Posts tagged "listings"

"AdSense is Stupid When…"

“AdSense is Stupid When…”

There are times Google’s heralded ad affiliate program isn’t in
your long term business interest. Oh no I said it!

AdSense isn’t the unstoppable revenue engine for every
eBusiness. Before I am taken out and flogged by the eCommerce
pundits — please let me explain what I mean in my defense.

I make revenues from AdSense at a very high click-through rate.
I experience high click-through rates with AdSense without
resorting to questionable tactics like tricking site users with
photos (the AdSense trick and tip dujour).

So my perspective is from one who has made decent income from
AdSense to fund aspects of his business like advertising
seminars — and outsourcing to his virtual assistants. Yes,
AdSense is a legitimate and significant revenue source. However
evaluate AdSense with some type of balance.

By now you may have heard about people like Joel Comm’s six
figure income with AdSense, or Jason Calacanis of Weblogs being
on his way to generating 1 million dollars in AdSense revenue.
Google’s Ad revenue sharing affiliate program for publishers
certainly seems to be an eSales Nirvana for many webmasters.

But there are obvious and not so obvious times not to use
AdSense ads on your sites. Let’s list – examine – and explain
them below.

~~~~> 1. On Sales or Mini-sites

This is a no-brainer. If you are trying to sell a particular
product that is important to your bottomline, you don’t want
AdSense ads distracting your customers from either joining your
email list, or hindering your site’s online sales process.

However I do see hybrid sites that are mini-sites or full scale
eCommerce sites, with AdSense at the bottom of their pages. This
might not be so bad since only 1% – 15% of your site visitors
will either buy from you or fill out a form.

The thinking with this approach is you might as well make money
from disinterested parties using up your server’s bandwidth.

~~~~~> 2. SEO Business Sites

If your livelihood depends on search engine optimization or
marketing for a living you might want to think twice about
displaying AdSense Ads on your site. I can tell you this from
personal experience. I once was on top of MSN for search engine
marketing in my local area. I concentrated on my local area
because I found people felt more comfortable hiring an eCommerce
consultant locally.

One day my site fails totally out of the MSN index. After
intense study I noticed that I obviously had a filter on my site
from MSN.

I analyzed all the top ranking sites in MSN and noticed the only
difference between me and the other top ranking sites was I had
Google AdSense ads on my site. Someone at MSN felt that my
AdSense ads, and perhaps to a less extent, my book on SEO, was
getting a free ride in the MSN search engine database.

In fact I noticed that there were no sites with AdSense ads for
at least the first 3 pages. Plus the sites with AdSense were
only using 1 ad unit at the bottom of the home page (there were
very few of them in the top 5 pages).

I knew it was strange to not have AdSense ads on the top
Internet marketing sites. This prompted me to scan other
industries where I noticed the same trend.

Many of the leading SEO gurus have sites that have been banned
from the top listings by the search engines. It seems the more
visible you become, the more of a target your sites are to the
search engine auditors.

Some of my sites are still on the top of MSN with AdSense ads
but that doesn’t mean they won’t also be targets in the future.

Let’s face the facts. MSN and Yahoo! have competing ad networks
to Google’s, and this competitive situation is rife for a
potential backlash against SEO sites with AdSense ads.

Many SEOs will point to exceptions to this position. However you
have been warned!

Think about it, how long will MSN and Yahoo! sit back and watch
SEO driven websites use their search indexes to fund Google? Did
you know SEO in MSN and Yahoo(!) — is much easier to obtain.

Therefore optimized sites are creating an ad sales wealth
transfer from MSN and Yahoo into the pockets of Google! It won’t
be long before Yahoo! and MSN begin to devalue ranking on
AdSense sites in their databases — if not outright ban them.

If you are in the search engine business stay search engine
neutral, or create multiple sites for different search engines.

~~~~~> 3. When AdSense Becomes Your Only Business Model

When you become so myopic in your thinking that you build a
business solely on AdSense revenue — think again my friend. Why
build a business solely on the largess of Google?

I don’t know if your realize it or not, but the sites making the
real big AdSense money usually have a following that doesn’t
depend on the search engines. Internet mavens like Chris Pirillo
or Joel Comm have been on the Internet a while and have
followings for their websites. Therefore they can consistently
make six figures with AdSense.

These content powerhouses are an asset to Google and not the
other way around. But do you think Google is going to sit back
and watch just anybody make big bucks off of their top rankings?

If you do a search on most keywords you will notice many of the
top ranking sites are news sites, .gov sites, or .org sites
these days. The only exception is in industries where these
sites don’t really exist like eCommerce industries (clothing,
shopping, etc.).

No doubt in most industries you will notice a conspicuous
scarity of AdSense sites in the top rankings. In other words
don’t bet your future fortunes on AdSense.

An IPO based on projections of AdSense revenue isn’t in the
future for the average eBusiness. Think of Google AdSense as
supplemental income. Building a business solely on AdSense
revenue isn’t just silly — it’s just plain stupid

Kamau Austin
http://www.articlesbase.com/seo-articles/quotadsense-is-stupid-whenquot-2340.html

Why Do You Need an SEO Service ?

Businesses world-wide are taking shelter to search engine optimization services. Search Engine Optimization is a practice of optimizing the rank of a web site in the listings produced by a search engine. Any one who launches a web site or business on internet, it will be beneficial to that user to tap the potential of Search Engine Optimization services as it helps in attaining the best possible search engine visibility and moreover it will attract more visitors to a web site.

With the help of Search Engine Optimization services, a web site reaches to millions of visitors through search engine listings. Search Engine Optimization services helps a business by ranking it high on popular search engines like Google, Yahoo and MSN. It promotes a web site or business through ethical and honest means.

We need SEO services because it promotes a better brand visibility in global internet market places. As SEO makes a web site highly interactive at less cost and thus, one gets a high Return on Investment (ROI). In this cut throat competition SEO services is always useful to enable a business to compete and stay ahead in the online market. It makes a web site both search engine friendly and user friendly. Optimizing a web site always ensures that it is easy to use and navigate conveniently. It focuses on ‘KEYWORDS’ that ensures the audiences they are genuinely interested in company’s product and services.

A SEO service expert or professional determines the most appropriate terms and implement the on-page optimization (Meta tags, title tags and description). A SEO service expert evaluates hyperlinks and content for optimal search engine placement. SEO not only enhances the quality of a web page, it also enhances the intrinsic value of a site to search engines through content optimization, hyperlink optimization and link building services.

Hence, in nut shell, we can say that Search Engine Optimization services are indispensable for the promotion of a web site and online business.

Anirban Bhattacharya
http://www.articlesbase.com/seo-articles/why-do-you-need-an-seo-service–685700.html

Internet Marketing Optimize Your Site Properly

Now more then ever profitable opportunities exist to promote your local business on the Internet. Through search engine optimization, pay per click advertising, email marketing and local listings, you can connect with a willing audience. Your customers are turning to the Internet to find local products and services. If your competitors have an online presence and you don’t, guess who gets to take home the prize

Even if you do not have a web site you can still promote your local business online. For example, you can list you business and contact information with the local search engines of Yahoo and Google. For more detail go to: It takes an hour at the most to get a free listing on the two most popular search engines. Your listing will include an interactive map that can direct customer’s right to your front door.

And don’t overlook regional and industry specific directories. Many accept free listings, or charge a nominal fee. Once again, for most a web site is not a prerequisite.

If you do have a web site, than you need to promote your local business through Pay Per Click on both Google and Yahoo. With Pay Per Advertising you bid on keyword terms that your potential customers would use in a search. For more help visit to: An example is “Tacoma Wedding Photographer.” The cost per click depends on how competitive the term is. You only pay if a prospect clicks on your text ad and goes to your site. This is referred to as performance advertising, where you only pay if the ad performs.

The
Appeal of PPC is you can get it going within an hour. You set the budget, you determine what keywords are relevant, and you determine your price per click. You can also turn it on or off in an instance. The general consensus is that PPC generates a higher return on your investment over traditional offline advertising.

For those that like a challenge there is search engine optimization. SEO is the ability to optimize your web site for high search ranking. If you can optimize your site properly, you can benefit from an endless stream of free, targeted search engine traffic. It takes time and effort, but the results can take your business to a whole new level.

Another tremendous marketing tool is email. For virtually nothing you can communicate with both prospects and your existing customers. Email is an excellent method to convert prospects to customers. It can also significantly increase the lifetime value of your existing customers by simply alerting them to upcoming sales and promotions.

Knowing the power of email communication, I find it hard to believe how few use it to promote their local business. Now listen up, start collecting your customer’s email addresses today. I can guarantee they will respond favorably to joining your list. We all like to be informed on bargains and special offers.

ashwane1973
http://www.articlesbase.com/internet-articles/internet-marketing-optimize-your-site-properly-687443.html

Increasing Website Visibility Easily and Inexpensively

http://www.seobacklinkranking.com Seo Backlink Ranking, is a search engine optimization and search engine marketing company by Claudine Waskowycz,specialises in SEO, SEM, web design, Google map listings and video creation.

Duration : 0:2:12

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Google Places SEO-Seattle SEO offers guaranteed search engine placement

http://mussonmedia.com, Google Places SEO experts, Musson Media, a Seattle SEO is offering an unprecedented service guaranteeing multiple first page listings on Google Places. Visit our site to find out more now!

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Local Search Marketing Change – Toronto SEO Company

http://www.smallbusinessonlinecoach.com/blog/seo/integrated-local-search-results-google-places-organic-listings-local-search/

Some pretty big changes in Local search engine results pages now. Looks like Google Places and natural search results pages have merged.

Check out more on Toronto SEO Company Blog:
http://www.smallbusinessonlinecoach.com/blog/seo/integrated-local-search-results-google-places-organic-listings-local-search/

Duration : 0:5:1

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Traits of a Professional SEO Consultant

The transition of technology and new trends gave rise to dynamic websites. Today, most websites have the element of interactivity that attracts online users. But, building and maintaining an online presence of your company requires expert SEO strategies. A professional SEO firm takes up the responsibility of optimizing your website by employing affordable SEO services.

An SEO consultant boasts an experience internet marketing team that helps companies to meet specific objectives in a short period of time. They employ various tricks and strategies to ensure your website tops the SERPS. Here are some of the best SEO strategies used by professional SEO consultants:

Employing Meta Tags for Search Engine Promotion:

Professional SEO consultants improve your search engine listings and placements by using Meta tags in your website. Most search engines like Google are greatly influenced by Meta tags in listing and indexing web pages. Meta tags are best used for describing your site in the search results. If there is no description tag, search engines will take the first few lines and declare them as a description, which may prove futile. You will have to give a brief description of your page in the Meta description tag and include significant information in the beginning of the paragraph. This is important because search engines grabs the initial 200 characters and displays them in the SERPS.

Keyword Placement:

Professional SEO firms ensure keywords are used in the right places. The keywords pertaining to a service or product are placed in the title tag of each web page. Some consultants stress on using keywords in the domain name itself.

Using relevant content for the web site:

Professional SEO experts always make sure your website’s content is relevant to the targeted keywords. For example, if your website focuses on software, the content must be related to keywords pertaining to software.

There are many SEO companies that offer such affordable SEO services on an annual or monthly contract.

Anirban Bhattacharya
http://www.articlesbase.com/seo-articles/traits-of-a-professional-seo-consultant-727474.html

Keyword Placement for On Page Optimization

http://optimizationtutor.com/2008/11/keyword-placement/ Keyword placement is important. It doesnt matter where your content is being published, on your site or on another site with a link to your own, the placement of keywords and especially keyword links is very important. With this knowledge you will optimize your keyword placement but also control search engine snippets in your search result listings.

What are text snippets in search results?

Search engines skim through pages looking for snippets of text to include in search results for occasions where your meta title and meta description are not usable in relation to the users search. Sometimes users will use the exact or phrase match in there search. For instance lets say we were searching in Google for free optimization analysis because that is a service we offer. When you put quotes around the search phrase then it changes the results for free optimization analysis.

See the rest here: http://optimizationtutor.com/2008/11/keyword-placement/

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SEO – Why You Need it

Search Engine Optimization or SEO as it is popularly known as, is not something new nowadays.

Basically, if you want your online business to be successful, it’s a good idea to optimize your website on a regular basis to make sure it’s got a good position in the Web’s top search engines.

Now, what in the world is this SEO?

Thankfully, most of us here, know what it is, but for those who came in late… SEO stands for search-engine-optimization. Now in technical terminology, search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. (Thanks wiki !)

So in other words SEO means if you trying to optimize your site for the search engines, you are basically optimizing your page for those keywords for which you want a high page ranking. Basically, in order to maintain your page-rank, you have to keep on top of what’s happening in the rapidly changing search engine industry. The rules that affected your page rank yesterday may be meaningless tomorrow!

Search engines analyze title tags, image tags, link structure, directory structure, keyword density, prominence, and proximity, total words, total words in specific areas, alt tags, input tags, word repetitions, comment lines, domain name, directory name, filename, etc. The list is endless…..Moreover, to complicate things further, each engine has it’s own unique way of ranking pages, so you need to create different pages to exactly match the criteria of each one.

So, do you have to use SEO?

The answer to why you have to use it is an easy one. You need Search Engine Optimization to be number one, or maybe at least make your site income generating.

For the past few years, search engines would be the most widely used internet tool to find the sites that they need to go to, or the product or information they need. Most people that use search engines use only the ten top search results in the first page. So you basically need to get it done right. In other words, you need an expert…

Now once again why do we need to pay for SEO, when we can do it ourselves?
When you get online, you would want people to visit your blog and for this you will need traffic and for that you need Search Engine Optimization. Now, although SEO is the hottest way to drive targeted traffic to your site, it costs aplenty, unless you are skilled in it. Likewise, maximizing the benefits of an optimized website will also yield lots of earnings for the marketer.

It is not that people cannot make money from the net; it is because people can’t get traffic to their site. This is mainly because one of the common mistakes in generating traffic which we all tend to make is the method of how we generate traffic. The biggest mistake here is that you are not focusing on generating traffic, but instead, you’ve tried almost every method out there that can supposedly increase the traffic to your site.

If we adopt a pattern, that is to say, the first day, you try and find more links for better SEO, then the next day, you try and generate traffic with article marketing and the following day you try obtaining with CPC advertising – then the chances of getting traffic are much better.

Basically, if you want your online business to be successful, it’s a good idea to optimize your site on a regular basis to make sure it’s got a good position in the web’s top search engines. However, in order to maintain your page rank, you have to keep on top of what’s happening in the rapidly changing search engine industry. The rules that affected your page rank yesterday may be useless tomorrow!

With the rapid growth of the Internet, it is no doubt why Search Engine Optimization has become one of the hottest topics within Internet marketing. The amount of daily search engine traffic is staggering, and for an individual who is thinking of marketing their products or services online, the Internet can be a virtually limitless gold mine of potential customers.

However, to reach these customers you will need to position yourself on those same search engines that so many people are using daily looking for your services or products. When queried, a search engine will reveal all of the sites that it has in its database about a particular subject or product. If your site happens to fall into the requested search category, this is called your site or page ranking [PR].

However, and as mentioned earlier, usually only the first few (top 10) ranked websites get to reap the sweet fruit of victory over their competition.

To make matters worse, SEO or Search Engine Optimization is not something new nowadays. In other words, the search engine industry is continually evolving. You need to know which of the major “players” is powering the smaller search engines if you want to know where you should focus your optimization efforts.

In order to achieve this, you need to create multiple streams of traffic for your site. Settling for one source of traffic is simply not enough for most small to mid-size sites, or home-based business sites. Considering the competition most people experience with search engines, not to mention the ever-increasing trend towards ‘pay for inclusion’ with the major search engines, it can be a real challenge to get decent traffic from search engines.

Google is still extremely powerful with Yahoo! a close runner-up and MSN still a distant but threatening third. It must be also noted that many of the smaller search engines plus some paid listings are still powered by Yahoo and Google

Before you can actually begin to start optimizing a site, you must understand how search engines and their robots work. This information will give you a head start on the process of building an optimized web site.

Almost daily, we meet web designers who do not truly understand the function of search engines. This usually results in poorly developed sites in regards to search engine placement that usually disappear. Sure, anyone can build a site with a little practice. However, knowing how search engines work and building a site that meets its ever changing ranking criteria and also achieves top ranking results for key search terms, is quite different.

There presently exist two types of major search engines, robot-indexed and human-indexed. It is important to understand the differences between the two because the way they index pages will dramatically affect your sites position within them. The main idea of web site optimization is about getting ranked on search engines. So, it has nothing to do with how fancy your web site looks or getting ranked in the last few pages. This is where the page rank plays an important part for which SEO is an important criterion.

Obviously it is important to have a practical and easy navigation system and favorable looks, so that you can maintain the visitors you receive form the search engines, but those all come to play after the page rank.

About 95% of the search engines on the Internet are self-indexing or spider / robot indexed. The other 5% are human indexed and are usually referred to as directories. At this point, the important point to learn is that human indexed search engines cannot be manipulated and optimized for, as freely as a spider index search engine can. The good news is that with the advancements in the robot indexed search engines and their algorithms, they are getting closer and closer to human indexed search engines.

Search engines will simply keep on producing traffic forever once your site has been indexed. The problem is getting a good placement (first page) on good keywords and gets lots of searches. This is not always easy, especially if you are in a competitive field. Even if you have a poor search engine placement, you will still get some traffic. Search engines frequently change the algorithms they use for page ranks and for ranking sites. They don’t want unscrupulous site owners manipulating their indexing methods in order to get high rankings. By doing so, they damage the integrity of free search!

Regardless of how poorly the site has been optimized, the domain name (URL) will be indexed in most search engines and in almost every case; search engines will be able to return a web site address when asked. This means that if you were to go to a major search engine and type in your site name, you will probably see it right on top of that search engines results. Don’t be deceived by this type of search engine response as search engines categorize sites based on keywords, and visitors search for sites using keywords not the site URL.

Bottom line, most search engines will be able to return the correct URL address for any site if asked to, provided the site was indexed by them. This does not mean that the site is ranking well.

Once again, if someone searches for your domain name, it should pop right up on most search engines.

In fact, if this does not happen, that means your Internet presence has some fundamental deficiencies. To be successfully ranked on a search engine means your web site must achieve a favorable position over others based on a scale such as the keyword used for the search.

As mentioned earlier, the search engine industry is continually evolving and it is difficult to put the entire process into one article. It would take a couple of pages to go about each phase and for those interested in hard-core SEO, it is better to get hold of a book or a much more detailed article source.

Basically, just use the above to get a brief idea on how and where you should focus your efforts on Search Engine Optimization.

The Marketing Affiliater
http://www.articlesbase.com/seo-articles/seo-why-you-need-it-726595.html

Super Affiliate Traffic – Easy SEO.FLV

http://ezaffiliatebusiness.com – http://homebusiness-es.com has examples of simple self generating content super affiliate websites that automatically grow into high traffic, profitable websites that dominate the search engines and sell affiliate products automatically. Video proves I can dominate multiple niches as I have hundreds of website pages dominating multiple page 1 listings on search engines. Easy SEO process on site and off with simple free plug in website templates.

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