I was wondering as what to consider as the basic SEO Guidelines, while creating the website?
Hi,
I am developing a website, and was eager to know what all I should consider for Search Engine Optimization, while developing my website.
Thanks
Keywords are definitely a big deal. The general rule of thumb is that you’ve got to please Google because it’s the biggest search engine in the world, and if Google sneezes, all other websites follow suit.
Each page of your website should have 300-600 words with your keyword sprinkled throughout it 10-15 times. I’ve seen somewhere that 5 times is usually enough, so you might want to start out with five. This allows Google to pick up your keyword and index it.
Secondly, you need find out what kind of competition you might have. Type in a keyword or a keyword phrase in google related to your niche. If you get 2 million search results or less, you’ve got a good keyword phrase for a homepage. 3 million or less, you’ve got a keyword page for other pages in your website. Anything more than 3 million, you’re going to have a hard time getting noticed.
Third, you’ve got to make sure that keyword has enough of a search market. Anything less than 400 searches per month is lousy. You’re not likely to make sales. Go to Wordtracker Free Keyword Tool. Type in your keyword or keyword phrase.
Wordtracker gives daily search counts. So multiply the daily search count by 30. This will give you a monthly count. 400 or more, good deal. Less than 400, look for a different keyword.
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Web design london – Branding London – Logo design – Codastar web design london
Codastar web design is a web design and development company based in London.
Our mission: “Help you turning clicks into business”.
Making websites that work! A website is a marketing tool. As a business you want to make returns on your investment as early as possible.
We offer a full range of web services to provide a package that works: web design, on-site search engine optimisation and off-site search engine optimisation, front-end and back-end development.
Web Design
Our clients love us. We do not advertise anywhere. Not even in the yellow pages. We get about 50% of our work from search engines, and the other 50% through recommendations from our existing clients. Our websites are naturally search engine friendly, and combined with our SEO services, Google will love your website too… We offer bespoke, high-end website design at mid-market prices. We’re not the cheapest (and not aiming to be, compared to companies that outsource their web design to india for example), but we’re not expensive either! Our work, we feel, leave nothing to envy the very expensive Soho / west end agencies and other fancy outfits, and our prices are a fraction of theirs.
Our web sites look and rank amongst the best on the web, often on page 1 of Google, above millions of results.
Duration : 0:7:29
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Live From Madison Square Garden, SEO Vs Sem!
A great evening in Manhattan, a fantastic atmosphere in Madison Square Garden. Web business people is waiting this match for a long time. One side there is Search Engine Optimization and Search Engine Marketing on the other, both seems fit and there is desire to win on face. Last years both sides challenged to other but they never came to face to face. Before the match starts, lets take a short look to their career, strength and weaknesses.
Called SEO is short term of Search Engine Optimization. A milestone in web business since the search engines are the main source for web users before they buy services or products online. Finest and most trustable data source with their high indexing capacity and different logical algos working on the back round may depend on your rankings while results are listed. As most web users do not look much after the 3rd pages of results, web business owners are directly influenced. A web surfer can be your client if your web site is ranked at the top of search results but how you get listed at the top of a major engine? Even there are different algos powering the search engines the main theory is mostly same, simple algo stands on location and frequency. A crawl base search engines use spiders a web site and classifies with different principles to define the ranking. A fact about algo can be changed or improved for search quality. I’am sure all professionals will remember Florida Update on Google. Indeed it was an earchquake more than an update, many results were changed or disappeared on Google, some high rankings even lost from the index. Actually general Google algo is formulated as Relevance Score , PageRank , Local Score with other tweaking , tuning or filtering aspects. Main development point of a search algo is how much off page factors are important and their degrees take part in your algo. The theory on here is not giving much control to webmasters with on page factors .Other search engines do not use Page Rank since Page Rank is a trademark which belongs to Google. Avoiding any spamming , manipulation trials, over optimization or even cloaked content, engines are modifying or changing the degrees ,adding new variables on their algo time to time but all work done is to provide higher search relevancy and quality for users. (Relevance score is SEO efforts, Page Rank is Link building efforts for Google and Local Score is links from expert documents) As seen from the formula, SEO efforts only work on relevance score and vary your ranking 10% if you hired a SEO professional but this can increase 18% if your SEO is master level. I would like to talk about Yahoo and Live search engines’ secrets either but as mentioned they are my professional secrets for now, if you don’t know these, its impossible to get top results on Yahoo or Live.
Search Engine Marketing (Pay Per Click) is paid inclusions as seen Sponsored Results on engines based on pay per click. This marketing tool has been increased enormously in these years, even with expensive per click rates. In some keywords or phrases a click may cost 10€ ( online dating industry) whether visit converts to a lead or not. Ads buyers are ready to pay these high per click bills because SEM efforts bring more revenue than they spent. How this technology works while displaying the ads? Lets say few words about Google Adwords. Google has 2 different networks such as search network and content network. Search network means Google powered search results that you may see on any website with a search bar using Google’s search technology. Content network is different spidering technology and matching the search query and web site content. If you have a web site with high quality and useful content, you may apply and get involved Google’s Adsense network to make money. Google will classify your content and display related ads when a search query is matched as you have probably seen Ads by Google on web.
If SEO and SEM are powerful marketing tools which is the best and effective on sales conversion rates? This is the fatal question, both have advantages changing to the case, then lets compare:
A)In SEM, your web site does not need a change in most cases. If you want high conversion rates, a SEM professional should prepare high quality landing page is necessary only, not your entire design. On the other hand SEO may require some major design changes to get good spidering by engines.
B)PPC Ads charged when clicked only, displaying your ads will not cost you anything but poor Click Through Rates will increase your minimum per click costs. SEO visits are free of charge as visitors comes by clicking the natural search results from a search engine. Most visitors likely to trust a site they find on a search engine, they feel like natural results have been approved by the search engine.
C) SEM brings very quick results to analyze your campaign while SEO effects can take long time on ranking. On Adwords, just 15 minutes is enough to display your campaign on screen but SEO results may take up to 3 months on engine’s ranking.
D) ROI and Conversion rates are higher in SEM because you may design different landing pages according to your major products or services with price charts, feature comparison tables .However in SEO, you can not make these much because your most powerful PR page is your homepage so your sub pages which includes your product specification will not get listed higher than your main page.
E) Targeting is easy in SEM with campaign settings option. You may target national ,regional or international geographical areas depending on your shipping options. Google has features to promote your local business with accessing your business address or just selecting distribution area on Google Map. Another useful tool is matching options are enables you to select broad ,phrase,exacxt or negative matches while displaying your ads.When you prefer SEO, you can not prepare different target pages as they will be sub pages and will not get listed higher than your main page as above.
F) SEM limits you with your budget because your ads campaign will stop displaying when your daily, keywords or monthly budget is reached while SEO results longer even months after optimization work is done.
Finally who wins this match? Well, this depends on your expectation, budget and targets from your campaigns. As long years professional , I dont have a preference . Each business needs different campaigns, you may select to attract new clients in both tools while achieving your corporate targets.
Ladies and Gentlemen, unforgettable match is about to start in Madison Square Garden, please sit back and watch this.
Erkan Meydanlioglu,Mr
http://www.articlesbase.com/online-business-articles/live-from-madison-square-garden-seo-vs-sem-120682.html
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SEO Basics (www.digitalmarketingschool.com)
In this episode of Digital Marketing School, Andrew Jenkinson explains the basics of Search Engine Optimisation, how Google and other search engines work, and some tips and tricks to get the best out of your SEO efforts.
If you have any questions about this tutorial, drop us a line at questions@digitalmarketingschool.ie
Duration : 0:2:23
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SEO Keyword Research Basics Pay Per Click, Google adsense Advertising #4
Get keyword elite here
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1 of 6 how to Video Tutorial.
Joe Barrett
702 286-4212
Get Internet Marketing Training made easy at.
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Duration : 0:5:40
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Mark Shpuntov:Canadian SEO Pro Keyword Tool Basics
http://www.ProIMSolution.com – Mark Shpuntov:Canadian SEO Pro presents a quick video looking at the google keyword tool. Learn the basic idea behind doing the keyword research necessary to get the most value from your optimization efforts. http://hubpages.com/hub/Canadian-SEO-Pro
Duration : 0:3:47
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Google Local SEO Service | Local Map SEO | Google Places Services WiredPRNews
www.WiredPRNews.com – Google Local SEO strategy can bring in focused traffic and increased revenue. WiedPRNews Local Search Engine Optimization just makes good business sense. Call for Local SEO — Local SEO Service & Google Places Services
Categories: SEO Services Tags: google, local, Places, service, services, WiredPRNews
Search Engine Optimization Interview: SEO Advice & Tips
Get Connected host Mike Agerbo interviews SEO consultant Tony Hutchcroft during the 2008 Vancouver Massive Technology Event about website search engine optimization strategies.
Various topics are covered offering tips and advice on a variety of SEO services like search engine friendly website design, site & server analysis, key word research, optimizing website content, Meta tags and analytics. SEO services are designed to increase online visibility by attaining top rankings and listings on the major search engines like Google and Yahoo.
Hutchcroft is with 1st on the List Promotion Inc, an Internet marketing company out of Vancouver, Canada that provides search engine optimization and online marketing services to businesses throughout Canada and the United States. For more information on their search engine optimization services check out http://www.1stonthelist.ca
Duration : 0:5:3
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Google Local Business | London Local SEO Expert | Search Engine Optimisation
www.1st4seo.com London SEO experts are often asked to help local businesses be ranked well on Google Places. This is not surprising with over 75 % of Google searches are looking for local businesses. The 54 thousand dollar question is “Are they finding YOUR business?” The internet is great and is not only for large businesses, but small ones as well. It makes it far easier for small companies to compete with the large companies. This is particularly the case with local businesses. It bring potential clients to you. The local search listing on Google is increasingly being used by local people to find the products and services that they require. So how do I get my web site listed on Google Places? There are a number of steps, there is more information on our web site or other videos on our Youtube channel. London Search Engine Optimisation Experts will also do a free no obligation website analysis that includes an analysis for Google Places. So contact them on http or 020 71 93 95 71
Categories: SEO Services Tags: business, engine, Expert, google, local, London, optimisation, search
Google Page 1 — Why is it Important | London Search Engine Optimisation Expert
www.1st4seo.com London Search Engine Optimisation Experts principle job is to help companies achieve page 1 on Google. Why is this? Potential clients are increasingly using the Internet searches to find what they are looking for. Google accounts for 90% of UK searches so is really the only show in town. The analogy is often used of an advertising billboard in the middle of the desert versus one in Times Square for the Americans or for the UK on a windblown uninhabited Scottish Island or in Piccadilly. For internet searches you need to be on page 1, as only 5% of people will go to page 2, as they normally find what they are looking for, or put different words into Google and have another search. There are two things that one needs to do to improve the search position of a website on Google. 1. Optimise the website for Google. So it can find the information that is important. This includes the page description, the Title and the content. 2. Improve the reputation of the site in the eyes of Google. This is measured by the quality and number of links pointing to the website from other websites. If the link is from a site that Googles thinks is important, it will rate higher. Sites such as BBC or Wikipedia are the most important. Obviously sites which are of related information help as do the absolute number of links, the more the merrier. Search Engine Optimisation Experts London www.1st4SEO.com or 020 71 93 95 71 will also do a free no obligation website analysis that will …
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