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A great evening in Manhattan, a fantastic atmosphere in Madison Square Garden. Web business people is waiting this match for a long time. One side there is Search Engine Optimization and Search Engine Marketing on the other, both seems fit and there is desire to win on face. Last years both sides challenged to other but they never came to face to face. Before the match starts, lets take a short look to their career, strength and weaknesses.

Called SEO is short term of Search Engine Optimization. A milestone in web business since the search engines are the main source for web users before they buy services or products online. Finest and most trustable data source with their high indexing capacity and different logical algos working on the back round may depend on your rankings while results are listed. As most web users do not look much after the 3rd pages of results, web business owners are directly influenced. A web surfer can be your client if your web site is ranked at the top of search results but how you get listed at the top of a major engine? Even there are different algos powering the search engines the main theory is mostly same, simple algo stands on location and frequency. A crawl base search engines use spiders a web site and classifies with different principles to define the ranking. A fact about algo can be changed or improved for search quality. I’am sure all professionals will remember Florida Update on Google. Indeed it was an earchquake more than an update, many results were changed or disappeared on Google, some high rankings even lost from the index. Actually general Google algo is formulated as Relevance Score , PageRank , Local Score with other tweaking , tuning or filtering aspects. Main development point of a search algo is how much off page factors are important and their degrees take part in your algo. The theory on here is not giving much control to webmasters with on page factors .Other search engines do not use Page Rank since Page Rank is a trademark which belongs to Google. Avoiding any spamming , manipulation trials, over optimization or even cloaked content, engines are modifying or changing the degrees ,adding new variables on their algo time to time but all work done is to provide higher search relevancy and quality for users. (Relevance score is SEO efforts, Page Rank is Link building efforts for Google and Local Score is links from expert documents) As seen from the formula, SEO efforts only work on relevance score and vary your ranking 10% if you hired a SEO professional but this can increase 18% if your SEO is master level. I would like to talk about Yahoo and Live search engines’ secrets either but as mentioned they are my professional secrets for now, if you don’t know these, its impossible to get top results on Yahoo or Live.

Search Engine Marketing (Pay Per Click) is paid inclusions as seen Sponsored Results on engines based on pay per click. This marketing tool has been increased enormously in these years, even with expensive per click rates. In some keywords or phrases a click may cost 10€ ( online dating industry) whether visit converts to a lead or not. Ads buyers are ready to pay these high per click bills because SEM efforts bring more revenue than they spent. How this technology works while displaying the ads? Lets say few words about Google Adwords. Google has 2 different networks such as search network and content network. Search network means Google powered search results that you may see on any website with a search bar using Google’s search technology. Content network is different spidering technology and matching the search query and web site content. If you have a web site with high quality and useful content, you may apply and get involved Google’s Adsense network to make money. Google will classify your content and display related ads when a search query is matched as you have probably seen Ads by Google on web.

If SEO and SEM are powerful marketing tools which is the best and effective on sales conversion rates? This is the fatal question, both have advantages changing to the case, then lets compare:

A)In SEM, your web site does not need a change in most cases. If you want high conversion rates, a SEM professional should prepare high quality landing page is necessary only, not your entire design. On the other hand SEO may require some major design changes to get good spidering by engines.

B)PPC Ads charged when clicked only, displaying your ads will not cost you anything but poor Click Through Rates will increase your minimum per click costs. SEO visits are free of charge as visitors comes by clicking the natural search results from a search engine. Most visitors likely to trust a site they find on a search engine, they feel like natural results have been approved by the search engine.

C) SEM brings very quick results to analyze your campaign while SEO effects can take long time on ranking. On Adwords, just 15 minutes is enough to display your campaign on screen but SEO results may take up to 3 months on engine’s ranking.

D) ROI and Conversion rates are higher in SEM because you may design different landing pages according to your major products or services with price charts, feature comparison tables .However in SEO, you can not make these much because your most powerful PR page is your homepage so your sub pages which includes your product specification will not get listed higher than your main page.

E) Targeting is easy in SEM with campaign settings option. You may target national ,regional or international geographical areas depending on your shipping options. Google has features to promote your local business with accessing your business address or just selecting distribution area on Google Map. Another useful tool is matching options are enables you to select broad ,phrase,exacxt or negative matches while displaying your ads.When you prefer SEO, you can not prepare different target pages as they will be sub pages and will not get listed higher than your main page as above.

F) SEM limits you with your budget because your ads campaign will stop displaying when your daily, keywords or monthly budget is reached while SEO results longer even months after optimization work is done.

Finally who wins this match? Well, this depends on your expectation, budget and targets from your campaigns. As long years professional , I dont have a preference . Each business needs different campaigns, you may select to attract new clients in both tools while achieving your corporate targets.

Ladies and Gentlemen, unforgettable match is about to start in Madison Square Garden, please sit back and watch this.

Erkan Meydanlioglu,Mr
http://www.articlesbase.com/online-business-articles/live-from-madison-square-garden-seo-vs-sem-120682.html

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Duration : 0:5:40

You know by now that Search Engine Optimization (SEO) is a technique used by website owners to drive “natural” traffic to their website. You also know that SEO is performed by publishing keyword-rich articles and by playing around with the html code. But do you know that SEO is not as easy as it sounds – it needs an experienced firm to perform SEO, and it needs some time and research to hire such a specialized firm?

But we’ve made the task simpler for you and here is a checklist you must use when it comes to hiring a SEO firm:

Is the firm reputable? The SEO firm you are employing must be on a sound footing and it must stand head-to-head with its peers in the industry. This is not to say that we have anything against small SEO outfits who are just starting out – go with them if you feel they have the credentials and the capacity to do your work, but at your own risk.

Does it have an established client base? If an SEO firm is good, clients will flock to it automatically. So, does your SEO firm have a list of esteemed clients, or is it into SEO for websites who should be confined into the web junkyard? Find that out and go with an SEO firm that has a solid client base.

Does it use black hat techniques? Black hat techniques stand for unethical ways of performing SEO. If an SEO firm has ever spammed, or lifted articles, or created web farms to generate traffic, or used any technology to fool the search engines, then stay away from such a firm. You can find out if a firm is into black hat techniques by looking at their client list and talking to the clients, specially the old clients.

Does it have the right employees? Your SEO firm should not just have technically qualified, experienced employees – it should staff them in adequate numbers too. There’s really no point of going to a well reputed SEO company that has 5 employees and a roster of 200 large clients.

Does it offer all the SEO services? A good, well-established SEO firm will offer all SEO services under one roof – sourcing and submitting articles, programming, directory submissions, blog posting, search engine submission, link building, etc. If your SEO firm offers only a part of such services, ditch it, because you can’t be running around to two or more companies trying to perform SEO on your one and only beloved site.

What about its employees’ skill sets? You can get the best articles published and the best of sites to link to your website, but that won’t do a lick unless your website’s design, layout, navigation is search-engine friendly. The employees at a good SEO firm must be experts in website design, programming, understanding how search engines function, link building, directory submission and web traffic analysis, and these guys must be working in-house – these skills must not be outsourced.

How does the SEO firm respond? Does the firm respond in quickly or do they return calls in a few days. If they take over 24 hours to return your call, don’t even consider them.

Once you have determined that an SEO firm fits your requirement, check to see if their costs will match your budgets and if they have a person on board whom you’ll be comfortable working with. And if everything seems okay, go for them.

Adrian Adams
http://www.articlesbase.com/seo-articles/7-things-to-look-for-when-hiring-an-seo-firm-126241.html

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The internet allows you to reach consumers all over the world, but a business owner should not discount the business that comes from your own backyard. Local business is very important to those who own stores as well as those that provide services. It is important that your internet marketing strategy properly addresses your local business as well.

More and more consumers rely on the internet in order to find out information. You need to set up your website so that it contains the information that a local customer would find valuable. Your hours of operation should be easy to locate on the site. You should also include detailed directions on how to arrive at your business. You can even set up interactive maps and direction finders to enhance the user’s experience. All of your contact information should be provided as well.

When you are working on getting your website recognized, you need to pay attention to search engine optimization. You will want your business to come up in the search results for your local area. Your website should contain keywords that are related to what your business does and where you are located. A website that is tailored for Boston residents would need to have a Boston internet marketing strategy and utilize Boston SEO. Likewise, a website that is tailored for Boston would need to have an internet marketing strategy that is targeted towards Boston. A paln for Boston Internet marketing outlines the components for both SEO and Boston web design. There are many ways to ensure your site is search engine optimized. There are also experts in the field that can help set up your site in order to get the best results. You should also look to see if there are sites that your link could be placed on. For instance, does your town have a website? Does the chamber of commerce have a listing of local businesses online? How about local radio or television station websites? Do they have a sponsorship option? Your goal is to get your website shown to as many local people as possible in the hopes they will turn into your clients.

“Look at a day when you are supremely satisfied at the end. It’s not a day when you lounge around doing nothing; it’s when you’ve had everything to do, and you’ve done it.”

-Lord Acton

You will also want to ensure that your website name is included in all of your local marketing. It should be printed on business cards, flyers, menus and price lists. You should include your website link in all emails you send and on all invoices or receipts you pass out. Once you have an effective internet marketing strategy that targets the local consumers, you should notice an increase in your local business.

armando williams
http://www.articlesbase.com/home-business-articles/online-marketing-for-local-business-100459.html

Would you go for SEO services or juss plan to survive the internet
without it…………….

Do you thing SEO will do any benefit for your traffic……….if yes why………if no what the other things you look out for in order to enhance the traffic to your website……

Note: SEO includes — Articles POsting, links building, dir sub, articles creation

Hi,

SEO is critical for the success of your web site. Without it, you will get no traffic. No traffic = no customers = no money.

If you own a Web site, the Web site building software should have included SEO. Otherwise, using the software is a waste of time. SEO includes Internet marketing and while articles posting, etc. is important, the most important thing is to select the right keywords that people use to find your Web site. You need to do keyword analysis to find the best keywords for your Web site.

Then, you need to sprinkle those keywords onto your Web pages so that the search engines will find them as their spiders crawl your Web site as well as putting them in your Title, Keywords, headings and description.

Why? Think about how the major search engines work. They key on what word or phrases the users enter. How do you find keywords that users want? Use Google itself at this URL:

https://adwords.google.com/select/KeywordToolExternal

Just enter your keyword and it will tell you what the demand is for that keyword and how much it would cost to advertise it on Google via Google AdWords.

Supply and demand is important for keywords. You want to find the keywords with a huge demand, but very little supply.

Another good keyword analyzer is Wordtracker.com. This will cost you money, but it’s the best on the Web.

This is a very good book for building traffic: Search Engine Optimzation – An Hour A Day by Jennifer Grappone and Gradiva Couzin.

With this book you do not need any costly SEO services.

There are Web site builders that do most of this SEO for you. Most free web site builders do not include SEO. That’s why most of them are a waste of time. Creating a Web site is easy, but it is only 10% of the job. The other 90% is SEO and it is critically important.

Do you know about Alexa rank? Alexa is an Amazon company that ranks Web sites. It takes the most active Web site which total about 65 million and compares your web site to all of them. If you have a rank under 500,000 you are doing good, it you are under 100,000 you are fantastic. Google is under 10.

Here is how to get to the Alexa Point Test:.

http://traffic-test.sitesell.com/waltera1.html

The Web sites that score high on Alexa have lots of content. Content is king on the Internet. What is content? Its information, information that visitors find interesting and relevant to your keywords. The more pages you have on your Web site, the better. If you have only 5 or 6 pages, the search engines will ignore you. Once you get to about 30 pages, the search engines will begin to take notice. At that time you should begin to link to other Web sites. The search engines love links, but you must avoid link farms.

Hope this helps.

Kindest Personal Regards,

Walt Brown
Site Build It Certified Webmaster
capecod1@capecod-beaches.com

P.S. Don’t forget to set up your mega tags correctly, Google sitemaps, and press releases

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Being a website owner with at least one website to promote and indeed on the internet with the intention to attract potential purchasers of your software, goods or services, it is imperative that prior to allowing your website to go live or not long after, you must ensure the website is capable of not only attracting potential purchasers to your website, but also to entice the potential purchaser to buy your product or service as the priority must be to turn visitors to your website into satisfied purchasers, as increased traffic will only increase the website bandwidth which ultimately will increase the financial burden – more bandwidth usually the web hosting provider will insist on increasing the cost of your web hosting.

One thing concerning owning any type of website, especially when burdened by paying the never ending monthly web hosting subscriptions, is attracting targeted visitors, as without targeted visitors to your website, there will definitely be no sales, and no website sales will always mean no sales, no profits increases the stress of modern day living, and increases the burden and financial loss associated with website ownership, not only are you depriving yourself out of profit, worse your desire to own an unprofitable website is responsible for your financial headaches and stress which causes even more stress by being financially burdened by spending money every month on web hosting and being deprived of the benefits that financial security can offer.

Being a website creator and website owner I have asked the common question many times, why is my website not making money that I so often read about on forums and other related information websites. Unfortunately, this article would contain hundreds of pages if I explained the finer details of Search Engine Optimization (SEO), Website Promotion and Marketing and Website Advertising, I will probably get around to writing an article one day and explain in detail the secrets and expertise I have accumulated over the previous 30+ years of creating and owning websites – search on google.com is likely to find sources of SEO etc, written by researchers and not by writers who is writing from their expertise and experience in the subject, just recycled material usually from articles which is normally copied from copied many times writings over many years old and I consider the stale information useless.

But for now I need to concentrate on another very important aspect of search engine optimization which must be completed in the earliest period when you created the website or purchased usually a brand new website – hopefully not a template, as the chances of success with a template is usually zero rated, as google.com will normally avoid indexing a template website as there are thousands of exact replicas of the same template website on the internet – avoid buying template websites on eBay.com unless you are capable of re-creating the template into a unique website, the re-creation can be accomplished the hard work involved can bring tremendous wealth – buy a unique website, although more expensive with proper SEO, Website Promotion, Marketing and Advertising will bring in welcome money each month. Avoid buying a website just for ads – google adsense etc, the rewards are minute – maybe a few dollars a month, unless you listen to the google adsense website sellers who will encourage you with millions just for you to buy their adsense website.

Software download websites have many advantages which can be beneficial especially if the software can be used by you to increase the saleability of your website to the websites visitors, remember for you and your website to survive on the internet for any period of time, your visitors must be converted into customers, if only a small percentage being converted. When I create a website my first priority in the early stages is to generate a system whereby to attract visitors to the website. Secondly, a system needs to used where a visitor can be beneficial in further attracting more visitors to the website and the cycle repeats in an endless motion.

But first, you may consider I am offering to myself two impossible tasks – some call it viral marketing, and honestly the completed system is effective over many years – old habits die hard, as they say, so how do I do it? The answer is easy as 1-2-3 all that is required is access to the webmasters hidden secret – website scripts, I mentioned software download websites as favoured type of software download websites well that true, though more specifically the download software websites I create sells webmasters scripts which I use to create and to further enhance my websites, as I own the full resell rights to the webmasters script software I am free to use the scripts in my website creations , in addition to sell scripts from my website I sell them in forums and on eBay.com – extremely versatile software, and definitely money spent as an investment.

Amazingly it really is a massive challenge to purchase the newest and updated webmasters scripts as a large number of script download websites was created when there was a website script craze about three to four years ago, unfortunately for the consumer the old scripts websites are still very profitable – the correct promotion and marketing techniques that is correctly practiced matures with age and improves with time passing and the adage is true today as its ever been, don’t repair whats not broken, in actual fact if the scripts websites are still earning a handsome profit why change it.

Firstly, back to the issue, of generating visitors by visitors. There is a new webmasters script which make it extremely easy for the visitor to tell a friend by email of the exciting website and contents and in so doing the script list the email address in an email listing, this script is very valuable as it identifies the visitors to your website as targeted traffic and they are so valuable to any website as they show an interest in your products. Unfortunately, there are different types of visitors, browsers who have no intention of purchasing products – they burden your bandwidth, and targeted visitors who show an interest in purchasing your product – that the reason why this cheap, simple and effective script is so valuable to your website and boost your subscriber list, which is important for viral marketing.

Another very useful webmasters script which must be explained as the script installs an ads rotator on the website, so if you are attracted by affiliate advertising as an addition to software downloads, then this is the webmaster script for you. This unique script offers the ability to the webmaster to decide which ads to display, show ads which give highest affiliate commissions, easy to use admin interface to edit, add or delete your ads, see the number of impression, see the click through rates of all the ads and many more benefits too many to mention.

I commented on the fact that purchasing website download templates is not recommended the simple reason being there are potentially millions of the very same – exact replicas of the template websites, being sold by hundreds of sellers; google.com will not index hundreds or even thousands of the exact same template websites. There is a very simple script that can easily convert a cheap template into a genuine and unique download software website; you must create unique Meta Tags and embedded  relevant keywords in the website text, for the newly created download software website – preferably selling scripts, as the template usually is devoid of Mata Tags and they are essential for major search engine indexing – indexing is where your website is listed with the search engines, your website must be listed to drive visitors through the embedded keywords to you website – no visitors, no traffic, no sales, no profit.

There is one excellent download scripts website (the website) which offers the two easy to use webmasters scripts which will boost your visitors and your profits, with the correct SEO, Website Promotion, Marketing and Advertising, which should bring in some very welcome money per month – please don’t believe the hype from website sellers when they say sit back and watch thousands of dollars arrive in your bank account weekly, monthly this will not happen.

The download scripts websites is relatively new and offers the most up to date webmasters script money can buy – I know SEO, Website Promotion, Marketing and Advertising I own it, the website, offers a large collection of eighty (yes 80) of the best scripts money can buy, including the two I have evaluated, some of the scripts are valued – recommended retail price, of nearly two hundred dollars (yes nearly $200), though because they are sold as a download software the potential purchaser will receive massive discounts, what even more surprising each of the eighty webmasters scripts are sold with Full Resell Rights – no hidden costs, or pre-conditions.

Now for the fun bit, how much is the individual scripts cost, that’s an easy question, the webmasters scripts are sold in one wholesale lot just one small initial price will allow you to download the eighty high quality webmasters scripts with full resell rights – sell them individually on eBay.com, sell one you will probably be in profit, fortunately the profit don’t stop there, with full resell rights why not use at least one of the webmasters scripts and create from a simple template- with the advice above, I will offer full support by email, and on a one to one basis – by email or newsletter, I will offer advise more revealing than in this article, on SEO, Website Promotion, Marketing and Advertising. The webmasters script will make the task of creating you very own software download script website a breeze and I will be available to support by email or newsletter.

The download software scripts website is Resell You Can dot com, the eighty scripts are sold as a wholesale bundle but individually downloaded by the purchaser the eighty scripts are collected into 3 zip files, how many you download only you decide, but I suggest you will probably need the eighty webmasters scripts in time. It’s important that you download the scripts early as there is a time limit to actively access the download area. Download the scripts and save the files securely – memory pen maybe. Remember all the eighty webmasters script is sold with Full Resell Rights a potential money maker. Buy Now! And, in so doing securing the financial freedom you ever dreamed of, always desired and genuinely deserve.

I do make money on the internet, not enough to quit my day job, but a comfortable earner, but the correct SEO, Website Promotion, Marketing and Advertising commits me for at least one solid week of my spare time. Following the week of hard work, I sit back and relax, occasionally, about 2 hours a week concentrate on further enhancing the website with SEO, Website Promotion, Marketing and Advertising.

Software download websites – avoid cheap download software templates; will produce a good monthly income with the right SEO, Website Promotion, Marketing and Advertising, the website promotion must be targeted for the correct website audience – webmasters for utilities, ebook for avid ebook readers etc, although website SEO, Website Promotion, Marketing and Advertising is the key to a successful money making website, as without the effort – not money, as I don’t pay for SEO etc, the website is unlikely to attract visitors and thus no visitors, no sales, no profit.

Software download websites is about the best websites to own, with respect to offering a product with no stock to maintain or goods to ship out – even shipping is becoming expensive; avoid the hassle by investing in a software download website – though again avoid a website template. What makes purchasing a software download website is the fact that you have available a download product you can sell at auctions like eBay.com, which is capable of earning money as a second source.

You must ensure when buying a software download website you receive the full resell rights to the downloadable software product, as full resell rights is now an essential requisite to selling any software on eBay.com, and ensure you have permission to sell the software with full resell rights in writing, otherwise you will have a hard time proving your case.

Desmo Boss
http://www.articlesbase.com/viral-marketing-articles/this-single-article-wields-a-powerful-seo-influence-over-its-readers-giving-them-a-magical-gift-732398.html

You are familiar with the mantra of “Content and Links”. You are excited and are very enthusiastic about marketing your articles. So many thoughts are running through your mind. What to write about? How can I be sure that Webmasters will pick up my article? Questions, Questions and Questions.

Look no further. Here are a few proven tips that get you started on the right track.

What does a publisher look for, in your article?

First and foremost, think for a moment that you are a Webmaster, browsing through the article directories. Which are the articles that you are most likely to pick and publish on your site? My answer would be, a good, well-written article that enriches the content of my website, that addresses a unique topic that’s useful to my regular readers and I would love if it is written with SEO in view such that my website draws traffic from search engines. Webmasters are your customers and their wish is your command, so to say.

Fill the Need – Spot an Opportunity:

Matt Cutts, who is currently running a video series on his blog and writes occasionally, has written an entry exclusively about writing useful articles. His advice is to fill a need with your article. (Very powerful suggestion after all SEO is all about content). And anytime you look for information on the web and could not find it, that should be registered an opportunity, according to Matt. He gives his “Changing the default printer for Firefox on Linux?” blog entry as an example.

His advice is to look for small niches that have no relevant content yet on the web. The added advantage here is that, SEO is relatively easy. Look at the title of Matt’s changing printer article and that tells you what keywords to intelligently use in your article. (If you are a user who needs this changing printer stuff, what would be your search phrases? That’s the key to a good article with SEO that webmasters love.)

In essence, as some SEO expert summarized, hard to find answers are the best marketed articles. Think about it. Your articles should enrich the web in general by making things easily accessible. It does not hurt to re-iterate the Mantra: SEO is about Content and Links!!

Fresh View Point – Have something new to offer

If the topic of choice for your article is a popular one, a hot topic that every one is talking about, be sure to address the issue from a totally different viewpoint. It could perhaps be a little controversial. This after all is the key to success in media business and article marketing is in the same genre. Imagine threads on various forums getting dedicated just to discuss your controversial view.

Pay attention to your Titles – Keywords in Titles

It is an established fact that publishers use your articles mostly to get traffic from search engines. Title plays a key role in this. Pack your title with relevant but most commonly searched terms. Your title tells your reader why they should read your article. Think about it. Sprinkle relevant keywords in your article. But, take care not to over do it.

Know your customers

Keep track of the websites that are publishing your articles. Alerting them of your new articles might be a good option. Perhaps you can even go one step ahead and ask them for subjects that they would like you to write about.

In summary:

1. Your articles should enrich the content of your publishers. Look for small niches that are yet to be addressed. Every failed search is an opportunity to tap into. Start small with these niches and slowly expand into related areas. Establish yourself as an expert. Article Marketing is a powerful way to build credibility.

2. If yours is a hot topic, it does not hurt to take a fresh yet controversial stance.

3. Write the article keeping SEO in view. Pay attention to Titles.

4. Know and keep track of your publishers. Direct contact with them can give you new areas to write articles about.

Article marketing is viral and if your article is good enough, it can go a long way and surprise you, the author, in many ways.

Get going and prosper!!

Jonathan White
http://www.articlesbase.com/affiliate-programs-articles/writing-articles-that-webmasters-love-powerful-strategies-for-successful-article-marketing-55402.html

My focus is on how website usability goes hand in hand with good SEO. Usability science, or human factors, pursues the quest for human-computer interface designs that are easy to use. While Usability Day is about technology as a whole, and how that technology makes our lives easier, this article will turn its attention to website usability, and how it can be important in search engine optimization.

Website usability deals with ease of navigation, how colors work together to enhance a user experience without hurting the eyes, the size of fonts, and design. But some of the concepts of website usability have a direct effect on how search engines crawl your website, and index it accordingly.

“Memory is part of usability. That’s why navigation is such a pain in the neck to work out and make usable for everybody who will use your web site. There are ads, images, blinking thingy’s distracting your eyes, and your mind is going everywhere at once”.

Usability Testing
Web site usability focuses on what happens after users arrive on a Web site. When usability professionals perform formative tests on Web page prototypes, the initial assumption is users have already landed on a specific page. Usability professionals observe what people do once they arrive on that page. Do they take the desired call to action? Do they understand what page they’re viewing? The focus of formative usability testing is to create a user-friendly interface. It isn’t how to encourage people to visit your Web site. That responsibility is usually relegated to the marketing department.

Search Engine Optimization:
Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and could be considered a subset of search engine marketing. The term SEO also refers to “search engine optimizers,” an industry of consultants who carry out optimization projects on behalf of clients’ sites.

It is the process of analyzing and optimizing your web site’s design in order to ensure its indexing and increase its positioning in search engines.
The goal of this analysis and optimization is to make your web site and its content more attractive, relevant and visible to search engines and web searchers.
It would be terrible to have a beautifully designed web site with excellent written content, yet receive little traffic simply because your site cannot be easily found, if at all, by using a major search engine.
We will provide you with our expert advice on your site’s architecture in order to make it search engine friendly.
A higher search ranking is what many website owners dream of. What they don’t realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors.
Ultimately this means more people finding your website and increased sales and lead generation. But are search engine optimization and usability compatible? Aren’t there trades-offs that need to be made between giving search engines what they want and giving people what they want? Read on and find out.

This Earth-Day-style event, focused on easy-to-use technology, currently involves plans in more than 70 cities in 30 countries. Online headquarters of the international day, says, “World Usability Day promotes the value of usability engineering, user-centered design, and every user’s responsibility to ask for things that work better. The Usability Professionals’ Association is doing that by encouraging, organizing, and sponsoring 36 hours of activities at the local level around the globe.

Subhash
http://www.articlesbase.com/seo-articles/the-usability-of-website-and-search-engine-optimization-73564.html