Posts tagged "tag"

Fad or Explosive Tactic for SEO

When a tactic works, one doesn’t run out and tell everybody!

So the only reason the so called “Gurus” were offering this valuable information for sale is because the concept was played out.

What works in promotion, may only work for a time, when EVERYBODY finds out, the results get downgraded.

When Google see’s massive traffic, it investigates, that’s its JOB, to deliver results for it’s customers. When Google spots a “loophole. Google rushes in to close that loophole.

One technique to gain advantage over your competing websites, is to “know thine enemy”, look at who ranks #1, #2 and #3 and see what they did to get that way.

So… I read a ‘white paper’ put out by a much larger Search Engine Optimization firm I compete against. That white paper “poo pooed” techniques that appeared to boost page rank and higher rankings in Google, but only did so for a short time.

… I thought about this, because I use some of those tactics to gain a quick boost.

Here’s what I came up with, this is an analogy:

The market is like the ocean, waves come in, waves go out. Google is also like that ocean, trends happen, then they fade… this is how it should be. SEO tactics come in vogue, then degrade in effectiveness…

Does that mean they didn’t do you any good? Of course they did you some good… they did if you got back links!

Don’t run out and buy everything the Guru’s are pitching.

Don’t try to compete against the masters, in the master’s Do Jo. You’ll lose.

You cut your teeth in this market, the niche market of Internet Marketing? You deserve to sit on the bench, you earned the right to sit on the bench, You put the time in, made a sale or two, got a page to rank, and now what?

Go down to the little leagues and kick some butt.

If you spent some time attempting to market Internet Marketing products to other webmasters trying to do the same thing you are- you were in some pretty tough competitors. Look at it this way: You made it to the NFL, even though you’re only good enough to be a bench warmer, take those skills and go after someone that ISN’T in your weight group!

The local google advertising market.

Those guys and gals couldn’t sell their way out of a paper bag.

David Bruce Jr
http://www.articlesbase.com/sem-articles/fad-or-explosive-tactic-for-seo-741169.html

on page SEO Vs. Off page SEO?

What is difference between on page seo and off page seo?

Which keywords we want top rank in search engines. we using these keywords in under head tag as a meta tags. This is on page work. On page work provide the top rank in search engines.

Off page work is provides the traffic sources and high PR.

Free Online SEO Tools

For anyone wanting to do a bit of their own Search Engine
Optimisation, there is an abundance of free online SEO tools
available on the internet. Most of them provide some pretty
impressive statistics and information to help you optimise your
website, analyse search engine positions, research your
competitors, plus much more!

There are two ways these free online SEO tools can be used: (1)
For those who are new to the area of search engine optimisation,
these tools provide excellent insight on how a website is
performing and ranking. They can quickly highlight issues and
trends with their current website and provide a good insight as
to where optimisation work is necessary. (2) For the more
experienced search engine optimisers amongst us, these tools
will act as a complement to the more specialised SEO tools, like
WebPosition Gold or SpyderOpts. They can even be used to
supplement an SEO’s internal knowledge base and experience.

Here is a selection of some choice tools for both the novice and
the experienced search engine optimisers:

Keyword Research Tool

http://www.webmaster-toolkit.com/keyword-research-tool.shtml

This helps to research appropriate words and phrases to include
in your webpage’s body text to aid promotion. It’s simple and to
use and requires the user to enter the sort of word of phrase
you wish to be found under, the tool will then suggest some
additional words and phrases you can think about using. One of
the great things about this tool is that it gives you the option
to select from a range of top search engines, e.g. Google,
Yahoo, MSN, Teoma, etc.

Keyword Analyser Tool

http://www.webmaster-toolkit.com/keyword-analysis-tool.shtml

This tool reads the body of the page you specify and gives a
report on what words are used, and how many times they are used.
This is a valuable tool as most engines will rank your site
depending on your keyword density (which typically ranges
between 3% and 9%).

Search Engine Position Checker Tool

http://www.webmaster-toolkit.com/search-engine-position-checker.s

html This tool checks whether your website appears in the first
fifty results in major search engines for your chosen keyword or
phrase. If the URL is present, it will output what position it
occupies. As an additional feature, the tool also informs you if
any other URLs from your domain appear in the search results.

Link Popularity Tool
http://www.instantposition.com/link_popularity_check.cfm This
tool measures the total number of links or “votes” that a search
engine has found for your website. This is a pretty cool tool
because as well as tabulated data it also produces a nice graph
of the resulting data. One final key element of this tool is its
ability to compare your website to your competitors to help you
with your overall marketing strategy.

Meta Tag Generator
http://www.webmaster-toolkit.com/meta-tag-generator.shtml This
automatically generates a Meta Keyword tag by reading the page
you specify, removing common words from it, and picking the most
used words on the page. Extra weight is given to words in a
heading tag

Search Term Suggestion Tool

http://inventory.overture.com/d/searchinventory/suggestion/

Displays how many times a certain keyword was searched for at
Overture.com. Shows all related searches for the entered
keyword. A good measure to use in determining frequency of
search among related keyword phrases

Search Engine Optimisation Tool
http://www.instantposition.com/seo_doctor.cfm. A very impressive
tool that tests the performance of a web site, by analysing a
page on the important elements of web page creation, such as its
title and content. It then scores the page against given
criteria for the top search engines, followed by some valuable
SEO advice to improve overall ranking. The report produced is
well laid out and easy to follow for anyone doing their own
optimisation. A freebie tool that works better than many costly
SEO tools I know!

The area of online SEO tools is an exciting area of growth as
SEO developers come up with more and more tools to represent
website positions on the internet. No doubt we will be
revisiting this area again….

Arif Hanid
http://www.articlesbase.com/seo-articles/free-online-seo-tools-2362.html

What is the best way to configure your index page for SEO?

Given that backlinking is very important for Search Engine Optimization and that most backlinks go to the homepage (index page), should I put all my keyword phrases I want to target on my index page? For instance if I had a web site that sold pet supplies and I want people to search for "dog collars", "cat litter" and "dog bowls" how should I best configure my Web site so that people searching for all 3 will have my website come up first in the search engines? Also it seems my index page should be optimized for the word "pet supplies" or "pet supply store" but those search terms are most competitve to place for, so I may be better off optimizing my Web page for less competitive terms like "dog collars" or "cat litter". Should I then optimize my index page for the lesser competitve keywords even though "pet supplies" is the more relevant keyword phrase that describes my business on the index page? In short should I change my title, meta keyword descriptions, and header tags on my index page to reflect "dog collars" rather than "pet supplies"?

Hi there,

The thing a lot of people get confused about is that SEO is not done on a SITE level, it’s done on a PAGE level.

Let me explain. You’re right, most ppl link to your index/homepage. It’s going to almost impossible for you to optimize your homepage, which is just ONE page, for a bunch of different keywords effectively.

Here’s how you should structure your site. Make your homepage your most broad, general themed page. So, it should be talking about pet supplies in general. Optimize your homepage for a more general, more competitive term.

Then you have subpages on your site, one page about dog supplies, one page about cat supplies, or whatever. Then optimize your subpages for the more specific, and less competitive terms.

The reason it’s going to be pretty much impossible to truly optimize your index page for more specific terms like "cat litter" or "dog collars" is because the content on your index page is more general, not specifically about cat litter or dog collars. So your keyword density will not work out. People going to your homepage will be more disappointed that it’s filled with extra info they don’t care about, since they were only looking for cat litter, not dog collars.

Your traffic will be much more qualified (i.e. more targeted and higher converting) if you send them to their respective subpages. Ppl searching for "dog collars" are brought to the dog collars page, rather than the general pet supplies homepage. Remember, each PAGE can be optimized for a specific keyword. Don’t try to optimize your index page for everything.

So no, don’t change your meta, title, header, etc. on your homepage. If you do that, then suddenly your metadata is all about dog collars, when really the content is about pet supplies in general. So all the cat litter people will not be interested, and you lose out on that.

Rather, set up subpages and optimize the subpages for the more specific and less competitive keywords.

Homepage – broader, generic, more competitive keyword w/ highest search volume
Subpage #1 – dog collars
Subpage #2 – cat litter
etc.

To learn more about how to properly do SEO, check out this blog:

http://theinternetmarketingtools.com/

SEOPressor – On-Page SEO WordPress Plugin

See How It Helps You To Do On-page Search Engine Optimization (SEO)

Multiple Websites Getting #1 Ranking!
The Secret?
On-Page SEO!

How Does SEOPressor Helps You?

Analyses Title, H1, H2 and H3 Tags
Analyses Keyword Density and Content Length
Analyses The Exact Placement of Your Keyword
Analyses Images and Links
Analyses Font Decorations
Intelligently Bold, Italize and Underline Your Keywords
Intelligently Add ALT Tag to Your Images
Capable of Testing and Rating Each Post and Page
Calculates Your On-Page SEO Scores
Secret Algorithm That Correlates With Google
Recalculates SEO Scores When Content Changes
One-Glance Fast & Easy SEO Management
Intelligently Gives Suggestions On What To Tweak
Pump Your WordPress Site High Up In Search Engines

Drives Red-Hot Targeted Traffic To Your Website!

Duration : 0:4:39

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PowerPoint Design from Cattails Multimedia

http://www.cattails.ca

I think the biggest reason for our success is our people. We have a team of project managers, graphic artists and programmers that I feel are the best in the business. What’s really great, especially in an industry where people move around a lot is that our team has been here at Cattails an average 6 years each. That is something I am really proud of.

We have three main areas of service for our clients, Presentations, Web Design, and Video Services.
In many cases, we integrate all three into an effective branding campaign.

We create presentations for a range of uses from large Keynote presentations, to workshops, to one on one sales presentations.

Our research shows that a properly designed and structured audio visual presentation can improve retention rates by over 50%. Sales managers tell us they like to give their sales force PowerPoint presentations for two reasons.

1. It helps them stand out from the competition, and
2. It delivers a consistent sales message that has been structured by Head Office. It keeps the sales guys from going off message.

Web Sites are another area we are quite proud of.
We take a site beyond simply being an electronic brochure, a glorified Yellow Pages ad.

We spend a lot of time working on Search Engine Optimization, and researching and integrating the most effective keywords and phrases into the web copy. Our attitude is that the greatest designed site in the world is of no use to our clients if no one knows it exists. We spend a lot of time integrating design with both SEO strategies and the most current technologies.

A big part of this integration includes video.
Web visitors today expect a more dynamic experience than just paragraphs of text and bullet points.

A compelling audio or video series of messages will provide a greater impression than plain text, and is much more likely to entice a visitor to bookmark a site, or recommend it to a colleague.

We also create off site videos for the specific purpose of driving viewers to the corporate site.
When people visit a site they want to know “Who are you, and what can you do for me?” We know how to answer those questions. We understand not only web video but graphic design and SEO tactics.

We work with our clients on both content and strategy. Our advantage over a lot of our competitors is how we integrate all 3 of our strengths into an effective marketing and branding campaign.

That’s the Cattails advantage.

For more information please visit
http://www.cattails.ca

Duration : 0:3:20

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How To Use Meta Tags For Best SEO Optimization

http://seoexciter.com What are meta tags? Which meta tags matter for SEO? All of your meta tag questions are answered here.

Duration : 0:6:19

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What Do You Consider As White Hat SEO?

Im wondering, what’s white hat SEO to be exact? Directory submissions, article submissions, and that’s it? Because paid links obviously aren’t white hat and even 3 ways or 4 ways link exchange aren’t part of white hat SEO either (because they meant to cheat). So what are part of white hat SEO? I heard a lot of getting relevant backlinks, but how to get relevant backlinks in white hat way other than paying for the links or do 3-4 ways link exchange?

keyword stuffing, long meta tag like title, description, clone, mirror page, duplicate content etc…

SEO Success: Step One is Good Web Design

Creating a well-designed website is the first step in your
internet marketing strategy. Once the website has been created
and optimized, there are further techniques to employ that will
drive traffic to your website for successful, long-term results.
You wouldn’t consider opening a retail store in a major shopping
mall without signage and you shouldn’t consider having a nice
looking website designed without expanding your web presence in
order to be found on the internet. But unless the website is
designed correctly to begin with, follow-on SEO efforts will
have limited results at best. The following strategy overview is
designed to bring about productive SEO results:

- Create an attractive website that is complementary to your
company image and provides your targeted audience with
information about you, your company and your products and/or
services.

- Design a website that has a call-to-action in the form of a
purchase or providing you a contact, subscription or other
commitment from your visitor.

- Create a successful marketing arm for your overall business
promotion and marketing campaign to promote your business,
products and/or services with the many follow-on strategies that
drive traffic to your website.

- Become competitive in your industry and marketplace by meeting
or exceeding the industry marketing standards and attracting a
qualified audience for your products and/or services based on a
strong reputation.

- Generate and maintain or grow internet traffic to your website
resulting in a conversion of traffic into sales of your products
and/or services by evolving as your market demands.

This search engine optimization (SEO) strategy is composed of
several processes in three stages: 1) Good web design, 2)
Attracting attention from search engines and directories, and 3)
Creating long-term popularity on the internet. However, it all
starts with good web design. Website design is the foundation
and beginning of a successful internet marketing strategy. It is
true that there are websites on the internet that are
unattractive but somehow seem to work. If there are aspects of
these websites that work, imagine how well they could do if they
simply followed basic design implementation tactics that
resulted in a good image as well as simply pushed information
out to the viewer.

These basics are essential for Tier 1 success:

- Good web design will complement and enhance the company image
and offline marketing campaign products creating a corporate
branding if done well.

- Easy, logical navigation that leads the viewer deeper and
deeper into the web of information provided by the website will
keep the visitor on your site longer and give you more time to
sell your products or services.

- Attractive but quick-loading graphics that are pleasing to the
eye and meaningful to the website will guide the viewer along
the route you decide is important for explaining what you offer.

- Keyword usage that is search engine-friendly depends on how
the keywords are utilized, the placement of the keywords, the
frequency of the most important keywords and their relevance to
the website.

- Website coding that is lean, clean and without errors will
keep the search engines happy and your viewer seeing exactly
what you intended to offer.

- Relevance of content to the theme of the site is essential. Be
concise, to the point and focus on your goals. If you have
multiple themes and offerings, consider multiple websites to
address the different markets, then tie each website back to the
others by linking.

- Changing content that changes frequently and stays fresh keeps
your viewer returning and prevents the search engines from
treating your website as if it were stale news. A stale site
will be ranked lower by the search engines.

Content is king — it’s all about content, content, content. But
how that content is presented is what makes the difference.

(c)2005 TAO Consultants, Inc. All rights reserved

Chesa Keane
http://www.articlesbase.com/seo-articles/seo-success-step-one-is-good-web-design-2360.html

SEO Tips: How to Organize your Site for Fast Ranking

In my last keyword building article I wrote about how to select keywords that would generate the highest return with the least amount of work.

I demonstrated how employing advanced search strings and recording Overture data can be used to find keywords with very little competition and high search volumes. My conclusion was that by conducting keyword research in this manner, ranking for keywords becomes easier.

The next step in Keyword Building is learning how to organize a site around a keyword list for fast ranking and best results. The following is my strategy for doing so.

What You’ll Need

• A finalized list of keywords as well as their corresponding search volumes and number of competitors.
• Excel, or some other spreadsheet program.
• An understanding of the site’s industry, and which terms are semantically related.
• Enough SEO knowledge to decide which words from your list are “low competition.”

Low Competition Keywords

“Low competition” is a relative term. To illustrate why, search the term “Marietta, Georgia real estate” in Google. Here are the key numbers:

• 99 inachor and intitle competitors for the term
• 1,300 searches for the term each month
• 330.8 average backlinks for a top 10 result
• 4.2 average page rank of a top 10 result

Now here are some seemingly perplexing numbers regarding the 9th result:

• It has only 8 backlinks
• It also has a PR of 0

Meanwhile the 10th result has…

• 240 backlinks
• PR of 3

This raises the question of why the 10th result doesn’t rank higher than the 9th result, as well as why the 9th result is even on the first page. The answer is two-fold:

• The 9th result is a sub-page optimized singularly for that search term.
• The 9th result’s domain has roughly 1.1 million more backlinks than any other site on the SERP and is a subdomain of Yahoo.com.

For Yahoo, a term with 99 competitors and 1,300 searches every month is very “low competition.” However, because it has optimized a page for the search term, and is well trusted by Google, it easily ranks.

When organizing your keywords, picking out the “low competition” words is an integral part to driving traffic. Devote a page to every word that will easily rank from your list, optimizing the title tag, h1 tag and keyword density.

Remember, just as you look to Yahoo, thinking, “I wish I could rank for a word like that without having to link-build” so too will a site smaller than yours say of your “low competition” keyword pages.

High Competition Keywords

Keywords that will require a link-building strategy before ranking are considered “high competition.” High competition keywords should be broken down into semantically similar groups. Intuition is largely used to separate the keywords, but here are a few universal guidelines:

• Keep the groups under 6 words each.
• Group phrases together with more than one word in common.
• Check to see if two keywords return similar results in Google.
• No group should have only 1 keyword. Maximize the efforts of your link building.

Once the keywords have been semantically split, prepare an optimized title tag containing all of the keywords from that group. Also choose one word from each group which is the most important to get ranking. That term should be what is in the anchor text of your links when you begin a link building campaign.

Overall, this strategy will save you hours of fiddling and tweaking. Remember, SEO is no different than any other business process – it requires a plan. Practice these tips and you will see success.

Bradbury
http://www.articlesbase.com/seo-articles/seo-tips-how-to-organize-your-site-for-fast-ranking-88447.html