Posts tagged "nvi"

Does Your SEO Service Know About Unethical Practices

There are sites that have been temporarily or permanently banned from search engines for practicing of black-hat SEO techniques. As the search engines try their best to provide the most relevant and useful results to the users, the reaction of search engines against malpractices of SEO is easily understandable. The retribution is a constructive step taken by search engines to avoid any irrelevant and manipulated search result. Moreover, the SEO services that claim to achieve top ranking for websites adapt many unethical methods of search engine optimization to make easy money. But, the consequences of hiring such SEO services are always devastating. In a nutshell, the future of your website as well as your online business is at stake if you are not aware of the SEO practices that can lead you to a catastrophe.

Basically, the SEO services are designed to enhance the online visibility of a website that can generate relevant and target traffic. But, there is always a wide gap between optimization and manipulated optimization. Optimization is a natural process of applying SEO techniques for high rankings in search engines, where as manipulated optimization is something considered illegal by search engines and should be better avoided. Basically, manipulating keyword density, Link spamming and duplicate content are the basic forms of SEO malpractices.

Keyword Density

The most considered topic in SEO is keyword. All link building techniques and content development strategies are developed around keywords. Moreover, the search engine results are also based on keywords. Hence, many SEO services go to the extent of over-optimization with keywords to secure high ranking of their clients’ websites. Keyword stuffing is the common and widespread unethical technique of SEO and can result in serious penalties for the websites. Generally, 3-7% keyword density is considered ideal including their use in title of the page, body of the content, headline, subheadings and link texts.

Link Spamming

Assuming the number of links to an essential factor responsible for higher rankings of a website many SEO services go for building links from link farms and other irrelevant sites. Sometimes, the search engines have reported spam even with reciprocal linking. Natural link building is the best option if you want to be in a safe zone in link building. Any kind of link spamming is like inviting penalties from the search engines. It is important to note that for major search engines such as Google, it is the quality of incoming link that adds value to a website.

Duplicate Content

It is the basic SEO rule that content should be unique. Duplicate content means having two pages on the web with same content. Search engines glare at the websites that copy content from other websites. A website having two pages with similar content is also treated as duplicate.

Doorway pages or redirection is another form of SEO manipulation.

Search engines simply don’t like any unethical use of SEO and determine penalties for the websites according to the intensity of the crime. Hence, SEO services should comply with the search engine norms for long-term positive results.

sarda Sheldon
http://www.articlesbase.com/internet-marketing-articles/does-your-seo-service-know-about-unethical-practices-729329.html

The Common Goal Of SEO And Paid Search Advertising

The goals of both Search Engine Optimization (SEO) and Paid Search Advertising are geared towards the same direction. Their services aim to help convert a quiet traffic stream into a busy information highway. This means new clients on a daily basis due to increased traffic and visibility.

Search Engine Marketing

Search Engine Marketing (SEM) definitely refers to both advertising and optimization methods. Internet advertising to most marketers is primarily about having control over position, keywords, listing copy and visitors’ landing pages. Optimization, on the other hand is about coming up with a website design that can easily be crawled, indexed and well-ranked by major search engines.

There are several types of SEM services including search engine advertising, paid submission for directories, search engine optimization marketing and aggregators marketing. Search engine advertising includes the Paid-For- Placement (PFP) or the Pay-Per-Click (PPC) program as well as contextual advertising. A placement on the result pages of the search site and within its distribution network is guaranteed upon payment. The key factors of this type of advertising are keyword research and selection, bid price, effective ad copy and traffic landing pages.

Paid submission actually applies to directories. In this type of marketing program, the website owner pays for a human based review of its site although inclusion is not always guaranteed. The site is usually included from 7 to 14 days depending on the directory. The success of paid inclusion is largely determined by the selection of the category as well as the title and description of the business.

Search engine optimization aims to produce organic and natural results through the design and creation of spider-friendly websites. It is basically a science of keywords placement, content enhancement, site structure and link popularity campaign that is expected to maximize the probability of attaining top ranking. It is considered the heart of all SEM campaign notwithstanding the fact that more and more business developers tend to forget its importance. Although it is not impossible to achieve very swift results, an optimization process usually takes a few months to have its goal realized.

The aggregators or price engines have made it a lot easier for online shoppers to get the information they need about required products and their associated price. They are able to offer a broad range of pricing and features. Chances of success are maximized through pricing strategy, product availability, product description and shipping rates.

Online businesses are facing tough decisions on setting a budget for online marketing specifically for organic search engine optimization. Paid advertising is very much in demand which accounts for quickly eaten up budget. More often than not, depleted advertising budgets are readily remedied by providing a new budget. The same cannot be said for SEO budgets as campaigns tend to end as budgets are exhausted. SEO is apparently not getting the respect it deserves since the success of organic optimization is a lot more difficult to measure. The real value of the keywords that make the rank will be better seen as more improved and cheaper analytical tools become available.

Statistics would show that there are at least two offline sales generated for every online sale that occurs. Research reports reveal that a large percentage of searchers complete their purchases in offline retail stores. This is considered a direct result of their search activity.

Telemarketing and other forms of leads generation have been sending signals of a saturated market. This has prompted many companies especially the manufacturers to turn to the web to get new leads. Finding a prospect usually starts with a paid search strategy which eventually evolve into SEO. Maximum results are obtained from the combined strategies only if companies commit to make SEO a part of their long term marketing strategy. The ultimate measure of success of Search Engine Marketing is generating leads and closing sales.

The Search Environment Under SEM Strategies

Majority of the marketing budgets from small businesses are dominated by paid search. The smaller a company is, the higher its reliance on paid search and the higher the percentage of total spending. SEO is quickly overtaking spending on banner ads for manufacturers as focus is shifted to training existing web team staff and education on the creation of content that is optimized for search engines.

The first half of 2006 can be considered a period of expansion, growth and significant change in search marketing. Never have there been as many online options available to advertisers and their agents like now. Search has become a part of the mainstream marketing consciousness, but there remains much room for innovation and invention. This development has presented a dilemma for the traditional search marketing sector.

There are at least three major search related marketing venues existing: the traditional organic search results, the paid search advertising market and the social networking sphere. Each of these venues use some form of search as a distinctive guide towards finding information while a tremendous amount of integration and interaction exists between them.

The SEO sector is being overshadowed by the PPC market and at the same time being challenged by social networking. Major search engines constantly strive to improve and innovate on methods that would correctly rank web documents. This is the very reason for the fundamental changes seen in organic search engine optimization.

SEO focuses on a myriad of on-site and off-site issues such as hosting, link acquisition and competitive research. An increasing number of applications are being added for organic search results. The dozens of on-page elements which SEO works on makes it more complicated due to the time involved. However, fresh and focused content remains the single most reliable element of a successful website.

Paid search advertising has been experiencing a rapid growth as a sub-sector of the industry, propelling Google and Yahoo! to the front of the pack. It continues to undergo several forms of expansion to allow more and newer options for advertisers. The distribution of paid ads to third party web properties is a very interesting aspect of paid search advertising. Click fraud detection and advocacy is closely associated with this particular venue.

The social networking atmosphere is touted to be the most fluid search marketing venue. It is expected to be a preparatory step towards transition in web-interactive development. It is currently taking place in an environment that is tagged as Web2.

Danny Wirken
http://www.articlesbase.com/communication-articles/the-common-goal-of-seo-and-paid-search-advertising-69164.html

Search Engines, the New Walmart for Local Travel Economies?

The Information Age dawned with the internet, the reason the sun is still shinning on this age is the inception of Search Engines. We are now, all of us in their debt or held hostage for our access to information.  

Looking for information in years past meant a trip to the library, looking in card catalogues, periodical indexes, etc. The information was arranged alphabetically, giving no more or less importance to minor or major works or sources. Today, the search engines have the difficult task of trying to organize and prioritize a much larger pool of pertinent information to help the researcher. In order to do this they have had to adopt certain criteria for choosing which material or web sites to present first for a given search query. The systems and criteria are having profoundly negative impacts on small businesses. The travel industry is a good case in point as even in the remotest “inbound” locations (travel destinations) throughout the world the internet and ability to create a web site are available. The same can be said for the other side of the coin. “Outbound” services (travel agencies) with the help of the internet allow an agency for example in Japan to be able to send American tourists to Europe. There in lies the problem.

In order to be “found” easily on the internet, a company or web site must come up on the first one or two pages of search engine results for a search query. People generally don’t have the time or willingness to search much further. The search engine companies necessarily need to choose criteria for their “ranking” of results in order to be of the most service to their clients. They must also battle companies who try to manipulate the criteria in order to raise the ranking of a web site undeserving of a higher ranking. There is an entire industry devoted to doing just that. It is called “Search Engine Optimization” or SEO. There job, often costing tens of thousands of dollars is to manipulate the search engines rankings. There is a war going on between people who want to buy their way into preferred rankings and the search engines who are trying their best to deliver fair and accurate search results. The criteria and tactics of search engines have been evolving, but four basic criteria seem to be surviving.

Compelling content, traffic, links from legitimate related websites and dynamics and age of a web site.

Large international travel agencies and dot com travel sites appear at the top of search result rankings because they receive a large quantity of traffic and their large marketing budgets allow them to use “pay per click” advertisements which appear at the sides of search results to enhance the traffic still further. These companies sell travel to every corner of the globe and receive traffic for people looking to go to every corner of the globe, unlike a locally owned web site which would receive traffic only for people interested in their one particular location.

The net effect of search engines criteria for ranking websites on local travel companies, the inhabitants of travel destinations throughout the world is to bury their company’s web sites near the bottom of search results, making them basically un-findable. Not being able to draw customers directly to their business they are often forced to work for the large international agencies whose web site is available on the first couple of pages of a search result or pay dot com travel sites for the ability to be seen. If the inhabitants of a destination are working for an international travel agency they are providing their services for a huge discount to their actual world value. If they are paying a Dot Com travel site their net earnings are also discounted.

Every day another international travel agency announces “their” new tour of some precious travel destination. These agencies make money marketing destinations throughout the world, but share none of the responsibility for the impact their clients will have or for the care of the immediate environment, nor do they pay taxes on the profits they make to the government which has the responsibility for the care of that destination. It would be as if someone offered tours of your neighborhood, promoted it on the web, made money from these tours, but had no responsibility for the maintenance of your streets, nor care about the impact tour buses would have on the general quality of life in your neighborhood.

There was a time before the existence and world wide use of the internet when these travel agencies provided a valuable service to their clients. They were accountable for their client’s experience and could offer the same level of service and accountability to destinations throughout the world. This provided a sense of security for the traveler. Now, the value of that “homogenized” service is debatable. With the rise of many popular travel review websites, anyone anywhere in the world can know before they go into whose hands they are intrusting their vacation (www.cometogalapagos.com) 

Dot com travel sites are essentially new age telemarketers and present an opportunity to large international travel agencies where they can pay for a preferred location within those sites. Small local companies can not afford the fees for preferred placements within dot com travel sites which occupy many of the first results for a search engine query regarding travel and again, just as international travel agencies make money marketing destinations throughout the world, they share none of the responsibility for the impact their clients will have or for the care of the immediate environment, nor do they pay taxes on the revenues they earn marketing a specific destination to the government of that destination.

Part 2- A Case Study of San Cristobal, Galapagos

Part 3- Solutions for both travelers and local governments

Rick Schleicher
http://www.articlesbase.com/exotic-locations-articles/search-engines-the-new-walmart-for-local-travel-economies-686811.html

Does anybody know a good seo tools?

It grates when people write poorly, huh. When writers write well, the words almost become invisible. The focus shifts away from technical details, and onto the message.

Is there an easy way to write better blog posts? E-mails? Web copy?
Let’s take a look at three guidelines for web writing.

1. If You Can Say It, You Can Write It
The Dilbert Mission Statement Generator – sadly now offline – comes up with convoluted gems this:

"Our challenge is to assertively network economically sound methods of empowerment so that we may continually negotiate performance based infrastructures"

Satire, one would hope.

However, the US Air Force uses the following mission statement:

"The mission of the United States Air Force is to deliver sovereign options for the defense of the United States of America and its global interests – to fly and fight in Air, Space, and Cyberspace"

"Deliver sovereign options"?

Who talks like this? Well, apart from the US military.

Nobody.

Good web writing is the same as good spoken language. Use short sentences, short words, simple structures and a natural, predictable flow of ideas. Avoid waffle, hyperbole and words that hide meaning. Whenever you finish a piece of writing, read it aloud. Cut or rephrase phrases that sound clunky, because they’ll read clunky, too.

Your writing will sound warm and human.

The human voice is especially important online. Communicating at a distance, particularly two-way communication, is relatively new to humans. To help people connect with one another more easily, it pays to write in a warm, conversational style that mimics personal conversation when conducted in close, physical proximity.

When you think about how you would say something, especially to a specific person, you choose words, expressions and structures based on that personal context. Try to imagine that person in front of you as your write.

This approach works well for all applications – from formal legal sites, to personal sites.

2. Planning
Planning what you’re going to say helps you to complete any writing task more quickly and easily.

1. Identify and list your goals. What is the message? What is the desired action you want your reader to take? What is the key thought you want your reader to take away?
For example, a goal list might look like this:

*inform people the last project went well, even though there were problems
*highlight the good aspects about the project
*highlight the problems
*present ideas on how these problems can be overcome in the next project
*get everyone revved up and excited about the next project

2. Think about the audience. Who is your audience? What do you know about the person or group?
3. Determine the right tone and format based on answers 1& 2
4. Write quickly. Don’t edit, even if your writing is a mess. Separate out your writing and editing functions.
5. Draw a solid conclusion. Calls to action work well.
6. Read aloud what you’ve written. Cut, fix and tighten. Writing comes alive in the rewrite.
Solid blog posts sound spontaneous, but they’re not. They’re often structured, worked and reworked.

3. Hyperbole Doesn’t Work On The Web
Hyperbole means extreme exaggeration. i.e. "All the perfumes of Arabia could not sweeten this little hand". Web readers tend to gloss over the flowery and the convoluted.

On the web, people scan, so the shape of your writing – how it appears on the page – can be just as important as what you say. So think about the shape and form of your writing. Can you use bullets, headings and images to break up large blocks of text? Sometimes, the best thing to do is not write at all. Can an image convey your message? If so, use it.

Also consider context. When visitors arrive on a page, a page deep within your site, do they know what your site is about from glancing at that one page? If not, consider using chunks of content to provide context. These chunks of information can be repeated on every page of your site, and should be self explanatory. Think directory entry. Your repeat visitors will become blind to it, but your first time readers will appreciate it.

We could go on all day about web writing. However, we’d like to hear your tips. How do you approach writing on your site? Do you plan? Do you wing it? What style of writing gets the best results?

Local SEO Why Isnt Your Website Ranking # 1? Part Two SEO Explained

Tucson SEO Solutions, http://tucsonseosolutions.com, has developed a series that asks why isn’t your local website ranking number one? This video provides a basic foundation of what SEO is all about from our perspective. Are you ready to take your local website to the top of the SEP’s

I also invite you to visit our blog at http://tucsonseosolutions.com/blog.

Duration : 0:9:29

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Does on-page WordPress theme SEO really help in search engine rankings?

When I started blogging with wordpress, theme seo didn’t matter much as I had limited knowledge of it. But now after reading more about it. I started wonder if there is an ultimate blogging theme that can help me attain on-page seo readily. With so many thousands of themes to choose from, I am getting a bit confused which one could work best for my serps. Or does it really matter!

I can tell from my experience that, WordPress theme is not just about making your blog or site look great. The right placements of advertisements, header and footer information, and meta tagging, alt tagging of the entire site, individual pages, every picture, every animation, video, attachments is of utmost importance. On page SEO is the first thing one should try and accomplish.
Only problem is that all themes including the commercial and free ones distributed are not too well optimized. Bloggers who are beginners tend to get attracted to the graphics of a theme without considering the invisible search engine evaluation of the theme.
Hence between a well optimized theme and just a plain graphical one, the former will win over the latter.
Take wordpress or anyother CMS, on page seo precedes aesthetics.
Even after you are done with it, there are many online meta tag analyzing sites, which will tell you the problems associated with your page, and suggest you changes.
You definitely should look into the home page to begin with because the home page needs to be hundred percent correct.
For example too many links on the home page is also a downer. You may think there are just a handfull of them but on closer introspection you may find there are more than 200 links on home page itself, which is against the basic seo rules. This was just an example.
So on page wordpress theme seo is a must for better search engine rankings. You should read the reviews or check the codes of the best theme you like, before you want to use it for your blog.

SEO is the Key to Your Online Success

Search Engine Optimization (SEO) has become so advanced and popular in the way hoe your web based companies do their marketing. It has become a solid means to attract the commoners to their site and create awareness world wide. Now if your site has a high rank and is available in front page of the search engine then it has a maximum chance to get noticed by the people and therefore there will be an increasing number of people visiting your site.

If you have multiple keywords for your site which matches your content then it will be much easier for people to get access to your site by clicking any keyword that matches your site by clicking any keyword that matches yours. Well the only answer to this is that there are certain search engines crawlers that look for keywords matching the one typed in by the people. It will then send out crawlers who will scan millions of websites in a mere second and will bring out the ones matching to the one written there. If you have a website that is easily accessible and search engine friendly then you will have more chance to give your website in the first page.

Those websites which thinks that SEO is not at all important so there is no need for it then those websites are bound to get noticed and people will not be able to find them. There are still many online business owners who are not aware of the necessity and need for SEO on their site so they are not noticeable. SEO is basically the most the easiest and the best way to attract the visitor. It is something which any and every online business owner can easily afford. SEO can send your website to the top without you paying anything for it.

You must see that the content written in your site should be readable, knowledgeable as well as enjoyable. There is no use to fill the articles with keywords since this becomes annoying. Only writing interesting articles will attract the customers to visit your site more often for gaining some information. By placing the keywords in the first sentence, middle sentence and in the last sentence of your content will make the search engines easier to find your site. If you provide interesting articles in your site then this will invite more visitors to visit your site and become a regular member and continue visiting your site for their education.

By placing the right and particular keyword ill help people to choose the right location will also increase your chances to get noticed by search engines. Therefore placing the keywords in right position is very important.

SEO is the ultimate key to help you bring success online. Not only it will help you to market your site but it is also absolutely free of cost. Only with a small research you will get to know the concept of SEO and idea of how it works.

Nextage Technology
http://www.articlesbase.com/seo-articles/seo-is-the-key-to-your-online-success-756753.html

NVI Interviews Yellow Pages About Local SEO

In this clip we sit down with John Fanous and Bill Aver of the Yellow Pages Group to chat about Local SEO. We caught up with John and Bill at SES Toronto 2010.

John discusses how the Yellow Pages is in the business of helping businesses be found, and their new Local SEO offering is designed to help businesses be found online. Bill and John also touch on why this offering doesn’t represent a coflict of interest vis a vis their print directory. Bill

Duration : 0:2:4

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Finding a Local Web Designer – your Guide From a Sacramento Web Designer

I am a Web Designer from Sacramento, CA, but this guide is for anyone who lives anywhere inside the United States or out. The idea behind this article is to tell you why finding a local web designer rather than a web designer hundreds or even thousands of miles away is still a great choice. Hopefully, by the end of this article I will have convinced you that finding a web designer locally has many advantages over the alternatives.

In Sacramento, there are many web designers – both working in firms and freelancers. It is most likely the same in the area you live. Even still, with such a wide selection, many people still opt to find web designers overseas. The reason why is simple – cost! But these days, it doesn’t always have to be as expensive as you might imagine. When I first took the plunge as a freelance web designer, I set my prices remarkably low in order to get business rolling and put my name out there. My prices were a fraction of what most people were charging for comparable services. Even overseas web designers would have a tough time competing with my prices. To this day, I still feel like I have extremely competitive rates. What I am trying to illustrate here is that there certainly are deals to be found – you just have to look! Check the phonebook and call around. Check craigslist in the “services” section. Contact web designers and let them know what you want and what your budget looks like. Many of them would be more willing than you might think to work with you on the price. Try to mainly target freelancers. Freelance web designers are people who work for themselves rather than for a web design firm and, therefore, are usually capable of much lower prices due to the greatly reduced overhead that comes with running a traditional business with employees, an office, etc.

Even if you could save money by hiring a web designer overseas, you really have to ask yourself if it’s worth it. First of all, what about the communication barrier? Are you going to spend more time than you would like in order to insure that the web designer knows exactly what you are looking for? Are you willing to settle with something that maybe isn’t exactly what you want? Granted, this isn’t always an issue, but many people do run into this dilemma.

Being able to meet your web designer in person can make a huge difference. You can sit down with him/her and discuss face to face exactly what you are looking for. This can be the difference between getting exactly what you are looking for in a brief period of time, or getting something that you settled with after hours of back-and-forth dialog between you and an overseas web designer, frustrating email conversations, and unnecessary gray hairs.

In another article, I will go more in-depth in regards to what you need to know when finding a web designer – local or remote. For now, here is a brief overview:

- Negotiate prices. Regardless of what they advertise, most web designers (especially freelancers) are willing to negotiate to reasonable terms.

- Get quotes from multiple web designers. I recommend at least 3-5. However, you should also take into account the quality you would most likely receive from each one – which brings us to my next item…

- Check their references. Your prospective web designers should have a portfolio of work from previous clients. Use their past work to estimate the quality of the work you will receive while gaging the web designer’s skill level. Is their skill level as high as their prices in comparison to the other web designers you talked to? If not, maybe you should scratch that one from your list.

- Decide on a cost for the completed web design project, not an hourly rate. Having a set price for the completed project means you know exactly how much you will pay at the end and removes the risk of paying someone to slack off.

- Decide on a firm date in which your web designer should have your site completed. If you skip this step, you risk having your web designer put your project on low priority as newer and maybe more lucrative projects come his way.

- Ask about “Web Standards” and SEO (search engine optimization). In a nutshell, having a web site that follows Web Standards means you will have a web site that is efficient and highly accessible while performing SEO means people will be able to find your site through search engines (see my web site for more information on this important topic).

Now you’re reading to hire a web designer for your site. If you read everything up until this point, consider yourself educated and prepared. I wish you the best of luck in your web design adventure, and just remember to have fun with it!

- Tony Thiara

Tony Thiara
http://www.articlesbase.com/web-design-articles/finding-a-local-web-designer-your-guide-from-a-sacramento-web-designer-316258.html

Why Choose SEO Services

http://www.seo-services.com Your website is a digital representation of your business and you’ve spent a lot of time and money illustrating the value of your products to your visitors. However, without traffic to your site, the most important customers will never appreciate your expensive design. In the next 2 minutes we’ll explain how SEO Services can represent your business’s website to Google and other search engines to insure that it’s at the top of the search results.



Imagine that your client is Google.com. SEO Services functions as your PR agency by representing your business’s website to Google. Visually stunning websites work well with human visitors, but when Google views your website it can only see text.



Using a combination of website optimization techniques, blog posts, links from influential websites, directory submissions, press releases, social media management, and article submissions SEO Services can place your website at the top of Google’s search results. And we can prove it.



WholesaleJanitorialSupply.com was spending a large amount of money on pay-per-click when they contacted SEO Services. Today they have first page ranking on critical keywords like janitorial supplies and cleaning supply.

The e-commerce store MyBabyPajamas.com is another example. They rank on the first page of Google for baby pajamas, kids pajamas, and toddler pajamas.

 We invite you to try it for yourself. Go to our proven results page and do a Google search on our growing list of success stories.



SEO Services uses the highest level of web marketing to get your business to the top of the search results. For example, our clients’ press releases are sent out using prweb.com, the leader in news release distribution. No yearly contracts mean you will receive consistent monthly results with no obligation. Each month we launch a variety of strategies in order to keep your website at the top. We are an affordable web marketing service company with proven results.

 At SEO Services, we don’t sell links, we provide a diverse portfolio of tactics to achieve results.

Duration : 0:2:24

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