Posts tagged "data"

Free Online SEO Tools

For anyone wanting to do a bit of their own Search Engine
Optimisation, there is an abundance of free online SEO tools
available on the internet. Most of them provide some pretty
impressive statistics and information to help you optimise your
website, analyse search engine positions, research your
competitors, plus much more!

There are two ways these free online SEO tools can be used: (1)
For those who are new to the area of search engine optimisation,
these tools provide excellent insight on how a website is
performing and ranking. They can quickly highlight issues and
trends with their current website and provide a good insight as
to where optimisation work is necessary. (2) For the more
experienced search engine optimisers amongst us, these tools
will act as a complement to the more specialised SEO tools, like
WebPosition Gold or SpyderOpts. They can even be used to
supplement an SEO’s internal knowledge base and experience.

Here is a selection of some choice tools for both the novice and
the experienced search engine optimisers:

Keyword Research Tool

http://www.webmaster-toolkit.com/keyword-research-tool.shtml

This helps to research appropriate words and phrases to include
in your webpage’s body text to aid promotion. It’s simple and to
use and requires the user to enter the sort of word of phrase
you wish to be found under, the tool will then suggest some
additional words and phrases you can think about using. One of
the great things about this tool is that it gives you the option
to select from a range of top search engines, e.g. Google,
Yahoo, MSN, Teoma, etc.

Keyword Analyser Tool

http://www.webmaster-toolkit.com/keyword-analysis-tool.shtml

This tool reads the body of the page you specify and gives a
report on what words are used, and how many times they are used.
This is a valuable tool as most engines will rank your site
depending on your keyword density (which typically ranges
between 3% and 9%).

Search Engine Position Checker Tool

http://www.webmaster-toolkit.com/search-engine-position-checker.s

html This tool checks whether your website appears in the first
fifty results in major search engines for your chosen keyword or
phrase. If the URL is present, it will output what position it
occupies. As an additional feature, the tool also informs you if
any other URLs from your domain appear in the search results.

Link Popularity Tool
http://www.instantposition.com/link_popularity_check.cfm This
tool measures the total number of links or “votes” that a search
engine has found for your website. This is a pretty cool tool
because as well as tabulated data it also produces a nice graph
of the resulting data. One final key element of this tool is its
ability to compare your website to your competitors to help you
with your overall marketing strategy.

Meta Tag Generator
http://www.webmaster-toolkit.com/meta-tag-generator.shtml This
automatically generates a Meta Keyword tag by reading the page
you specify, removing common words from it, and picking the most
used words on the page. Extra weight is given to words in a
heading tag

Search Term Suggestion Tool

http://inventory.overture.com/d/searchinventory/suggestion/

Displays how many times a certain keyword was searched for at
Overture.com. Shows all related searches for the entered
keyword. A good measure to use in determining frequency of
search among related keyword phrases

Search Engine Optimisation Tool
http://www.instantposition.com/seo_doctor.cfm. A very impressive
tool that tests the performance of a web site, by analysing a
page on the important elements of web page creation, such as its
title and content. It then scores the page against given
criteria for the top search engines, followed by some valuable
SEO advice to improve overall ranking. The report produced is
well laid out and easy to follow for anyone doing their own
optimisation. A freebie tool that works better than many costly
SEO tools I know!

The area of online SEO tools is an exciting area of growth as
SEO developers come up with more and more tools to represent
website positions on the internet. No doubt we will be
revisiting this area again….

Arif Hanid
http://www.articlesbase.com/seo-articles/free-online-seo-tools-2362.html

What is the best way to configure your index page for SEO?

Given that backlinking is very important for Search Engine Optimization and that most backlinks go to the homepage (index page), should I put all my keyword phrases I want to target on my index page? For instance if I had a web site that sold pet supplies and I want people to search for "dog collars", "cat litter" and "dog bowls" how should I best configure my Web site so that people searching for all 3 will have my website come up first in the search engines? Also it seems my index page should be optimized for the word "pet supplies" or "pet supply store" but those search terms are most competitve to place for, so I may be better off optimizing my Web page for less competitive terms like "dog collars" or "cat litter". Should I then optimize my index page for the lesser competitve keywords even though "pet supplies" is the more relevant keyword phrase that describes my business on the index page? In short should I change my title, meta keyword descriptions, and header tags on my index page to reflect "dog collars" rather than "pet supplies"?

Hi there,

The thing a lot of people get confused about is that SEO is not done on a SITE level, it’s done on a PAGE level.

Let me explain. You’re right, most ppl link to your index/homepage. It’s going to almost impossible for you to optimize your homepage, which is just ONE page, for a bunch of different keywords effectively.

Here’s how you should structure your site. Make your homepage your most broad, general themed page. So, it should be talking about pet supplies in general. Optimize your homepage for a more general, more competitive term.

Then you have subpages on your site, one page about dog supplies, one page about cat supplies, or whatever. Then optimize your subpages for the more specific, and less competitive terms.

The reason it’s going to be pretty much impossible to truly optimize your index page for more specific terms like "cat litter" or "dog collars" is because the content on your index page is more general, not specifically about cat litter or dog collars. So your keyword density will not work out. People going to your homepage will be more disappointed that it’s filled with extra info they don’t care about, since they were only looking for cat litter, not dog collars.

Your traffic will be much more qualified (i.e. more targeted and higher converting) if you send them to their respective subpages. Ppl searching for "dog collars" are brought to the dog collars page, rather than the general pet supplies homepage. Remember, each PAGE can be optimized for a specific keyword. Don’t try to optimize your index page for everything.

So no, don’t change your meta, title, header, etc. on your homepage. If you do that, then suddenly your metadata is all about dog collars, when really the content is about pet supplies in general. So all the cat litter people will not be interested, and you lose out on that.

Rather, set up subpages and optimize the subpages for the more specific and less competitive keywords.

Homepage – broader, generic, more competitive keyword w/ highest search volume
Subpage #1 – dog collars
Subpage #2 – cat litter
etc.

To learn more about how to properly do SEO, check out this blog:

http://theinternetmarketingtools.com/

SEO – Managing A Site With Natural SEO

Most sites that can be said to have natural SEO are those that are classified as informational sites. Informational sites can be money-making monsters as it is your clients that supply most of the keyworded copy that ends up in your Q and A sections, forums and other places on your site.

The most successful informational site include magnet content authored by experts (and search engine optimized professionally if need be), a means of collaborating with another equally big or bigger site and most importantly –powerful facilities for allowing users to contribute content. After all it is crucial to the success of your site to have your web visitors constantly adding their own thoughts to your site, which in turn are then crawled by the search engine spiders and indexed as new content.

However one problem with an informational site with natural SEO is that it can become hard to manage over time. You need a means of moderating the site and also a way of identifying and eliminating problematic members of your online community who may be supplying irrelevant content or even hijacking your business.

Managing this type of site comes down to choosing the right web host. You need to choose one that will allow you to keep a database of users, keep track of who looked at your site and at exactly what and keep track of which users are costing you the most time and money with little payback. You might also need to buy software to keep track of how users are coming into the site and which external links they are selecting (clickthroughs) and keep track of which advertisers’ banner ads have been served and to whom and whether or not they were effective. This type of vigilance is typical of a successful SEO maintenance program to keep an informational community operating at its smoothest.

Chris Angus
http://www.articlesbase.com/internet-articles/seo-managing-a-site-with-natural-seo-89275.html

SEO Tips: How to Organize your Site for Fast Ranking

In my last keyword building article I wrote about how to select keywords that would generate the highest return with the least amount of work.

I demonstrated how employing advanced search strings and recording Overture data can be used to find keywords with very little competition and high search volumes. My conclusion was that by conducting keyword research in this manner, ranking for keywords becomes easier.

The next step in Keyword Building is learning how to organize a site around a keyword list for fast ranking and best results. The following is my strategy for doing so.

What You’ll Need

• A finalized list of keywords as well as their corresponding search volumes and number of competitors.
• Excel, or some other spreadsheet program.
• An understanding of the site’s industry, and which terms are semantically related.
• Enough SEO knowledge to decide which words from your list are “low competition.”

Low Competition Keywords

“Low competition” is a relative term. To illustrate why, search the term “Marietta, Georgia real estate” in Google. Here are the key numbers:

• 99 inachor and intitle competitors for the term
• 1,300 searches for the term each month
• 330.8 average backlinks for a top 10 result
• 4.2 average page rank of a top 10 result

Now here are some seemingly perplexing numbers regarding the 9th result:

• It has only 8 backlinks
• It also has a PR of 0

Meanwhile the 10th result has…

• 240 backlinks
• PR of 3

This raises the question of why the 10th result doesn’t rank higher than the 9th result, as well as why the 9th result is even on the first page. The answer is two-fold:

• The 9th result is a sub-page optimized singularly for that search term.
• The 9th result’s domain has roughly 1.1 million more backlinks than any other site on the SERP and is a subdomain of Yahoo.com.

For Yahoo, a term with 99 competitors and 1,300 searches every month is very “low competition.” However, because it has optimized a page for the search term, and is well trusted by Google, it easily ranks.

When organizing your keywords, picking out the “low competition” words is an integral part to driving traffic. Devote a page to every word that will easily rank from your list, optimizing the title tag, h1 tag and keyword density.

Remember, just as you look to Yahoo, thinking, “I wish I could rank for a word like that without having to link-build” so too will a site smaller than yours say of your “low competition” keyword pages.

High Competition Keywords

Keywords that will require a link-building strategy before ranking are considered “high competition.” High competition keywords should be broken down into semantically similar groups. Intuition is largely used to separate the keywords, but here are a few universal guidelines:

• Keep the groups under 6 words each.
• Group phrases together with more than one word in common.
• Check to see if two keywords return similar results in Google.
• No group should have only 1 keyword. Maximize the efforts of your link building.

Once the keywords have been semantically split, prepare an optimized title tag containing all of the keywords from that group. Also choose one word from each group which is the most important to get ranking. That term should be what is in the anchor text of your links when you begin a link building campaign.

Overall, this strategy will save you hours of fiddling and tweaking. Remember, SEO is no different than any other business process – it requires a plan. Practice these tips and you will see success.

Bradbury
http://www.articlesbase.com/seo-articles/seo-tips-how-to-organize-your-site-for-fast-ranking-88447.html

SEO Basics – Starting With Search Engine Optimization Basics

by Bruce Clay, Inc

SEO basics start with the composition of the words on your pages and what intrinsic value they offer your audience. The first prerequisite of SEO is understanding the basic correlation of content composition and the impact that content has on rankings respecitively.

Relevance is the underlying criteria that search engines reward, if your content is specific, informative and manages to acquire click through traffic, then your pages have the trappings of becoming popular which is a component to acquiring a top 10 ranking.

Aside from the title tag, (the main tag you use to describe the content of the page) and the links that endorse your content through back links (links from other sites)and the copy (which is completely under your control). There are fundamental guidelines you can adhere to that will assist you in keeping your content on topic to elevate topical relevance.

What are Search Engines?

Search engines are a cataloging system that are essentially transparent in their composition. Search engines are expected to glean information and organize data from thousands of unique industries, compile that data and then, based on the fetch command you issue as a result of you entering a boolean query in the search box are then expected to retrieve the most relevant result.

Understanding the premise of how search engines function rather than struggling to adapt and muscle your way up the SERPs (search engine result pages) is far easier instead.

Through appeasing the laws of their construction (the mathematical algorithm, teamed up with it’s ability to gain contextual artificial intelligence like phrase rank algorithm, search engines have the ability interpret the context of your pages.

Your focal point is simply to provide the ideal (relevant) result according to their ranking criteria. Which falls into three categories.

These three measuring sticks search engines use to assess content in addition to semantic synonyms and related phrases are called allinanchor, allintitle and allintext.

Talk about green widgets enough on your page, they know your page is about green widgets (allintext), placing it in the title is also a great way to signal the plane (allintitle) or get enough links from other pages that say your site is about green widgets and even if it is or not, it can potentially rank for that or related phrases (allinanchor).

That in a nutshell is how SEO basics play out according the the search engine spiders (the little programs that scour the web looking for new or exciting information to report back to the index).

The next part of SEO basics will cover how to ensure that your content is spider friendly or how to invite search engine spiders to skim, index and rank your content.

In closing, the gist is (1) make your titles unique (2) keep your writing style focused and use key words (words containing the phrases you want to rank for) as well as develop as many on topic links from other sites to cement your position in the search engine result pages.

Just writing about it on your site is not enough, unless you sites has hundreds of thousands of strong links pointing at in, in which case it can rank on the title tag alone. That is called website authority and is yet another topic we will be covering in the future.

The most relevant search result is the one that makes it to the top 10. There are no secrets involved, just logical relevance, but popularity counts so don’t just write dry content.

The whole exercise of SEO is to get traffic from people. Since people pay the bills and not spiders, make sure you have something worth saying and they will take notice and pass it along.

Otherwise, you are only helping your competition by leaving your guests hungry or thirsty for more topical information about your subject. In which case, they will simply return to the search engine and click the next result in the list. So, the bottom line is user engagement aside from topical relevance and traffic.

Live From Madison Square Garden, SEO Vs Sem!

A great evening in Manhattan, a fantastic atmosphere in Madison Square Garden. Web business people is waiting this match for a long time. One side there is Search Engine Optimization and Search Engine Marketing on the other, both seems fit and there is desire to win on face. Last years both sides challenged to other but they never came to face to face. Before the match starts, lets take a short look to their career, strength and weaknesses.

Called SEO is short term of Search Engine Optimization. A milestone in web business since the search engines are the main source for web users before they buy services or products online. Finest and most trustable data source with their high indexing capacity and different logical algos working on the back round may depend on your rankings while results are listed. As most web users do not look much after the 3rd pages of results, web business owners are directly influenced. A web surfer can be your client if your web site is ranked at the top of search results but how you get listed at the top of a major engine? Even there are different algos powering the search engines the main theory is mostly same, simple algo stands on location and frequency. A crawl base search engines use spiders a web site and classifies with different principles to define the ranking. A fact about algo can be changed or improved for search quality. I’am sure all professionals will remember Florida Update on Google. Indeed it was an earchquake more than an update, many results were changed or disappeared on Google, some high rankings even lost from the index. Actually general Google algo is formulated as Relevance Score , PageRank , Local Score with other tweaking , tuning or filtering aspects. Main development point of a search algo is how much off page factors are important and their degrees take part in your algo. The theory on here is not giving much control to webmasters with on page factors .Other search engines do not use Page Rank since Page Rank is a trademark which belongs to Google. Avoiding any spamming , manipulation trials, over optimization or even cloaked content, engines are modifying or changing the degrees ,adding new variables on their algo time to time but all work done is to provide higher search relevancy and quality for users. (Relevance score is SEO efforts, Page Rank is Link building efforts for Google and Local Score is links from expert documents) As seen from the formula, SEO efforts only work on relevance score and vary your ranking 10% if you hired a SEO professional but this can increase 18% if your SEO is master level. I would like to talk about Yahoo and Live search engines’ secrets either but as mentioned they are my professional secrets for now, if you don’t know these, its impossible to get top results on Yahoo or Live.

Search Engine Marketing (Pay Per Click) is paid inclusions as seen Sponsored Results on engines based on pay per click. This marketing tool has been increased enormously in these years, even with expensive per click rates. In some keywords or phrases a click may cost 10€ ( online dating industry) whether visit converts to a lead or not. Ads buyers are ready to pay these high per click bills because SEM efforts bring more revenue than they spent. How this technology works while displaying the ads? Lets say few words about Google Adwords. Google has 2 different networks such as search network and content network. Search network means Google powered search results that you may see on any website with a search bar using Google’s search technology. Content network is different spidering technology and matching the search query and web site content. If you have a web site with high quality and useful content, you may apply and get involved Google’s Adsense network to make money. Google will classify your content and display related ads when a search query is matched as you have probably seen Ads by Google on web.

If SEO and SEM are powerful marketing tools which is the best and effective on sales conversion rates? This is the fatal question, both have advantages changing to the case, then lets compare:

A)In SEM, your web site does not need a change in most cases. If you want high conversion rates, a SEM professional should prepare high quality landing page is necessary only, not your entire design. On the other hand SEO may require some major design changes to get good spidering by engines.

B)PPC Ads charged when clicked only, displaying your ads will not cost you anything but poor Click Through Rates will increase your minimum per click costs. SEO visits are free of charge as visitors comes by clicking the natural search results from a search engine. Most visitors likely to trust a site they find on a search engine, they feel like natural results have been approved by the search engine.

C) SEM brings very quick results to analyze your campaign while SEO effects can take long time on ranking. On Adwords, just 15 minutes is enough to display your campaign on screen but SEO results may take up to 3 months on engine’s ranking.

D) ROI and Conversion rates are higher in SEM because you may design different landing pages according to your major products or services with price charts, feature comparison tables .However in SEO, you can not make these much because your most powerful PR page is your homepage so your sub pages which includes your product specification will not get listed higher than your main page.

E) Targeting is easy in SEM with campaign settings option. You may target national ,regional or international geographical areas depending on your shipping options. Google has features to promote your local business with accessing your business address or just selecting distribution area on Google Map. Another useful tool is matching options are enables you to select broad ,phrase,exacxt or negative matches while displaying your ads.When you prefer SEO, you can not prepare different target pages as they will be sub pages and will not get listed higher than your main page as above.

F) SEM limits you with your budget because your ads campaign will stop displaying when your daily, keywords or monthly budget is reached while SEO results longer even months after optimization work is done.

Finally who wins this match? Well, this depends on your expectation, budget and targets from your campaigns. As long years professional , I dont have a preference . Each business needs different campaigns, you may select to attract new clients in both tools while achieving your corporate targets.

Ladies and Gentlemen, unforgettable match is about to start in Madison Square Garden, please sit back and watch this.

Erkan Meydanlioglu,Mr
http://www.articlesbase.com/online-business-articles/live-from-madison-square-garden-seo-vs-sem-120682.html

Maybe You Have Not Made Any Yet And Need To Know The Easy Way To Avoid Putting Your Spectators To Sleep?

Ever studied some selling videos and thought to oneself, ‘How boring’ and just turned them off? Have you felt this way about your own videos? Maybe you have not made any yet and need to know the simplest way to avoid putting your spectators to sleep? Well, you have come to the best place. The best way, while not having to go thru any complex gambits, is to keep the video short and right at the top of it, tell your audience this will be passing and thus they have to concentrate or the data might fly right by them. This piece of writing is going to show how to split up the monotony in your videos so that your spectators never get bored of what you have got to say. This may make filming your videos simpler. Most videos sites only permit videos that are about 5 to ten minutes long. Use good outlines and tags for your videos. The most vital part of using videos to generate free traffic to your internet site is consistency.

When tagging and describing your videos, you wish to ensure you include keywords that correctly describe the content. Folks who watch your videos need to believe that you can be trusted and you are in it for the long term. Just let me tell you this, like article promotion and blogging, you won't see an immediate rush of enormous free traffic charging into your site instantly. Even though you stop making videos after that, you may still continue enjoying an amazing amount of FREE traffic from the few months ‘ of making videos for many-many future years. Nevertheless what will occur is, shortly after a few months of posting your videos, you may build substantial equity and trust with your spectators and position yourself as sort of a pro in your field. Plenty of folk forget this step and it is among the keys to successful video marketing.

Another thing folks regularly overlook is the thumbnail. The title and the footage are the first things that spectators look at-they use them to choose if they're going to open the video or not. Make both your title and thumbnail exciting, and suitable, you'll have better clicks. More traffic Now it's time to get rather more views–you can sponsor your video to a related video that's already getting a large amount of perspectives. You take your information regarding what you're actually doing and research your competitors, then find something you are doing, thinking, making, and presenting that's completely different than what they do.

Be aware of what your nearest competition is doing and how I recommend you do this, is to setup Google Alerts in the classes you have got an interest in so that you can see what type of articles they're submitting and what the hot subjects are and how they're being indexed by Google. I recommend that you select 3 to 4 concepts and then put those together into one. Bingo, a completely unique expert concept. Videos are a really hot promoting tool today and should definitely be put in your promoting toolchest, there are many different twists on video selling and the one I'm going to help you to use is one that leans towards the entertainment end of the range. The ones with a person in them are useful in their correct place, but many folks are rather bored of them as they should think and listen.

Information That Counts:- Web Marketing.

I am astounded by the foolishness of a few people. There, I revealed it. I am not going to say any names in this post because the very last thing I desire is difficulty, but I am going to relay a tale that just occurred at a forum I frequent. One purpose of popup adverts is to invite web traffics into a promotional site. It is a classic example of shooting yourself in the foot. This occurs when a certain site has been viewed by a visitor, whereby pop up windows are permitted to appear.

The ad will persuade the visitor to go to a certain site so as to get some freebies or to know some handy info. When the visitor is forced to go to, he would give it a try thru clicking it. However, for your ad to reach millions thru a straightforward net search, you have got to use S.E.O methodologies in the advertisements themselves. Ever spotted how many classified adverts, indexed articles, and PR releases show up in search lists? Free classified internet sites pop up typically in search lists, and typically in the first page or two of results. The same applies for all your online selling activities. Using S.E.O strategies in articles that are posted to article databases is among the most well-liked internet site promotion strategies today, and for excellent reasons.

These article databases also have extraordinarily high page ranks that make allowances for any well optimised article to instantly hit the search sites. For each company looking to push online, there'll be a different mixture of methods which should yield the most satisfactory results, dependent on product, brand, target audience and more. The services they are going to offer should ideally include : Email Selling Forum and blog promoting PPC campaigns landing-pages Conversion tracking and metrics Ebooks and bum marketing services promotional release distribution Optimized content creation Social networking and bookmarking Video and audio content and promotion As well as the trusty on and offpage optimization needed to get the search engine positions. It is just by grasping your company and the requirements of your future clients an appropriate online marketing campaign can be designed, tested and utilized. Now, with the upward push of social networks, and the move away from static to dynamic content, virals, and the increase in renown of video and audio have meant that any company with too narrow a focus when thinking about promoting strategies can only achieve so much.

What are you missing? You won't make anything if you don't understand how to go about the entire process. What I see beginners do is try to earn income, and earn more money without learning. Major cock-up! You would like to build a tolerable business right? You wish to be well placed to cash in massively right? Well you will not be well placed to till you become a student of the industry. Sounds pretty dull right? It could be initially.

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Small Enterprise Web Sites And Local Online Marketing Techniques .

Back in the latter 1990s, many online marketing companies focused only on the search websites. There isn't any denying that the search websites do bring results and thus traffic to a site, but there's life beyond the search websites too! The remarkable, and thus real busy, firms realized that there was much more to promoting than the search sites, and delivered broad and effective campaigns to their clientele, using a range of different techniques and lots of metrics to appraise results. This level of thinking has far too often been backed up by S.E.O corporations who could see a fast buck in enhancing a site and ranking it, frequently for utterly obscure terms, to satisfy the shopper without training either the client or themselves in the finer points of net selling. It has taken about 10 years for the industry to catch up that search sites aren't the be all and end all of online marketing, and therefore the terms ‘SEO’ and ‘SEM’ are just part of the mix. There are any quantity of ways you can use search engine optimisation techniques in every day advertising activities. Actually S.E.O and web marketing must be used together to supply results.

Free classified internet sites pop up routinely in search lists, and usually in the first page or 2 of results. The top classified sites have such high page ranks that properly optimised adverts automatically find their way into the lists. I actually concluded with both folks in part. Personally, I was shocked. I revealed nothing that should have incited such a reply. On saying of these promised items, a registration would get asked, in a number of cases, only the email is requested to be entered.

Well, I revealed very tiny aside from I was disappointed in the reply but others quickly indicated how this person might regret the way that they reacted. Nonetheless , it's all indeed helpful in online marketing. This technique is non-permissive, as it doesn't suggest that the e-mail address requested will be employed in e-mail ad campaign. You can learn the way to maximally use popup windows thru the guide of online marketing professionals. What are you missing? First is data. What I see beginners do is try and make cash, and make more cash without learning. Real mistake! You need to build a sustainable business right? You wish to be in a position to cash in large time right? Well you will not be well placed to till you become a student of the industry. Sounds pretty uninteresting right? It could be initially.