How can I get better organic traffic into my arcade site?
I’ve done traffic exchanges, directory submitting, SEO, article writing, E-mail refering, premium link exchanging. So far link referal has helped the most. It grabs about 20 uniques a day if I spend 10 minutes on their site, but I’m out of idea’s. Since google is updating their Pagerank soon I need to really get noticed quickly. This is a serious question, but is there anything else that I can do that will easily bring in organic traffic?
There’s really no magic formula. Just keep trying to do all the things you’ve been doing – again and again (starting first with the most effective).
Getting traffic is a combination of a lot of things. The key to success is to create great content that visitors want to use, search engines will love and other websites will naturally link to. Of course, it’s easier said than done.
Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:
1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.
2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!
Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html
3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.
If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm
4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.
http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/
5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.
Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481
6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article " How To Sell More on the Web: 30 Tips To Increase Conversion Rates For An Ecommerce Site " http://www.powerhomebiz.com/092006/ecommerce.htm for tips on how to improve your conversion rates.
7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:
Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/…
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/
Categories: SEO Articles Tags: 10, 12, 2010, Add, Ads, advertise, an, and, area, Article, article writing, Articles, at, authority, back, back links, backlink, backlinks, be, best, BET, better, BIG, bin, business, change, Check, Class, Classified, com, commerce, content, course, craigslist, Create, CT, directory, easy, ecommerce, effective, engine, engine optimization, Engines, even, Example, exchange, Exposure, factors, First, for, fu, get, get backlinks, Good, google, Hat, help, hole, home, hot, how, how to, html, ideas, important, improve, in, increase, index, is, Key, Let, link, link exchange, links, list, LSE, MA, Magic, make, market, marketin, marketing, media, Minutes, more, my, natural, Need, New, News, nvi, Of, Off, on, one, optimization, organic, organic search, organic traffic, other, page, pagerank, pay per click, per, post, Power, Pr, Press, press release, program, programs, promo, promotion, quick, rank, ranking, rankings, Release, results, rip, script, search, search engine, Search engine optimizati, Search Engine Optimization, search engine rank, search engine ranking, search engine rankings, Search Engines, sem, seo, site, sites, Starting, submission, submissions, submit, submit article, Submit Articles, submitting, Success, ten, terms, text, Than, The, them, this, Tip, tips, to, tool, tools, top, traffic, TX, uk, unique, us, use, viral, visitors, way, we, web, webmaster, website, Websites, wil, with, Word, world, write articles, Writing, www, yahoo, You, your
SEO Article – SEO Optimize Your Website. Free SEO / Search Engine Optimization Lessons / Video. Need Help?
So you want to SEO your website. You and thousands of others. There is no magic potion or tricks to SEO. I hate to bore you but SEO is just math. If you know how Google does their math to rank websites then guess what? Your on your way to the first Google search results page and an increase in sales big time.
I found a few websites that are extremely helpful to the internet marketer and website owner. If you are having a problem with your website not showing up in Google search for your products, then you might as well not even have a website.
Does your website get minimal traffic and you don’t know why? There are a lot of questions on this subject, but I am not here to answer them. I will refer you to the experts and the best online sources where I learned my SEO skills.
I will also be telling you about how I increased traffic to my website by taking a couple of online Google Adwords and Article Marketing classes.
You can take a Google Adwords Class or a Article Marketing class online in one evening for the condensed version of the course.
I don’t want to overwhelm you so I will give you three things that will improve your knowledge on this subject beyond belief. Later on when I update this article I will be offer more info on improving your ranking on Google.
The top things I recommend you do first is to help your ranking:
Take the Article Marketing Course & Adwords Pro at WA by clicking here. Watch this SEO Video Stop back by the website and leave your feedback and let us know what you thought. If you found this article helpful please say so to let others know.
Bookmark this article now. It will be updated often.
You will see future articles on:
seo services
seo tips
seo techniques
google seo
seo software
seo help
seo tools
seo optimization
seo report
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Keywords
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I wish you luck and hope you stop back by for updates and to leave your feedback.
Thanks
Article from articlesbase.com
Categories: SEO Articles Tags: ''Free, Adwords, an, and, Article, Article Marketing, article writers, article writing, Articles, articles seo, ArticlesArticle, at, back, be, best, best seo, BIG, blog, blogs, book, bookmark, by, Class, com, content, copy, copywriter, Copywriting, course, CT, Custom, den, Don't, earn, engine, engine optimization, Engines, even, Expert, experts, First, for, Found, free seo, fu, Future, get, google, Google search, google seo, Hat, help, how, improve, improving, in, increase, internet, is, Key, keyword, Keywords, learn, learn seo, lesson, lessons, Let, LSE, MA, Magic, market, marketer, marketin, marketing, marketing articles, more, my, Need, now, Of, Off, on, one, online, optimisation, optimization, optimize, other, owner, page, per, Positioning, Pr, program, programs, promo, promotion, rank, ranking, rankings, report, results, sales, san, search, search engine, Search engine optimizati, Search Engine Optimization, Search Engines, seo, seo article writers, seo article writing, SEO Articles, seo blog, seo content, seo copywriting, seo expert, SEO experts, SEO Help, seo keyword, SEO Keywords, SEO optimisation, seo optimization, seo positioning, seo program, seo report, seo reports, seo search engine, seo service, SEO Services, seo software, SEO Techniques, SEO Tips, seo tool, SEO Tools, seo training, seo tutorial, seo tutorials, seo video, service, services, ServicesSEO, site, site owner, sites, software, submission, submissions, submit, submit article, Submit Articles, take, tech, Technique, techniques, ten, Than, The, them, this, Tip, tips, to, tom, tool, tools, top, traffic, Training, trick, tricks, tutorial, tutorials, update, us, video, ware, way, we, web, website, website seo, Websites, what, Why, wil, with, Word, words, write seo articles, Writing, You, your
9. How To Build A Web Page & Seo Copywriting Video
http://TheSearchEnginePros.com Topics include: How To Build A Web Page & Seo Copywriting Video, how to locate an affordable seo service with bespoke seo, direct marketing consultants,marketing plan outline and
global marketing strategy. Taylor Reaume is a fortune 500 SEO Consultant from Santa Barbara, CA. Specialities
include: ethical search engine optimization, internet marketing courses, Google search marketing, SEO copywriting ervices. The narrator, Taylor Reaume is fortune 500 SEO Consultant in Santa Barbara, CA and has been providing web and search engine optimization services and advice since 1999. Taylor Reaume can be reached at 800.605.4988 or by email taylor (@) mywebguytaylor.com The Search Engine Pros offer personal and ethical search engine optimization. Ethical SEO firms on the net are like needles in a haystack. With so many marketing firms to choose from, The Search Engine Pros pride themselves on being one of the few firms that offer effective white hat seo services, at prices that don’t make customers run for the hills. Headquartered in Santa Barbara,CA, we have been a rapidly growing entity since our inception in 2004. The Search Engine Pros is a privately held US-based company that has become an international provider of a proprietary small business Search Marketing services. The Search Engine Pros have empowered hundreds of entrepreneurs and businesses to build Web sites that succeed. We are one of the few SEO companies on the net that provide Multilingual SEO Services.
Duration : 0:9:9
Categories: SEO Tools Tags: 19, 49, Add, advice, affordable, affordable SEO, affordable seo service, an, and, at, be, business, businesses, by, com, companies, company, Consultant, copy, Copywriting, course, CT, Custom, customers, Don't, effective, engine, engine optimization, entrepreneurs, for, global, google, Google search, Hat, hit, how, how to, How-To-Build-A-Web-Page, in, internet, Internet Marketing, is, MA, make, market, marketin, marketing, marketing services, marketing strategy, my, Need, Of, Off, on, one, optimization, page, per, Plan, Power, Pr, rapid, san, search, search engine, Search engine optimizati, Search Engine Optimization, Search Marketing, searchengine, seo, seo consultant, seo copywriting, seo service, SEO Services, service, services, site, sites, small, small business, strategy, Taylor-Reaume, The, them, to, tom, top, us, video, vs, we, web, white hat seo, with, Writing, You, youtube
SEO Success: Step One is Good Web Design
Creating a well-designed website is the first step in your
internet marketing strategy. Once the website has been created
and optimized, there are further techniques to employ that will
drive traffic to your website for successful, long-term results.
You wouldn’t consider opening a retail store in a major shopping
mall without signage and you shouldn’t consider having a nice
looking website designed without expanding your web presence in
order to be found on the internet. But unless the website is
designed correctly to begin with, follow-on SEO efforts will
have limited results at best. The following strategy overview is
designed to bring about productive SEO results:
- Create an attractive website that is complementary to your
company image and provides your targeted audience with
information about you, your company and your products and/or
services.
- Design a website that has a call-to-action in the form of a
purchase or providing you a contact, subscription or other
commitment from your visitor.
- Create a successful marketing arm for your overall business
promotion and marketing campaign to promote your business,
products and/or services with the many follow-on strategies that
drive traffic to your website.
- Become competitive in your industry and marketplace by meeting
or exceeding the industry marketing standards and attracting a
qualified audience for your products and/or services based on a
strong reputation.
- Generate and maintain or grow internet traffic to your website
resulting in a conversion of traffic into sales of your products
and/or services by evolving as your market demands.
This search engine optimization (SEO) strategy is composed of
several processes in three stages: 1) Good web design, 2)
Attracting attention from search engines and directories, and 3)
Creating long-term popularity on the internet. However, it all
starts with good web design. Website design is the foundation
and beginning of a successful internet marketing strategy. It is
true that there are websites on the internet that are
unattractive but somehow seem to work. If there are aspects of
these websites that work, imagine how well they could do if they
simply followed basic design implementation tactics that
resulted in a good image as well as simply pushed information
out to the viewer.
These basics are essential for Tier 1 success:
- Good web design will complement and enhance the company image
and offline marketing campaign products creating a corporate
branding if done well.
- Easy, logical navigation that leads the viewer deeper and
deeper into the web of information provided by the website will
keep the visitor on your site longer and give you more time to
sell your products or services.
- Attractive but quick-loading graphics that are pleasing to the
eye and meaningful to the website will guide the viewer along
the route you decide is important for explaining what you offer.
- Keyword usage that is search engine-friendly depends on how
the keywords are utilized, the placement of the keywords, the
frequency of the most important keywords and their relevance to
the website.
- Website coding that is lean, clean and without errors will
keep the search engines happy and your viewer seeing exactly
what you intended to offer.
- Relevance of content to the theme of the site is essential. Be
concise, to the point and focus on your goals. If you have
multiple themes and offerings, consider multiple websites to
address the different markets, then tie each website back to the
others by linking.
- Changing content that changes frequently and stays fresh keeps
your viewer returning and prevents the search engines from
treating your website as if it were stale news. A stale site
will be ranked lower by the search engines.
Content is king — it’s all about content, content, content. But
how that content is presented is what makes the difference.
(c)2005 TAO Consultants, Inc. All rights reserved
Chesa Keane
http://www.articlesbase.com/seo-articles/seo-success-step-one-is-good-web-design-2360.html
Categories: SEO Basics Tags: 23, Add, Ads, an, and, Article, Articles, at, back, Basic, basics, be, best, branding, business, by, campaign, change, com, company, Competitive, Consultant, contact, content, Create, Creating, CT, design, Drive, easy, engine, engine optimization, Engines, errors, etp, even, evo, First, for, Found, fu, get, Good, graph, Guide, Hat, how, html, image, important, in, Industry, internet, Internet Marketing, is, Key, keyword, Keywords, link, linking, MA, make, makes, market, marketin, marketing, marketing strategy, more, New, News, Of, Off, on, one, optimization, optimize, other, per, ping, placement, Plain, popularity, Pr, Presence, promo, Promote, promotion, quick, rank, results, Retail, rip, sage, sales, script, search, search engine, Search engine optimizati, Search Engine Optimization, Search Engines, seo, SEO-article, service, services, shopping, Should, site, sites, strategies, strategy, Success, tactics, tag, target, targeted, tech, Technique, techniques, ten, The, them, this, Tip, to, traffic, us, we, web, Web Design, website, Website Design, Websites, what, wil, with, Word, words, work, www, You, your
SEO: Looking For Human Edited Directories?
Let me start off by saying that I have searched Google, MSN, Yahoo, Alexa and many other sources. I have found that many directories are either spam or outdated. This leads me to post this message
I am looking for between 30-60 directories that meet these requirements:
#1, Updated as of today.
#2, Search Engine friendly type URL’s.
#3, Rank With Google, MSN and Yahoo.
#4, Not full of spam.
#5, No hidden text or links.
#6, Both paid and free listings.
#7, No recipricol link is needed/asked about.
#8, Category for real estate.
#9, Human Edited would be great.
#10, A timely manner inwhich sites are to be accepted.
Example of a site I like:
http://joeant.com
I’ll tell you one thing. The best human edited site out there that is free to post to and that has an amazing PR (Google Page Rank) is www.dmoz.com.
Getting a link from one high ranking PR site is better than hundreds of low ranking PR sites.
It may take some time to get listed with Dmoz, but it’s well worth it.
Hope this helps!
Categories: Off Site SEO Tags: 10, Ads, Amazing, an, and, ask, at, be, best, BET, better, by, com, CT, den, engine, Example, for, Found, fu, get, google, google page rank, Hat, help, high, in, is, Let, link, links, list, listed, listing, listings, MA, msn, Need, Of, Off, on, one, other, page, page rank, post, Pr, rank, ranking, real estate, sage, search, search engine, seo, site, sites, take, text, Than, The, this, to, update, url, we, with, Worth, www, yahoo, You
Did changing hosting providers affect the SEO effort and rankings of a site?
I gone for a free hosting company and they have suspended my account saying my account quota is over.I am now going for another free hosting provider for 1month and then change over.My question is,will it be a problem if I keep changing hosting providers for the SEO and ranking of my site?
I mean will the on page SEO factors in anyway affect my websites search engine and ranking position?
Also I am seeing website which is now unavailable due to the suspension of my hosting account still ranked at no.7 for google search results.
Will my website disappear from search engines during google’s next crawl?
If the interruption of service is not so long, it may not effect your SEO. But I would say a downtime of longer than 1 day may somewhat effect your SEO and pagerank.
If your site is making any money at all, why not invest a little bit on paid hosting? They can be as cheap as $3 a month. Why risk your Google rank…
Look for a cheap host at http://bestcheapwebhosting.org
Good luck.
Categories: On Page SEO Tags: an, and, another, at, be, best, change, com, company, CT, engine, Engines, factors, for, Good, google, google rank, Google search, Hat, hosting, in, is, lab, little, MA, making, money, my, now, Of, on, on page, On Page SEO, one, other, page, pagerank, Pr, Providers, rank, ranking, rankings, results, search, search engine, Search Engines, seo, service, site, sites, Than, The, to, us, way, we, web, webhosting, website, Websites, what, Why, wil, You, your
What An Arizona SEO Company Wants You To Know About Search Engine Optimization Services
If you’re approached by an online marketing agency claiming they can get you a Top 10 search engine ranking “overnight”, turn around and run away!
That’s the advice a prominent Arizona SEO Company offers to business owners who are looking to get to the top of the search engine results quickly.
Search on any term in Google and you’re likely to get thousands of web addresses returned to you. And, if you’re like the average surfer, you’ll never click below the Top 10 listings. That’s because nearly 100% of anyone’s search requirements are fully satisfied by web sites appearing on the first of the many search engine result pages (SERPs). If you’re not on the first page, you might as well not be there at all.
The only way to earn and keep a Top 10 rating, other than buying your way to the top by bidding outrageous amounts of money for a laundry list of key words, is to use natural search engine optimization techniques.
Often called “organic search engine optimization”, these natural search engine optimization techniques work because the online marketing agency, or search engine optimization firm, using them creates pages of web content that are specially designed to attract search engine “spiders”.
These pages are optimized with just the right blend of targeted key words, proper HTML tags, and a page/web linking strategy that search engines look for.
Natural search engine optimization is part art and part science and a lot of online marketing experts are getting it wrong. That’s why our contact at a noted Chandler Web Firm recommends that you check out the references that a search engine optimization firm provides before you sign any agreement.
Besides checking references, which can always be faked, ask the online marketing agency for a list of key words that they have achieved Top 10 ratings for. Then search on those terms and see if any of the web sites in the Top 10 match the reference list you were given.
Finally, our Arizona SEO Company friend says that you should beware of any search engine optimization company that cannot provide a couple of local references. After all, how good of a marketing agency can a company be if they claim to be a Scottsdale marketing company and they don’t have any clients in their home town?
Eddie Sanmarco
http://www.articlesbase.com/seo-articles/what-an-arizona-seo-company-wants-you-to-know-about-search-engine-optimization-services-114788.html
Categories: Local SEO Optimization Tags: 10, Add, advice, an, and, arizona, Article, Articles, ask, at, be, business, by, Check, com, company, contact, content, Create, CT, design, Don't, earn, engine, engine optimization, Engines, Expert, experts, First, for, fu, geo, get, Good, google, Hat, home, how, html, in, is, Key, link, linking, list, listing, listings, local, MA, market, marketin, marketing, money, natural, now, Of, Off, on, one, online, online marketing, optimization, optimize, organic, organic search, other, owner, page, pages, Part, per, Pr, quick, rank, ranking, rating, results, san, search, search engine, Search engine optimizati, Search Engine Optimization, search engine rank, search engine ranking, Search Engines, seo, seo company, SEO-article, SERP, SERPS, service, services, Should, site, sites, strategy, tag, Tags, target, targeted, tech, Technique, techniques, ten, terms, Than, The, them, to, top, us, use, Using, ware, way, we, web, what, Why, with, Word, words, work, www, You, your
Link dozer review, bonus try first two months with 50% discount
http://www.klemenstibilj.name/link-dozer-discount-review-%E2%80%93-link-dozer-by-kristina-saric/, For promoting your product online Link Dozer will employ tactics of link building strategies, that point to your site, from as many locations as possible. Through its strategies, that you learn inside of its memberhip site, you ll be able to manipulate content in the way, that it will be shown to google like natural behavioural among people discussing various things on their blogs.
When it comes to backlinking , ie. off site optimatization, there is only one thing that is really important to your rankings. And Link dozer does exactly that, it takes care of your highly unique content, which is stated to be 60% or more of your SEO. As Google is stating, content is the king.
You should go with guidelines to that and you should do fine. Show respect to Google and its search engine will love you. Of course G. is changing and developing his algorithems all the time, that is because, he is in need for quallity content to provide it to his readers.
So if you want to rank higher you must be always one step ahead of G.`s development and have an approach which G. Is not yet following, that means you must leave no footprints of your system.
Link dozer in first place is SEO educational place, at least for me, and regarding to what I`ve read inside the forum, it was really an eye opening, even for most experienced members in the field.
Besides that LD is content management tool and as well content production tool. Once properly prepared article, it can create you large quantities of highly unique and readable contents, which generates you links and traffic to your site.
Ld is sustained of its own blog network, which has strictly rules about only allowing high quality content to be posted on. So that through time, the value of blog network linking to your site grows bigger and becomes authority in Google s eyes.
Regarding automation and Link dozer, I must dissapoint you since this is not a push button solution. LD is build in a way that allowes you to have a clean record of everything you perform inside. Of course you create acounts half automatically, verify them and use those accounts to post your content to article directories, to its blog network and social media 2.0 sites.
When talking about Link Dozer i cant not to mention, its developer, Kristina Saric, originaly coming from Croatia,. She is true, »no hype« SEO specialist and programer, her insight, knowledge, and expertise regarding SEO is “mind boggling”. It feels like she doesnt sleep at all; besides her developing work of LD, she is reachable in forum and her support by email is second to none.
And since all the best things come in limited editions, Link Dozer is limited to only 300 members. Cant tell if this is scarcity tactic of Kristina or no, but as I had a chance to get a feel of her, I wouldnt say so.
Anyway, if you are thinking about joining in, you better act fast, cause now in the moment of writing, there is quite over 200 members allready inside gaining incredible knowledge of Kristina and her system.
If you think you are ready for long term SEO success, you can join our Link Dozer community through my affiliate link.
As I am aware of pretty high subscription price of 97 USD, and fact that there is no money back guarantee and quite big learning curve of using LD, I am offering you to try it for half less for the first 2 months, that is 50 % off the regular price.
After you click below and make a subscription to LD, send me your PayPal receipt to my kstibilj@gmail.com
Before you join, make sure to clear your cookies, so I can be credited for it and consequentlly be able to refund you half the price.
Duration : 0:0:51
Categories: Off Site SEO Tags: 2.0, Affiliate, an, and, Article, article directories, at, authority, auto, automatic, automation, back, backlink, backlinkings, be, best, BET, better, BIG, blog, blogs, bog, building, by, city, com, content, course, Create, CT, developer, development, earn, education, educational, engine, even, Expert, Fast, First, for, fu, Fun, get, google, Guarantee, Guide, guidelines, Hat, high, higher, how, important, in, is, learn, link, Link Building, link dozer, link dozer bonus, link dozer discount, link dozer review, linkdozer, linkdozer discount, linkdozer review, linking, links, list, MA, make, management, media, money, more, my, natural, Need, network, now, Of, Off, on, one, online, per, ping, post, Pr, Production, program, promo, promoting, Quality, rank, ranking, rankings, Review, rip, script, search, search engine, search engine optimatization, seo, Should, site, sites, social, social media, specialist, strategies, Success, system, tactics, take, talk, ten, The, them, this, to, tom, tool, traffic, unique, us, use, Using, ware, way, we, what, wil, with, work, Writing, www, You, your, youtube
SEO Basics – Starting With Search Engine Optimization Basics
SEO basics start with the composition of the words on your pages and what intrinsic value they offer your audience. The first prerequisite of SEO is understanding the basic correlation of content composition and the impact that content has on rankings respecitively.
Relevance is the underlying criteria that search engines reward, if your content is specific, informative and manages to acquire click through traffic, then your pages have the trappings of becoming popular which is a component to acquiring a top 10 ranking.
Aside from the title tag, (the main tag you use to describe the content of the page) and the links that endorse your content through back links (links from other sites)and the copy (which is completely under your control). There are fundamental guidelines you can adhere to that will assist you in keeping your content on topic to elevate topical relevance.
What are Search Engines?
Search engines are a cataloging system that are essentially transparent in their composition. Search engines are expected to glean information and organize data from thousands of unique industries, compile that data and then, based on the fetch command you issue as a result of you entering a boolean query in the search box are then expected to retrieve the most relevant result.
Understanding the premise of how search engines function rather than struggling to adapt and muscle your way up the SERPs (search engine result pages) is far easier instead.
Through appeasing the laws of their construction (the mathematical algorithm, teamed up with it’s ability to gain contextual artificial intelligence like phrase rank algorithm, search engines have the ability interpret the context of your pages.
Your focal point is simply to provide the ideal (relevant) result according to their ranking criteria. Which falls into three categories.
These three measuring sticks search engines use to assess content in addition to semantic synonyms and related phrases are called allinanchor, allintitle and allintext.
Talk about green widgets enough on your page, they know your page is about green widgets (allintext), placing it in the title is also a great way to signal the plane (allintitle) or get enough links from other pages that say your site is about green widgets and even if it is or not, it can potentially rank for that or related phrases (allinanchor).
That in a nutshell is how SEO basics play out according the the search engine spiders (the little programs that scour the web looking for new or exciting information to report back to the index).
The next part of SEO basics will cover how to ensure that your content is spider friendly or how to invite search engine spiders to skim, index and rank your content.
In closing, the gist is (1) make your titles unique (2) keep your writing style focused and use key words (words containing the phrases you want to rank for) as well as develop as many on topic links from other sites to cement your position in the search engine result pages.
Just writing about it on your site is not enough, unless you sites has hundreds of thousands of strong links pointing at in, in which case it can rank on the title tag alone. That is called website authority and is yet another topic we will be covering in the future.
The most relevant search result is the one that makes it to the top 10. There are no secrets involved, just logical relevance, but popularity counts so don’t just write dry content.
The whole exercise of SEO is to get traffic from people. Since people pay the bills and not spiders, make sure you have something worth saying and they will take notice and pass it along.
Otherwise, you are only helping your competition by leaving your guests hungry or thirsty for more topical information about your subject. In which case, they will simply return to the search engine and click the next result in the list. So, the bottom line is user engagement aside from topical relevance and traffic.
Jeffrey L. Smith is a seasoned Seach Engine Optimization Consultant who offers strategies from their company blog including tips on Search Engine Optimization Promotion ,link building, marketing and positioning strategies. Call (866) 471-5377 for a FREE SEO Analysis or visit their SEO blog and subscribe to the RSS feed.
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I was wondering as what to consider as the basic SEO Guidelines, while creating the website?
Hi,
I am developing a website, and was eager to know what all I should consider for Search Engine Optimization, while developing my website.
Thanks
Keywords are definitely a big deal. The general rule of thumb is that you’ve got to please Google because it’s the biggest search engine in the world, and if Google sneezes, all other websites follow suit.
Each page of your website should have 300-600 words with your keyword sprinkled throughout it 10-15 times. I’ve seen somewhere that 5 times is usually enough, so you might want to start out with five. This allows Google to pick up your keyword and index it.
Secondly, you need find out what kind of competition you might have. Type in a keyword or a keyword phrase in google related to your niche. If you get 2 million search results or less, you’ve got a good keyword phrase for a homepage. 3 million or less, you’ve got a keyword page for other pages in your website. Anything more than 3 million, you’re going to have a hard time getting noticed.
Third, you’ve got to make sure that keyword has enough of a search market. Anything less than 400 searches per month is lousy. You’re not likely to make sales. Go to Wordtracker Free Keyword Tool. Type in your keyword or keyword phrase.
Wordtracker gives daily search counts. So multiply the daily search count by 30. This will give you a monthly count. 400 or more, good deal. Less than 400, look for a different keyword.
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