Search Engines, the New Walmart for Local Travel Economies?
The Information Age dawned with the internet, the reason the sun is still shinning on this age is the inception of Search Engines. We are now, all of us in their debt or held hostage for our access to information.
Looking for information in years past meant a trip to the library, looking in card catalogues, periodical indexes, etc. The information was arranged alphabetically, giving no more or less importance to minor or major works or sources. Today, the search engines have the difficult task of trying to organize and prioritize a much larger pool of pertinent information to help the researcher. In order to do this they have had to adopt certain criteria for choosing which material or web sites to present first for a given search query. The systems and criteria are having profoundly negative impacts on small businesses. The travel industry is a good case in point as even in the remotest “inbound” locations (travel destinations) throughout the world the internet and ability to create a web site are available. The same can be said for the other side of the coin. “Outbound” services (travel agencies) with the help of the internet allow an agency for example in Japan to be able to send American tourists to Europe. There in lies the problem.
In order to be “found” easily on the internet, a company or web site must come up on the first one or two pages of search engine results for a search query. People generally don’t have the time or willingness to search much further. The search engine companies necessarily need to choose criteria for their “ranking” of results in order to be of the most service to their clients. They must also battle companies who try to manipulate the criteria in order to raise the ranking of a web site undeserving of a higher ranking. There is an entire industry devoted to doing just that. It is called “Search Engine Optimization” or SEO. There job, often costing tens of thousands of dollars is to manipulate the search engines rankings. There is a war going on between people who want to buy their way into preferred rankings and the search engines who are trying their best to deliver fair and accurate search results. The criteria and tactics of search engines have been evolving, but four basic criteria seem to be surviving.
Compelling content, traffic, links from legitimate related websites and dynamics and age of a web site.
Large international travel agencies and dot com travel sites appear at the top of search result rankings because they receive a large quantity of traffic and their large marketing budgets allow them to use “pay per click” advertisements which appear at the sides of search results to enhance the traffic still further. These companies sell travel to every corner of the globe and receive traffic for people looking to go to every corner of the globe, unlike a locally owned web site which would receive traffic only for people interested in their one particular location.
The net effect of search engines criteria for ranking websites on local travel companies, the inhabitants of travel destinations throughout the world is to bury their company’s web sites near the bottom of search results, making them basically un-findable. Not being able to draw customers directly to their business they are often forced to work for the large international agencies whose web site is available on the first couple of pages of a search result or pay dot com travel sites for the ability to be seen. If the inhabitants of a destination are working for an international travel agency they are providing their services for a huge discount to their actual world value. If they are paying a Dot Com travel site their net earnings are also discounted.
Every day another international travel agency announces “their” new tour of some precious travel destination. These agencies make money marketing destinations throughout the world, but share none of the responsibility for the impact their clients will have or for the care of the immediate environment, nor do they pay taxes on the profits they make to the government which has the responsibility for the care of that destination. It would be as if someone offered tours of your neighborhood, promoted it on the web, made money from these tours, but had no responsibility for the maintenance of your streets, nor care about the impact tour buses would have on the general quality of life in your neighborhood.
There was a time before the existence and world wide use of the internet when these travel agencies provided a valuable service to their clients. They were accountable for their client’s experience and could offer the same level of service and accountability to destinations throughout the world. This provided a sense of security for the traveler. Now, the value of that “homogenized” service is debatable. With the rise of many popular travel review websites, anyone anywhere in the world can know before they go into whose hands they are intrusting their vacation (www.cometogalapagos.com)
Dot com travel sites are essentially new age telemarketers and present an opportunity to large international travel agencies where they can pay for a preferred location within those sites. Small local companies can not afford the fees for preferred placements within dot com travel sites which occupy many of the first results for a search engine query regarding travel and again, just as international travel agencies make money marketing destinations throughout the world, they share none of the responsibility for the impact their clients will have or for the care of the immediate environment, nor do they pay taxes on the revenues they earn marketing a specific destination to the government of that destination.
Part 2- A Case Study of San Cristobal, Galapagos
Part 3- Solutions for both travelers and local governments
Rick Schleicher
http://www.articlesbase.com/exotic-locations-articles/search-engines-the-new-walmart-for-local-travel-economies-686811.html
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Atlanta SEO Services For Atlanta Small And Medium Businesse
http://www.SEOAndSocialMediaPros.com
Atlanta SEO Services For Small Business, Lawyers, Doctors, Electricians, Plumbers, Commercial Business SEO Services.
Call Toll Free: 866-264-7080 For Free Estimate
Duration : 0:1:41
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Top 5 SEO Myths
Because of the popularity of search engine optimization, several misconceptions have been made these past few years. Whether you are doing it yourself, or have availed of afforadable seo services of a professional seo company, you need to know these SEO myths so you can avoid them, hence allowing you to save your precious resources such as time and money.
1. All kinds of meta tags are important.
There has been an ongoing debate whether meta tags are still necessary. Research has shown that search engines still prefer content which have meta tags but many search engines no longer follow the description and keywords tag since most spammers use these. The title and heading tags are believed to be important since they tell the search engines what the content is all about.
2. Monthly submission to search engines.
Many seo san diego firms submit sites to search engines monthly. This is a waste of time since you can submit your site once and when it is listed, search engines can automatically trace you.
3. SEO is expensive.
Though there are a lot of seo optimization company website today which offers seo services, SEO can still be done by the website owner himself. In fact, it is considered as the most cost effective form on internet marketing and does not require the same amount of expenditure required by sponsored or banner advertising. When it comes to San Diego seo, you only need to pay for page set up and monitoring.
4. PPC is better than SEO.
This might be the case in several scenarios, but this is not true for all sites. What we’re sure is that PPC is not true for the long term since expenditures will definitely be higher than your profits if you use it solely to promote your site. A lot internet users rely on organic search because they seldom find sponsored ads relevant.
5. You need an in-house specialist.
This is true only if you have a giant corporation. Unfortunately, this is rarely the case and small businesses do not have the resources to hire an in-house seo specialist. Thankfully, there are a lot of san diego seo companies which offer affordable seo services.
Louie Ang
http://www.articlesbase.com/web-design-articles/top-5-seo-myths-723281.html
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SEO Keyword Research Basics Pay Per Click, Google adsense Advertising #2
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1 of 6 how to Video Tutorial.
Joe Barrett
702 286-4212
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Duration : 0:9:45
Categories: SEO Basics Tags: [pay, 12, 19, Ads, adsense], advertise, advertising, Adwords, Affiliate, affiliates, an, and, at, Basic, basics, be, best, blog, book, business, campaign, cash, click], clickbank, com, company, content, CT, diego, earn, elite, engine, engine optimization, even, for, get, google, Hat, help, high, high search, how, how to, in, internet, is, Key, keyword, keyword elite, keyword research, keyword research basics, learn, MA, make, management, market, marketin, marketing, media, money, my, network, Of, on, one, online, optimization, pay per click, per, PIL, Positioning, ppc, Pr, program, programs, rank, ranking, research, revenue, san, search, search engine, search engine marketing, Search engine optimizati, Search Engine Optimization, search engine positioning, secret, secrets, seo, seo basic, SEO Basics, seo keyword, seo keyword research, seo search engine, SEO Tips, SEO tricks, service, services, site, sites, small, small business, small business search en, software, submission, ten, The, Tip, tips, to, top, traffic, trick, tricks, tutorial, url, us, use, Using, video, video tutorial, ware, we, web, web search, website, Websites, what, with, Word, words, work, yahoo, You, your, youtube
Chiropractic Internet Marketing Dr James Martin International Sacramento Seo Services
Chiropractic Internet Marketing http://chiropracticmarketingsecret.com Most Overlooked New Patient Strategy For Getting New Patients Online Without Hours Of Work Doing Social Media. No Facebook, No Twitter, No Myspace, No Work. Discover the “set it and forget it” automatic new patient generator that grabs new patients looking for pain relief on the internet. Dr James Martin CEO of Dr James Martin International and Sacramento SEO Services helps Chiropractors and small businesses get new patients and customers using the internet.
Duration : 0:2:21
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How to become a Local SEO Consultant
http://www.capital-visions.co.uk offline consulting is more important now than ever. If you have been considering starting your own offline consulting business then you have definitely chose the right time. This is because local businesses and medium to large companies are all looking to come online and learn the strategies and techniques to propel their brands. Offline Consulting Clients can be found in a variety of places but it is better if you attract those who are utilizing the mediums which you are currently leveraging like YouTube, Myspace, Facebook & Twitter because they will convert at a much higher rate. As an Offline Consultant I specialize in helping businesses to brand themselves effectively so that they can become the HUNTED instead of the HUNTER. Internet Marketing Consulting is extremely powerful when you mix the advantages of offline marketing because you truly can captivate your audience and target market. Any offline consultancy business needs to be able to utilize video marketing and social media if they want to stay relevant and effective in this climate it is no longer effective enough for them to utilizing the ‘old school’ methods of marketing like Yellow Pages, Thomson Local, Magazine Ads & Newspapers etc.
I am extremely happy to be a Offline Internet Marketing Consultant and to teach others how to do exactly the same so they can create multiple income streams and live the lifestyles that others can only dream about.
Successful Offline business consulting is all about being able to provide value and to position yourself as an authority and expert. People will chase you from far and wide because Local seo consultants are in huge demand. Off line Consulting is here to stay but are you going to grab your piece of the digital pie before the masses take over. To become a Offline business consulting specialist you need to know the secrets of how to effectively market online and Brand yourself as an Authority.
Main Street Marketing has received huge buzz over the last few months and it is now your opportunity to follow my mentorship so you can dominate your market today. Local Business Marketing is fun when you know the psychology of your market and what makes them tick.
When consulting with local businesses all you need to be aware of is their hunger to succeed and the only thing that really matters is the bottom line. They do not care about the costs involved just as long as the results pay back in huge dividends. You can start Local business consulting as fast as today and this is what I teach in my private access Apprentice Coaching Club. We have members from all over the world who are the best in their field at Online Consulting and this is what we are truly passionate about. Taking you from newbie – intermediate – to advanced marketer where you will have people chasing you from all over the world. Offline consulting companies have often asked for my advice on the latest trends in technology but you will have the opportunity to work with me exclusively in a 1 on 1 setting. So now is the time for you to brush up on your offline consulting services and going and dominate your local area today so you can design your lifestyle of what you truly deserve. If I lost everything and had to start over from scratch Small Business Marketing is what I would do so learn from experience and let me guide you today. To find out more visit my exclusive Offline Consulting Website and become Offline Consulting Expert today:
http://secret2success.tumblr.com
Prosperous Regards,
Nathan Salmon
Duration : 0:5:11
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SEO Advice for On-Site and Off-Site Website Optimization
http://www.organicseospecialists.com SEO or Search Engine Optimisation – What does a small business or someone starting out on an SEO journey need to know – Organic SEO Specialists
Duration : 0:1:30
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Tucson SEO Solutions – Local Internet Website Marketing In Arizona Done Right!
Tucson SEO Solutions, http://tucsonseosolutions.com/blog, has created a short video that shows that we are the dominate Local Search Engine Optimization and Internet Marketing company in Tucson.
We have always said the we are the best Local Internet and Website Marketing company in Arizona. In fact, we are also a national leader in local markets.
This video was produced specifically for the Tucson marketing but it may be useful for your business as well. We want to reach you the local small business owner.
I have always believed that a picture is worth a 1,000 words. So perhaps a video is worth a few thousand words.
Our job as a Local SEO service provider is to get your website ranking high in the Google results. So we though we would provide you with the evidence that not only do we talk the talk, but we walk the walk. when it comes to high Google search rankings.
Tucson SEO… Solutions that create probabilities out of possibilities.
Duration : 0:4:15
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SEO Experts and SEO Consultants, How They Help Your Business Succeed Online
You have set up your business website and then sat back to watch as customers come knocking on your door, but unfortunately not much has happened. When you try to use keywords that you think you deserve you are still finding the other guys website popping up in those top 3 spots. This is an unfortunately situation that is constantly happening for millions of web site owners. What is happening you may ask yourself. It may be difficult for you to understand now because you are not involved in the field of search engine optimization. However talented SEO experts and SEO consultants out there have a solid understanding of what is happening, and it is pretty simply to the experts. They seem to have a way with websites!
SEO consultants carry out a number of activities to ensure that your site is ranked highly by the search engines. These SEO experts work on a wide range of sites from static sites to dynamic ecommerce sites, lead generation websites and other online portals that are driven by database. They will charge you a fee for their services, either to perform the work of getting you to the top or else for the advice to get you to the top. Often times paying SEO consultants for their services is one of the best investment’s a small business can make that will actually help you reap healthy rewards. However, don’t be carried away by SEO experts who promise you everything and a sack of gold with your site. It is not automatic that you will receive the top ranking once they optimize your site. There are millions of web site owners out there trying to get their website to the top as well. Doing almost the same thing as you and competing for the same top ranking. But this should not dampen your spirit because there are people out there that understand the secrets to success.
I advise that you shop around for the best company or person and have them optimize your site and create a link building campaign to fit your needs. The reason you need links to your web site is simple, you need to confirm to the search engines that you are a relevant source of information for your web sites topic. You may not jump immediately in the search engine rankings, but with time your rankings should improve as the SEO consultants perform the work to get your website to the top. They will often times continue adjusting your webs site to fit the changing standards of the various search engines. Patience is definitely a virtue in working in this area.
You can also register for some training to learn more about search engine optimization. This will enable you to work on your site personally to improve your search rankings. As mentioned before the standards keep on changing, therefore you must keep on investing time or else you need to hire a company that stays up to date on the latest changes. To cut down the long term costs associated with this service, it is important to make that one time investment and get the training or purchase the services. Being trained in this field isn’t always the best option for everybody. Business men and entrepreneurs may not have the time to optimize their sites on their own. The option here is to hire the services of talented SEO consultants to work on their sites.
This will ensure that your able to obtain the traffic that is needed to sustain growth and obtain customers. Most customers interested in SEO services are businesses and retail stores that want to expand their place of sale.
Hiring the services of SEO consultants is a cost that has to be part of the daily running of your business. Just like paying your bills, hiring the services of SEO experts is an operating cost for any business that offers its services or products online. The fees you pay depends on the SEO expert services you are using as well as what the expert believes they are worth. I recommend price is considered, but you must also determine who can actually prove that they will be able to provide the results you are looking for. The greater the reputation of a SEO provider, often times the higher the fees. However there are still talented firms that are affordable and ready to help.
Joel Mclaughlin
http://www.articlesbase.com/internet-articles/seo-experts-and-seo-consultants-how-they-help-your-business-succeed-online-696979.html
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SEO Toronto – SEO Company Based in Toronto Offers SEO Services
http://www.seogta.com/ SEo Toronto, search engine marketing services for small business, affordable packages, improve your ranking with search engines.
Duration : 0:0:27
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