What is the best way to configure your index page for SEO?
Given that backlinking is very important for Search Engine Optimization and that most backlinks go to the homepage (index page), should I put all my keyword phrases I want to target on my index page? For instance if I had a web site that sold pet supplies and I want people to search for "dog collars", "cat litter" and "dog bowls" how should I best configure my Web site so that people searching for all 3 will have my website come up first in the search engines? Also it seems my index page should be optimized for the word "pet supplies" or "pet supply store" but those search terms are most competitve to place for, so I may be better off optimizing my Web page for less competitive terms like "dog collars" or "cat litter". Should I then optimize my index page for the lesser competitve keywords even though "pet supplies" is the more relevant keyword phrase that describes my business on the index page? In short should I change my title, meta keyword descriptions, and header tags on my index page to reflect "dog collars" rather than "pet supplies"?
Hi there,
The thing a lot of people get confused about is that SEO is not done on a SITE level, it’s done on a PAGE level.
Let me explain. You’re right, most ppl link to your index/homepage. It’s going to almost impossible for you to optimize your homepage, which is just ONE page, for a bunch of different keywords effectively.
Here’s how you should structure your site. Make your homepage your most broad, general themed page. So, it should be talking about pet supplies in general. Optimize your homepage for a more general, more competitive term.
Then you have subpages on your site, one page about dog supplies, one page about cat supplies, or whatever. Then optimize your subpages for the more specific, and less competitive terms.
The reason it’s going to be pretty much impossible to truly optimize your index page for more specific terms like "cat litter" or "dog collars" is because the content on your index page is more general, not specifically about cat litter or dog collars. So your keyword density will not work out. People going to your homepage will be more disappointed that it’s filled with extra info they don’t care about, since they were only looking for cat litter, not dog collars.
Your traffic will be much more qualified (i.e. more targeted and higher converting) if you send them to their respective subpages. Ppl searching for "dog collars" are brought to the dog collars page, rather than the general pet supplies homepage. Remember, each PAGE can be optimized for a specific keyword. Don’t try to optimize your index page for everything.
So no, don’t change your meta, title, header, etc. on your homepage. If you do that, then suddenly your metadata is all about dog collars, when really the content is about pet supplies in general. So all the cat litter people will not be interested, and you lose out on that.
Rather, set up subpages and optimize the subpages for the more specific and less competitive keywords.
Homepage – broader, generic, more competitive keyword w/ highest search volume
Subpage #1 – dog collars
Subpage #2 – cat litter
etc.
To learn more about how to properly do SEO, check out this blog:
http://theinternetmarketingtools.com/
Categories: On Page SEO Tags: an, and, at, back, backlink, backlinks, be, best, BET, better, blog, business, change, Check, com, Competitive, content, CT, data, den, density, description, Don't, earn, effective, engine, engine optimization, Engines, even, extra, First, for, fu, get, Hat, high, higher, home, how, how to, important, in, index, internet, internetmarketing, is, Key, keyword, Keyword Density, Keywords, learn, Let, link, linking, links, MA, make, market, marketin, marketing, Meta, MetaData, more, my, Of, Off, on, one, optimization, optimize, Optimizing, page, pages, per, Plain, Pr, remember, rip, road, script, search, search engine, Search engine optimizati, Search Engine Optimization, Search Engines, seo, Should, site, tag, Tags, talk, target, targeted, ten, terms, Than, The, them, this, title, to, tool, tools, traffic, us, use, way, we, web, website, what, wil, with, Word, words, work, You, your
How to do Off Site Optimization Part 1 of 6
How to do Off Site Optimization Part 1 of 6
Duration : 0:1:43
Categories: Off Site SEO Tags: link exchanges, linking, off site optimization, seo, shopping cart elite
SEO Success: Step One is Good Web Design
Creating a well-designed website is the first step in your
internet marketing strategy. Once the website has been created
and optimized, there are further techniques to employ that will
drive traffic to your website for successful, long-term results.
You wouldn’t consider opening a retail store in a major shopping
mall without signage and you shouldn’t consider having a nice
looking website designed without expanding your web presence in
order to be found on the internet. But unless the website is
designed correctly to begin with, follow-on SEO efforts will
have limited results at best. The following strategy overview is
designed to bring about productive SEO results:
- Create an attractive website that is complementary to your
company image and provides your targeted audience with
information about you, your company and your products and/or
services.
- Design a website that has a call-to-action in the form of a
purchase or providing you a contact, subscription or other
commitment from your visitor.
- Create a successful marketing arm for your overall business
promotion and marketing campaign to promote your business,
products and/or services with the many follow-on strategies that
drive traffic to your website.
- Become competitive in your industry and marketplace by meeting
or exceeding the industry marketing standards and attracting a
qualified audience for your products and/or services based on a
strong reputation.
- Generate and maintain or grow internet traffic to your website
resulting in a conversion of traffic into sales of your products
and/or services by evolving as your market demands.
This search engine optimization (SEO) strategy is composed of
several processes in three stages: 1) Good web design, 2)
Attracting attention from search engines and directories, and 3)
Creating long-term popularity on the internet. However, it all
starts with good web design. Website design is the foundation
and beginning of a successful internet marketing strategy. It is
true that there are websites on the internet that are
unattractive but somehow seem to work. If there are aspects of
these websites that work, imagine how well they could do if they
simply followed basic design implementation tactics that
resulted in a good image as well as simply pushed information
out to the viewer.
These basics are essential for Tier 1 success:
- Good web design will complement and enhance the company image
and offline marketing campaign products creating a corporate
branding if done well.
- Easy, logical navigation that leads the viewer deeper and
deeper into the web of information provided by the website will
keep the visitor on your site longer and give you more time to
sell your products or services.
- Attractive but quick-loading graphics that are pleasing to the
eye and meaningful to the website will guide the viewer along
the route you decide is important for explaining what you offer.
- Keyword usage that is search engine-friendly depends on how
the keywords are utilized, the placement of the keywords, the
frequency of the most important keywords and their relevance to
the website.
- Website coding that is lean, clean and without errors will
keep the search engines happy and your viewer seeing exactly
what you intended to offer.
- Relevance of content to the theme of the site is essential. Be
concise, to the point and focus on your goals. If you have
multiple themes and offerings, consider multiple websites to
address the different markets, then tie each website back to the
others by linking.
- Changing content that changes frequently and stays fresh keeps
your viewer returning and prevents the search engines from
treating your website as if it were stale news. A stale site
will be ranked lower by the search engines.
Content is king — it’s all about content, content, content. But
how that content is presented is what makes the difference.
(c)2005 TAO Consultants, Inc. All rights reserved
Chesa Keane
http://www.articlesbase.com/seo-articles/seo-success-step-one-is-good-web-design-2360.html
Categories: SEO Basics Tags: 23, Add, Ads, an, and, Article, Articles, at, back, Basic, basics, be, best, branding, business, by, campaign, change, com, company, Competitive, Consultant, contact, content, Create, Creating, CT, design, Drive, easy, engine, engine optimization, Engines, errors, etp, even, evo, First, for, Found, fu, get, Good, graph, Guide, Hat, how, html, image, important, in, Industry, internet, Internet Marketing, is, Key, keyword, Keywords, link, linking, MA, make, makes, market, marketin, marketing, marketing strategy, more, New, News, Of, Off, on, one, optimization, optimize, other, per, ping, placement, Plain, popularity, Pr, Presence, promo, Promote, promotion, quick, rank, results, Retail, rip, sage, sales, script, search, search engine, Search engine optimizati, Search Engine Optimization, Search Engines, seo, SEO-article, service, services, shopping, Should, site, sites, strategies, strategy, Success, tactics, tag, target, targeted, tech, Technique, techniques, ten, The, them, this, Tip, to, traffic, us, we, web, Web Design, website, Website Design, Websites, what, wil, with, Word, words, work, www, You, your
What An Arizona SEO Company Wants You To Know About Search Engine Optimization Services
If you’re approached by an online marketing agency claiming they can get you a Top 10 search engine ranking “overnight”, turn around and run away!
That’s the advice a prominent Arizona SEO Company offers to business owners who are looking to get to the top of the search engine results quickly.
Search on any term in Google and you’re likely to get thousands of web addresses returned to you. And, if you’re like the average surfer, you’ll never click below the Top 10 listings. That’s because nearly 100% of anyone’s search requirements are fully satisfied by web sites appearing on the first of the many search engine result pages (SERPs). If you’re not on the first page, you might as well not be there at all.
The only way to earn and keep a Top 10 rating, other than buying your way to the top by bidding outrageous amounts of money for a laundry list of key words, is to use natural search engine optimization techniques.
Often called “organic search engine optimization”, these natural search engine optimization techniques work because the online marketing agency, or search engine optimization firm, using them creates pages of web content that are specially designed to attract search engine “spiders”.
These pages are optimized with just the right blend of targeted key words, proper HTML tags, and a page/web linking strategy that search engines look for.
Natural search engine optimization is part art and part science and a lot of online marketing experts are getting it wrong. That’s why our contact at a noted Chandler Web Firm recommends that you check out the references that a search engine optimization firm provides before you sign any agreement.
Besides checking references, which can always be faked, ask the online marketing agency for a list of key words that they have achieved Top 10 ratings for. Then search on those terms and see if any of the web sites in the Top 10 match the reference list you were given.
Finally, our Arizona SEO Company friend says that you should beware of any search engine optimization company that cannot provide a couple of local references. After all, how good of a marketing agency can a company be if they claim to be a Scottsdale marketing company and they don’t have any clients in their home town?
Eddie Sanmarco
http://www.articlesbase.com/seo-articles/what-an-arizona-seo-company-wants-you-to-know-about-search-engine-optimization-services-114788.html
Categories: Local SEO Optimization Tags: 10, Add, advice, an, and, arizona, Article, Articles, ask, at, be, business, by, Check, com, company, contact, content, Create, CT, design, Don't, earn, engine, engine optimization, Engines, Expert, experts, First, for, fu, geo, get, Good, google, Hat, home, how, html, in, is, Key, link, linking, list, listing, listings, local, MA, market, marketin, marketing, money, natural, now, Of, Off, on, one, online, online marketing, optimization, optimize, organic, organic search, other, owner, page, pages, Part, per, Pr, quick, rank, ranking, rating, results, san, search, search engine, Search engine optimizati, Search Engine Optimization, search engine rank, search engine ranking, Search Engines, seo, seo company, SEO-article, SERP, SERPS, service, services, Should, site, sites, strategy, tag, Tags, target, targeted, tech, Technique, techniques, ten, terms, Than, The, them, to, top, us, use, Using, ware, way, we, web, what, Why, with, Word, words, work, www, You, your
Link dozer review, bonus try first two months with 50% discount
http://www.klemenstibilj.name/link-dozer-discount-review-%E2%80%93-link-dozer-by-kristina-saric/, For promoting your product online Link Dozer will employ tactics of link building strategies, that point to your site, from as many locations as possible. Through its strategies, that you learn inside of its memberhip site, you ll be able to manipulate content in the way, that it will be shown to google like natural behavioural among people discussing various things on their blogs.
When it comes to backlinking , ie. off site optimatization, there is only one thing that is really important to your rankings. And Link dozer does exactly that, it takes care of your highly unique content, which is stated to be 60% or more of your SEO. As Google is stating, content is the king.
You should go with guidelines to that and you should do fine. Show respect to Google and its search engine will love you. Of course G. is changing and developing his algorithems all the time, that is because, he is in need for quallity content to provide it to his readers.
So if you want to rank higher you must be always one step ahead of G.`s development and have an approach which G. Is not yet following, that means you must leave no footprints of your system.
Link dozer in first place is SEO educational place, at least for me, and regarding to what I`ve read inside the forum, it was really an eye opening, even for most experienced members in the field.
Besides that LD is content management tool and as well content production tool. Once properly prepared article, it can create you large quantities of highly unique and readable contents, which generates you links and traffic to your site.
Ld is sustained of its own blog network, which has strictly rules about only allowing high quality content to be posted on. So that through time, the value of blog network linking to your site grows bigger and becomes authority in Google s eyes.
Regarding automation and Link dozer, I must dissapoint you since this is not a push button solution. LD is build in a way that allowes you to have a clean record of everything you perform inside. Of course you create acounts half automatically, verify them and use those accounts to post your content to article directories, to its blog network and social media 2.0 sites.
When talking about Link Dozer i cant not to mention, its developer, Kristina Saric, originaly coming from Croatia,. She is true, »no hype« SEO specialist and programer, her insight, knowledge, and expertise regarding SEO is “mind boggling”. It feels like she doesnt sleep at all; besides her developing work of LD, she is reachable in forum and her support by email is second to none.
And since all the best things come in limited editions, Link Dozer is limited to only 300 members. Cant tell if this is scarcity tactic of Kristina or no, but as I had a chance to get a feel of her, I wouldnt say so.
Anyway, if you are thinking about joining in, you better act fast, cause now in the moment of writing, there is quite over 200 members allready inside gaining incredible knowledge of Kristina and her system.
If you think you are ready for long term SEO success, you can join our Link Dozer community through my affiliate link.
As I am aware of pretty high subscription price of 97 USD, and fact that there is no money back guarantee and quite big learning curve of using LD, I am offering you to try it for half less for the first 2 months, that is 50 % off the regular price.
After you click below and make a subscription to LD, send me your PayPal receipt to my kstibilj@gmail.com
Before you join, make sure to clear your cookies, so I can be credited for it and consequentlly be able to refund you half the price.
Duration : 0:0:51
Categories: Off Site SEO Tags: 2.0, Affiliate, an, and, Article, article directories, at, authority, auto, automatic, automation, back, backlink, backlinkings, be, best, BET, better, BIG, blog, blogs, bog, building, by, city, com, content, course, Create, CT, developer, development, earn, education, educational, engine, even, Expert, Fast, First, for, fu, Fun, get, google, Guarantee, Guide, guidelines, Hat, high, higher, how, important, in, is, learn, link, Link Building, link dozer, link dozer bonus, link dozer discount, link dozer review, linkdozer, linkdozer discount, linkdozer review, linking, links, list, MA, make, management, media, money, more, my, natural, Need, network, now, Of, Off, on, one, online, per, ping, post, Pr, Production, program, promo, promoting, Quality, rank, ranking, rankings, Review, rip, script, search, search engine, search engine optimatization, seo, Should, site, sites, social, social media, specialist, strategies, Success, system, tactics, take, talk, ten, The, them, this, to, tom, tool, traffic, unique, us, use, Using, ware, way, we, what, wil, with, work, Writing, www, You, your, youtube
Link Building Prohibition Bill
14-Points checkList of backlinking practices you must avoid in order to ensure a healthy start and ongoing positive results in your off-page factors optimization campaign. For more SEO videos please visit www.Site-Reference.com
Duration : 0:3:34
Categories: Off Site SEO Tags: alt, an, and, at, back, backlink, backlinks, be, building, campaign, Check, com, CT, engine, factors, First, for, Health, higher, in, is, link, Link Building, linking, links, list, more, Of, Off, on, optimization, page, Pr, Practices, rankings, results, search, seo, seo video, seo videos, site, to, us, video, Videos, way, we, www, You, your, youtube
The Usability of Website and Search Engine Optimization
My focus is on how website usability goes hand in hand with good SEO. Usability science, or human factors, pursues the quest for human-computer interface designs that are easy to use. While Usability Day is about technology as a whole, and how that technology makes our lives easier, this article will turn its attention to website usability, and how it can be important in search engine optimization.
Website usability deals with ease of navigation, how colors work together to enhance a user experience without hurting the eyes, the size of fonts, and design. But some of the concepts of website usability have a direct effect on how search engines crawl your website, and index it accordingly.
“Memory is part of usability. That’s why navigation is such a pain in the neck to work out and make usable for everybody who will use your web site. There are ads, images, blinking thingy’s distracting your eyes, and your mind is going everywhere at once”.
Usability Testing
Web site usability focuses on what happens after users arrive on a Web site. When usability professionals perform formative tests on Web page prototypes, the initial assumption is users have already landed on a specific page. Usability professionals observe what people do once they arrive on that page. Do they take the desired call to action? Do they understand what page they’re viewing? The focus of formative usability testing is to create a user-friendly interface. It isn’t how to encourage people to visit your Web site. That responsibility is usually relegated to the marketing department.
Search Engine Optimization:
Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and could be considered a subset of search engine marketing. The term SEO also refers to “search engine optimizers,” an industry of consultants who carry out optimization projects on behalf of clients’ sites.
It is the process of analyzing and optimizing your web site’s design in order to ensure its indexing and increase its positioning in search engines.
The goal of this analysis and optimization is to make your web site and its content more attractive, relevant and visible to search engines and web searchers.
It would be terrible to have a beautifully designed web site with excellent written content, yet receive little traffic simply because your site cannot be easily found, if at all, by using a major search engine.
We will provide you with our expert advice on your site’s architecture in order to make it search engine friendly.
A higher search ranking is what many website owners dream of. What they don’t realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors.
Ultimately this means more people finding your website and increased sales and lead generation. But are search engine optimization and usability compatible? Aren’t there trades-offs that need to be made between giving search engines what they want and giving people what they want? Read on and find out.
This Earth-Day-style event, focused on easy-to-use technology, currently involves plans in more than 70 cities in 30 countries. Online headquarters of the international day, says, “World Usability Day promotes the value of usability engineering, user-centered design, and every user’s responsibility to ask for things that work better. The Usability Professionals’ Association is doing that by encouraging, organizing, and sponsoring 36 hours of activities at the local level around the globe.
Subhash
http://www.articlesbase.com/seo-articles/the-usability-of-website-and-search-engine-optimization-73564.html
Categories: Local SEO Optimization Tags: Ads, advice, an, analysis, and, Article, Articles, ask, at, be, BET, better, by, Center, com, computer, Consultant, content, Create, CT, design, Don't, easy, engine, engine optimization, Engines, even, Expert, factors, Focuses, for, Found, fu, generation, get, Good, Hat, high, higher, hit, hole, how, how to, html, image, images, important, improving, in, increase, index, indexing, Industry, is, link, linking, list, listing, listings, little, live, local, MA, make, makes, market, marketin, marketing, methods, more, my, Need, Of, Off, on, one, online, optimization, optimize, optimizer, Optimizing, owner, page, Part, per, Plan, Positioning, Pr, Professional, Professionals, promo, Promote, rank, ranking, sales, search, search engine, search engine marketing, Search engine optimizati, Search Engine Optimization, search engine optimize, Search Engines, seo, SEO-article, site, site owner, sites, take, tech, technology, ten, Than, The, this, to, traffic, Ultimate, us, use, Using, visible, visitors, we, web, web search, website, what, Why, wil, with, work, world, www, You, your
How to get high rankings in google, SEO
Detailed information on how to get high rankings in google. How to get high Page ranked sites to point back to your site.
Duration : 0:5:29
Categories: Off Site SEO Tags: an, at, back, backlinks, be, for, get, google, high, how, how to, in, linking, MA, on, On On, page, page rank, rank, ranking, rankings, seo, site, sites, to, You, your, youtube, zj
Rapid Mass Traffic | Didn’t Use Adwords, SEO, Article Writing, Social Bookmarking, Social Networking
http://brandtop.org/seo-2 — Rapid Mass Traffic
I Didn’t Use Adwords, SEO, Article Writing, Media Buys, Blogging, Classified Ads, Social Bookmarking, Social Networking, Link Building, Joint Venture Partners, eMail Drops, Adswaps Or Any Of The ‘Traditional’ Traffic Generating Techniques Everyone Is Talking About!
Once You Download This System You’ll Begin To Generate A Motherload of Targeted Traffic With An Endless Rush Of Cash-Paying Customers Almost IMMEDIATELY!
If you’re ‘trying’ to make money online … grass-root, beginner, intermediate or advanced … throw away ALL those courses, manuals, CDs and seminar DVDs you’ve bought over the years and read very carefully
I can’t help you if you want the latest SEO, Adwords, Blogging, Social Networking (or any of the above) so-called killer techniques
For more information, please visit our website:
http://brandtop.org/seo-2
Duration : 0:1:59
Categories: SEO Articles Tags: Ads, Adswaps, Advanced, Adwords, affiliates, an, and, Article, article writing, Articles, at, be, Beginner, blog, blogging, book, bookmark, bookmarking, building, business, cash, Class, Classified, Classified Ads, course, Custom, customers, download, earn, easy, eMail Drops, Everyone, extra, Fast, for, fu, get, help, home, how to, ideas, in, internet, is, Joint Venture Partners, Latest, link, Link Building, linking, links, MA, make, makes, making, mass, media, Media Buys, money, more, network, networking, Of, on, one, online, opportunities, opportunity, other, Part, quick, rapid, Rapid Mass Traffic, rating, sem, seo, site, sites, social, social bookmark, Social Bookmarking, social network, Social Networking, system, talk, target, targeted, tech, Technique, techniques, The, this, to, tom, top, traffic, traffic generating, us, use, way, we, web, website, with, Word, words, work, working, works, Writing, You, youtube
Linking Techniques for Better SEO
Most search engines, with Google being the most prominent, rely heavily on a site’s popularity with other sites to determine the page ranking that they assign to any given page. While sites that contain no inbound or outbound links can in fact have a decent page rank with Google, the rank will most likely remain very low and the pages will not do very well in the search results without a good linking strategy and keyword density. All pages should have at least one relevant inbound link from a site that has already obtained a page rank to be properly indexed by most of the major search engines.
As an example, before beginning any research into search engine optimization, this researcher designed a sight for a local community foundation. This site is not optimized whatsoever, contains no outbound or inbound links, but has a huge wealth of content. Based solely on the amount of content and the relevancy, the site is currently holding a Google page rank of between 2 and 3 and has around 25 to 35 pages indexed depending on the search engine. These results took nearly 6 months to achieve and had this researcher known about proper SEO techniques during the design phase, he most likely could have shortened that time frame considerably using the strategies researched in this report. After doing the research for this report, this researcher has all intentions of optimizing it with a good linking strategy and improved keyword density to see how the page rank changes.
The key to a good linking strategy is to provide good quality links that users of your site would be interested in following and that are relevant to your site. Subscribing to linking services is a good way of achieving this as long as it is done properly. Some less than honorable companies advertising SEO services on the web are doing nothing more than adding hundreds or thousands of links to a site in order to raise page rank, and while this might cause a temporary raise in page rank, eventually the search engines compile all of these links and realize most are irrelevant which causes a site to be greatly penalized. As quoted from Google’s webmaster tools website “Don’t participate in link schemes designed to increase your site’s ranking or Page Rank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links”.
There are also several other factors that effect the outcome of a good linking strategy. Link age, link depth, links per page, and location of links are all factors that help Google to determine the popularity of your site. By having inbound links that have been pointing to your site for a long time, Google sees your site as a source that other sites consider valuable enough to keep linking to you. All of your outbound links should be located on the page that you are optimizing for. For example, don’t include outbound links for web hosting related sites on pages that are being optimized for the keyword “Domains.” Although it is acceptable to design a links page containing all of your outbound links, the preferred method for using outbound links is to keep them all on the page being optimized. Using this method, the spiders will see this page as the most important part of the site and will not see the links page as just another attempt to gain popularity. Finally, try to keep the number of identical links to a minimum on each page. Google will penalize a page that has several identical outbound links on the same page.
For more SEO tips please visit Help My Page Rank
Michael Sweet
http://www.articlesbase.com/seo-articles/linking-techniques-for-better-seo-94149.html
Categories: Local SEO Optimization Tags: 49, Add, advertising, alt, an, and, another, Article, Articles, at, be, BET, better, bin, bing, by, change, com, companies, content, CT, den, density, design, domain, Don't, engine, engine optimization, Engines, even, Example, factors, for, Found, Good, google, google page rank, Hat, help, hosting, how, html, important, improve, in, inbound, inbound link, inbound links, increase, index, is, Key, keyword, Keyword Density, link, linking, links, local, MA, Michael, more, my, now, Number, Of, on, on page, one, optimization, optimize, Optimizing, other, outbound links, page, page rank, pages, Part, per, PIL, popularity, Pr, Quality, rank, ranking, report, research, results, san, search, search engine, Search engine optimizati, Search Engine Optimization, Search Engines, seo, seo service, SEO Services, SEO Techniques, SEO Tips, SEO-article, service, services, Should, site, sites, strategies, strategy, tech, Technique, techniques, TEMPO, ten, Than, The, them, this, Tip, tips, to, tool, tools, us, use, Using, way, we, web, webmaster, website, what, wil, with, Word, www, You, your
