SEO Tips: How to Organize your Site for Fast Ranking
In my last keyword building article I wrote about how to select keywords that would generate the highest return with the least amount of work.
I demonstrated how employing advanced search strings and recording Overture data can be used to find keywords with very little competition and high search volumes. My conclusion was that by conducting keyword research in this manner, ranking for keywords becomes easier.
The next step in Keyword Building is learning how to organize a site around a keyword list for fast ranking and best results. The following is my strategy for doing so.
What You’ll Need
- A finalized list of keywords as well as their corresponding search volumes and number of competitors.
- Excel, or some other spreadsheet program.
- An understanding of the site’s industry, and which terms are semantically related.
- Enough SEO knowledge to decide which words from your list are “low competition.”
Low Competition Keywords
“Low competition” is a relative term. To illustrate why, search the term “Marietta, Georgia real estate” in Google. Here are the key numbers:
- 99 inachor and intitle competitors for the term
- 1,300 searches for the term each month
- 330.8 average backlinks for a top 10 result
- 4.2 average page rank of a top 10 result
Now here are some seemingly perplexing numbers regarding the 9th result:
- It has only 8 backlinks
- It also has a PR of 0
Meanwhile the 10th result has…
- 240 backlinks
- PR of 3
This raises the question of why the 10th result doesn’t rank higher than the 9th result, as well as why the 9th result is even on the first page. The answer is two-fold:
- The 9th result is a sub-page optimized singularly for that search term.
- The 9th result’s domain has roughly 1.1 million more backlinks than any other site on the SERP and is a subdomain of Yahoo.com.
For Yahoo, a term with 99 competitors and 1,300 searches every month is very “low competition.” However, because it has optimized a page for the search term, and is well trusted by Google, it easily ranks.
When organizing your keywords, picking out the “low competition” words is an integral part to driving traffic. Devote a page to every word that will easily rank from your list, optimizing the title tag, h1 tag and keyword density.
Remember, just as you look to Yahoo, thinking, “I wish I could rank for a word like that without having to link-build” so too will a site smaller than yours say of your “low competition” keyword pages.
High Competition Keywords
Keywords that will require a link-building strategy before ranking are considered “high competition.” High competition keywords should be broken down into semantically similar groups. Intuition is largely used to separate the keywords, but here are a few universal guidelines:
- Keep the groups under 6 words each.
- Group phrases together with more than one word in common.
- Check to see if two keywords return similar results in Google.
- No group should have only 1 keyword. Maximize the efforts of your link building.
Once the keywords have been semantically split, prepare an optimized title tag containing all of the keywords from that group. Also choose one word from each group which is the most important to get ranking. That term should be what is in the anchor text of your links when you begin a link building campaign.
Overall, this strategy will save you hours of fiddling and tweaking. Remember, SEO is no different than any other business process – it requires a plan. Practice these tips and you will see success.
Bradbury
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Link Building Prohibition Bill
14-Points checkList of backlinking practices you must avoid in order to ensure a healthy start and ongoing positive results in your off-page factors optimization campaign. For more SEO videos please visit www.Site-Reference.com
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How to get high rankings in google, SEO
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SEO Training London UK – Learn Search Engine Optimisation
www.searchclassroom.co.uk – This video shows what to expect at our London SEO Training workshop. We will give you an overall understanding of search Engine Optimization and show you not only what you need to do on your site and web pages, but also the off-site seo strategies required to get high search rankings. We will also teach you about how to rank well in local search results, product search, news, blogs and video results. The fact you are watching this video shows just how important appearing in video search results it. Get all the details of our next SEO trainnig workshop on our site or get online SEO training at www.searchclassroom.com
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backlinkcrush.com – Seo Link Building On page SEO can only take a website so far up in the rankings. In most cases, off site SEO will be needed to really make an impact in the search engine rankings. One of the most important aspects to off page SEO is SEO link building. Backlinks to your site are like a vote for your site. The search engine will recognize a good backlink and will move your website up in its search results. More backlinks will mean higher rankings. So get your #1 spot for your website @ http
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GCH Reviews #1: Backlinks Hydra Review
garrettcanhelp.com – Connect With Young Entrepreneur Garrett Miller on his Blog! Facebook – facebook.com Twitter – twitter.com ABN – garrettcanhelp.com WOOOOOH! What’s up my friends?? It’s been a fantastic past couple weeks for this here young entrepreneur… Lot’s of new developments with my business, the sun is back in San Diego and Terry Kyle’s Backlinks Hydra report was finally released! garrettcanhelp.com Now you guys know it is rare for me to get all worked up over a product, as all products do is educate you and success comes from the implementation of knowledge rather than the acquisition of it. Considering this, it is often difficult to find success by simply implementing what you read (especially when it comes to technical, down-and-dirty internet marketing skills, ESPECIALLY search engine optimization skills) because product creators often dilute whatever they’re sharing with personal opinions and quite often throw in stuff that’s just plain wrong… Terry Kyle is not such a person. Mr. Kyle is seriously one of the most “crazy testers” I have ever known, and all of the steaming SEO information contained within his Backlinks Hydra report (and in each of the 30 bonus video modules that accompany it) is given right along with cold, hard money-making SEO FACTS and FIGURES. Don’t believe me? Watch this review. Then, go look at the sales page. Seriously… Just go have a look. garrettcanhelp.com ^^^ Humor me, go take a peak. Then take some action, enjoy your free SEO …
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On Site SEO: If you don’t do this Your Competitors will Outrank you!
Whenever people think about driving traffic to a website the next thing that usually comes to mind is back links. This is very important, not only because search engines and web directories place great importance on it, but also because they are sources of direct traffic to your site. However, concentrating on building back links alone will not make you to outrank your competitors, you have to also do what is called on site SEO.
SEO stands for Search Engine Optimization and it involves optimizing your webpages so that they rank high for specific keywords in your niche. When you build back links you are doing off site SEO, but when you tweak your page to make it search-engine friendly, you are doing on site SEO. Neglecting the later can compromise your search engine ranking.
If you ignore on site SEO your competitors will outrank you. Now you’ve known the importance of this, let’s now see how you can really do it.
Meta tags
We are going to focus on only two meta elements: the meta keywords and meta description. They appear within the head tag of your document. These tags once helped search engines to know what a page is all about but due to misuse, some search engines now neglect them, but they are still important.
The meta keyword goes like this:
And the meta description:
Title and Header Tags
Many people misuse the title and header tags. Search engines pay special attention to these tags. The title tag should contain a description of what a page is all about and this description should also contain your primary keywords.
The header tags range from h1 to h6 with h1 being the largest. This tags help search engines to understand the hierarchy of your site and they also place importance on keywords between these tags. So use your keywords between the heading tags.
Some people avoid using the heading tags because of their very large font-sizes. This would not be a problem if you know your CSS. You can quickly overcome this by using relative sizing. Set the body font-size to 1em and size other elements relative to that. You can give the h1 a font-size of 1.1em, h3 a font-size of .8em, h6 a font-size of .9em and so on.
Keyword Location
The location of your keywords is also important in SEO. Always place your primary keywords in the first paragraph of your content. Search engines will place more importance on keywords at such location.
Anchor text
Don’t link to different pages in your site with words like click here or get it here. Use your keywords in anchor text so that you can rank high in search engines for those keywords. This rule also applies when you’re building back links.
If one of your keywords is dog training tutorials, here is a good example of a sentence that contains the keyword anchor text:
We have several dog training tutorials that would help you turn your dog from a deaf and foolish pet to an obedient one.
Sitemap
Sitemap is a page that contains links to all the pages in your site. Sitemap helps search engines to crawl every page in your site. It also help your visitors to see the overall structure of your website.
Sitemap can increase your page rank because search engines take internal linking into account. The more pages search engines see in your website, the higher your page rank.
You can easily create a sitemap using free services like xml-sitemaps.com. How to do it is very straight forward. It is as simple as entering your main website URL and clicking on a button. After creating the site map, save and upload it to your root folder (http_docs or public_html).
Submit your sitemap to Google if you have a Google webmaster account. If you don’t have one get it at www.google.com/webmasters/sitemaps/siteoverview. Always remember to create a new sitemap and submit to Google whenever you update your site.
These simple on site optimization tips can go a long way to boost your website ranking.
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Free Report bit.ly – These two elements are called ‘on site SEO’ and ‘off site SEO‘. On-Site SEO involves manually optimizing every page on your website, from its title tag, keywords used within content to the way that your site map or overall structure is created. All of the work of on-site Seo takes place directly on your website, and is in your full control. With off-site SEO, you are focusing on building solid back links to your website, as the more incoming links to your site from quality, relevant websites, the more authority your website is given in the search engines. Building quality backlinks campaigns isn’t difficult, but it can take some time. Still, it’s a critical part of the SEO puzzle and a vital component in boosting your website ranking and maintaining your position. When it comes to on-site SEO, there are very important factors regarding the actual structure and anatomy of your website that you need to pay special attention to in order to effectively optimize your website for top search engine rankings.
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Google Pagerank is Directly Related to the Quantity & Quality of Backlinks
In this video http://www.ferreemoney.com will show you how to use the Market Samurai tool to quickly find high PR (5-6-7) backlinks in your niche market. In this example, I will show you how I use Market Samurai in the Social Media Marketing space and how I use anchor text in my Comment vs. normal http coding approach.
Your website Google pagerank is directly related to the quantity and quality of backlinks you have. Page rank can be improved with the search engine ranking bots by using the Market Samurai Google SEO research tool. The good news is, you can do use this SEO tool for any niche market in a matter of minutes.
In order to get a high Google rank and improve your page ranking with Google is a matter of identifying the right keywords, relevant to your site and finding those websites with a high Google page rank and then visiting that site with a high link popularity and leaving a relevant comment.
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