Annette C. Sage, Chief Marketing Officer at Radix Promotions and Marketing discusses Optimizing Your Website and the Basics of Organic Search Engine Optimization.
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Can anyone recommend a good free SEO course that can outline the basics and get me started?

Hi,

Seomoz is a good resource, as is search engine land.

Basically SEO is about attaining a ranking in the search engines. One of the ways (emphasis on the ONE), is to generate one way inbound links, which I detail below:

Try to steer clear of back link exchange sites and reciprocal links. These will just take up your time and don’t offer a great deal of value unless you can get a reciprocal link from a high page rank authority site that is.

What you are looking for is one way links, that’s links from one site pointing to your own site. Think of a link as a vote, the more votes you generate the better your chances of rising up the search engines results. It’s not all about the number of links though, generating quality, relevant links is key.

Moving on from this, try to generate this type of link from a site with at least a page rank of two. You can easily tell the page rank of a site by downloading the page rank tool bar, available on most search engines.

Methods:

Try researching your competitors. Use Link diagnosis or Yahoo site explorer. Tyr to generate links from sites pointing to your competitors sites.

Blog posts. Find relevant blogs, read the posts and comments and join in the conversation by adding something interesting, leave your thoughts, offer help, and leave a link pointing to your site with your key words as the anchor text.

Article submission: Write articles on your subject, post to article directories – leaving your link in the resource box.

Free directory submission. Generate a list of free web directories; submit your site for a free link.

Dmoz: Although not as powerful as it once was, submit your site to the open directory project.

Forums. Can be time consuming as you really need to become ‘part of the community’ before being able to generate a link, but well worth the effort.

These are just a few of the ‘free’ methods. Keep doing your research and remember it takes time and consistent effort.

Happy link hunting!

Website SEO Basics with Internet Marketing Pro internetmarketingpro163.com In this video I want to share some on-page seo basics to help you get indexed and listed on the first page of the major search engines. Some people will say off- page seo is more important then on page seo. I say do them both and you know you have all the bases covered. In this seo tutorial I cover Title tags, h1 tags, hyperlinks, seo paragraphs, picture optomizaiton, and a tool to check your seo page grade when your done writing your seo optomized article http Website SEO SEO search engine search marketing Tutotial search engine rankings techniques marketing Optimization _on_page_seo page optimization wordpress plug ins seo keyword research seo keywords seo on page basics optimization seo seo tutorials
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SEO basics start with the composition of the words on your pages and what intrinsic value they offer your audience. The first prerequisite of SEO is understanding the basic correlation of content composition and the impact that content has on rankings respecitively.

Relevance is the underlying criteria that search engines reward, if your content is specific, informative and manages to acquire click through traffic, then your pages have the trappings of becoming popular which is a component to acquiring a top 10 ranking.

Aside from the title tag, (the main tag you use to describe the content of the page) and the links that endorse your content through back links (links from other sites)and the copy (which is completely under your control). There are fundamental guidelines you can adhere to that will assist you in keeping your content on topic to elevate topical relevance.

What are Search Engines?

Search engines are a cataloging system that are essentially transparent in their composition. Search engines are expected to glean information and organize data from thousands of unique industries, compile that data and then, based on the fetch command you issue as a result of you entering a boolean query in the search box are then expected to retrieve the most relevant result.

Understanding the premise of how search engines function rather than struggling to adapt and muscle your way up the SERPs (search engine result pages) is far easier instead.

Through appeasing the laws of their construction (the mathematical algorithm, teamed up with it’s ability to gain contextual artificial intelligence like phrase rank algorithm, search engines have the ability interpret the context of your pages.

Your focal point is simply to provide the ideal (relevant) result according to their ranking criteria. Which falls into three categories.

These three measuring sticks search engines use to assess content in addition to semantic synonyms and related phrases are called allinanchor, allintitle and allintext.

Talk about green widgets enough on your page, they know your page is about green widgets (allintext), placing it in the title is also a great way to signal the plane (allintitle) or get enough links from other pages that say your site is about green widgets and even if it is or not, it can potentially rank for that or related phrases (allinanchor).

That in a nutshell is how SEO basics play out according the the search engine spiders (the little programs that scour the web looking for new or exciting information to report back to the index).

The next part of SEO basics will cover how to ensure that your content is spider friendly or how to invite search engine spiders to skim, index and rank your content.

In closing, the gist is (1) make your titles unique (2) keep your writing style focused and use key words (words containing the phrases you want to rank for) as well as develop as many on topic links from other sites to cement your position in the search engine result pages.

Just writing about it on your site is not enough, unless you sites has hundreds of thousands of strong links pointing at in, in which case it can rank on the title tag alone. That is called website authority and is yet another topic we will be covering in the future.

The most relevant search result is the one that makes it to the top 10. There are no secrets involved, just logical relevance, but popularity counts so don’t just write dry content.

The whole exercise of SEO is to get traffic from people. Since people pay the bills and not spiders, make sure you have something worth saying and they will take notice and pass it along.

Otherwise, you are only helping your competition by leaving your guests hungry or thirsty for more topical information about your subject. In which case, they will simply return to the search engine and click the next result in the list. So, the bottom line is user engagement aside from topical relevance and traffic.

www.getshimmer.com Getting back to SEO basics, understanding Google search updates and moving forward with a strong SEO foundation for 2012. This video installment covers website SEO, increasing the quality of your web content, cleaning up the Title tag and refinement and focus of your SEO keywords. For more SEO tips and Digital Marketing strategies please visit the Shimmer website’s TIPS and STRATEGIES page at — getshimmer.com Thanks for taking a moment to view our video — we hope it was useful to your current SEO campaigns. Best, Craig Postlethwaite Shimmer Digital Media, LLC

If you have any questions about this tutorial, drop us a line at questions@digitalmarketingschool.ie

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