it is relevant to the search made.
- Use ALT tag to describe the image if you are using it.
- If Ad Sense is used, then sectioning must also be used.
- Use the standardize back links i.e. don’t mix www with non-www.
- URLs are worst without spaces so use underscore , dashes or hyphens.
If SEO is done correctly, then it is the most powerful technique of generating traffic which is available on internet.
Roberto Luongo
http://www.articlesbase.com/seo-articles/tips-for-best-seo-672071.html
Categories: SEO Articles Tags: Add, alt, an, and, Article, Articles, at, back, back links, be, best, best seo, BIG, business, businesses, by, cheap seo, com, company, content, CT, den, design, easy, engine, engine optimization, even, for, fu, generating traffic, get, google, help, high, html, image, in, internet, is, Key, keyword, Keywords, lab, Latest, Let, link, linking, links, MA, make, market, marketin, marketing, more, msn, New, News, Of, on, On On, one, online, optimization, Optimizing, other, page, pages, Part, per, Plan, Power, Pr, promo, promoting, Quality, rank, ranking, rating, rip, sage, san, script, search, search engine, Search engine optimizati, Search Engine Optimization, seo, seo company, seo service, SEO Services, SEO-article, service, services, Should, simple, site, sites, spy, submit, tag, target, tech, Technique, ten, The, this, Tip, tips, to, traffic, unique, url, us, use, Using, we, web, website, Websites, wil, with, Word, words, work, www, yahoo, You, your
Internet Marketing With Seo Tactics
Hearing the acronym SEO is not new for most Internet marketers. In fact, it is one of the unwritten protocols that must be learned and kept in mind by every aspiring Internet marketer. Thus, if you are unfamiliar with SEO, you will experience difficulty in terms of achieving your Internet marketing business objectives.
Before discussing SEO to Internet marketing beginners, let us first tackle search engines. If you are familiar with Yahoo, Google, or MSN, these are some of the widely used search engines on the Internet. If you are looking for any information on the Internet, search engines will always be your first and probably your sole option. You will just type several words that are related to the information you are looking for on the search box, and when you click the “search button”, you will be redirected to a page that contains listings of websites containing the words that you type on the search box.
Because of the popularity of search engines to Internet users, Internet marketers consider it as one of the primary tools in getting online buyers. Thus, it paved the way to the birth of SEO as an essential attribute on Internet marketing. The acronym stands for search engine optimization, which is the art of producing web pages that will have high rankings on related search engine results. It is accomplished through optimization of several sections or elements in the HTML coding of every web page. Search engines specifically interpret such sections, and the latter will rank the former according to its level of optimization.
There are various methods and opinions on how a certain webpage should be optimized. Such methods and opinions will heavily dependent on the type website you have, its contents, the purpose of its existence, and the existing competition. However, when speaking about general SEO, it heavily depends on the proper use of certain keywords and/or key phrases that are used to describe your website’s content.
Probably you will wonder how these keywords affect the SEO performance of your Internet marketing website. When you search for needed information using several words, you will notice that such words are “highlighted” when search results are displayed. The words that you type on the search box serves as the “keywords” that is utilized by webmasters in optimizing their websites. Although it may not be of importance to an Internet user, but it is as good as “gold” for Internet marketers who want their site to be shown on the top pages of every related search engine result.
Keywords that are used in SEO have standard placements on a website. For instance, such keywords must appear on the title section of your webpage’s source code. Moreover, it must appear on the META description section wherein the page is described in an accurate manner by repeating the selected keywords. The META section often contains the keywords that are used to describe your site’s content and its product or service.
If you will carefully analyze the previous discussion, you will notice that the performance of the site’s SEO heavily depends on the keywords that you are using. Thus, the main keywords or key phrases must appear on the first 2 paragraphs of the content of every page, and then scatter it throughout the rest of the page. In scattering your main keywords, make sure that it will be an integral part of the content itself. It must appear as if it is among the original content of the page.
In addition, the last paragraph of each page must be keyword-rich. One of the unwritten rules involving keyword placement is that the keywords density of your page must be between 5 to 15 percent. Although it is advised that you maximize the use of your keywords, avoid using it excessively. A content with keyword density above the standard will not help on the optimization of your website.
Another consideration in SEO performance of your site is the placement of relative back links, or hyperlinks directing to external sites. It is relatively important since search engine spiders navigate through links. In addition, the text of your page relating to external links may also contain keywords.
If you are one of the aspiring Internet marketers who want to take the challenge of earning on the Internet, do not ever forget the acronym that will lead you to the success of your Internet marketing career-SEO.
Jeremiah Patton
http://www.articlesbase.com/seo-articles/internet-marketing-with-seo-tactics-65334.html
Categories: SEO Tools Tags: Add, alt, an, and, another, Article, Articles, at, back, back links, be, Beginner, BET, business, by, com, content, CT, den, density, description, discussion, earn, engine, engine optimization, Engines, First, for, fu, get, Good, google, graph, Hat, help, high, how, html, hyperlink, Importance, important, in, internet, Internet Marketing, internet marketing business, is, Key, keyword, Keyword Density, keyword placement, Keywords, learn, Let, link, links, list, listing, listings, MA, make, market, marketer, marketin, marketing, Meta, methods, more, msn, Need, New, Of, on, On On, one, online, optimization, optimize, Optimizing, other, page, pages, Part, per, performance, placement, popularity, Pr, rank, ranking, rankings, results, Rich, rip, script, search, search engine, Search engine optimizati, Search Engine Optimization, Search Engines, seo, SEO-article, service, Should, site, sites, Success, tactics, take, ten, terms, text, The, title, to, tool, tools, top, Tribute, us, use, Using, way, we, web, webmaster, webmasters, webpage, website, Websites, wil, with, Word, words, www, yahoo, You, your
SEO Unique Article Writing Done Right by the Texas Web Designers
SEO article publishing is a great way to drive traffic to your website. There are many things to consider when using SEO article publishing to make sure it is effective. It is a low cost method of marketing a website and can be very effective. Texas web designers provide SEO article publishing that will benefit your website by creating back links to your online business, increasing traffic, and search engine ranking.
SEO article publishing is a marketing method where articles relating to your website are published in various article banks and in online communities and readers interested in the topic reads them and are given a link to your website. Effective SEO articles contain the right keyword density or ratio of keywords to other text. They should always have a link back to your website with a compelling conclusion that makes readers want to click it. This method of online marketing is very successful and Texas web designers are one of a small number of companies who excel in this form of marketing.
Many people write keyword optimized articles about their business market and post them in one or two places around the net. This is helpful to bring in a small number of visitors to your website but if you really want to increase your website’s traffic you need to reach a much larger audience. Texas web designers can publish your articles by the thousands at an affordable rate so that your article reaches as large of an audience as possible.
The more places you publish your articles the more direct links to your website are circulating online. When you have many back links to your website you increase your traffic as well as improve your search engine ranking. Search engines use many different criteria to rank websites and one of them is how many back links a site has around the web. Texas web designers know how important search engine rankings are and can help you increase yours through SEO article publishing.
Posting articles in many places around the internet is one of the best ways to market your website. Texas web designers have researched which article directories will give you the most success and know which where to post your articles for the most impact. Posting your articles in the right places will give customers a way to verify the credibility of your website. Having a back link to your website in articles will give readers an easy way to get to your website from a trusted place online.
The best place to go for article publishing is Texas web designers. This innovative form of online marketing provides readers with an informative and keyword optimized article that includes a direct link back to your website. It is a low cost method of creating a surge in traffic and instant credibility with web users because your search engine ranking will increase. If you need, more traffic, higher search engine rankings, and want to build credibility, consider SEO article publishing.
Jordan FeRoss
http://www.articlesbase.com/internet-articles/seo-unique-article-writing-done-right-by-the-texas-web-designers-676826.html
Categories: SEO Articles Tags: Ads, affordable, an, and, Article, article directories, article writing, Articles, at, back, back links, be, best, business, by, com, companies, Creating, CT, Custom, customers, Dan, den, density, design, designer, Designers, Drive, easy, effective, engine, Engines, for, fu, get, Hat, help, high, higher, higher search engine ranking, how, html, important, improve, in, increase, instant, internet, is, Key, keyword, Keyword Density, Keywords, link, links, MA, make, makes, market, marketin, marketing, more, more traffic, Need, NOVA, now, Number, Of, on, one, online, online marketing, optimize, other, post, Pr, rank, ranking, rankings, research, san, search, search engine, search engine rank, search engine ranking, search engine rankings, Search Engines, seo, SEO Articles, Should, site, sites, small, Success, Texas, text, The, them, this, to, tom, top, traffic, unique, us, use, Using, visitors, way, we, web, Web Design, web designer, web designers, website, Websites, wil, with, Word, words, Writing, www, You, your
SEO Link Building – Creating Link Accounts + Back Links
SEO Link Dominator is the ultimate back link building software tool. easy to use and NO MONTHLY fees ever!!
Check out the full tutorial set at http://www.trafficmystic.com/seold/index.htm and download the free version today..
In this tutorial I show you how to create account and the process I go through to ensure that publically viewable links stick and are not removed.
Let me guide you step by step the functions of the auto field filling together with url and anchor text spinning at a click of the mouse.
If you think roboform is good for doing this type of task then you need to think again. Roboform is now legacy and ‘seo link dominator’ is now the must have SEO tool.
Duration : 0:10:43
Categories: SEO Tools Tags: ''Free, 0001, 10, advice, an, anchor, and, ask, at, auto, automatic, back, back links, backlink, backlinks, be, building, by, Check, com, Create, Creating, CT, dominator, download, easy, elite, evo2, feeds, for, fu, Fun, get, Good, Guide, Hat, how, how to, in, index, is, Let, link, Link Building, links, linkvana, MA, my, Need, now, Of, on, one, Pr, promo, roboform, RSS, senuke, seo, seo link building, seo tool, software, spinning, Syndication, text, The, this, to, tool, traffic, tutorial, Ultimate, url, us, use, video, ware, way, with, www, You, youtube
Back Links for SEO , More traffic and higher Rank on Search Engines , Sam nasr
In simple words its the synonyms of vote. Back link is an incoming link to a website or web page from another website or web page. A back link is also known as inbound links, in-links, incoming links and inward links.
Search engines use a number of criteria for ranking websites. No one can say exactly how the search engines weigh their criteria, since the search engines protect this information as a trade secret. Search engines want to see your back links increase over time, not diminish. So if you suddenly decide to discontinue your back link purchases, you could potentially get penalized by the search engines.
Search engines consider the quality of the back link that is pointing to your website. Here are some considerations. Search for website directories and submit your website to be posted on their directories. There are tens of thousands of online directories you can submit to, many of which are free.
Search engine Marketing is one of the best ways of attracting the visitors to any site. To implement a successful SEM campaign, one needs to understand the reason through engines such as Google or Yahoo. Search engines love content that has been search engine optimized , or SEO d. However, the search engines will only give you good rankings if the content has been written in a way that both people and search engines will be able to read it.
Search engines are becoming better at detecting paid links and are making requirements of specialized no follow tags to be placed in them which takes away many of the linking benefits other than traffic from the link itself.
Search engines weigh your links accordingly. A back-link checking SEO tool will give you specific information on this so you can create a strategic plan to convert as many of these home page links to deep page links.
The best and easy way to do this is to go to yahoo site explorer(just Google the phrase ) and explore the back links to your site for free evaluation.
Webmasters have taken notice of this fact not only for search engines but for their visitors, giving them fresh information will give them more reason to come back to there website. This makes your articles valuable to them and other website owners are on the hunt for your articles. Websites are always looking for quality content that is related to their theme and will happily link back to your site if allowed to syndicate your articles. This method of linking is superior to being placed on a list of links.
Back links are like a popularity contest and the more you have the more popular your site.
Pagerank is the general algorithm of Google which ranks a site on the basis of its back links. In fact the main element of allocating a Pagerank to any webpage is the number of sites linking to the webpage and their own Pagerank value. PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references.
Google uses this same concept in calculating your page rank. Also remember buying links wont help the back links have to be got in a natural way. Google recognizes that the majority of web sites dont usually place a one way back link out of sheer altruism. Usually it is because the site is being compensated in some way.
Google and many other search engines have partnered with Blogging sites to combat comment spam (the practice of dumping your link in a blog to try to improve your page rank). Links posted in most blogs contain the “nofollow” attribute, directing the search engines to ignore it.
In other words you have to stick to more natural ways of getting back links such as using social network sites directing your traffic back to your site will help you on the long run , so avoid buying back links.
To learn more how to increase the quality of back links to your site visit
http://AttractionMarketingInMotion.com
Duration : 0:9:14
Categories: Off Site SEO Tags: 10, alt, an, analysis, and, another, Article, Articles, at, attraction, back, back links, be, best, BET, better, blog, blogging, blogs, by, campaign, Check, com, comment, content, Create, CT, den, earn, easy, engine, Engines, Explorer, for, Free Traffic Tips, fu, g1, get, Good, google, Got, Hat, help, high, higher, home, how, how to, hyperlink, Importance, improve, in, inbound, inbound link, inbound links, increase, is, learn, link, linking, links, list, MA, make, makes, making, market, marketin, marketing, MLM sucess, MLM Trainig, more, more traffic, natural, Need, network, now, Number, Of, on, On On, one, online, optimize, other, owner, page, page rank, pagerank, Part, per, PIL, ping, Plan, popularity, post, Pr, Quality, rank, ranking, rankings, reciprocal, remember, Sam Nasr, san, search, search engine, search engine marketing, search engine optimize, Search Engines, secret, sem, seo, SEO free tips, seo free tools, seo tool, simple, site, site owner, sites, social, social network, submit, Success, super, synonyms, tag, Tags, take, ten, Than, The, them, this, to, tool, traffic, Tribute, us, use, Using, visitors, way, we, web, webmaster, webmasters, webpage, website, Websites, wil, with, Word, words, work, world, yahoo, You, your, youtube
SEO Link Dominator Software – Creating One Way Back Links
SEO Link Dominator is the ultimate back link building software tool. easy to use and NO MONTHLY fees ever!!
Check out the full tutorial set at http://www.trafficmystic.com/seold/index.htm and download the free version today..
In this tutorial I show you how to create one way back links back to your own site / blogs and articles.
I show how to auto fill back link content and automatically spin anchor text and urls with no effort involved.
Need some varied anchor text back links? Come and see how the pros do it.
You import the links directly into the software to give the ability to easily create and drop a link but also to track any sites you have links on.
Duration : 0:4:34
Categories: Off Site SEO Tags: ''Free, 0001, advice, an, anchor, and, Article, Articles, at, auto, automatic, back, back links, backlink, backlinks, be, blog, blogs, building, Check, com, content, Create, Creating, CT, dominator, download, easy, elite, evo2, for, fu, how, how how, how to, in, index, is, link, Link Building, links, linkvana, MA, my, Need, Of, on, one, oneway, Pr, promo, roboform, senuke, seo, seolinkdom, site, sites, software, ten, text, The, this, to, tom, tool, traffic, tutorial, Ultimate, url, us, use, video, ware, way, with, www, You, your, youtube
Pittsburgh SEO Group – Submitting Articles To Build Back Links
http://eyeflow.com – One of the easiest ways for any company to build back links to their site is to write and submit educational articles online. In this discussion Phil Laboon speaks about his experience submitting articles to various article syndication sites and the impact it has on his clients websites.
For more free educational SEO videos visit http://eyeflow.com/blog
Duration : 0:5:17
Categories: SEO Articles Tags: an, and, Article, Articles, at, back, back links, be, blog, com, company, CT, discussion, education, educational, for, in, is, lab, link, links, more, Of, on, one, online, per, seo, seo video, seo videos, site, sites, submit, submitting, submitting article, Syndication, The, this, to, tutorial, us, video, Videos, way, we, web, website, Websites, You, youtube
What is the role of ( ffa ) in seo and send a list of ffa submission sites?
What is the role of ( ffa ) in seo and send a list of ffa submission sites
that is benefitable for sites or not
What is the meaning of following words in seo terms : – off page optimization ( CLS, EBS,
FBS, LCL, LDS, LPRS, RPL, PDS, PODCAST, PRS, RPL )
I do not agree with Terry R to some extent.
Your website will never be penalised nor get ban if your site has a link from ffa or even a bad network website, unless you link back to these websites.
Otherwise website owners will start submitting their rivals/competitors websites in ffa.
Example: website owner A will start submitting competitor B’s website in the ffa sites to make competitor Bs website penalise/ban from search engines.
So the reality is, you can have back links from any website (this will not give your website any adverse result but may not give you a big boost unless they are relevant quality back-links). The reason for suggesting you not to submit your website to such crap websites is just because it is a waste resource which will not benefit your website as it is not a relevant quality back link.
So remember one thing
Back-links from bad website to your website – No adverse effect (for sure)
Back-links from quality relevant website to your website – Good positive effect
Do you think Msn will submit google and yahoo in all the ffa websites to degrade them?
Categories: Off Site SEO Tags: an, and, at, back, back links, be, BIG, boost, com, Competitors, CT, engine, Engines, even, Example, for, get, Good, google, Hat, in, is, link, links, list, MA, make, msn, network, Of, Off, off page, off page optimization, on, one, optimization, other, owner, page, page optimization, Pr, Quality, remember, search, search engine, Search Engines, seo, site, site owner, sites, submission, submit, submitting, ten, terms, terry, The, them, this, to, us, use, we, web, website, Websites, what, wil, with, Word, words, work, yahoo, You, your
what is SEO (On Page and Off Page)?
Hello, SEO is first of all a great concept to delve into.
Now, SEO it self stands for "Search Engine Optimization". What this means is, that you are optimizing, or designing your website to gear its content towards the nature of the major search engines (Google for most but also Yahoo, MSN, bing I guess!) with the goal of boosting the traffic to your web site. You want to be targeting specific keywords, so that when customers / readers of your site go and search for those keywords in the major search engines, they will hopefully come across your site in either the top or top 5-10 positions. This will help (if your site is an e-commerce website) direct traffic, and therefore potential customers to your store. If you are an informational / non-profit site, you want people to know about you, right?
There are two different and major categories of SEO and these come in the form of On Page versus Off Page SEO. A great article may explain this better here (http://ezinearticles.com/?On-Page-and-Off-Page-SEO-Factors&id=2458713) but I’ll do my best:
Essentially, On Page SEO deals with, as I said previously when describing the general SEO, gearing your website’s content to comply with the major search engines. Things like target keywords, original content, etc. play a major effect in this category and are very important in the grand scheme of things.
Off Page SEO deals with external information not presented by your website but things that also determine how high you rank in the search engines for a particular keyword. Things like back-links, anchor text links and other things play a massive role in determining your ranking (PageRank for Google) as keywords have become increasingly easier to spam, and therefore, less important to you ranking, letting certain aspects such as back links play an increasingly more prominent role in determining your ranking on the search engines.
Please, again, check the article, as I have described the very basics of SEO and what is about and for, but the article goes more in depth and if you still have further questions, please feel free to contact me for further help. I too have only scratched the surface of this intricate concept, and everyone in this field is learning more and more all the time!
BOSS
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