Posts tagged "tag"

SEO Tips: How to Organize your Site for Fast Ranking

In my last keyword building article I wrote about how to select keywords that would generate the highest return with the least amount of work.

I demonstrated how employing advanced search strings and recording Overture data can be used to find keywords with very little competition and high search volumes. My conclusion was that by conducting keyword research in this manner, ranking for keywords becomes easier.

The next step in Keyword Building is learning how to organize a site around a keyword list for fast ranking and best results. The following is my strategy for doing so.

What You’ll Need

• A finalized list of keywords as well as their corresponding search volumes and number of competitors.
• Excel, or some other spreadsheet program.
• An understanding of the site’s industry, and which terms are semantically related.
• Enough SEO knowledge to decide which words from your list are “low competition.”

Low Competition Keywords

“Low competition” is a relative term. To illustrate why, search the term “Marietta, Georgia real estate” in Google. Here are the key numbers:

• 99 inachor and intitle competitors for the term
• 1,300 searches for the term each month
• 330.8 average backlinks for a top 10 result
• 4.2 average page rank of a top 10 result

Now here are some seemingly perplexing numbers regarding the 9th result:

• It has only 8 backlinks
• It also has a PR of 0

Meanwhile the 10th result has…

• 240 backlinks
• PR of 3

This raises the question of why the 10th result doesn’t rank higher than the 9th result, as well as why the 9th result is even on the first page. The answer is two-fold:

• The 9th result is a sub-page optimized singularly for that search term.
• The 9th result’s domain has roughly 1.1 million more backlinks than any other site on the SERP and is a subdomain of Yahoo.com.

For Yahoo, a term with 99 competitors and 1,300 searches every month is very “low competition.” However, because it has optimized a page for the search term, and is well trusted by Google, it easily ranks.

When organizing your keywords, picking out the “low competition” words is an integral part to driving traffic. Devote a page to every word that will easily rank from your list, optimizing the title tag, h1 tag and keyword density.

Remember, just as you look to Yahoo, thinking, “I wish I could rank for a word like that without having to link-build” so too will a site smaller than yours say of your “low competition” keyword pages.

High Competition Keywords

Keywords that will require a link-building strategy before ranking are considered “high competition.” High competition keywords should be broken down into semantically similar groups. Intuition is largely used to separate the keywords, but here are a few universal guidelines:

• Keep the groups under 6 words each.
• Group phrases together with more than one word in common.
• Check to see if two keywords return similar results in Google.
• No group should have only 1 keyword. Maximize the efforts of your link building.

Once the keywords have been semantically split, prepare an optimized title tag containing all of the keywords from that group. Also choose one word from each group which is the most important to get ranking. That term should be what is in the anchor text of your links when you begin a link building campaign.

Overall, this strategy will save you hours of fiddling and tweaking. Remember, SEO is no different than any other business process – it requires a plan. Practice these tips and you will see success.

Bradbury
http://www.articlesbase.com/seo-articles/seo-tips-how-to-organize-your-site-for-fast-ranking-88447.html

What An Arizona SEO Company Wants You To Know About Search Engine Optimization Services

If you’re approached by an online marketing agency claiming they can get you a Top 10 search engine ranking “overnight”, turn around and run away!

That’s the advice a prominent Arizona SEO Company offers to business owners who are looking to get to the top of the search engine results quickly.

Search on any term in Google and you’re likely to get thousands of web addresses returned to you. And, if you’re like the average surfer, you’ll never click below the Top 10 listings. That’s because nearly 100% of anyone’s search requirements are fully satisfied by web sites appearing on the first of the many search engine result pages (SERPs). If you’re not on the first page, you might as well not be there at all.

The only way to earn and keep a Top 10 rating, other than buying your way to the top by bidding outrageous amounts of money for a laundry list of key words, is to use natural search engine optimization techniques.

Often called “organic search engine optimization”, these natural search engine optimization techniques work because the online marketing agency, or search engine optimization firm, using them creates pages of web content that are specially designed to attract search engine “spiders”.

These pages are optimized with just the right blend of targeted key words, proper HTML tags, and a page/web linking strategy that search engines look for.

Natural search engine optimization is part art and part science and a lot of online marketing experts are getting it wrong. That’s why our contact at a noted Chandler Web Firm recommends that you check out the references that a search engine optimization firm provides before you sign any agreement.

Besides checking references, which can always be faked, ask the online marketing agency for a list of key words that they have achieved Top 10 ratings for. Then search on those terms and see if any of the web sites in the Top 10 match the reference list you were given.

Finally, our Arizona SEO Company friend says that you should beware of any search engine optimization company that cannot provide a couple of local references. After all, how good of a marketing agency can a company be if they claim to be a Scottsdale marketing company and they don’t have any clients in their home town?

Eddie Sanmarco
http://www.articlesbase.com/seo-articles/what-an-arizona-seo-company-wants-you-to-know-about-search-engine-optimization-services-114788.html

Hiring a Good SEO Copywriter

Obviously being interested in the services of a good, SEO copywriter may mean that you have some content that you need incorporated into some good keyword rich SEO articles. The hard job may be to find the appropriate writer. Keep in mind there is more to it than the individual being a good writer.

To begin with, if you have an SEO content writer in mind, do not hesitate to ask for a few samples. This way you get to see a style of their writing. More than likely the sample content will not be applicable to your topic, so do not let that sway you from the important factors. Content must pertinent to the article title. A good captivating headline with intriguing content is necessary. It must be able to hold the reader’s attention right to the end. In addition, the SEO copywriter must possess excellent spelling and grammar skills.

You may initially feel more comfortable hiring an experienced SEO content writer. This is fine, especially if you have a flexible budget. Do not dismiss the talents of newcomers to the industry though. Often new SEO copywriters are eager to please. They will spend more time on their research and presentation. They may not be as quick as the experienced writer may but they have much to offer.

If time is an issue with your project then you may very likely want to utilize the services of an experience copywriter. Especially if there is going to be a fair amount of research involved. Well-trained, experienced writers are able to research quickly and extract relevant information.

Often you will find that many experienced SEO content writers that are adept at writing keyword-rich SEO articles have lost their interest in their jobs. What ends up happening is their entire articles end up having the same tone and style. There is no problem with this if you are requiring the writer to complete a few articles. On the other hand, if you have many articles to complete and the subject is the same, then this issue can be a problem. You do not want all of your articles sounding almost identical. This is where the advantage of an inexperienced writer takes the lead. They are still fresh to the concept of writing and will be more willing to put more thought into the articles.

There are both pros and cons to hiring experienced SEO content writers and the novices. The one major skill they must jointly share those is to be able to write keyword-rich SEO articles.

To solve your dilemma of who to choose as a SEO content writer, why not consider a well-known company such as SEO Content Lab? Let their management specialists determine the best SEO copywriter for your particular project. Their streamlined, proficient writing staff consists of writers in many areas of expertise. Combine the knowledge of the writers with the experience of management and you are sure to get excellent services at quality prices from SEO Content Lab.

Don T
http://www.articlesbase.com/seo-articles/hiring-a-good-seo-copywriter-721001.html

SEO Basics – Starting With Search Engine Optimization Basics

by Bruce Clay, Inc

SEO basics start with the composition of the words on your pages and what intrinsic value they offer your audience. The first prerequisite of SEO is understanding the basic correlation of content composition and the impact that content has on rankings respecitively.

Relevance is the underlying criteria that search engines reward, if your content is specific, informative and manages to acquire click through traffic, then your pages have the trappings of becoming popular which is a component to acquiring a top 10 ranking.

Aside from the title tag, (the main tag you use to describe the content of the page) and the links that endorse your content through back links (links from other sites)and the copy (which is completely under your control). There are fundamental guidelines you can adhere to that will assist you in keeping your content on topic to elevate topical relevance.

What are Search Engines?

Search engines are a cataloging system that are essentially transparent in their composition. Search engines are expected to glean information and organize data from thousands of unique industries, compile that data and then, based on the fetch command you issue as a result of you entering a boolean query in the search box are then expected to retrieve the most relevant result.

Understanding the premise of how search engines function rather than struggling to adapt and muscle your way up the SERPs (search engine result pages) is far easier instead.

Through appeasing the laws of their construction (the mathematical algorithm, teamed up with it’s ability to gain contextual artificial intelligence like phrase rank algorithm, search engines have the ability interpret the context of your pages.

Your focal point is simply to provide the ideal (relevant) result according to their ranking criteria. Which falls into three categories.

These three measuring sticks search engines use to assess content in addition to semantic synonyms and related phrases are called allinanchor, allintitle and allintext.

Talk about green widgets enough on your page, they know your page is about green widgets (allintext), placing it in the title is also a great way to signal the plane (allintitle) or get enough links from other pages that say your site is about green widgets and even if it is or not, it can potentially rank for that or related phrases (allinanchor).

That in a nutshell is how SEO basics play out according the the search engine spiders (the little programs that scour the web looking for new or exciting information to report back to the index).

The next part of SEO basics will cover how to ensure that your content is spider friendly or how to invite search engine spiders to skim, index and rank your content.

In closing, the gist is (1) make your titles unique (2) keep your writing style focused and use key words (words containing the phrases you want to rank for) as well as develop as many on topic links from other sites to cement your position in the search engine result pages.

Just writing about it on your site is not enough, unless you sites has hundreds of thousands of strong links pointing at in, in which case it can rank on the title tag alone. That is called website authority and is yet another topic we will be covering in the future.

The most relevant search result is the one that makes it to the top 10. There are no secrets involved, just logical relevance, but popularity counts so don’t just write dry content.

The whole exercise of SEO is to get traffic from people. Since people pay the bills and not spiders, make sure you have something worth saying and they will take notice and pass it along.

Otherwise, you are only helping your competition by leaving your guests hungry or thirsty for more topical information about your subject. In which case, they will simply return to the search engine and click the next result in the list. So, the bottom line is user engagement aside from topical relevance and traffic.

What is On page optimization in seo?

on-page optimization refers to factors that have an effect on your Web site. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.

Live From Madison Square Garden, SEO Vs Sem!

A great evening in Manhattan, a fantastic atmosphere in Madison Square Garden. Web business people is waiting this match for a long time. One side there is Search Engine Optimization and Search Engine Marketing on the other, both seems fit and there is desire to win on face. Last years both sides challenged to other but they never came to face to face. Before the match starts, lets take a short look to their career, strength and weaknesses.

Called SEO is short term of Search Engine Optimization. A milestone in web business since the search engines are the main source for web users before they buy services or products online. Finest and most trustable data source with their high indexing capacity and different logical algos working on the back round may depend on your rankings while results are listed. As most web users do not look much after the 3rd pages of results, web business owners are directly influenced. A web surfer can be your client if your web site is ranked at the top of search results but how you get listed at the top of a major engine? Even there are different algos powering the search engines the main theory is mostly same, simple algo stands on location and frequency. A crawl base search engines use spiders a web site and classifies with different principles to define the ranking. A fact about algo can be changed or improved for search quality. I’am sure all professionals will remember Florida Update on Google. Indeed it was an earchquake more than an update, many results were changed or disappeared on Google, some high rankings even lost from the index. Actually general Google algo is formulated as Relevance Score , PageRank , Local Score with other tweaking , tuning or filtering aspects. Main development point of a search algo is how much off page factors are important and their degrees take part in your algo. The theory on here is not giving much control to webmasters with on page factors .Other search engines do not use Page Rank since Page Rank is a trademark which belongs to Google. Avoiding any spamming , manipulation trials, over optimization or even cloaked content, engines are modifying or changing the degrees ,adding new variables on their algo time to time but all work done is to provide higher search relevancy and quality for users. (Relevance score is SEO efforts, Page Rank is Link building efforts for Google and Local Score is links from expert documents) As seen from the formula, SEO efforts only work on relevance score and vary your ranking 10% if you hired a SEO professional but this can increase 18% if your SEO is master level. I would like to talk about Yahoo and Live search engines’ secrets either but as mentioned they are my professional secrets for now, if you don’t know these, its impossible to get top results on Yahoo or Live.

Search Engine Marketing (Pay Per Click) is paid inclusions as seen Sponsored Results on engines based on pay per click. This marketing tool has been increased enormously in these years, even with expensive per click rates. In some keywords or phrases a click may cost 10€ ( online dating industry) whether visit converts to a lead or not. Ads buyers are ready to pay these high per click bills because SEM efforts bring more revenue than they spent. How this technology works while displaying the ads? Lets say few words about Google Adwords. Google has 2 different networks such as search network and content network. Search network means Google powered search results that you may see on any website with a search bar using Google’s search technology. Content network is different spidering technology and matching the search query and web site content. If you have a web site with high quality and useful content, you may apply and get involved Google’s Adsense network to make money. Google will classify your content and display related ads when a search query is matched as you have probably seen Ads by Google on web.

If SEO and SEM are powerful marketing tools which is the best and effective on sales conversion rates? This is the fatal question, both have advantages changing to the case, then lets compare:

A)In SEM, your web site does not need a change in most cases. If you want high conversion rates, a SEM professional should prepare high quality landing page is necessary only, not your entire design. On the other hand SEO may require some major design changes to get good spidering by engines.

B)PPC Ads charged when clicked only, displaying your ads will not cost you anything but poor Click Through Rates will increase your minimum per click costs. SEO visits are free of charge as visitors comes by clicking the natural search results from a search engine. Most visitors likely to trust a site they find on a search engine, they feel like natural results have been approved by the search engine.

C) SEM brings very quick results to analyze your campaign while SEO effects can take long time on ranking. On Adwords, just 15 minutes is enough to display your campaign on screen but SEO results may take up to 3 months on engine’s ranking.

D) ROI and Conversion rates are higher in SEM because you may design different landing pages according to your major products or services with price charts, feature comparison tables .However in SEO, you can not make these much because your most powerful PR page is your homepage so your sub pages which includes your product specification will not get listed higher than your main page.

E) Targeting is easy in SEM with campaign settings option. You may target national ,regional or international geographical areas depending on your shipping options. Google has features to promote your local business with accessing your business address or just selecting distribution area on Google Map. Another useful tool is matching options are enables you to select broad ,phrase,exacxt or negative matches while displaying your ads.When you prefer SEO, you can not prepare different target pages as they will be sub pages and will not get listed higher than your main page as above.

F) SEM limits you with your budget because your ads campaign will stop displaying when your daily, keywords or monthly budget is reached while SEO results longer even months after optimization work is done.

Finally who wins this match? Well, this depends on your expectation, budget and targets from your campaigns. As long years professional , I dont have a preference . Each business needs different campaigns, you may select to attract new clients in both tools while achieving your corporate targets.

Ladies and Gentlemen, unforgettable match is about to start in Madison Square Garden, please sit back and watch this.

Erkan Meydanlioglu,Mr
http://www.articlesbase.com/online-business-articles/live-from-madison-square-garden-seo-vs-sem-120682.html

Search Engine Optimization Interview: SEO Advice & Tips

Get Connected host Mike Agerbo interviews SEO consultant Tony Hutchcroft during the 2008 Vancouver Massive Technology Event about website search engine optimization strategies.

Various topics are covered offering tips and advice on a variety of SEO services like search engine friendly website design, site & server analysis, key word research, optimizing website content, Meta tags and analytics. SEO services are designed to increase online visibility by attaining top rankings and listings on the major search engines like Google and Yahoo.

Hutchcroft is with 1st on the List Promotion Inc, an Internet marketing company out of Vancouver, Canada that provides search engine optimization and online marketing services to businesses throughout Canada and the United States. For more information on their search engine optimization services check out http://www.1stonthelist.ca

Duration : 0:5:3

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How many <h1> and <h2> header tags should be used on single page?

Hi all…

It is known to all that having your keywords in heading tags in one of the factor for seo but what is the limit on no. of <h1> and <h2> header tags on a single page?

First you can use h1,h2,h3,h4,h5,h6 that’s all not more than this.
You can use h6 for more than 3 to 4 sub-headings
for h1 you can use only once. So that it tells relevancy of that webpage.
For More info

http://www.way2onlinejobs.com

Note: Here you can download free HTML – Full Details Coding Pdf book for free

Step One – You've Got To Ensure You Have At Least Ten Article Pages On Your Internet Site.

One of the nice things about getting visitors to your website using the search sites is the proven fact that if you know what you're doing you can literally fast track yourself to success and get giant amounts of rankings in your niche market. Step one – you've got to ensure you have at least ten article pages on your website. In this post I wish to show you precisely how to make this occur so that you can get the traffic that you need… The bottom line is that if you would like to get lots of traffic you are likely to want to have article pages. The largest reason for that is as you can only rank your default page for so many keywords at the very same time. 2nd , lose one or two back links pointing to your website, particularly if many of them are coming from a friendless or low raking internet site.

And ultimately, buy only permanent links and do not buy from sites that charge regular charges for their services. Joining in this practice will be futile for you and also your site since Google can simply perceive and penalise you for doing so. Whatever method you use to drive more traffic to your site or raise your PR , do not forget to plan and research each link building step you make. Your job is to learn which keywords and key-phrases are searched the most and create content containing those keywords and phrases. If it is on your internet site, your blog or in your articles, you have got to know your keywords and key word phrases. You made your content observable to the search sites by employing keywords that have relevancy to your internet site.

When folks type in your keywords into the search site your content will come up, and you'll get traffic to your internet site. Learn search engine optimisation : When you learn search engine optimisation you'll end up being one of the few successful social marketers who make cash on line. And even today, that still is still true. There are 1 or 2 publicity release services out there, very like article directory sites that permit you to submit your release and include a connect back to your internet site. Nevertheless a tiny smattering cost nothing, dozens charge less than 20 bucks and others will charge more. Unlike article directory websites, many of those sites aren't free.

Keywords are those terms that folks might use if they are attempting to find something that your website has to give. But just peppering your website with these terms, without any extra info, isn't enough for SEO. As an example, if your business is selling cameras, you would wish to include the word ‘camera’ on our site in as many techniques as practical in terms like ‘buy a camera,’ ‘best cameras,’ ‘camera for sale,’ and so forth. Terms related to your most important term-in this example, words like digital, photography, film, footage and so forth-strengthen the optimisation of your internet site more.

Are You Taking Advantage of Web 2.0 Marketing

“Are You Taking Advantage of Web 2.0 Marketing?” by Jack Humphrey

Internet Marketing, Web Design, Programming, Search Engine Optimization, & SEO Articles brought to you by www.Site-Reference.com

Duration : 0:4:26

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