In my last keyword building article I wrote about how to select keywords that would generate the highest return with the least amount of work.

I demonstrated how employing advanced search strings and recording Overture data can be used to find keywords with very little competition and high search volumes. My conclusion was that by conducting keyword research in this manner, ranking for keywords becomes easier.

The next step in Keyword Building is learning how to organize a site around a keyword list for fast ranking and best results. The following is my strategy for doing so.

What You’ll Need

• A finalized list of keywords as well as their corresponding search volumes and number of competitors.
• Excel, or some other spreadsheet program.
• An understanding of the site’s industry, and which terms are semantically related.
• Enough SEO knowledge to decide which words from your list are “low competition.”

Low Competition Keywords

“Low competition” is a relative term. To illustrate why, search the term “Marietta, Georgia real estate” in Google. Here are the key numbers:

• 99 inachor and intitle competitors for the term
• 1,300 searches for the term each month
• 330.8 average backlinks for a top 10 result
• 4.2 average page rank of a top 10 result

Now here are some seemingly perplexing numbers regarding the 9th result:

• It has only 8 backlinks
• It also has a PR of 0

Meanwhile the 10th result has…

• 240 backlinks
• PR of 3

This raises the question of why the 10th result doesn’t rank higher than the 9th result, as well as why the 9th result is even on the first page. The answer is two-fold:

• The 9th result is a sub-page optimized singularly for that search term.
• The 9th result’s domain has roughly 1.1 million more backlinks than any other site on the SERP and is a subdomain of Yahoo.com.

For Yahoo, a term with 99 competitors and 1,300 searches every month is very “low competition.” However, because it has optimized a page for the search term, and is well trusted by Google, it easily ranks.

When organizing your keywords, picking out the “low competition” words is an integral part to driving traffic. Devote a page to every word that will easily rank from your list, optimizing the title tag, h1 tag and keyword density.

Remember, just as you look to Yahoo, thinking, “I wish I could rank for a word like that without having to link-build” so too will a site smaller than yours say of your “low competition” keyword pages.

High Competition Keywords

Keywords that will require a link-building strategy before ranking are considered “high competition.” High competition keywords should be broken down into semantically similar groups. Intuition is largely used to separate the keywords, but here are a few universal guidelines:

• Keep the groups under 6 words each.
• Group phrases together with more than one word in common.
• Check to see if two keywords return similar results in Google.
• No group should have only 1 keyword. Maximize the efforts of your link building.

Once the keywords have been semantically split, prepare an optimized title tag containing all of the keywords from that group. Also choose one word from each group which is the most important to get ranking. That term should be what is in the anchor text of your links when you begin a link building campaign.

Overall, this strategy will save you hours of fiddling and tweaking. Remember, SEO is no different than any other business process – it requires a plan. Practice these tips and you will see success.

Bradbury
http://www.articlesbase.com/seo-articles/seo-tips-how-to-organize-your-site-for-fast-ranking-88447.html

Duration : 0:4:34

SEO basics start with the composition of the words on your pages and what intrinsic value they offer your audience. The first prerequisite of SEO is understanding the basic correlation of content composition and the impact that content has on rankings respecitively.

Relevance is the underlying criteria that search engines reward, if your content is specific, informative and manages to acquire click through traffic, then your pages have the trappings of becoming popular which is a component to acquiring a top 10 ranking.

Aside from the title tag, (the main tag you use to describe the content of the page) and the links that endorse your content through back links (links from other sites)and the copy (which is completely under your control). There are fundamental guidelines you can adhere to that will assist you in keeping your content on topic to elevate topical relevance.

What are Search Engines?

Search engines are a cataloging system that are essentially transparent in their composition. Search engines are expected to glean information and organize data from thousands of unique industries, compile that data and then, based on the fetch command you issue as a result of you entering a boolean query in the search box are then expected to retrieve the most relevant result.

Understanding the premise of how search engines function rather than struggling to adapt and muscle your way up the SERPs (search engine result pages) is far easier instead.

Through appeasing the laws of their construction (the mathematical algorithm, teamed up with it’s ability to gain contextual artificial intelligence like phrase rank algorithm, search engines have the ability interpret the context of your pages.

Your focal point is simply to provide the ideal (relevant) result according to their ranking criteria. Which falls into three categories.

These three measuring sticks search engines use to assess content in addition to semantic synonyms and related phrases are called allinanchor, allintitle and allintext.

Talk about green widgets enough on your page, they know your page is about green widgets (allintext), placing it in the title is also a great way to signal the plane (allintitle) or get enough links from other pages that say your site is about green widgets and even if it is or not, it can potentially rank for that or related phrases (allinanchor).

That in a nutshell is how SEO basics play out according the the search engine spiders (the little programs that scour the web looking for new or exciting information to report back to the index).

The next part of SEO basics will cover how to ensure that your content is spider friendly or how to invite search engine spiders to skim, index and rank your content.

In closing, the gist is (1) make your titles unique (2) keep your writing style focused and use key words (words containing the phrases you want to rank for) as well as develop as many on topic links from other sites to cement your position in the search engine result pages.

Just writing about it on your site is not enough, unless you sites has hundreds of thousands of strong links pointing at in, in which case it can rank on the title tag alone. That is called website authority and is yet another topic we will be covering in the future.

The most relevant search result is the one that makes it to the top 10. There are no secrets involved, just logical relevance, but popularity counts so don’t just write dry content.

The whole exercise of SEO is to get traffic from people. Since people pay the bills and not spiders, make sure you have something worth saying and they will take notice and pass it along.

Otherwise, you are only helping your competition by leaving your guests hungry or thirsty for more topical information about your subject. In which case, they will simply return to the search engine and click the next result in the list. So, the bottom line is user engagement aside from topical relevance and traffic.

If you have any questions about this tutorial, drop us a line at questions@digitalmarketingschool.ie

Duration : 0:2:23

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For more online marketing tips, check out my blog at http://www.websitemarketingguru.com

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Various topics are covered offering tips and advice on a variety of SEO services like search engine friendly website design, site & server analysis, key word research, optimizing website content, Meta tags and analytics. SEO services are designed to increase online visibility by attaining top rankings and listings on the major search engines like Google and Yahoo.

Hutchcroft is with 1st on the List Promotion Inc, an Internet marketing company out of Vancouver, Canada that provides search engine optimization and online marketing services to businesses throughout Canada and the United States. For more information on their search engine optimization services check out http://www.1stonthelist.ca

Duration : 0:5:3

www.SEO-Basics.org – Learn SEO basics with a great collection of SEO articles as well as timely SEO tips. Get the search engine rankings you deserve.
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www.davidjenyns.com Alliance Software CEO Ben Stickland discusses how to conduct basic SEO analysis for clients. Ben expounds on why everything starts with keyword research and how Market Samurai can be used for quick wins. For existing websites, the tool can be used to determine errors in optimization and fix them. Digging deeper in relation to keyword research and SEO basics, he discusses the three important areas to focus on, page structure, links and content. Learn more about SEO analysis and win against the competition. Stop by www.davidjenyns.com
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