F1rst Page SEO Company Introduction by CEO Bradford
SEO Services, Google Adwords Campaign Management, Website Design, Development & Implementation
My name is Bradford and I am the CEO, founder and primary Internet Engineering consultant for First Page SEO. If we are fortunate enough to earn your business, F1rst Page can promise you that the return on investment for Internet advertising results obtained by contracting my company will significantly eclipse cost of those services. F1rst Page SEO provides expert services for:
•Search Engine Optimization (SEO) Implementation and Maintenance
•Google Adwords Pay Per Click (PPC) Campaign Implementation and Management
•Search Engine Compatible Website Design, Development and Implementation
•Ecommerce Website Design, Development and Implementation
•Internet Business Services Implementation and Management
locally for the SEO San Jose, San Francisco Bay Area, California, Nationally and beyond for all of our clients.
Mission Statement
F1rst Page SEO is committed to:
•educating our clients as to the benefits of advertising in general and Internet advertising in particular
•designing and developing a fully functional, search engine optimized Ecommerce website with a designated number of your product and services entered to the database.
•Designing and developing a fully functional, search engine optimized website to showcase your product and services.
•Search engine optimizing your website’s organic search engines ranking pages (SERP) to be on or near the first page of the Google, Bing and Yahoo SERP’s for keyword phrases that generate the most qualified buyer of you products and services.
•Managing your Google Adwords, Bing and Yahoo Pay per Click campaign budgets so that you spend less on click and generate more revenue, remain at or near the top paid position and get more clicks.
Duration : 0:4:32
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Internet Marketing Optimize Your Site Properly
Now more then ever profitable opportunities exist to promote your local business on the Internet. Through search engine optimization, pay per click advertising, email marketing and local listings, you can connect with a willing audience. Your customers are turning to the Internet to find local products and services. If your competitors have an online presence and you don’t, guess who gets to take home the prize
Even if you do not have a web site you can still promote your local business online. For example, you can list you business and contact information with the local search engines of Yahoo and Google. For more detail go to: It takes an hour at the most to get a free listing on the two most popular search engines. Your listing will include an interactive map that can direct customer’s right to your front door.
And don’t overlook regional and industry specific directories. Many accept free listings, or charge a nominal fee. Once again, for most a web site is not a prerequisite.
If you do have a web site, than you need to promote your local business through Pay Per Click on both Google and Yahoo. With Pay Per Advertising you bid on keyword terms that your potential customers would use in a search. For more help visit to: An example is “Tacoma Wedding Photographer.” The cost per click depends on how competitive the term is. You only pay if a prospect clicks on your text ad and goes to your site. This is referred to as performance advertising, where you only pay if the ad performs.
The
Appeal of PPC is you can get it going within an hour. You set the budget, you determine what keywords are relevant, and you determine your price per click. You can also turn it on or off in an instance. The general consensus is that PPC generates a higher return on your investment over traditional offline advertising.
For those that like a challenge there is search engine optimization. SEO is the ability to optimize your web site for high search ranking. If you can optimize your site properly, you can benefit from an endless stream of free, targeted search engine traffic. It takes time and effort, but the results can take your business to a whole new level.
Another tremendous marketing tool is email. For virtually nothing you can communicate with both prospects and your existing customers. Email is an excellent method to convert prospects to customers. It can also significantly increase the lifetime value of your existing customers by simply alerting them to upcoming sales and promotions.
Knowing the power of email communication, I find it hard to believe how few use it to promote their local business. Now listen up, start collecting your customer’s email addresses today. I can guarantee they will respond favorably to joining your list. We all like to be informed on bargains and special offers.
ashwane1973
http://www.articlesbase.com/internet-articles/internet-marketing-optimize-your-site-properly-687443.html
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Search Engines, the New Walmart for Local Travel Economies?
The Information Age dawned with the internet, the reason the sun is still shinning on this age is the inception of Search Engines. We are now, all of us in their debt or held hostage for our access to information.
Looking for information in years past meant a trip to the library, looking in card catalogues, periodical indexes, etc. The information was arranged alphabetically, giving no more or less importance to minor or major works or sources. Today, the search engines have the difficult task of trying to organize and prioritize a much larger pool of pertinent information to help the researcher. In order to do this they have had to adopt certain criteria for choosing which material or web sites to present first for a given search query. The systems and criteria are having profoundly negative impacts on small businesses. The travel industry is a good case in point as even in the remotest “inbound” locations (travel destinations) throughout the world the internet and ability to create a web site are available. The same can be said for the other side of the coin. “Outbound” services (travel agencies) with the help of the internet allow an agency for example in Japan to be able to send American tourists to Europe. There in lies the problem.
In order to be “found” easily on the internet, a company or web site must come up on the first one or two pages of search engine results for a search query. People generally don’t have the time or willingness to search much further. The search engine companies necessarily need to choose criteria for their “ranking” of results in order to be of the most service to their clients. They must also battle companies who try to manipulate the criteria in order to raise the ranking of a web site undeserving of a higher ranking. There is an entire industry devoted to doing just that. It is called “Search Engine Optimization” or SEO. There job, often costing tens of thousands of dollars is to manipulate the search engines rankings. There is a war going on between people who want to buy their way into preferred rankings and the search engines who are trying their best to deliver fair and accurate search results. The criteria and tactics of search engines have been evolving, but four basic criteria seem to be surviving.
Compelling content, traffic, links from legitimate related websites and dynamics and age of a web site.
Large international travel agencies and dot com travel sites appear at the top of search result rankings because they receive a large quantity of traffic and their large marketing budgets allow them to use “pay per click” advertisements which appear at the sides of search results to enhance the traffic still further. These companies sell travel to every corner of the globe and receive traffic for people looking to go to every corner of the globe, unlike a locally owned web site which would receive traffic only for people interested in their one particular location.
The net effect of search engines criteria for ranking websites on local travel companies, the inhabitants of travel destinations throughout the world is to bury their company’s web sites near the bottom of search results, making them basically un-findable. Not being able to draw customers directly to their business they are often forced to work for the large international agencies whose web site is available on the first couple of pages of a search result or pay dot com travel sites for the ability to be seen. If the inhabitants of a destination are working for an international travel agency they are providing their services for a huge discount to their actual world value. If they are paying a Dot Com travel site their net earnings are also discounted.
Every day another international travel agency announces “their” new tour of some precious travel destination. These agencies make money marketing destinations throughout the world, but share none of the responsibility for the impact their clients will have or for the care of the immediate environment, nor do they pay taxes on the profits they make to the government which has the responsibility for the care of that destination. It would be as if someone offered tours of your neighborhood, promoted it on the web, made money from these tours, but had no responsibility for the maintenance of your streets, nor care about the impact tour buses would have on the general quality of life in your neighborhood.
There was a time before the existence and world wide use of the internet when these travel agencies provided a valuable service to their clients. They were accountable for their client’s experience and could offer the same level of service and accountability to destinations throughout the world. This provided a sense of security for the traveler. Now, the value of that “homogenized” service is debatable. With the rise of many popular travel review websites, anyone anywhere in the world can know before they go into whose hands they are intrusting their vacation (www.cometogalapagos.com)
Dot com travel sites are essentially new age telemarketers and present an opportunity to large international travel agencies where they can pay for a preferred location within those sites. Small local companies can not afford the fees for preferred placements within dot com travel sites which occupy many of the first results for a search engine query regarding travel and again, just as international travel agencies make money marketing destinations throughout the world, they share none of the responsibility for the impact their clients will have or for the care of the immediate environment, nor do they pay taxes on the revenues they earn marketing a specific destination to the government of that destination.
Part 2- A Case Study of San Cristobal, Galapagos
Part 3- Solutions for both travelers and local governments
Rick Schleicher
http://www.articlesbase.com/exotic-locations-articles/search-engines-the-new-walmart-for-local-travel-economies-686811.html
Categories: Local SEO Optimization Tags: 2-, advertise, american, an, and, another, Article, Articles, ask, at, Basic, be, best, BET, business, businesses, case study, choosing, com, companies, company, content, Create, CT, Custom, customers, dynamic, earn, engine, engine optimization, Engines, environment, even, evo, Example, First, for, force, Found, four, fu, get, Good, Hat, help, high, higher, html, Importance, in, inbound, index, Industry, internet, is, lab, legitimate, link, links, live, local, MA, make, making, market, marketer, marketin, marketing, media, money, more, Need, New, now, nvi, Of, Off, on, one, opportunity, optimization, other, page, pages, Part, pay per click, per, placement, Pr, promo, Promote, Quality, rank, ranking, rankings, research, results, revenue, Review, rip, san, search, search engine, Search engine optimizati, Search Engine Optimization, Search Engines, search engines ranking, search engines rankings, sem, seo, service, services, site, sites, small, small business, solutions, study, Surviving, system, tactics, tag, ten, The, them, this, to, tom, top, traffic, us, use, way, we, web, website, Websites, wil, with, work, working, works, world, www, You, your
SEO Keyword Research Basics Pay Per Click, Google adsense Advertising #2
Get keyword elite here
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1 of 6 how to Video Tutorial.
Joe Barrett
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Duration : 0:9:45
Categories: SEO Basics Tags: [pay, 12, 19, Ads, adsense], advertise, advertising, Adwords, Affiliate, affiliates, an, and, at, Basic, basics, be, best, blog, book, business, campaign, cash, click], clickbank, com, company, content, CT, diego, earn, elite, engine, engine optimization, even, for, get, google, Hat, help, high, high search, how, how to, in, internet, is, Key, keyword, keyword elite, keyword research, keyword research basics, learn, MA, make, management, market, marketin, marketing, media, money, my, network, Of, on, one, online, optimization, pay per click, per, PIL, Positioning, ppc, Pr, program, programs, rank, ranking, research, revenue, san, search, search engine, search engine marketing, Search engine optimizati, Search Engine Optimization, search engine positioning, secret, secrets, seo, seo basic, SEO Basics, seo keyword, seo keyword research, seo search engine, SEO Tips, SEO tricks, service, services, site, sites, small, small business, small business search en, software, submission, ten, The, Tip, tips, to, top, traffic, trick, tricks, tutorial, url, us, use, Using, video, video tutorial, ware, we, web, web search, website, Websites, what, with, Word, words, work, yahoo, You, your, youtube
Miracle Traffic Bot – How To Get Traffic To Your Site
http://MostPopularTips.com/traffic-bot/ – Free Traffic Generation Software Suite. One Click Submission & SEO Automation Software
There are many ways to get targeted traffic on the internet, but the most popular one would probably be search engine optimization. To optimize your website and make it appear on top of Google or Yahoo for one keyword, you need to focus on two things, off page SEO and on page SEO.
Or you can get this software gets you top 30 or more rankings on top search engines such as Google, Yahoo, Bing and others search engines. And increase your website, blog or affiliate page hundreds of quality backlinks.
You Can Achieve Results By Using 100% Free Traffic.
Download This Breakthrough Software Package and All The Bonuses at:
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Duration : 0:1:40
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SEO PR: Buzz-Worthy Or Just Hype?
SEO PR is a buzzword that is both over-hyped and under-hyped at the same time. What do I mean by this? SEO PR is currently in buzz overkill mode in the Search Engine Marketing industry, but is drastically underutilized in the traditional PR world. Many traditional PR agencies are misinformed about Search Engine Marketing in general and are completely taken aback by SEO PR specifically.
So what is it? Search Engine Optimization Public Relations (SEO PR) is a blend of search engine visibility and traditional public relations that disperses a company’s message across the Internet by way of online media outlets and search engines. SEO PR not only helps disseminate an organization’s messages, but it also incorporates search engine-friendly communication through techniques such as optimizing copy in online content such as press releases, articles, whitepapers, blogs, RSS feeds and websites.
A successful search engine public relations engagement harnesses the power of the search engines by focusing on relevant keywords within the content being created and distributed. Careful attention must be paid to the content to ensure a careful balance between search engine-friendliness and good copywriting. Ultimately readers need to be able to understand the message without being bombarded by keyword spam, or copy overloaded with keywords affecting readability and comprehension.
As with any marketing campaign, integration of other marketing initiatives is crucial. A good SEO PR campaign heavily complements any Public Relations, Search Engine Optimization (SEO) or Pay Per Click (PPC) campaigns in place while strengthening a firm’s brand. Some traditional PR firms are beginning to partner with SEO firms to add this service to their portfolio and vice-versa. This is good news for many firms as the incremental costs of adding SEO PR to existing marketing activities should be relatively low assuming that both SEO and PR services are already in place. Much of the additional work is simply connecting the SEO efforts with the PR efforts.
The logical first step is to integrate press release activity with search engine marketing. By optimizing and distributing press releases online (assuming the right online wire service is used), not only will the release have the opportunity to get picked up by thousands of sites, but it will often be picked up and archived by Google News, Yahoo! News and by a multitude of other sites that pull relevant news feeds.
This means that the press release’s message gets instant online visibility and SEO efforts are also strengthened by having strategic keywords included in the release’s copy, with the most important ones linked to your website with relevant anchor text. Besides the link-building benefit, the relevant anchor text makes this “off the page” SEO activity very powerful. Moreover, the sites that are likely to pick up your online release are usually relevant to the content being distributed.
However, there is a point of diminishing returns. You cannot keyword spam or add dozens of links to a release. The press release needs to be first and foremost a press release that makes sense to readers. Secondly, if you litter the release with too many links it’s likely that the major search engines will actually punish you in terms of rankings. In addition, delivering press releases too frequently just for SEO purposes will not be likely to achieve your desired results either. Press releases should be newsworthy. Otherwise they won’t get picked up, even online.
The next steps can be easy depending on whether content generation and distribution are part of your current marketing activities. By taking the same approach as described for online press releases (minus the online wires), content such as whitepapers, articles, “micro-sites” and/or advertising sites, etc. can be optimized, distributed online and used to both enhance brand and bolster SEO results. The same principles apply with online press releases. Keep the content focused on its purpose whether it’s educational, technical, marketing-oriented or a combination thereof. Again, avoid keyword and link spam.
A word of caution when looking for ways to distribute your content online for SEO purposes: Avoid companies that offer services where you pay them to host your whitepapers or optimized content. These firms can deliver leads in many cases through various mechanisms which they usually control, but the content usually disappears as soon as you stop using their service. Such firms may be a fit for a demand generation program, but I don’t advise using them if your goals include a solid, long-term SEO uplift as you could easily end up in a situation where a significant amount of your content disappears the moment you end the relationship.
Many sites, directories, online media firms and related industry sites are usually open to distributing content via their electronic outlets if it’s of a certain quality, adds value to their readers and meets their editorial guidelines. Just like a traditional PR firm identifies a target media list, the same needs to be done for your online media efforts. Like traditional PR, SEO PR can be hard to measure in some ways, but tends to be easier to measure in other ways especially when it comes to search engine rankings, online press release pickup and traffic generated from the release.
SEO PR can be much more involved than the basic ideas discussed above, but most organizations can get immediate benefits just by combining their existing SEO and PR efforts. To learn more about SEO PR I suggest checking out resources such as Search Engine Watch (http://searchenginewatch.com), SEMPO (http://www.sempo.org), Wikipedia (http://en.wikipedia.org/wiki/Seo_pr) or simply searching in your favorite search engine for terms such as “SEO PR,” “Search Engine Public Relations,” “Online Reputation Management,” “Online PR” and related phrases.
Brian Easter
http://www.articlesbase.com/communication-articles/seo-pr-buzzworthy-or-just-hype-55355.html
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SEO Buy-in: 3 Reasons to Start Early
There’s a common misconception that SEO is an after-market enterprise. Many businesses choose to consult with SEO companies only after their websites are built, after their marketing campaigns are designed, and after everyone else involved in marketing strategy has built a consensus with one another. The problem with that is that SEO becomes exponentially more difficult once websites are built and strategies are concretized. It becomes both more costly and more time-consuming for the SEO expert and the business. If management instead made SEO a part of the conversation from the very beginning, seeking buy-in from all departments and interested parties before anything else happened, SEO could potentially be a relatively simple and hassle-free process. Here are some other reasons to consider SEO while your business is still on the ground floor.
1. SEO Education
When an SEO expert is brought in early, he or she has the opportunity to educate project managers and all other vendors on the process of SEO. He or she can talk about the importance of things like URL structure, site architecture, and functionality issues. Many project managers and other vendors may not understand how those things affect search engine friendliness, and they will be much more likely to do things the “right way” the first time if they understand why they’re doing it the way they’re being asked to do it.
Some of your employees may also wonder why your business is choosing to do organic search engine marketing rather than Pay Per Click (PPC) since PPC is less time-consuming and provides increased traffic faster. After all, why go through all the trouble of natural SEO if there’s a more efficient way to increase traffic and sales? Be sure to explain the drawbacks of PPC while explaining the advantages of organic SEO. These concerns and questions are valid. Be sure to address them thoroughly.
2. SEO Training
If the website is built to be search engine friendly from the very beginning, then content managers and site maintainers can be trained how to update regularly with fresh and relevant content. On-site optimization then becomes a regular part of site maintenance. If you design the website without SEO and then redesign it for optimization purposes, you will then have to retrain your content managers.
3. SEO is a Top-Down Commitment
In order to make SEO work for your business, you simply must have commitment to the process on every level, and no level is more important than the highest. If your highest executives and managers don’t buy in to the process then you’re simply not going to get anyone else to buy in either. The most important thing you can do is to let everyone know the advantages of considering SEO from the very beginning of your building process. Each person who has a vested interest in SEO should understand how crucial it is to have a website that is search engine friendly and optimized.
SEO is a time-intensive, labor-intensive, meticulous process that you can either choose to do with existing employees or by hiring an outside agency. The most important thing to remember is that SEO should be in the forefront of your mind and on the table during every conversation as you plan your website and your marketing strategies. You’ll end up costing yourself even more time and energy in the long run if you choose to worry about SEO after you’ve taken care of everything else. Taking everything apart and putting it back together after optimization can cost you traffic and sales, neither of which any business can afford to lose. Educate and train your employees, and do whatever it takes to get buy-in as you start the process. You’ll love the results you see.
Seomul Evans
http://www.articlesbase.com/seo-articles/seo-buyin-3-reasons-to-start-early-721083.html
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SEO Terms For Newbies – Part 1 Of 2
A newbie is someone who is new to something and SEO stands for Search Engine Optimization. So if this is you, here are some terms you will be hearing and need to be familiar with.
A couple of years ago, SEO did not even exist, so in some way we are all newbies. It’s just that some are more new than others.
This list of terms, is by no means exhaustive but is meant as a basic introduction to the language used in SEO. At the rate new terms area appearing, by the time you have finished reading this list someone will have probably invented a new term, but at least you will have the basics. So lets get started.
above the fold
This is derived from the reference to the top part of a newspaper. Above the fold is used on the Internet to describe the top part of the page that the visitor can see without scrolling down.
AdSense
Google’s contextual based ad program. Use AdSense, by placing the ads on your website and earning revenue from when visitors click on the ads.
AdWords
Google’s pay per click (PPC) advertising program. Use AdWords when you want to buy advertisement to send traffic somewhere.
algorithm
Algorithms are complex sets of rules based on mathematical equations. With regard to SEO the algorithm is how the search engines rank web pages in it’s search results. Some SEOers feel that is they can figure out the algorithm, they can obtain higher search engine rankings.
anchor text
Also called link text. Is the blue underlined text on web pages that you click to go to another page or site. (Note: The link does not necessarily need to be blue or underlined but this is the traditional standard).
backlink / back link
A link on another page that links to the page you are viewing. Also known as inbound link.
click through rate (CTR)
Often used in Internet marketing to describe the percentage of users who click on a link or advertisement. IF a page has 100 visitors and 12 click on the link then the page has a CTR of 12%.
cloaking
The practice used by some web sites to send one page to a search engine for indexing while serving an entirely different page to everyone else. So what the search engine sees and what you see are two different things. It should be noted that the practice of cloaking can get your site banned from the search engines.
conversion rate (CR)
The percentage of site visitors that deliver your most wanted response (MWR). The CR is an important measure of the effectiveness of your online sales effort. If your site is selling an e-book and if 3 out of every 100 visitors buys your book then your site has a CR of 3%.
CPC
Cost per click. The total cost of an advertising campaign divided by the resulting number of unique visitors.
CPM
Cost per thousand impressions (M= Roman numeral for 1000). A pricing system often used in the banner advertising industry.
.
dead link
A link to a page, that no longer exists or has been moved to a different URL. Search engine spiders regularly remove dead links.
deep linking
The practice of linking to the inner pages of another web site – as opposed to linking to the homepage.
Google bomb / Google bombing
The practice of using anchor text to make a page show up in the Search Engine Results Pages (SERPs) under keywords that are out of context for that page. It should be noted that Google is taking steps to prevent this practice.
hand submission
The practice of visiting each search engine and directory and submitting the registration form by hand as opposed to using a software program. Some systems will not accept automated submissions. Same as Manual Submission.
heading tag
A HTML tag represented by , etc, to H6. These tags denote a text size with H1 being the largest. The heading tags may have significance in SEO with search engines appearing to assign more weight to keywords within heading tags.
hidden text
Text on a web page that is visible to spiders but not to human visitors. The aim is to load the page with keywords without deterring from the visitor’s experience. This is mostly done by making the text the some color as the background. Most search engines can now detect hidden text and consider it a form of spaming. Pages that contain hidden text are penalized or even de-listed.
hit
One hit is one request for a file on a web server. A visitor opening a page with 3images will in the process generate 4 hits.
hot linking
The practice of displaying images files, video files etc. on a web site when those files are on another (usually someone else’s) server. Effectively the site displays content that uses up someone else’s bandwidth. Hot linking is generally considered unethical unless prior permission is obtained.
HTML
Hypertext Markup Language is the primary language used to write web sites. Consists of tags .
HTTP
Hypertext Transfer Protocol is the most common transfer protocol used to facilitate communication between servers and browsers.
With You in Technology
Adam White
Adam White
http://www.articlesbase.com/computers-articles/seo-terms-for-newbies-part-1-of-2-119687.html
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SEO And Designing A Site Map
A badly designed website is not one that is naturally search engine optimized. Organic search engine optimization comes from a site that was well thought out in the first place.
You have to be a bit of an architect to design a web site. Before you start you need to draw a map of all of the elements that will be contained in your site and then assign them to their appropriate pages. Remember too, that web pages can be thought of as “pages within pages” or drawers that contain such money generating tools as search engine plug ins and pay per click engines.
If you want to use the “drawers” metaphor try adhering to the following rules –
The Home Page contains links to everything that is on your site as well as two very important plugs ins:
1. a request for an email address
2. a pay per click search engine.
The Products or Catalogue page contains your products as well as:
Chris Angus
http://www.articlesbase.com/internet-articles/seo-and-designing-a-site-map-89771.html
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SEO Keyword Research Basics Pay Per Click, Google adsense Advertising #3
Get keyword elite here
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1 of 6 how to Video Tutorial.
Joe Barrett
702 286-4212
Get Internet Marketing Training made
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Duration : 0:9:33
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