SEO Tips: How to Organize your Site for Fast Ranking
In my last keyword building article I wrote about how to select keywords that would generate the highest return with the least amount of work.
I demonstrated how employing advanced search strings and recording Overture data can be used to find keywords with very little competition and high search volumes. My conclusion was that by conducting keyword research in this manner, ranking for keywords becomes easier.
The next step in Keyword Building is learning how to organize a site around a keyword list for fast ranking and best results. The following is my strategy for doing so.
What You’ll Need
- A finalized list of keywords as well as their corresponding search volumes and number of competitors.
- Excel, or some other spreadsheet program.
- An understanding of the site’s industry, and which terms are semantically related.
- Enough SEO knowledge to decide which words from your list are “low competition.”
Low Competition Keywords
“Low competition” is a relative term. To illustrate why, search the term “Marietta, Georgia real estate” in Google. Here are the key numbers:
- 99 inachor and intitle competitors for the term
- 1,300 searches for the term each month
- 330.8 average backlinks for a top 10 result
- 4.2 average page rank of a top 10 result
Now here are some seemingly perplexing numbers regarding the 9th result:
- It has only 8 backlinks
- It also has a PR of 0
Meanwhile the 10th result has…
- 240 backlinks
- PR of 3
This raises the question of why the 10th result doesn’t rank higher than the 9th result, as well as why the 9th result is even on the first page. The answer is two-fold:
- The 9th result is a sub-page optimized singularly for that search term.
- The 9th result’s domain has roughly 1.1 million more backlinks than any other site on the SERP and is a subdomain of Yahoo.com.
For Yahoo, a term with 99 competitors and 1,300 searches every month is very “low competition.” However, because it has optimized a page for the search term, and is well trusted by Google, it easily ranks.
When organizing your keywords, picking out the “low competition” words is an integral part to driving traffic. Devote a page to every word that will easily rank from your list, optimizing the title tag, h1 tag and keyword density.
Remember, just as you look to Yahoo, thinking, “I wish I could rank for a word like that without having to link-build” so too will a site smaller than yours say of your “low competition” keyword pages.
High Competition Keywords
Keywords that will require a link-building strategy before ranking are considered “high competition.” High competition keywords should be broken down into semantically similar groups. Intuition is largely used to separate the keywords, but here are a few universal guidelines:
- Keep the groups under 6 words each.
- Group phrases together with more than one word in common.
- Check to see if two keywords return similar results in Google.
- No group should have only 1 keyword. Maximize the efforts of your link building.
Once the keywords have been semantically split, prepare an optimized title tag containing all of the keywords from that group. Also choose one word from each group which is the most important to get ranking. That term should be what is in the anchor text of your links when you begin a link building campaign.
Overall, this strategy will save you hours of fiddling and tweaking. Remember, SEO is no different than any other business process – it requires a plan. Practice these tips and you will see success.
Bradbury
http://www.articlesbase.com/seo-articles/seo-tips-how-to-organize-your-site-for-fast-ranking-88447.html
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Law Firm Marketing and SEO Basics
http://www.RainmakerLawyer.com If you were wondering about search engine optimization for law firms this video may be for you. In this video legal marketing expert Dave Lorenzo pulls back the curtain on search engine optimization. He gives you all the basics so you can have an educated discussion with your webmaster of anyone else who tells you to hire them to get on the first page of search results. For more law firm marketing tips visit: http://www.RainmakerLawyer.com
Duration : 0:4:34
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SEO Basics – Starting With Search Engine Optimization Basics
SEO basics start with the composition of the words on your pages and what intrinsic value they offer your audience. The first prerequisite of SEO is understanding the basic correlation of content composition and the impact that content has on rankings respecitively.
Relevance is the underlying criteria that search engines reward, if your content is specific, informative and manages to acquire click through traffic, then your pages have the trappings of becoming popular which is a component to acquiring a top 10 ranking.
Aside from the title tag, (the main tag you use to describe the content of the page) and the links that endorse your content through back links (links from other sites)and the copy (which is completely under your control). There are fundamental guidelines you can adhere to that will assist you in keeping your content on topic to elevate topical relevance.
What are Search Engines?
Search engines are a cataloging system that are essentially transparent in their composition. Search engines are expected to glean information and organize data from thousands of unique industries, compile that data and then, based on the fetch command you issue as a result of you entering a boolean query in the search box are then expected to retrieve the most relevant result.
Understanding the premise of how search engines function rather than struggling to adapt and muscle your way up the SERPs (search engine result pages) is far easier instead.
Through appeasing the laws of their construction (the mathematical algorithm, teamed up with it’s ability to gain contextual artificial intelligence like phrase rank algorithm, search engines have the ability interpret the context of your pages.
Your focal point is simply to provide the ideal (relevant) result according to their ranking criteria. Which falls into three categories.
These three measuring sticks search engines use to assess content in addition to semantic synonyms and related phrases are called allinanchor, allintitle and allintext.
Talk about green widgets enough on your page, they know your page is about green widgets (allintext), placing it in the title is also a great way to signal the plane (allintitle) or get enough links from other pages that say your site is about green widgets and even if it is or not, it can potentially rank for that or related phrases (allinanchor).
That in a nutshell is how SEO basics play out according the the search engine spiders (the little programs that scour the web looking for new or exciting information to report back to the index).
The next part of SEO basics will cover how to ensure that your content is spider friendly or how to invite search engine spiders to skim, index and rank your content.
In closing, the gist is (1) make your titles unique (2) keep your writing style focused and use key words (words containing the phrases you want to rank for) as well as develop as many on topic links from other sites to cement your position in the search engine result pages.
Just writing about it on your site is not enough, unless you sites has hundreds of thousands of strong links pointing at in, in which case it can rank on the title tag alone. That is called website authority and is yet another topic we will be covering in the future.
The most relevant search result is the one that makes it to the top 10. There are no secrets involved, just logical relevance, but popularity counts so don’t just write dry content.
The whole exercise of SEO is to get traffic from people. Since people pay the bills and not spiders, make sure you have something worth saying and they will take notice and pass it along.
Otherwise, you are only helping your competition by leaving your guests hungry or thirsty for more topical information about your subject. In which case, they will simply return to the search engine and click the next result in the list. So, the bottom line is user engagement aside from topical relevance and traffic.
Jeffrey L. Smith is a seasoned Seach Engine Optimization Consultant who offers strategies from their company blog including tips on Search Engine Optimization Promotion ,link building, marketing and positioning strategies. Call (866) 471-5377 for a FREE SEO Analysis or visit their SEO blog and subscribe to the RSS feed.
Article from articlesbase.com
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I was wondering as what to consider as the basic SEO Guidelines, while creating the website?
Hi,
I am developing a website, and was eager to know what all I should consider for Search Engine Optimization, while developing my website.
Thanks
Keywords are definitely a big deal. The general rule of thumb is that you’ve got to please Google because it’s the biggest search engine in the world, and if Google sneezes, all other websites follow suit.
Each page of your website should have 300-600 words with your keyword sprinkled throughout it 10-15 times. I’ve seen somewhere that 5 times is usually enough, so you might want to start out with five. This allows Google to pick up your keyword and index it.
Secondly, you need find out what kind of competition you might have. Type in a keyword or a keyword phrase in google related to your niche. If you get 2 million search results or less, you’ve got a good keyword phrase for a homepage. 3 million or less, you’ve got a keyword page for other pages in your website. Anything more than 3 million, you’re going to have a hard time getting noticed.
Third, you’ve got to make sure that keyword has enough of a search market. Anything less than 400 searches per month is lousy. You’re not likely to make sales. Go to Wordtracker Free Keyword Tool. Type in your keyword or keyword phrase.
Wordtracker gives daily search counts. So multiply the daily search count by 30. This will give you a monthly count. 400 or more, good deal. Less than 400, look for a different keyword.
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SEO Basics (www.digitalmarketingschool.com)
In this episode of Digital Marketing School, Andrew Jenkinson explains the basics of Search Engine Optimisation, how Google and other search engines work, and some tips and tricks to get the best out of your SEO efforts.
If you have any questions about this tutorial, drop us a line at questions@digitalmarketingschool.ie
Duration : 0:2:23
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SEO Keyword Research Basics Pay Per Click, Google adsense Advertising #4
Get keyword elite here
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1 of 6 how to Video Tutorial.
Joe Barrett
702 286-4212
Get Internet Marketing Training made easy at.
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Duration : 0:5:40
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How To Setup a Facebook Fan Page and Custom URL
http://www.WebsiteMarketingGuru.com See exactly how to setup a Facebook fan page of your own PLUS get an exclusive URL like facebook.com/yourcompanyname
For more online marketing tips, check out my blog at http://www.websitemarketingguru.com
Duration : 0:5:36
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Search Engine Optimization Interview: SEO Advice & Tips
Get Connected host Mike Agerbo interviews SEO consultant Tony Hutchcroft during the 2008 Vancouver Massive Technology Event about website search engine optimization strategies.
Various topics are covered offering tips and advice on a variety of SEO services like search engine friendly website design, site & server analysis, key word research, optimizing website content, Meta tags and analytics. SEO services are designed to increase online visibility by attaining top rankings and listings on the major search engines like Google and Yahoo.
Hutchcroft is with 1st on the List Promotion Inc, an Internet marketing company out of Vancouver, Canada that provides search engine optimization and online marketing services to businesses throughout Canada and the United States. For more information on their search engine optimization services check out http://www.1stonthelist.ca
Duration : 0:5:3
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Why to Go for SEO Consultant and How to Select SEO Consultant
Search Engine Optimization method is an ideal way to generate constant visitors on your website. These days it has become challenging to get a decent website ranking through Search Engine Optimization. This is mainly due to the frequent changing search engine rules and because of fast competition that is prevailing on the internet. If you want to perform Search Engine Optimization you must be familiar with the nature of the search engines. If you are not good at it, you should then take help of a Search Engine Optimization consultant.
It is advisable to hire a Search Engine Optimization consultant, who will be in a better situation to create a top search engine ranking position for your website. This step is needed for your website because it will certainly lead to more targeted traffic that may not have been possible by your present knowledge. A SEO consultant will take the responsibility of executing the optimization process. On the other hand you are free to deal with other important aspects of your online business plan. A SEO consultant will do all the required research including analysis of the present competition and being able to identify keywords and also keyword phrases, in order to optimize your website. The SEO consultant is competent enough to design and manage your pay per click based campaigns, dealing with advertising. The SEO consultant can also initiate a link building campaign toward building your link popularity which can lead to better search engine rankings.
Hiring a SEO consultant is a good idea towards growing your own business online. However, there are certain SEO consultants around, who will promise you to optimize your website to the fullest. But instead of delivering the appropriate results, they will take your money and at the same time never deliver the actual results. Be alert from such SEO consultants. You should follow certain tips while finding the right SEO consultant. They are as follows:
1) Get all relevant information with regard to working of SEO consultant:
A) You need to find out the methods that SEO consultant employ during the execution of search engine optimization. For Example: An SEO consultant may actually targets keywords that people do not use for searching. Thus, there is no real competition involved and so top ranks are easily available. However, this is not the way how a professional SEO consultant works.
B) Find out the time taken for completing the optimization process relating to your website.
C) Get access to his qualification toward SEO consultant service. In other word find out what qualifies him to provide SEO consultation service.
D) Get to know the optimization cost.
2) Make use of directories:
A good SEO consultant will definitely ensure that he is listed in various industries specified directories. Hence, check your consultant status among web based directories.
3) How good are they in responding to you? :
Find out the time taken by a consultant towards replying to your email, containing an enquiry. If he answers you back after more than 24 hours, then its not worth hiring him. Most SEO consultant use auto responders, but you need to know the time taken towards reply your email, manually.
4) Use google:
Take help of a search engine and find out whether these consultants are listed among the top spots, in the category of SEO consultant or a SEO specialist
Vinod Chaudhary
http://www.articlesbase.com/seo-articles/why-to-go-for-seo-consultant-and-how-to-select-seo-consultant-727741.html
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How can i improve SEO?
I want to know more about SEO and different ways i could promote the site. I have optimized the site for web design wakefield as a keyword or phrase. But i would like to do some off page SEO. Has anyone got any tips or suggestions software anything?
Thanks in advance for any answers.
On-site SEO advice: Have a bit more text on the home page to boost the keyword density, and use titles on links and alt text for pics to do the same. Off-site SEO: start social bookmarking, networking, Twittering, blogging and using sites for putting up content with links like Hubpages and Squidoo, etc, etc. You can quickly get 40-50 incoming links that way
Read this article for more SEO Web Design tips. It’s too long, so I can’t copy all to yahoo answer
http://powerplaymarketing.com/blog/web-design/seo-web-design-tips/
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