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SEO is the abbreviation of the term “Search Engine Optimization”. This is a technique by which a website owner can make his website more search engine friendly. This means that SEO is a process which enables a site owner to get better and more traffic on his site. Normally, a net surfer will log in to a site he sees first and will not search for more than one or two pages for one search.

The site that comes up first will get the most traffic. This makes it important for a website owner to get his site in the first few options of a search result. This is where the SEO can help us. SEO can help a site get better traffic by increasing its ranking on the search engines. SEO ranks a site on the basis of its relevance in connection to the popular keywords. It makes a website easy to read by the search engines as relevant to the search.

SEO also helps a website by targeting other types of searches engines also like industry specific, local and image search engines. In order to increase the market relevance of a site, SEO first analyzes the algorithms of searches and the common topics that people search for. A SEO operation involves everything that will make your site rank high in the search engines. This involves the presentation, coding, structure and troubleshooting of problems of the site. If not given attention, these things can stop the search engines index to spider a site completely.

But some sites also apply some not so good tactics like link farms and over-loading a site with irrelevant keywords in order to increase the rank of their website. This is called the Black hat SEO. This is a major problem for the search engines as it decreases their image by putting up spam or unnecessary sites on the primary pages of a search results. That is why search engines are always on the look out for such sites and ban them from their indices.

SEO as a term is also applied to the Search Engine Optimizers who are the professionals which carry out the search optimization projects for the companies. These are the professionals which work as an SEO consultant only or can also take part in the broader marketing program for the company. In order to perform a good search engine optimization operation for a site, a consultant may have to make some changes in the HTML code of the site. That is why, the SEO tactics are incorporated in the site at the time of its development and designing.

In today’s cut-throat competition, every site owner wants his site on the number one rank of every search engine. And this is where the SEO comes in to help them. But while doing the Search Engine Optimization on your site, you must remember to be careful about the content on your website also as it is very important to have good information on your site.

Grant Lee
http://www.articlesbase.com/web-design-articles/seo-what-is-seo-700808.html

Can anyone recommend a good free SEO course that can outline the basics and get me started?

Hi,

Seomoz is a good resource, as is search engine land.

Basically SEO is about attaining a ranking in the search engines. One of the ways (emphasis on the ONE), is to generate one way inbound links, which I detail below:

Try to steer clear of back link exchange sites and reciprocal links. These will just take up your time and don’t offer a great deal of value unless you can get a reciprocal link from a high page rank authority site that is.

What you are looking for is one way links, that’s links from one site pointing to your own site. Think of a link as a vote, the more votes you generate the better your chances of rising up the search engines results. It’s not all about the number of links though, generating quality, relevant links is key.

Moving on from this, try to generate this type of link from a site with at least a page rank of two. You can easily tell the page rank of a site by downloading the page rank tool bar, available on most search engines.

Methods:

Try researching your competitors. Use Link diagnosis or Yahoo site explorer. Tyr to generate links from sites pointing to your competitors sites.

Blog posts. Find relevant blogs, read the posts and comments and join in the conversation by adding something interesting, leave your thoughts, offer help, and leave a link pointing to your site with your key words as the anchor text.

Article submission: Write articles on your subject, post to article directories – leaving your link in the resource box.

Free directory submission. Generate a list of free web directories; submit your site for a free link.

Dmoz: Although not as powerful as it once was, submit your site to the open directory project.

Forums. Can be time consuming as you really need to become ‘part of the community’ before being able to generate a link, but well worth the effort.

These are just a few of the ‘free’ methods. Keep doing your research and remember it takes time and consistent effort.

Happy link hunting!

For anyone wanting to do a bit of their own Search Engine
Optimisation, there is an abundance of free online SEO tools
available on the internet. Most of them provide some pretty
impressive statistics and information to help you optimise your
website, analyse search engine positions, research your
competitors, plus much more!

There are two ways these free online SEO tools can be used: (1)
For those who are new to the area of search engine optimisation,
these tools provide excellent insight on how a website is
performing and ranking. They can quickly highlight issues and
trends with their current website and provide a good insight as
to where optimisation work is necessary. (2) For the more
experienced search engine optimisers amongst us, these tools
will act as a complement to the more specialised SEO tools, like
WebPosition Gold or SpyderOpts. They can even be used to
supplement an SEO’s internal knowledge base and experience.

Here is a selection of some choice tools for both the novice and
the experienced search engine optimisers:

Keyword Research Tool

http://www.webmaster-toolkit.com/keyword-research-tool.shtml

This helps to research appropriate words and phrases to include
in your webpage’s body text to aid promotion. It’s simple and to
use and requires the user to enter the sort of word of phrase
you wish to be found under, the tool will then suggest some
additional words and phrases you can think about using. One of
the great things about this tool is that it gives you the option
to select from a range of top search engines, e.g. Google,
Yahoo, MSN, Teoma, etc.

Keyword Analyser Tool

http://www.webmaster-toolkit.com/keyword-analysis-tool.shtml

This tool reads the body of the page you specify and gives a
report on what words are used, and how many times they are used.
This is a valuable tool as most engines will rank your site
depending on your keyword density (which typically ranges
between 3% and 9%).

Search Engine Position Checker Tool

http://www.webmaster-toolkit.com/search-engine-position-checker.s

html This tool checks whether your website appears in the first
fifty results in major search engines for your chosen keyword or
phrase. If the URL is present, it will output what position it
occupies. As an additional feature, the tool also informs you if
any other URLs from your domain appear in the search results.

Link Popularity Tool
http://www.instantposition.com/link_popularity_check.cfm This
tool measures the total number of links or “votes” that a search
engine has found for your website. This is a pretty cool tool
because as well as tabulated data it also produces a nice graph
of the resulting data. One final key element of this tool is its
ability to compare your website to your competitors to help you
with your overall marketing strategy.

Meta Tag Generator
http://www.webmaster-toolkit.com/meta-tag-generator.shtml This
automatically generates a Meta Keyword tag by reading the page
you specify, removing common words from it, and picking the most
used words on the page. Extra weight is given to words in a
heading tag

Search Term Suggestion Tool

http://inventory.overture.com/d/searchinventory/suggestion/

Displays how many times a certain keyword was searched for at
Overture.com. Shows all related searches for the entered
keyword. A good measure to use in determining frequency of
search among related keyword phrases

Search Engine Optimisation Tool
http://www.instantposition.com/seo_doctor.cfm. A very impressive
tool that tests the performance of a web site, by analysing a
page on the important elements of web page creation, such as its
title and content. It then scores the page against given
criteria for the top search engines, followed by some valuable
SEO advice to improve overall ranking. The report produced is
well laid out and easy to follow for anyone doing their own
optimisation. A freebie tool that works better than many costly
SEO tools I know!

The area of online SEO tools is an exciting area of growth as
SEO developers come up with more and more tools to represent
website positions on the internet. No doubt we will be
revisiting this area again….

Arif Hanid
http://www.articlesbase.com/seo-articles/free-online-seo-tools-2362.html

SEO services address the inherent mechanism of the world’s most popular online search tool, the search engine. Access to the secrets of a search engine assists companies to improve the search rankings of their websites, helping boost traffic and attract relevant traffic. Quality traffic can significantly improve a company’s conversion rates, fueling sales and profitability. With Internet surfers using search engines as their primary online information source, SEO services can help companies tap into a large portion of their potential market.

SEO Services: What to Include?
Whenever one thinks of SEO services for a website, the only service that comes to mind is researching for keywords that are appropriate for the business. These keywords are the words and phrases used by web surfers to search for a product or service and act as the first step to attracting traffic. However, SEO services encompass much more than simply researching for the appropriate keywords. Whenever an organization hires an SEO company, it can make use of any of the following services to improve rankings on search engines and enhance visibility, popularity, sales and growth:

Site review and modification: These services involve reviewing and refining content, website architecture and backend site coding in order to make every page more compatible with search engines.

RSS Feeds: Search engines such as Google prefer RSS feeds. Creating an RSS feed, with the targeted keyword in the title of the feed, and submitting them to as many RSS aggregators as possible would significantly help improve the rankings of a website.

Blogs: Blogs, especially posted at Blogger, Squidoo and WordPress, are given preference by search engine like Google. Creating blogs, the content of which is focused on target keywords, and posting them on popular blog sites can have a highly favorable impact on the rankings of a website. These blogs can also be converted into RSS feeds and submitted to make the maximum impact.

Incoming links: Incoming links can be created through active forums and Yahoo Answers. Posting keyword-targeted articles on active forums and asking questions on Yahoo Answers, while focusing on target keywords, would significantly boost the popularity of a website. Each article posted in various forums must have a link that can redirect readers to the website.

johnsantro
http://www.articlesbase.com/seo-articles/seo-services-what-are-they-752400.html