Posts tagged "ideas"

Google Sandbox- The Basics

Introduction

Google’s Sandbox Effect has been a matter of controversy since an article appeared on Search Engine Round Table about how new sites ranked low in Google as early as April 2004. This was before the term “sandbox” was even used to refer to the phenomenon. The term sandbox effect came into being when a guest writer on the Search Engine Round Table wrote an article entitle The Sandbox Effect. In the article the sandbox effect meant that a new site can not get high ranking immediately by depending on PR and back links. This is because the author felt that “PR and back link (pure link popularity) credit is placed in a reserve- called the sandbox- for a period of time before it is applied to ranking and has an effect” with the purpose of preventing PR and link purchasers from getting a very high rank in Google right away and dominating the field. Although the term caught on quite rapidly it became highly debated since many SEO experts considered the term sandbox as inaccurate or, at least, lacking when it comes to describing the phenomenon. Despite the differences in opinion among SEO experts on the terminology as well as its definition and scope, everyone agreed that the sandbox effect DID exist and was a matter that caused SEOs and website owners huge problems.

The sandbox phenomenon was difficult to define earlier because it affected such a wide and varied range of websites and affected their ranking for a different length of time. And since Google never officially commented on the sandbox effect the most that SEOs could do was observe and note the possible factors that could possibly be one of the reasons for being sandboxed. It wasn’t until 2005, when the sandbox effect has been in place for sometime that a good definition of the phenomenon was written in an article called 2005 Analysis of Google’s Sandbox. In the article the sandbox effect was described as:

“The observed phenomenon of a site whose rankings in the Google SERPs are vastly, negatively disparate from its rank in other search engines (including Yahoo!, MSN & Teoma) and in Google’s own allin: results for the same queries.”

This definition was more general and inclusive taking into account all the different observed sandbox phenomena that different websites experienced.

Websites Affected

The sandbox effect, as it was first noticed, affected and still does affect a large number of new websites starting from the websites registered after 2003. It has been observed that it affects entire top-level domains instead of just web pages and directories and sub-domains. The most common websites also affected by the sandbox effect were those that used search engine optimization tactics such as meta data and link building efforts. However ordinary websites such as blogs, whose owners don’t even use such tactics, were still affected by the phenomenon. It was also noticed that the sandbox effect mostly affected websites in English with only a few reports of websites in other languages experiencing the effect. Dutch and Italian language websites were particularly free from the sandbox effect. In addition to these low quality sites as well as spam sites, affiliate sites, and websites carrying AdSense were affected more frequently than sites that did not have those features. However, not all such kind of sites was affected by the phenomenon while other more organic sites were sandboxed. It was and is pretty clear that whatever kind of website was put up there was no guarantee of not being sandboxed since there was no clear cut criterion for being sandboxed. The only websites that did escape or were exempt from being sandboxed were the .gov, .mil, and .edu websites. This meant that the sandbox effect could be experienced by any commercial and private sites.

The Effects

While the sandbox effect was felt by nearly all newly registered websites with such varied characteristics, the effects of the phenomenon itself is easier to enumerate since they are very evident.

As mentioned in the definition the effect of being sandboxed on the websites is a temporary lower ranking on Google’s SERPs (search engine results pages) as compared to their ranking on other search engine results. Note that the effect ought to be temporary. Sites report being “waiting to get out” of the sandbox for anything from 1 month to a year. The sites which take longer to get out of the sandbox are generally of low quality.

The websites’ rankings are also affected, as the definition states, ONLY on Google’s SERPs. New websites that rank low as well in other search engines and has been attributing their low rank on the sandbox effect are mistaken. Website owners of such sites should concentrate on improving the quality of their site and make some SEO efforts to improve their rankings since the low rank might very well be well deserved.

There were also misconceptions that the sandbox effect discriminates according to the competitiveness of keyword phrases used with a greater effect on highly competitive keywords and phrases. This is actually untrue since the effect could be felt by many sites even for non-competitive terms.

Getting Out of the Sandbox

Undoubtedly, SEO experts have tried their very best to come up with a way to get their clients of out the sandbox. Unfortunately everyone agrees that there is no way to get out of there until Google decides to “free” a website. However here are some suggestions from the 2005 Analysis of Google’s Sandbox article aimed help prevent new sites from getting sandbox. These tips are not fool proof and do not guarantee that the resulting website won’t get sandboxed.

• Target “Topical Phenomena” & a Non-Commercial Audience

• Build Natural Links & Avoid Getting Blogrolled

• Get Noticed in the News

• Build Exceptional Quality Sites

For those whose sites are already in the sandbox there is no option but to wait. However, you can make sure that the waiting time is productive. Tweak the parts of your website that needs improvement so that when it gets out of the sandbox it’ll be of even better quality but don’t bang your head trying to get your rank to go up while still sandboxed. You can also focus on doing well in other search engines. Google is not the only search engine out there that will bring traffic to your site. For more ideas on how to make sure that the time spent by your website is productive do read David Wallace’s article on How To Play In Google’s Sandbox.

Danny Wirken
http://www.articlesbase.com/communication-articles/google-sandbox-the-basics-54125.html

Seo – Where To Find An Seo Ghostwriter

Sometimes you have great ideas but no talent for writing. This is when it becomes a good idea to hire a writer. Or you may be a very busy professional or expert in your field that is already really busy but needs an e-book or scores of SEO articles and have no time to write them. If either of these situations describes you, then you might consider hiring a ghostwriter.

There are several sites on the web where writers advertise their talents but the best two for ghostwriting SEO, blog writing and e-books are www.guru.com and www.elance.com. Both of these sites require a paid membership but it is well worth it as that fee (which is paid by both clients and providers) is there to keep the rank amateurs out of your face. The competence level on both of these sites is pretty high. On both sites writers bid competitively to get your job and you can assess a writer by looking at their comments and feedback. However keep in mind that both these sites are slanted to get the providers to do writing for as cheap as possible and many inethical marketers give bad feedback in hopes of getting a discount on their product. Talking directly to a writer on guru or elance and asking for samples is the best indication of whether you are hiring the best ghostwriter for you or not.

Also it seems that of all the brokerage or agency type sites on the web most freelance writers who specialize in web writing seem to have conglomerated on either of those two sites, so if you are serious about hiring they are definitely worth checking out if you are looking for high quality writing. Guru and elance are also the cheapest places to find SEO ghostwriters on the Internet as well.

Chris Angus
http://www.articlesbase.com/internet-articles/seo-where-to-find-an-seo-ghostwriter-86457.html

Serious SEO Tips/Help?

For those of you who already have your website fully optimized for search engines, or those who know a lot about search engine optimization: Please help me optimize my website.

I’m not a total noob to SEO, I have my website showing up in google, and some of my keywords provide "alright" google page rankings, others dont. However my website is not fully optimized at all.

I need help, tips, tricks, and ideas on how to better optimize my site.

So far I have submitted my website to local business directories, made sure good keywords are abundant through out my site, and manually submitted my website to multiple search engines……….even so I am not getting the desired results in googles search results Etc…..

Help please Thanks,
Mike

Here’s what you can do to start SEO on your site. Remember that this is a long process and will not get you results overnight.

1) Brainstorm and choose keywords that reflect your site. Try to order them in relevancy of content.
2) When writing posts try to use the keywords in the titles. Using 1 to 5 keywords in the body text.
3) Add or optimize title tags, H1 headings, keyword tags (5-10 keywords)
4) Add or optimize Image ALT Tags and make sure any pictures on your site a relevantly titled. You can get a lot of hits through google image searches.
5) Make sure you have regularly updated content.
6) Make sure your content is unique/original/new and focused
7) Make sure you have plenty of internal links in your website.
Make your navigation easy to understand. You best content should be on the front page or not more than one or two clicks away
9) Make a site map
10) Get a fast server and try to slim down HTML, Javascript and flash to decrease loading times. Inline CSS will add to code bloat so try to use a single style sheet.

Links
1) Get quality inbound links. It is better to be linked to by fewer sites that are more popular than a million little sites with no traffic.
2) Post on forums and blogs with links back to your site.
3) Write for other people’s blogs with a link back to your site
4) Get known in your field as an expert which will get you links
5) Use social networks, facebook groups etc.

Layout
1) Is your content easy to read in layout, font and color scheme?
2) Do you have a professional and attractive looking design?

General Considerations
1) Is your site really good enough to be in the top 10 search results for specific keywords? Does your website have something that other sites in your field don’t?
2) Are you passionate about your website and committed to it for the long term?
3) Are you an authority in your field?
4) Do you write with your readers in mind?
5) What in your mind would compel readers to come back to your site again?

Hope that helps for now

How to Find the Guidelines for the Best SEO Result

If you have a website, you would be most likely concerned with Search Engine Optimization or SEO. There are just thousands of websites on the Internet and you may well be competing to get the ranking in the search engines. It is then important for you to know how to get a high ranking, so that you will get as many visitors and get those sales coming.

There are several guidelines to make it to the top ranks.

• Carefully choosing keywords and keyphrases for the content of your websites. 
• Providing text links in your webpages.
• Provide sitemaps that aid users in navigating your website.
• Alt Tags and HTML must contain keywords.
• Use text instead of images as search engines crawl through texts.
• Avoid keyword stuffing, doorway pages, and other illegal means to increase ranking.

There are many more guidelines that you can learn. The Internet is a good source for learning how to get high search engine ranking. There are many sources available from where you can learn. It could be a free site where guidelines are readily available and there are sites that require a membership fee.

Free Sites Versus Membership Sites

For most people, a free site is the best option because it does not cost them a penny. They can get general guidelines on how to optimize their websites. General guidelines may include topics such as the use and generation of keywords, techniques in organic search engine optimization, things to avoid, and Internet marketing.

Most free sites provide the general guidelines on how to go about these major topics but it does not necessarily inform the reader on how to go about it step by step. It does not also provide the tools to actually make it happen. The general guidelines are just insights or advice from SEO experts. For those who are new to white hat search engine optimization Portugal, the information in the free websites will provide a general picture of how it should be. However, it does not provide the actual workable process and tools on how to make it happen.  For instance, guidelines on choosing the keywords are provided for information. However, the tools or strategies in getting the right keywords, these are not necessarily available.  

General guidelines in websites that requires membership provide more than just information. They provide the tools on how to optimize pages. Webmasters who are serious in placing their website to high ranks can benefit on the site with membership. Aside from the available tools for the webmaster, they may participate in forums or groups where they can exchange ideas and experiences. They can also get updates or subscription on the latest news or articles about SEO. This provides maximum benefit for the webmaster.

Getting the Ranking

If you are serious with getting the rank, its not enough to get tips and advise from articles, blogs, and free sites. Sure you can get an idea from here but placing websites in the search engine requires more than just head knowledge, it also requires experience. Most of the time, you get to experience this with the strategies and tools available in sites that require membership.  

Sites requiring membership help you get into the real world of doing organic search engine optimization right. These sites can promise that you will be able to make it to the SEO because they put on reliable information. It can either be from fellow white hat search engine optimization Portugal, experts who are involved in the forums or it can be in updates and blogs that provide you in-depth guide and strategies.

Vikram kuamr
http://www.articlesbase.com/seo-articles/how-to-find-the-guidelines-for-the-best-seo-result-702341.html

SEARCH ENGINE OPTIMIZATION TUTORIAL ABOUT COMMENT TAGS BY ARDAN MICHAEL BLUM

http://www.referencement-mots-cles.com/

Video: Presents my view that Google DOES read comment tags and that good tags will help greatly your general on-page SEO. Information presented in this video presents ideas which are a little-GREY HAT and is NOT intended for anything but your enjoyment.

AGAIN: WHITE HAT SEO SHOULD ALWAYS BE USED – knowing tricks is great for your private fun but NOT for clients! You may also contact me via my site blumadvisory.com for further tips.

Make sure to read EVERYTHING which Vanessa Fox writes and to understand clearly that in SEO 4 main rules are the key to your success: 1) The volume of ORIGINAL work on your site (add at least one new page per week). 2) Obviously the PR of inbound Anchor Text links. 3) The Age of your site and 4) the LOVE you place in your work. Google somehow can feel this

Duration : 0:4:43

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Any great freelance SEO specialists out there?

I have an e-commerce site which has flopped like a dead goldfish. It has great products, a great look, the organization of the items I’m selling could use work, but I really feel that there just isn’t enough traffic coming its way. The company that runs the site sucks as far as promotion (found that out the hard way…whole other story…) Anyway, I met a person on here that was a freelancer who used to work for a SEO company but I lost his email addy. (DOH!)
I think everyone who enlists services of any kind want the best bang for the buck. I only have a small budget I just would like to have tons of targeted Traffic to my site. Don’t need to be number one on Google if there are other ways to get traffic. Anyway I think I got my ideas lined out. Sorry for such a long post but I really want my site to take off. (Here is the url in case you wanna look http://nathensdobashop.com )

the best way for SEo is to employ a freelancer via sites like: getacoder, getafreelancer…. (try google search for "freelance sites") you’ll find good freelancers there with user feedback.

How to Use Article Marketing SEO to Drive Traffic to your Website and Blog – Part 2 by John W Rhodes

When I first begin article marketing I started naively and just picked a topic in internet and network marketing and just wrote the first thing that came to my mind. I had some idea as to why I was writing but I didn’t understand fully what would happen if I continued. Then, just recently, I made a commitment, even though it may take more time to do my home work by do my SEO first before writing. This was my breakthrough, you talking bout’ results with internet marketing this was the key. Because I am on my way to being a Top Notch Internet Marketing agency I had to do my due diligence and create and manage articles appropriately, without the fluff. I desired to give people content and value. So, what did I do to change this around it was simple I use this tool: Google Adwords Tool. You see it’s all about systems and tools. If you get the philosophy of “SYSTEM”, then you start use the tools with the system, it’s all over. You see when it comes to b2b marketing and internet marketing or even mlm, I am all about tools. Sometimes, ok just about all the time I get distracted when I hear about a new tool to maximize my SEO Strategies cause that’s what I am all about, of course much more than just that, but this is my niche, so I figure if I’m going to be good at something, I better do my research and BAM!!! Google Adwords Research tool for free is where it’s at. I have to thank Internet Marketing Center – http://marketingtips.com/sr/t.x/1380032 a lot for this because they slowed me down in a good way and said, you are wasting a lot of time, now do your internet marketing effectively, in so many words, by doing your research first. Then the light bulb went off “DING” DUUHHHH.

I you don’t hear nothing else I said hear this, “DO YOUR GOOGLE ADWORDS RESEARCH TOOL”, it will save you time and money, plus add money in your pocket. You will get that later if you haven’t already. Who do I have to thank for that, you got it. I thank God, my Lord and savior Jesus Christ, because when you have been doing this internet marketing for years, and nothing seems to be working Fo’ Real, I just prayed, ” God give me Wisdom on how I can do this for your glory, and BAMMM!. God show up and show out. I don’t make any apologies for mentioning my God. I’m I afraid of losing customers, no because if they accept me for me then that’s someone I was not meant to work with. This is my passion in Internet Marketing Ideas and all of me will come out when I am sharing my passion.

In your article marketing don’t forget to use marketing software like Onlywire. To get your stuff out there on multiple source at one time, which will save you time and money again.
Anyway, please don’t skip using your google adwords tool, you will find your self much more ahead of your competition. This online marketing journey for me has been up and down, especially, when you are trying to use it for your primary business. But life is beautiful and you live and learn. I have learned so much within the last six months, made some internet marketing mistakes and made some new friends on Facebook, Twitter, LinkedIn, talking about social marketing time waster distractions, especially if you aren’t focused on the business and building true relationships at hand, but picked up FB Strategies and some great friends.
I hope these marketing tips will be very helpful to you. Subscribe to my MlmSeo Newsletter below. If you desire me to write on any other SEO Strategies please don’t hesitate to subscribe to my blog and include your topic information on http://mlmseopro.com.

To recap what I just said:
 Use Google Adwords Research Tool
 Do your research and take your time or your time will be wasted
 Ask for Wisdom and Thank God
 Use SEO strategies
 Use marketing software
 Study systems and learn them
 Use the tools to push the systems forward

John W Rhodes provides top notch SEO Network & Internet Marketing Strategies and Techniques. He is an MLMSEO Coach and loves to help others to succeed in their businesses Off and On-line.
John W Rhodes- your mlmseocoach
Keep In-Touch: Click below to receive MlmSeo Newsletter and Network Marketing/MLM and SEO Secrets. http://forms.aweber.com/form/07/45047107.htm

My Signature & MyLead Branding System:
http://mlmseocoach.com ,

http://MLMSEOPRO.yourprospexblog.com

Blog & Website – http://mlmseopro.com
FB – http://www.facebook.com/JohnWRhodes1 ,
Twitter- http://twitter.com/johnwrhodes1 ,
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Duration : 0:5:32

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Do you know that Google provide some important tools which make easy to perform SEO in a better way?

some ask me that. is that true? provide some details please.

“Google Search Based Keyword” tool can help you to get the right keyword if have no idea that how to get started and even if you don’t have your own product. By using this free keyword tool you may know the better ideas for promoting the product.

SEO PR: Buzz-Worthy Or Just Hype?

SEO PR is a buzzword that is both over-hyped and under-hyped at the same time. What do I mean by this? SEO PR is currently in buzz overkill mode in the Search Engine Marketing industry, but is drastically underutilized in the traditional PR world. Many traditional PR agencies are misinformed about Search Engine Marketing in general and are completely taken aback by SEO PR specifically.

So what is it? Search Engine Optimization Public Relations (SEO PR) is a blend of search engine visibility and traditional public relations that disperses a company’s message across the Internet by way of online media outlets and search engines. SEO PR not only helps disseminate an organization’s messages, but it also incorporates search engine-friendly communication through techniques such as optimizing copy in online content such as press releases, articles, whitepapers, blogs, RSS feeds and websites.

A successful search engine public relations engagement harnesses the power of the search engines by focusing on relevant keywords within the content being created and distributed. Careful attention must be paid to the content to ensure a careful balance between search engine-friendliness and good copywriting. Ultimately readers need to be able to understand the message without being bombarded by keyword spam, or copy overloaded with keywords affecting readability and comprehension.

As with any marketing campaign, integration of other marketing initiatives is crucial. A good SEO PR campaign heavily complements any Public Relations, Search Engine Optimization (SEO) or Pay Per Click (PPC) campaigns in place while strengthening a firm’s brand. Some traditional PR firms are beginning to partner with SEO firms to add this service to their portfolio and vice-versa. This is good news for many firms as the incremental costs of adding SEO PR to existing marketing activities should be relatively low assuming that both SEO and PR services are already in place. Much of the additional work is simply connecting the SEO efforts with the PR efforts.

The logical first step is to integrate press release activity with search engine marketing. By optimizing and distributing press releases online (assuming the right online wire service is used), not only will the release have the opportunity to get picked up by thousands of sites, but it will often be picked up and archived by Google News, Yahoo! News and by a multitude of other sites that pull relevant news feeds.

This means that the press release’s message gets instant online visibility and SEO efforts are also strengthened by having strategic keywords included in the release’s copy, with the most important ones linked to your website with relevant anchor text. Besides the link-building benefit, the relevant anchor text makes this “off the page” SEO activity very powerful. Moreover, the sites that are likely to pick up your online release are usually relevant to the content being distributed.

However, there is a point of diminishing returns. You cannot keyword spam or add dozens of links to a release. The press release needs to be first and foremost a press release that makes sense to readers. Secondly, if you litter the release with too many links it’s likely that the major search engines will actually punish you in terms of rankings. In addition, delivering press releases too frequently just for SEO purposes will not be likely to achieve your desired results either. Press releases should be newsworthy. Otherwise they won’t get picked up, even online.

The next steps can be easy depending on whether content generation and distribution are part of your current marketing activities. By taking the same approach as described for online press releases (minus the online wires), content such as whitepapers, articles, “micro-sites” and/or advertising sites, etc. can be optimized, distributed online and used to both enhance brand and bolster SEO results. The same principles apply with online press releases. Keep the content focused on its purpose whether it’s educational, technical, marketing-oriented or a combination thereof. Again, avoid keyword and link spam.

A word of caution when looking for ways to distribute your content online for SEO purposes: Avoid companies that offer services where you pay them to host your whitepapers or optimized content. These firms can deliver leads in many cases through various mechanisms which they usually control, but the content usually disappears as soon as you stop using their service. Such firms may be a fit for a demand generation program, but I don’t advise using them if your goals include a solid, long-term SEO uplift as you could easily end up in a situation where a significant amount of your content disappears the moment you end the relationship.

Many sites, directories, online media firms and related industry sites are usually open to distributing content via their electronic outlets if it’s of a certain quality, adds value to their readers and meets their editorial guidelines. Just like a traditional PR firm identifies a target media list, the same needs to be done for your online media efforts. Like traditional PR, SEO PR can be hard to measure in some ways, but tends to be easier to measure in other ways especially when it comes to search engine rankings, online press release pickup and traffic generated from the release.

SEO PR can be much more involved than the basic ideas discussed above, but most organizations can get immediate benefits just by combining their existing SEO and PR efforts. To learn more about SEO PR I suggest checking out resources such as Search Engine Watch (http://searchenginewatch.com), SEMPO (http://www.sempo.org), Wikipedia (http://en.wikipedia.org/wiki/Seo_pr) or simply searching in your favorite search engine for terms such as “SEO PR,” “Search Engine Public Relations,” “Online Reputation Management,” “Online PR” and related phrases.

Brian Easter
http://www.articlesbase.com/communication-articles/seo-pr-buzzworthy-or-just-hype-55355.html

SEO and Marketing

There is a considerable sized body of practitioners of SEO who see search engines as just another

visitor to a site, and try to make the site as accessible to those visitors as to any other who

would come to the pages. They often see the white hat/black hat dichotomy mentioned above as a

false dilemma. The focus of their work is not primarily to rank the highest for certain terms in

search engines, but rather to help site owners fulfill the business objectives of their sites.

Indeed, ranking well for a few terms among the many possibilities does not guarantee more sales.

A successful Internet marketing campaign may drive organic search results to pages, but it also

may involve the use of paid advertising on search engines and other pages, building high quality

web pages to engage and persuade, addressing

technical issues that may keep search engines from crawling and indexing those sites, setting

up analytics programs to enable site owners to measure their successes, and making sites

accessible and usable.

SEOs may work in-house for an organization, or as consultants, and search engine optimization may

be only part of their daily functions. Often their education of how search engines function comes

from interacting and discussing the topics on forums, through blogs, at popular conferences and

seminars, and by experimentation on their own sites. There are few college courses that cover

online marketing from an ecommerce perspective that can keep up with the changes that the web

sees on a daily basis.

SEO, as a marketing strategy, can often generate a good return. However, as the search engines

are not paid for the traffic they send from organic search, the algorithms used can and do

change, there are no guarantees of success, either in the short or long term. Due to this lack of

guarantees and certainty, SEO is often compared to traditional Public Relations (PR), with

PPC advertising closer to traditional advertising. Increased visitors is analogous to increased

foot traffic in retail advertising. Increased traffic may be detrimental to success if the site

is not prepared to handle the traffic or visitors are generally dissatisfied with what they find.

In either case increased traffic does not guarantee increased sales or success.

While endeavoring to meet the guidelines posted by search engines can help build a solid

foundation for success on the web, such efforts are only a start. SEO is potentially more

effective when combined with a larger marketing campaign strategy. Despite SEO potential to

respond to the latest changes in market trends, SEO alone is reactively following market

trends instead of pro-actively leading market trends. Many see search engine marketing as a

larger umbrella under which search engine optimization fits, but it’s possible that many who

focused primarily on SEO in the past are incorporating more and more marketing ideas into their

efforts, including public relations strategy and implementation, online display media buying, web

site transition SEO, web trends data analysis, HTML E-mail campaigns, and business blog

consulting making SEO firms more like an ad agency.

In addition, whilst SEO can be considered a marketing tactic unto itself, it’s often considered

(in the view of industry experts) to be a single part of a greater whole.[citation needed]

Marketing through other methods, such as viral, pay-per-click, new media marketing and other

related means is by no means irrelevant, and indeed, can be crucial to maintaining a strong

search engine rank.[citation needed] The part of SEO that simply insures content relevancy and

attracts inbound link activity may be enhanced through broad target marketing methods such as

print, broadcast and out-of-home advertising as well

Internet marketing is a component of electronic

commerce. Internet marketing can include information management, public relations, customer

service, and sales. Electronic commerce and Internet marketing have become popular as Internet

access is becoming more widely available and used. Well over one third of consumers who have

Internet access in their homes report using the Internet to make purchases.

Internet marketing is associated with several business models. The main models include

business-to-business (B2B) and business-to-consumer (B2C). B2B consists of companies doing

business with each other, whereas B2C involves selling directly to the end consumer (see Malala,

2003)[1] When Internet marketing first began, the B2C model was first to emerge. B2B transactions

were more complex and came about later. A third, less common business model is peer-to-peer

(P2P), where individuals exchange goods between themselves. An example of P2P is Kazaa, which is

built upon individuals sharing files.

Internet marketing can also be seen in various formats. One version is name-your-price (e.g.

Priceline.com). With this format, customers are able to state what price range they wish to spend

and then select from items at that price range. With find-the-best-price websites (e.g.

Hotwire.com), Internet users can search for the lowest prices on items. A final format is online

auctions (e.g. Ebay.com) where buyers bid on listed items.

Some of the benefits associated with Internet

marketing include the availability of information. Consumers can log onto the Internet and

learn about products, as well as purchase them, at any hour. Companies that use Internet

marketing can also save money because of a reduced need for a sales force. Overall, Internet

marketing can help expand from a local market to both national and international marketplaces.

And, in a way, it levels the playing field for big and small players. Unlike traditional

marketing media (like print, radio and TV), entry into the realm of Internet marketing can be a

lot less expensive.

Furthermore, since exposure, response and overall efficacy of digital media is much easier to

track than that of traditional “offline” media, Internet marketing offers a greater sense of

accountability for advertisers.

deep raj
http://www.articlesbase.com/seo-articles/seo-and-marketing-99342.html