SEO Tips: How to Organize your Site for Fast Ranking
In my last keyword building article I wrote about how to select keywords that would generate the highest return with the least amount of work.
I demonstrated how employing advanced search strings and recording Overture data can be used to find keywords with very little competition and high search volumes. My conclusion was that by conducting keyword research in this manner, ranking for keywords becomes easier.
The next step in Keyword Building is learning how to organize a site around a keyword list for fast ranking and best results. The following is my strategy for doing so.
What You’ll Need
- A finalized list of keywords as well as their corresponding search volumes and number of competitors.
- Excel, or some other spreadsheet program.
- An understanding of the site’s industry, and which terms are semantically related.
- Enough SEO knowledge to decide which words from your list are “low competition.”
Low Competition Keywords
“Low competition” is a relative term. To illustrate why, search the term “Marietta, Georgia real estate” in Google. Here are the key numbers:
- 99 inachor and intitle competitors for the term
- 1,300 searches for the term each month
- 330.8 average backlinks for a top 10 result
- 4.2 average page rank of a top 10 result
Now here are some seemingly perplexing numbers regarding the 9th result:
- It has only 8 backlinks
- It also has a PR of 0
Meanwhile the 10th result has…
- 240 backlinks
- PR of 3
This raises the question of why the 10th result doesn’t rank higher than the 9th result, as well as why the 9th result is even on the first page. The answer is two-fold:
- The 9th result is a sub-page optimized singularly for that search term.
- The 9th result’s domain has roughly 1.1 million more backlinks than any other site on the SERP and is a subdomain of Yahoo.com.
For Yahoo, a term with 99 competitors and 1,300 searches every month is very “low competition.” However, because it has optimized a page for the search term, and is well trusted by Google, it easily ranks.
When organizing your keywords, picking out the “low competition” words is an integral part to driving traffic. Devote a page to every word that will easily rank from your list, optimizing the title tag, h1 tag and keyword density.
Remember, just as you look to Yahoo, thinking, “I wish I could rank for a word like that without having to link-build” so too will a site smaller than yours say of your “low competition” keyword pages.
High Competition Keywords
Keywords that will require a link-building strategy before ranking are considered “high competition.” High competition keywords should be broken down into semantically similar groups. Intuition is largely used to separate the keywords, but here are a few universal guidelines:
- Keep the groups under 6 words each.
- Group phrases together with more than one word in common.
- Check to see if two keywords return similar results in Google.
- No group should have only 1 keyword. Maximize the efforts of your link building.
Once the keywords have been semantically split, prepare an optimized title tag containing all of the keywords from that group. Also choose one word from each group which is the most important to get ranking. That term should be what is in the anchor text of your links when you begin a link building campaign.
Overall, this strategy will save you hours of fiddling and tweaking. Remember, SEO is no different than any other business process – it requires a plan. Practice these tips and you will see success.
Bradbury
http://www.articlesbase.com/seo-articles/seo-tips-how-to-organize-your-site-for-fast-ranking-88447.html
Categories: Off Site SEO Tags: 10, Ads, Advanced, an, anchor, and, Article, Articles, at, back, backlink, backlinks, be, best, building, business, by, campaign, Check, com, Competitors, CT, data, Demo, demon, den, density, domain, earn, even, evo, Fast, First, for, geo, get, google, Guide, guidelines, Hat, high, high search, higher, how, how to, html, important, in, Industry, is, Key, keyword, Keyword Density, keyword research, Keywords, learn, link, Link Building, links, list, little, MA, more, my, Need, now, Number, Of, on, one, optimize, Optimizing, other, page, page rank, pages, Part, per, Plan, Pr, program, rank, ranking, real estate, remember, research, results, search, sem, Semantic, seo, SEO Tips, SEO-article, SERP, Should, site, small, strategy, Success, tag, terms, text, Than, The, this, Tip, tips, title, Title Tag, to, top, traffic, understanding, us, use, we, what, Why, wil, with, Word, words, work, www, yahoo, You, your
How Can Selecting an SEO Partner?
Every company offering SEO related services promises results but few deliver on that promise. To be the exception when it comes to delivering on that promise a SEO partner must take an approach that ensures quality results that meet YOUR business objectives.
Here’s what to look for:
First, they should demonstrate that they understand your business need.
Just giving you a questionnaire is not enough. At the beginning of any engagement, they should take the time to understand your business objectives. Your business is unique and a ‘one-size-fits-all’ approach rarely actually fits every business. By taking the time to understand your business they should be able to tailor their services to best meet your business objectives as well as your budget.
Second, they should use a proven model of optimization that offers ‘realistic’ expectations.
Ignore marketing hype like “Rank #1 in Google in 24 hours” Search engines do not make public the process or rules they use to crawl, rank pages or index website pages. Further the processes and rules change often as the search engines attempt to increase the value of search results. Of course if your keyword phrase is “one of a kind white unicorns hand made by a grandmother in Peoria” then you actually have a good shot of # 1 ranking if anyone actually ever searched for that. Otherwise, it takes time and lots of work to get high rankings.
To compensate for this lack of public information, an SEO partner should rely on a proven model to ‘uncover’ the rules.
1. Analyze – Determine where your pages rank today. From this you can learn what may be ‘right’ about these higher ranking that can be applied to other pages.
2. Target – Every web site is unique. Rather than a set of ‘canned’ optimization recommendations they should determine the right optimization options for your website. To accomplish this they should use a range of methods:
• Expert Review. While many SEO partners have great in-house experience they should also turn to other experts who study search engines to determine the most likely ‘rules’ used to determine how pages are indexed and ranked.
• Best Practices. They should look at the top ranking competitors in your space to determine how they optimized their pages, for more details visit to www.the20seotools.com particularly those aspects that could influence page rankings.
• Learn as they Optimize. They should consider implementing changes to larger sites in stages. Start by optimizing your highest value pages first, then, based on the results modify the optimization approach if needed before continuing.
• It’s More than Google. While organic search results are a key portion of any optimization effort, they should know that it takes much more to get quality traffic to your website. They should be able to help you go beyond the search engines to find your new traffic.
3. Optimize – They should be able to provide the detailed information you need to understand what needs to be done to your website. They should also be willing to let you make the changes rather than forcing you to allow them to make the changes at substantial per hour fees.
4. Analyze – SEO is not a one-time effort. Your business changes, your competitors change, your prospects and customers change and the search engines refine rules. This means you will need to periodically review your ranking and re-optimize your site. You should expect your SEO partner to provide ‘follow-ups’ to ensure that you got results.
Third, their approach should be comprehensive and include all the aspects that bring traffic to your website, not just search engines. Make sure they will provide
• Detailed Site Analysis – You need to understand from where your site is starting.
• Keyword Analysis – All keywords are not created equal. They should help you understand which ones to use, and as importantly, which ones not to use.
• Page Structure Recommendations – Content, headers, keyword placement, it all matters.
• Engine Submissions – Each engine is unique. ‘Submit a link’ programs are not effective.
• Paid Search – The internet is like any business, for more details visit to www.sitemap-makers.com sometimes ‘free’ isn’t worth even that.
• Reciprocal Links – As with keywords, all links are not created equally.
Selecting a SEO partner can be intimidating. With all the marketing hype, it is easy to get fooled. In the end SEO is like any other business service you use. You should be able to understand the benefits, and limitations, it offers and make an informed decision about how to invest your money.
www.keyword-swipe.com www.sitemap-makers.com
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http://www.articlesbase.com/seo-articles/how-can-selecting-an-seo-partner-717748.html
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Why Internet Marketing Needs SEO
Search engine optimization (SEO) should be considered a critical element of any Internet marketing strategy. This is important because there is so much which can be gained from SEO in terms of Internet marketing and advertising. Failure to optimize your website for search engines can result in a considerable loss in terms of free advertising which is essentially gained from ranking well with search engines. This article will provide insight into what SEO is and will explain why Internet marketing requires at least some degree of SEO.
SEO optimization is a strategy in which a website is designed to obtain favorable search engine rankings from popular search engines. This may be achieved in a variety of different ways and optimal SEO strategies combine a variety of different strategies to complete one well orchestrated SEO campaign. There are several elements to consider when attempting to optimize your website for search engines. This may include keyword density, prominence, META tags, titles and inbound links. Keyword density is one of the most common SEO strategies and essentially involves using relevant keywords often in the content of a website to demonstrate the relevance of these keywords to the website. This is important because search engines are likely to reward websites with optimal keyword densities with favorable search engine rankings in an effort to provide Internet users with the most relevant websites for particular search terms.
The prominence of keywords should also be considered. This includes how close the keywords are placed to the beginning of the website. The common mistake with this strategy is to believe the first opportunity to incorporate keywords is in the first line of visible text on the webpage. This is not true because search engines crawl the code of a website as opposed to the visible content on the website. This means there are multiple opportunities to incorporate relevant keywords long before the actual visible content on the website. This might include the code for the title as well as the META tags. Business owners who realize the potential for incorporating keyword into the code gain an advantage over competitors who only incorporate keywords into the content on their website.
Another area of concern which is very important for those who are interested in SEO is inbound links. Inbound links are essentially links which reside on other websites and direct traffic to your website. These links are considered important because many search engines place a value on inbound links because they are essentially an example of one website recommending another website. However, when obtaining inbound links it is important to do so from other websites which rank well with search engines because many search engines consider the rank of the original website when determining the value of the inbound link.
Now that we have briefly explained some of the main concept of SEO, we will illustrate why it is important to optimize your website in the first place. SEO is so important because most Internet users highly value the results of search engines and are likely to only visit to ranking websites when they search for a particular keyword. Internet users trust search engines to serve the most relevant content first and are therefore not likely to visit websites which do not fall on the first or second page of search results. This means websites which rank well essentially are receiving a great deal of free advertising from search engines that place their website in a key position. Website owners who do not invest time into optimizing their websites miss out on a great deal of potential web traffic.
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and
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Andri R
http://www.articlesbase.com/marketing-articles/why-internet-marketing-needs-seo-719772.html
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bookmarkingdemon | seo tools
http://www.getspecialhelp.com/socialbookmarking/
Practical tips on bookmarkingdemon. Brief and Straightforward guide about bookmarkingdemon. http://www.getspecialhelp.com/socialbookmarking/
Duration : 0:1:12
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The Top 10 SEO Mistakes ~ #1: Keyword Research
http://www.top10seomistakes.com/
This video demonstrates how to conduct your own keyword research for your own website SEO (Search Engine Optimization), explaining how to use one of the best free keyword research tools (Wordtracker) and showing how you should choose your keywords. Visit Top10SEOMistakes.com to find out more.
Duration : 0:6:40
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Digg.com Front Page – SharePro SEO Services via CertifiedBy.com
Want to get on Digg.com front page? Want SEO backlinks on over 200 of Americas top websites including Yahoo, AOL, CBS Eyewitness, Forbes and more? This SharePro video demonstrates step by step how its done.
Duration : 0:9:58
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Should I Start an SEM Business?
I Am Looking For A New Business To Start and Looking To Get Into Search Engine Optimization ( SEO ) For Local Business Owners.
There are sooo many SEO/SEM companies available today. The competition is fierce. This doesn’t mean I am suggesting that you not go into this line of work; I am suggesting that you make certain you are able to execute results that will keep you at the top of this highly competitive field. Have a portfolio of top ranked sites and white papers demonstrating the success of your approach. SEO takes a huge time investment and even if you outsource a lot of the work, making it equitable can be tough. Do your research on the tools you will need and look at your opening budget. Also, start subscribing to some of the top SEO blogs like Bruce Clay and TechCrunch. Good luck with your endeavor!
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best Social Bookmarking Software for free ,bookmarking demon
follow this link to get Bookmarking demon faster and reliable prices. http://ceef6iwnkv9s5yb30ms1paua96.hop.clickbank.net.
efore we start, I want to tell you something straightaway.
I hate Web Promotion. I hate it more than you do, and I always have.
Web promotion is all about getting links and traffic to sites. You can build one million quality sites but with no proper web promotion, you will never see money coming in.
Most web promotion tactics have one thing in common – trying to rank high in search engines results. In the old fashion days, I loved to submit my sites to hundreds of link directories. It worked like magic until the search engines changed their algorithms.
Then the next big thing was Blog and Ping. It was one of the most powerful web promotion system. I could easily get my pages indexed in a couple of hours and rank high in search engines.
But once again, the search engines saw this coming and as a result it is now very difficult to rank one’s websites on search engines, based on Blog and Ping.
Article submission is one of the methods I used. However, though it is still a very effective traffic generating tactic, it is also very time consuming.
I spent thousands on SEO tools and even hired an SEO expert. I spent hours doing Search Engine Optimization on-site and off-site. I did see some traffic now and then but the figures were not something i am proud of.
I was at the mercy of the search engines and was spending more time and money than I could earn!
I was desperate for a real traffic generating solution. I needed to be able to get traffic fast! To my luck, I found the very answer to my web promotion pain.
Duration : 0:1:46
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what are your SEO tools?
what are your proven SEO tools to date?
seolite software, bookmarking demon and etc.?
need someone who uses one or many… thanks
Google’s Adwords keyword tool (for identifying potentially-profitable niches)
Firefox + Roboform + Informenter for all types of directory submissions
VPN accounts / reliable proxies to maintain multiple locations (multiple submission accounts)
My brain
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Google Profile And Facebook Username – Two EXTEMELY IMPORTANT Google Landgrabs
http://www.paulcolligan.com Paul demonstrates two extremely important (free) options on the Web that will quickly find their way into the top ten listings in Google – the Google Profile and the (quickly coming) Facebook Username option. Take a few minutes to make sure both of these are part of your online strategy. They’re free inbound links from Google – so you have no excuse.
Duration : 0:4:39
Categories: On Page SEO Tags: ''Free, an, and, at, be, book, com, Demo, demon, Facebook, facebook usernames, google, google landgrabs, google profile, google profiles, Hat, important, in, inbound, inbound link, inbound links, is, isyot effect, link, links, list, listing, listings, MA, make, Minutes, Of, on, online, Part, Pr, Profile, quick, strategy, take, ten, The, to, top, us, use, way, we, web, wil, www, You, your, youtube

