I was wondering as what to consider as the basic SEO Guidelines, while creating the website?
Hi,
I am developing a website, and was eager to know what all I should consider for Search Engine Optimization, while developing my website.
Thanks
Keywords are definitely a big deal. The general rule of thumb is that you’ve got to please Google because it’s the biggest search engine in the world, and if Google sneezes, all other websites follow suit.
Each page of your website should have 300-600 words with your keyword sprinkled throughout it 10-15 times. I’ve seen somewhere that 5 times is usually enough, so you might want to start out with five. This allows Google to pick up your keyword and index it.
Secondly, you need find out what kind of competition you might have. Type in a keyword or a keyword phrase in google related to your niche. If you get 2 million search results or less, you’ve got a good keyword phrase for a homepage. 3 million or less, you’ve got a keyword page for other pages in your website. Anything more than 3 million, you’re going to have a hard time getting noticed.
Third, you’ve got to make sure that keyword has enough of a search market. Anything less than 400 searches per month is lousy. You’re not likely to make sales. Go to Wordtracker Free Keyword Tool. Type in your keyword or keyword phrase.
Wordtracker gives daily search counts. So multiply the daily search count by 30. This will give you a monthly count. 400 or more, good deal. Less than 400, look for a different keyword.
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Consumer Notice: This video may contain a paid affiliate link.
Duration : 0:9:23
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What is On page optimization in seo?
on-page optimization refers to factors that have an effect on your Web site. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.
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On Page Seo
On page SEO serves as the primary crucial for your research engine optimization demands. Here I will talk about some significant points for On Page SEO that will absolutely support you.
Duration : 0:0:44
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Increase Affiliate Sales with Product Recommendations
“Increase Affiliate Sales with Product Recommendations” by Dan Hartnett
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Duration : 0:5:12
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Best SEO Firm Will Take you Towards Greater Business Success
Anyone who is involved in doing online business has heard about the term SEO. SEO is nothing but search engine optimization. In another words, search engine optimization are different publicity methods that can be used for the publicity of a site on the web. Any thing needs publicity to be recognized and an online site is no exception to this rule. It is very much evident that business owners will find it really difficult to carry out the optimization methods, as they will be busy maintaining other aspects of their business. So this calls for the work of a professional.
If at all you have to hire the services of a professional, then make sure that you hire services of the best SEO firm operating in your city. You will be spending money for this, and you must get the best worth for your money. There will be many SEO firms in operation and you will not find much difficulty in finding out the best SEO firm to do the work for you. Optimization if done in the correct manner can take your online business to unbelievable heights.
To find the best SEO firm, you will have to check out various aspects of the firm. First of all, check out the success rate of the firm. SEO has the capacity of promoting a site on the web to great lengths. What purpose will an online site serve, if visitors do not know about it and have no access to it? So you must find out the web hosting capacity of the firm. See the speed of their server and find out whether visitors are actually able to access the site anytime or not. Online business runs 24 hours a day and for 7 days a week.
There are several methods that can be used for optimizing a site on the web. So make sure that the SEO firm that you hire to do the work for you knows what actually to do for your site. Each website is different and unique like an individual, and thus different methods are needed for optimizing a site on the web. So the best SEO firm must be able to carefully examine a site and prescribe exactly what methods must be used for successfully optimizing the site on the World Wide Web.
The design of an online site is another aspect that must be taken special care of. Search engine spiders have certain criteria for crawling on an online site. Design and coding of the site must be done in such a way that search engine spiders can very easily access the site. Best SEO firm must make sure that the site is designed according to major search engine norms. Attaining a high rank in all major search engines is the priority of all online business sites, and the best SEO firm must help you in doing exactly this.
Make sure to periodically check out the quality and quantity of work done on your online business site. This will keep you updated on the work that is being done on your online business site. You just have to make sure that you hire the services of the best SEO firm.
Steve Waganer
http://www.articlesbase.com/seo-articles/best-seo-firm-will-take-you-towards-greater-business-success-71730.html
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Live From Madison Square Garden, SEO Vs Sem!
A great evening in Manhattan, a fantastic atmosphere in Madison Square Garden. Web business people is waiting this match for a long time. One side there is Search Engine Optimization and Search Engine Marketing on the other, both seems fit and there is desire to win on face. Last years both sides challenged to other but they never came to face to face. Before the match starts, lets take a short look to their career, strength and weaknesses.
Called SEO is short term of Search Engine Optimization. A milestone in web business since the search engines are the main source for web users before they buy services or products online. Finest and most trustable data source with their high indexing capacity and different logical algos working on the back round may depend on your rankings while results are listed. As most web users do not look much after the 3rd pages of results, web business owners are directly influenced. A web surfer can be your client if your web site is ranked at the top of search results but how you get listed at the top of a major engine? Even there are different algos powering the search engines the main theory is mostly same, simple algo stands on location and frequency. A crawl base search engines use spiders a web site and classifies with different principles to define the ranking. A fact about algo can be changed or improved for search quality. I’am sure all professionals will remember Florida Update on Google. Indeed it was an earchquake more than an update, many results were changed or disappeared on Google, some high rankings even lost from the index. Actually general Google algo is formulated as Relevance Score , PageRank , Local Score with other tweaking , tuning or filtering aspects. Main development point of a search algo is how much off page factors are important and their degrees take part in your algo. The theory on here is not giving much control to webmasters with on page factors .Other search engines do not use Page Rank since Page Rank is a trademark which belongs to Google. Avoiding any spamming , manipulation trials, over optimization or even cloaked content, engines are modifying or changing the degrees ,adding new variables on their algo time to time but all work done is to provide higher search relevancy and quality for users. (Relevance score is SEO efforts, Page Rank is Link building efforts for Google and Local Score is links from expert documents) As seen from the formula, SEO efforts only work on relevance score and vary your ranking 10% if you hired a SEO professional but this can increase 18% if your SEO is master level. I would like to talk about Yahoo and Live search engines’ secrets either but as mentioned they are my professional secrets for now, if you don’t know these, its impossible to get top results on Yahoo or Live.
Search Engine Marketing (Pay Per Click) is paid inclusions as seen Sponsored Results on engines based on pay per click. This marketing tool has been increased enormously in these years, even with expensive per click rates. In some keywords or phrases a click may cost 10€ ( online dating industry) whether visit converts to a lead or not. Ads buyers are ready to pay these high per click bills because SEM efforts bring more revenue than they spent. How this technology works while displaying the ads? Lets say few words about Google Adwords. Google has 2 different networks such as search network and content network. Search network means Google powered search results that you may see on any website with a search bar using Google’s search technology. Content network is different spidering technology and matching the search query and web site content. If you have a web site with high quality and useful content, you may apply and get involved Google’s Adsense network to make money. Google will classify your content and display related ads when a search query is matched as you have probably seen Ads by Google on web.
If SEO and SEM are powerful marketing tools which is the best and effective on sales conversion rates? This is the fatal question, both have advantages changing to the case, then lets compare:
A)In SEM, your web site does not need a change in most cases. If you want high conversion rates, a SEM professional should prepare high quality landing page is necessary only, not your entire design. On the other hand SEO may require some major design changes to get good spidering by engines.
B)PPC Ads charged when clicked only, displaying your ads will not cost you anything but poor Click Through Rates will increase your minimum per click costs. SEO visits are free of charge as visitors comes by clicking the natural search results from a search engine. Most visitors likely to trust a site they find on a search engine, they feel like natural results have been approved by the search engine.
C) SEM brings very quick results to analyze your campaign while SEO effects can take long time on ranking. On Adwords, just 15 minutes is enough to display your campaign on screen but SEO results may take up to 3 months on engine’s ranking.
D) ROI and Conversion rates are higher in SEM because you may design different landing pages according to your major products or services with price charts, feature comparison tables .However in SEO, you can not make these much because your most powerful PR page is your homepage so your sub pages which includes your product specification will not get listed higher than your main page.
E) Targeting is easy in SEM with campaign settings option. You may target national ,regional or international geographical areas depending on your shipping options. Google has features to promote your local business with accessing your business address or just selecting distribution area on Google Map. Another useful tool is matching options are enables you to select broad ,phrase,exacxt or negative matches while displaying your ads.When you prefer SEO, you can not prepare different target pages as they will be sub pages and will not get listed higher than your main page as above.
F) SEM limits you with your budget because your ads campaign will stop displaying when your daily, keywords or monthly budget is reached while SEO results longer even months after optimization work is done.
Finally who wins this match? Well, this depends on your expectation, budget and targets from your campaigns. As long years professional , I dont have a preference . Each business needs different campaigns, you may select to attract new clients in both tools while achieving your corporate targets.
Ladies and Gentlemen, unforgettable match is about to start in Madison Square Garden, please sit back and watch this.
Erkan Meydanlioglu,Mr
http://www.articlesbase.com/online-business-articles/live-from-madison-square-garden-seo-vs-sem-120682.html
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Free Top Ten SEO – Optimization for Search Engines Class Training Video # 1 of 7
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SEO – Search Engine Optimization – is about to enter the top search engines. In this passage, a free webinar, Dr. Jason McDonald discusses the “top ten” free SEO tools and the basics of SEO. then examines each of its top ten tools, and SEO training provides a practical example of the marketing employed and small businesses. # 1 Series 7 on the video portion of the training and tools for SEO.
Video Rating: 3 / 5
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