www.1and1.com In this webinar 1&1 Internet’s Aaron Nye and Ryan Hayes explain how you can use Search Engine Marketing to help grow your business. Google has become a multi-billion dollar company on the success of search engine marketing. Now it’s time for you to put this powerful tool to use for your business. In this presentation we will cover Basic overview of search engine marketing How to use pay-per-click marketing to drive more traffic to your website Best practices to help increase your return on investment Tips for writing good ad copy Download the slides from SlideShare: 1a1s.us * Recorded live on August 11, 2011. Register & view the schedule for upcoming webinars on www.1and1.com

When a tactic works, one doesn’t run out and tell everybody!

So the only reason the so called “Gurus” were offering this valuable information for sale is because the concept was played out.

What works in promotion, may only work for a time, when EVERYBODY finds out, the results get downgraded.

When Google see’s massive traffic, it investigates, that’s its JOB, to deliver results for it’s customers. When Google spots a “loophole. Google rushes in to close that loophole.

One technique to gain advantage over your competing websites, is to “know thine enemy”, look at who ranks #1, #2 and #3 and see what they did to get that way.

So… I read a ‘white paper’ put out by a much larger Search Engine Optimization firm I compete against. That white paper “poo pooed” techniques that appeared to boost page rank and higher rankings in Google, but only did so for a short time.

… I thought about this, because I use some of those tactics to gain a quick boost.

Here’s what I came up with, this is an analogy:

The market is like the ocean, waves come in, waves go out. Google is also like that ocean, trends happen, then they fade… this is how it should be. SEO tactics come in vogue, then degrade in effectiveness…

Does that mean they didn’t do you any good? Of course they did you some good… they did if you got back links!

Don’t run out and buy everything the Guru’s are pitching.

Don’t try to compete against the masters, in the master’s Do Jo. You’ll lose.

You cut your teeth in this market, the niche market of Internet Marketing? You deserve to sit on the bench, you earned the right to sit on the bench, You put the time in, made a sale or two, got a page to rank, and now what?

Go down to the little leagues and kick some butt.

If you spent some time attempting to market Internet Marketing products to other webmasters trying to do the same thing you are- you were in some pretty tough competitors. Look at it this way: You made it to the NFL, even though you’re only good enough to be a bench warmer, take those skills and go after someone that ISN’T in your weight group!

The local google advertising market.

Those guys and gals couldn’t sell their way out of a paper bag.

David Bruce Jr
http://www.articlesbase.com/sem-articles/fad-or-explosive-tactic-for-seo-741169.html

Duration : 0:10:0

Duration : 0:3:11

SEO is the abbreviation of the term “Search Engine Optimization”. This is a technique by which a website owner can make his website more search engine friendly. This means that SEO is a process which enables a site owner to get better and more traffic on his site. Normally, a net surfer will log in to a site he sees first and will not search for more than one or two pages for one search.

The site that comes up first will get the most traffic. This makes it important for a website owner to get his site in the first few options of a search result. This is where the SEO can help us. SEO can help a site get better traffic by increasing its ranking on the search engines. SEO ranks a site on the basis of its relevance in connection to the popular keywords. It makes a website easy to read by the search engines as relevant to the search.

SEO also helps a website by targeting other types of searches engines also like industry specific, local and image search engines. In order to increase the market relevance of a site, SEO first analyzes the algorithms of searches and the common topics that people search for. A SEO operation involves everything that will make your site rank high in the search engines. This involves the presentation, coding, structure and troubleshooting of problems of the site. If not given attention, these things can stop the search engines index to spider a site completely.

But some sites also apply some not so good tactics like link farms and over-loading a site with irrelevant keywords in order to increase the rank of their website. This is called the Black hat SEO. This is a major problem for the search engines as it decreases their image by putting up spam or unnecessary sites on the primary pages of a search results. That is why search engines are always on the look out for such sites and ban them from their indices.

SEO as a term is also applied to the Search Engine Optimizers who are the professionals which carry out the search optimization projects for the companies. These are the professionals which work as an SEO consultant only or can also take part in the broader marketing program for the company. In order to perform a good search engine optimization operation for a site, a consultant may have to make some changes in the HTML code of the site. That is why, the SEO tactics are incorporated in the site at the time of its development and designing.

In today’s cut-throat competition, every site owner wants his site on the number one rank of every search engine. And this is where the SEO comes in to help them. But while doing the Search Engine Optimization on your site, you must remember to be careful about the content on your website also as it is very important to have good information on your site.

Grant Lee
http://www.articlesbase.com/web-design-articles/seo-what-is-seo-700808.html

For anyone wanting to do a bit of their own Search Engine
Optimisation, there is an abundance of free online SEO tools
available on the internet. Most of them provide some pretty
impressive statistics and information to help you optimise your
website, analyse search engine positions, research your
competitors, plus much more!

There are two ways these free online SEO tools can be used: (1)
For those who are new to the area of search engine optimisation,
these tools provide excellent insight on how a website is
performing and ranking. They can quickly highlight issues and
trends with their current website and provide a good insight as
to where optimisation work is necessary. (2) For the more
experienced search engine optimisers amongst us, these tools
will act as a complement to the more specialised SEO tools, like
WebPosition Gold or SpyderOpts. They can even be used to
supplement an SEO’s internal knowledge base and experience.

Here is a selection of some choice tools for both the novice and
the experienced search engine optimisers:

Keyword Research Tool

http://www.webmaster-toolkit.com/keyword-research-tool.shtml

This helps to research appropriate words and phrases to include
in your webpage’s body text to aid promotion. It’s simple and to
use and requires the user to enter the sort of word of phrase
you wish to be found under, the tool will then suggest some
additional words and phrases you can think about using. One of
the great things about this tool is that it gives you the option
to select from a range of top search engines, e.g. Google,
Yahoo, MSN, Teoma, etc.

Keyword Analyser Tool

http://www.webmaster-toolkit.com/keyword-analysis-tool.shtml

This tool reads the body of the page you specify and gives a
report on what words are used, and how many times they are used.
This is a valuable tool as most engines will rank your site
depending on your keyword density (which typically ranges
between 3% and 9%).

Search Engine Position Checker Tool

http://www.webmaster-toolkit.com/search-engine-position-checker.s

html This tool checks whether your website appears in the first
fifty results in major search engines for your chosen keyword or
phrase. If the URL is present, it will output what position it
occupies. As an additional feature, the tool also informs you if
any other URLs from your domain appear in the search results.

Link Popularity Tool
http://www.instantposition.com/link_popularity_check.cfm This
tool measures the total number of links or “votes” that a search
engine has found for your website. This is a pretty cool tool
because as well as tabulated data it also produces a nice graph
of the resulting data. One final key element of this tool is its
ability to compare your website to your competitors to help you
with your overall marketing strategy.

Meta Tag Generator
http://www.webmaster-toolkit.com/meta-tag-generator.shtml This
automatically generates a Meta Keyword tag by reading the page
you specify, removing common words from it, and picking the most
used words on the page. Extra weight is given to words in a
heading tag

Search Term Suggestion Tool

http://inventory.overture.com/d/searchinventory/suggestion/

Displays how many times a certain keyword was searched for at
Overture.com. Shows all related searches for the entered
keyword. A good measure to use in determining frequency of
search among related keyword phrases

Search Engine Optimisation Tool
http://www.instantposition.com/seo_doctor.cfm. A very impressive
tool that tests the performance of a web site, by analysing a
page on the important elements of web page creation, such as its
title and content. It then scores the page against given
criteria for the top search engines, followed by some valuable
SEO advice to improve overall ranking. The report produced is
well laid out and easy to follow for anyone doing their own
optimisation. A freebie tool that works better than many costly
SEO tools I know!

The area of online SEO tools is an exciting area of growth as
SEO developers come up with more and more tools to represent
website positions on the internet. No doubt we will be
revisiting this area again….

Arif Hanid
http://www.articlesbase.com/seo-articles/free-online-seo-tools-2362.html

Dear Publisher Site owner or Blogger

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In that way you increase your
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Lets See How

Whenever your users search
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Thats WOW!

The blue square is where
you can place your content!

You can place there whatever you want – from content to ads to functionality…
You decide.

Basically, we host your webpage
(in an iFrame) and pass the
searched keywords as context

or you can just use the default
“off the shelf” functionality, which
brings related content from your site.

Everything is done automatically,
you do not need to take an action

Great, right?
But there’s more…

SiteVacuum adds a small search icon next to the webpage topics to allow users to get more info easily and without having
to leave the page.

Wherever they are on the Web. And again your content or ads will appear too!

Great, right?
But there’s more…

You can use real-time desktop alerts to inform users with breaking news, events, special offers, and more…

The built-in Tell a friend feature promotes VIRAL marketing

You can use statistical reports
on top searched keywords, to better understand what interests your users

SiteVacuum works on most popular platforms IE and Firefox

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And there’s more… but if that doesn’t make you jump on the “Start Now” button, we don’t know what will ?!?

…to conclude
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Duration : 0:5:25

Duration : 0:0:25

By Peter Drew

Duration : 0:9:54

The thing a lot of people get confused about is that SEO is not done on a SITE level, it’s done on a PAGE level.

Let me explain. You’re right, most ppl link to your index/homepage. It’s going to almost impossible for you to optimize your homepage, which is just ONE page, for a bunch of different keywords effectively.

Here’s how you should structure your site. Make your homepage your most broad, general themed page. So, it should be talking about pet supplies in general. Optimize your homepage for a more general, more competitive term.

Then you have subpages on your site, one page about dog supplies, one page about cat supplies, or whatever. Then optimize your subpages for the more specific, and less competitive terms.

The reason it’s going to be pretty much impossible to truly optimize your index page for more specific terms like "cat litter" or "dog collars" is because the content on your index page is more general, not specifically about cat litter or dog collars. So your keyword density will not work out. People going to your homepage will be more disappointed that it’s filled with extra info they don’t care about, since they were only looking for cat litter, not dog collars.

Your traffic will be much more qualified (i.e. more targeted and higher converting) if you send them to their respective subpages. Ppl searching for "dog collars" are brought to the dog collars page, rather than the general pet supplies homepage. Remember, each PAGE can be optimized for a specific keyword. Don’t try to optimize your index page for everything.

So no, don’t change your meta, title, header, etc. on your homepage. If you do that, then suddenly your metadata is all about dog collars, when really the content is about pet supplies in general. So all the cat litter people will not be interested, and you lose out on that.

Rather, set up subpages and optimize the subpages for the more specific and less competitive keywords.

Homepage – broader, generic, more competitive keyword w/ highest search volume
Subpage #1 – dog collars
Subpage #2 – cat litter
etc.

To learn more about how to properly do SEO, check out this blog:

http://theinternetmarketingtools.com/