Posts tagged "link"

What is the best way to configure your index page for SEO?

Given that backlinking is very important for Search Engine Optimization and that most backlinks go to the homepage (index page), should I put all my keyword phrases I want to target on my index page? For instance if I had a web site that sold pet supplies and I want people to search for "dog collars", "cat litter" and "dog bowls" how should I best configure my Web site so that people searching for all 3 will have my website come up first in the search engines? Also it seems my index page should be optimized for the word "pet supplies" or "pet supply store" but those search terms are most competitve to place for, so I may be better off optimizing my Web page for less competitive terms like "dog collars" or "cat litter". Should I then optimize my index page for the lesser competitve keywords even though "pet supplies" is the more relevant keyword phrase that describes my business on the index page? In short should I change my title, meta keyword descriptions, and header tags on my index page to reflect "dog collars" rather than "pet supplies"?

Hi there,

The thing a lot of people get confused about is that SEO is not done on a SITE level, it’s done on a PAGE level.

Let me explain. You’re right, most ppl link to your index/homepage. It’s going to almost impossible for you to optimize your homepage, which is just ONE page, for a bunch of different keywords effectively.

Here’s how you should structure your site. Make your homepage your most broad, general themed page. So, it should be talking about pet supplies in general. Optimize your homepage for a more general, more competitive term.

Then you have subpages on your site, one page about dog supplies, one page about cat supplies, or whatever. Then optimize your subpages for the more specific, and less competitive terms.

The reason it’s going to be pretty much impossible to truly optimize your index page for more specific terms like "cat litter" or "dog collars" is because the content on your index page is more general, not specifically about cat litter or dog collars. So your keyword density will not work out. People going to your homepage will be more disappointed that it’s filled with extra info they don’t care about, since they were only looking for cat litter, not dog collars.

Your traffic will be much more qualified (i.e. more targeted and higher converting) if you send them to their respective subpages. Ppl searching for "dog collars" are brought to the dog collars page, rather than the general pet supplies homepage. Remember, each PAGE can be optimized for a specific keyword. Don’t try to optimize your index page for everything.

So no, don’t change your meta, title, header, etc. on your homepage. If you do that, then suddenly your metadata is all about dog collars, when really the content is about pet supplies in general. So all the cat litter people will not be interested, and you lose out on that.

Rather, set up subpages and optimize the subpages for the more specific and less competitive keywords.

Homepage – broader, generic, more competitive keyword w/ highest search volume
Subpage #1 – dog collars
Subpage #2 – cat litter
etc.

To learn more about how to properly do SEO, check out this blog:

http://theinternetmarketingtools.com/

SEOPressor – On-Page SEO WordPress Plugin

See How It Helps You To Do On-page Search Engine Optimization (SEO)

Multiple Websites Getting #1 Ranking!
The Secret?
On-Page SEO!

How Does SEOPressor Helps You?

Analyses Title, H1, H2 and H3 Tags
Analyses Keyword Density and Content Length
Analyses The Exact Placement of Your Keyword
Analyses Images and Links
Analyses Font Decorations
Intelligently Bold, Italize and Underline Your Keywords
Intelligently Add ALT Tag to Your Images
Capable of Testing and Rating Each Post and Page
Calculates Your On-Page SEO Scores
Secret Algorithm That Correlates With Google
Recalculates SEO Scores When Content Changes
One-Glance Fast & Easy SEO Management
Intelligently Gives Suggestions On What To Tweak
Pump Your WordPress Site High Up In Search Engines

Drives Red-Hot Targeted Traffic To Your Website!

Duration : 0:4:39

Read more…

SEO – Managing A Site With Natural SEO

Most sites that can be said to have natural SEO are those that are classified as informational sites. Informational sites can be money-making monsters as it is your clients that supply most of the keyworded copy that ends up in your Q and A sections, forums and other places on your site.

The most successful informational site include magnet content authored by experts (and search engine optimized professionally if need be), a means of collaborating with another equally big or bigger site and most importantly –powerful facilities for allowing users to contribute content. After all it is crucial to the success of your site to have your web visitors constantly adding their own thoughts to your site, which in turn are then crawled by the search engine spiders and indexed as new content.

However one problem with an informational site with natural SEO is that it can become hard to manage over time. You need a means of moderating the site and also a way of identifying and eliminating problematic members of your online community who may be supplying irrelevant content or even hijacking your business.

Managing this type of site comes down to choosing the right web host. You need to choose one that will allow you to keep a database of users, keep track of who looked at your site and at exactly what and keep track of which users are costing you the most time and money with little payback. You might also need to buy software to keep track of how users are coming into the site and which external links they are selecting (clickthroughs) and keep track of which advertisers’ banner ads have been served and to whom and whether or not they were effective. This type of vigilance is typical of a successful SEO maintenance program to keep an informational community operating at its smoothest.

Chris Angus
http://www.articlesbase.com/internet-articles/seo-managing-a-site-with-natural-seo-89275.html

Chicago SEO, the wheel Link Establishment 2 of 5

www.internetmarketingchicagoland.com

Wheels Chicago SEO Link is a powerful element of off-site SEO. They help create a home page as a place of power and will increase traffic on your keywords. To see more results from your SEO rightside call today (630) 590-9521!

SEO and Internet Marketing Services

Promoting your New Jersey Company in the global market that exists today requires having extensive knowledge in several key areas. Internet marketing, website development, search engine optimization, link building, branding, online advertising, and PPC management, being just a few. for more detail go to:www.greatseosecrets.com.Some very good internet resources exist that can give you at least a beginner’s insight into what these are, and how companies might use them to promote themselves well in the highly competitive arena of business. However, will that be enough to lock in high-visibility, sales, and profit potential for your company? Not likely even with the simplest or smallest of businesses models out there today.

To beat out your competitors, your company needs a large conglomerate of consumers viewing your products and services. For more detail go to: www.offline-promotion.com. Furthermore, those viewers need to consider your company the leading New Jersey-based resource for whatever business niche your company encompasses. This is certainly not an assignment for someone having only a tentative understanding about the key areas of business promoting to take on. Tack on the fact that the strategies for the implementation of these are in a constant state of evolution, and you have a massive job needing expert skill to pull off.

Acquiring the skills needed would mean several years of full-time study and the opportunity to practice what you learned without placing your company’s reputation and financial and other assets at risk. Unless you are looking for a career change, in which case, a career in seo, internet marketing, website, and business promoting is in high demand, outsource this work to an established firm for the seo and other services that you need for promoting your company for superior success.

There are many firms employing experts in providing a company such as yours with the website, search engine optimization, internet marketing, online advertising, and other services that will give it the visibility and profitability it deserves. The internet has allowed seo companies from various locations to offer their business promoting services to those needing them. You might however, wish to deal with a seo firm headquartered in New Jersey, or that works extensively with other companies and contacts situated here. Who better to serve the professional promoting needs of a New Jersey company, than an individual or team of experts that have intimate knowledge about the business climate in your region?

For many companies local consumers are the ones contributing to the bulk of their sales and profits. This is because many people prefer shopping at and purchasing from companies that are local to them. This may be because they want to be able to drive to your company to see items that your company has advertised in person. Or merely that it would be easier for them to resolve conflicts with a company that is close by rather than with a company whose location is thousands or more miles away. At any rate, marketing your company to the consumers of New Jersey will be most successful when properly channeled to attract high volume interest from locals. If you have the knack to do this yourself, it would be more cost and labor effective to do it yourself. However to get optimal results swiftly, you should consider hiring a seo/marketing company to provide the services that will enable your company to lure locals into doing business with your company.

They say that if you construct it, they will come. Of course, they often fail to add that how you construct it does make a difference. Professional website, search engine optimization, internet marketing, advertising online, and other services could mean the difference between scant interest and moneymaking for your company, and hordes of people along with sales and profits coming in.

Roos Andy
http://www.articlesbase.com/internet-marketing-articles/seo-and-internet-marketing-services-707143.html

How can I get better organic traffic into my arcade site?

I’ve done traffic exchanges, directory submitting, SEO, article writing, E-mail refering, premium link exchanging. So far link referal has helped the most. It grabs about 20 uniques a day if I spend 10 minutes on their site, but I’m out of idea’s. Since google is updating their Pagerank soon I need to really get noticed quickly. This is a serious question, but is there anything else that I can do that will easily bring in organic traffic?

There’s really no magic formula. Just keep trying to do all the things you’ve been doing – again and again (starting first with the most effective).

Getting traffic is a combination of a lot of things. The key to success is to create great content that visitors want to use, search engines will love and other websites will naturally link to. Of course, it’s easier said than done.

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

http://www.prleap.com/sign_up.html

http://i-newswire.com/

http://www.24-7pressrelease.com/

http://www.pressbox.co.uk/cgi-bin/links/add.cgi

http://www.pr.com/press-releases

http://www.prfree.com/

http://www.clickpress.com/releases/index.shtml

http://www.theopenpress.com/

http://www.przoom.com/

http://www.prweb.com

http://www.newswiretoday.com/

http://www.free-press-release.com/

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article " How To Sell More on the Web: 30 Tips To Increase Conversion Rates For An Ecommerce Site " http://www.powerhomebiz.com/092006/ecommerce.htm for tips on how to improve your conversion rates.

7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/…
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/

Seo Services, What to Look For

Search engine optimization has evolved into a competitive, growing industry. There are plenty of hoaxes and scams on the web. It seems that as the Internet grows more complex, so do the scams. Choosing an effective company can be quite a challenge. There are many factors to consider when hiring an SEO service. This article gives advice on how to select a credible website optimization service.

Assess the services and credibility of the SEO company. Customer service is always the key factor that one should look at. There are many ways of assessing an SEO service. One can try to inquire by placing a call or by sending an email to the company. Depending on the courtesy and time of response, you can initially assess its customer service. Does the company provide an “about us” page on their website? A reputable online business will provide an informative look at the personal side of their company and who they are. Look for other company details such as, the company address and location.

Avoid a guarantee of instant results or the #1 position. There are many factors to consider when optimizing a webpage. Search engines use different algorithms and their spiders can vary. Any SEO company that guarantees the #1 position in the search results should be avoided. A legitimate company will be straight forward and honest and will tell its clients that no single company can give a guarantee of the top positions in the search results. A desireable SEO service should also provide reports and details regarding the standing of a client’s website. They will be able to track the developments of their clients website in terms of keywords, links and their rankings in the major search engines.

A customer testimonial can provide a valuable insight when assessing a company’s credibility. A satisfied customer is always a good indication of the effectiveness of a company’s operations and will always be the most valuable piece of information about its integrity. If possible try to locate and contact people who have received benefits from hiring an optimization service or at least try to validate the testimonials.

It’s important to consider the cost of website optimization. Keep in mind a higher price does not necessarily mean the expensive services are more effective than the less expensive ones. The optimization rates companies charge may vary greatly. Search engine optimization is a trial and error process which requires research, hard work and dedication. Make sure the SEO service is primarily involved in search engine optimization and does not treat it as a sideline.

James Day
http://www.articlesbase.com/seo-articles/seo-services-what-to-look-for-74214.html

SEO Basics – Link Building – Lesson 1

The first in a series of videos about search engine optimization. This first lesson just covers the importance of building quality links. I’ll be adding more videos to this series in the future. If you’d like a free guide to link building, please visit my site, http://www.ultimatetrafficblueprint.com – thanks for watching.

Duration : 0:1:51

Read more…

GCH Reviews #1: Backlinks Hydra Review

http://garrettcanhelp.com/terry-kyle-backlinks-hydra-review/ – Connect With Young Entrepreneur Garrett Miller on his Blog!

Facebook – http://facebook.com/garrettcanhelp
Twitter – http://twitter.com/garrettcanhelp
ABN – http://garrettcanhelp.com/go/BetterNetworker

WOOOOOH! What’s up my friends?? It’s been a fantastic past couple weeks for this here young entrepreneur… Lot’s of new developments with my business, the sun is back in San Diego and Terry Kyle’s Backlinks Hydra report was finally released!

http://garrettcanhelp.com/terry-kyle-backlinks-hydra-review/

Now you guys know it is rare for me to get all worked up over a product, as all products do is educate you and success comes from the implementation of knowledge rather than the acquisition of it. Considering this, it is often difficult to find success by simply implementing what you read (especially when it comes to technical, down-and-dirty internet marketing skills, ESPECIALLY search engine optimization skills) because product creators often dilute whatever they’re sharing with personal opinions and quite often throw in stuff that’s just plain wrong…

Terry Kyle is not such a person.

Mr. Kyle is seriously one of the most “crazy testers” I have ever known, and all of the steaming SEO information contained within his Backlinks Hydra report (and in each of the 30 bonus video modules that accompany it) is given right along with cold, hard money-making SEO FACTS and FIGURES.

Don’t believe me? Watch this review. Then, go look at the sales page. Seriously… Just go have a look.

http://garrettcanhelp.com/go/hydra/

^^^ Humor me, go take a peak. Then take some action, enjoy your free SEO consultation and let me show you how to put this stuff to WORK for you today.

Backlinks, link building backlink linkbuilding off-site off-page SEO.

http://garrettcanhelp.com/terry-kyle-backlinks-hydra-review/

Duration : 0:7:18

Read more…

What Do You Consider As White Hat SEO?

Im wondering, what’s white hat SEO to be exact? Directory submissions, article submissions, and that’s it? Because paid links obviously aren’t white hat and even 3 ways or 4 ways link exchange aren’t part of white hat SEO either (because they meant to cheat). So what are part of white hat SEO? I heard a lot of getting relevant backlinks, but how to get relevant backlinks in white hat way other than paying for the links or do 3-4 ways link exchange?

keyword stuffing, long meta tag like title, description, clone, mirror page, duplicate content etc…