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When a tactic works, one doesn’t run out and tell everybody!

So the only reason the so called “Gurus” were offering this valuable information for sale is because the concept was played out.

What works in promotion, may only work for a time, when EVERYBODY finds out, the results get downgraded.

When Google see’s massive traffic, it investigates, that’s its JOB, to deliver results for it’s customers. When Google spots a “loophole. Google rushes in to close that loophole.

One technique to gain advantage over your competing websites, is to “know thine enemy”, look at who ranks #1, #2 and #3 and see what they did to get that way.

So… I read a ‘white paper’ put out by a much larger Search Engine Optimization firm I compete against. That white paper “poo pooed” techniques that appeared to boost page rank and higher rankings in Google, but only did so for a short time.

… I thought about this, because I use some of those tactics to gain a quick boost.

Here’s what I came up with, this is an analogy:

The market is like the ocean, waves come in, waves go out. Google is also like that ocean, trends happen, then they fade… this is how it should be. SEO tactics come in vogue, then degrade in effectiveness…

Does that mean they didn’t do you any good? Of course they did you some good… they did if you got back links!

Don’t run out and buy everything the Guru’s are pitching.

Don’t try to compete against the masters, in the master’s Do Jo. You’ll lose.

You cut your teeth in this market, the niche market of Internet Marketing? You deserve to sit on the bench, you earned the right to sit on the bench, You put the time in, made a sale or two, got a page to rank, and now what?

Go down to the little leagues and kick some butt.

If you spent some time attempting to market Internet Marketing products to other webmasters trying to do the same thing you are- you were in some pretty tough competitors. Look at it this way: You made it to the NFL, even though you’re only good enough to be a bench warmer, take those skills and go after someone that ISN’T in your weight group!

The local google advertising market.

Those guys and gals couldn’t sell their way out of a paper bag.

David Bruce Jr
http://www.articlesbase.com/sem-articles/fad-or-explosive-tactic-for-seo-741169.html

Find FREE SEO tools review of RSS Button Maker.
Learn how create RSS buttons for free.

Find free Internet tools, free website tools, free web design tools, free photo tools and much, much more…

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SEO is the abbreviation of the term “Search Engine Optimization”. This is a technique by which a website owner can make his website more search engine friendly. This means that SEO is a process which enables a site owner to get better and more traffic on his site. Normally, a net surfer will log in to a site he sees first and will not search for more than one or two pages for one search.

The site that comes up first will get the most traffic. This makes it important for a website owner to get his site in the first few options of a search result. This is where the SEO can help us. SEO can help a site get better traffic by increasing its ranking on the search engines. SEO ranks a site on the basis of its relevance in connection to the popular keywords. It makes a website easy to read by the search engines as relevant to the search.

SEO also helps a website by targeting other types of searches engines also like industry specific, local and image search engines. In order to increase the market relevance of a site, SEO first analyzes the algorithms of searches and the common topics that people search for. A SEO operation involves everything that will make your site rank high in the search engines. This involves the presentation, coding, structure and troubleshooting of problems of the site. If not given attention, these things can stop the search engines index to spider a site completely.

But some sites also apply some not so good tactics like link farms and over-loading a site with irrelevant keywords in order to increase the rank of their website. This is called the Black hat SEO. This is a major problem for the search engines as it decreases their image by putting up spam or unnecessary sites on the primary pages of a search results. That is why search engines are always on the look out for such sites and ban them from their indices.

SEO as a term is also applied to the Search Engine Optimizers who are the professionals which carry out the search optimization projects for the companies. These are the professionals which work as an SEO consultant only or can also take part in the broader marketing program for the company. In order to perform a good search engine optimization operation for a site, a consultant may have to make some changes in the HTML code of the site. That is why, the SEO tactics are incorporated in the site at the time of its development and designing.

In today’s cut-throat competition, every site owner wants his site on the number one rank of every search engine. And this is where the SEO comes in to help them. But while doing the Search Engine Optimization on your site, you must remember to be careful about the content on your website also as it is very important to have good information on your site.

Grant Lee
http://www.articlesbase.com/web-design-articles/seo-what-is-seo-700808.html

Can anyone recommend a good free SEO course that can outline the basics and get me started?

Hi,

Seomoz is a good resource, as is search engine land.

Basically SEO is about attaining a ranking in the search engines. One of the ways (emphasis on the ONE), is to generate one way inbound links, which I detail below:

Try to steer clear of back link exchange sites and reciprocal links. These will just take up your time and don’t offer a great deal of value unless you can get a reciprocal link from a high page rank authority site that is.

What you are looking for is one way links, that’s links from one site pointing to your own site. Think of a link as a vote, the more votes you generate the better your chances of rising up the search engines results. It’s not all about the number of links though, generating quality, relevant links is key.

Moving on from this, try to generate this type of link from a site with at least a page rank of two. You can easily tell the page rank of a site by downloading the page rank tool bar, available on most search engines.

Methods:

Try researching your competitors. Use Link diagnosis or Yahoo site explorer. Tyr to generate links from sites pointing to your competitors sites.

Blog posts. Find relevant blogs, read the posts and comments and join in the conversation by adding something interesting, leave your thoughts, offer help, and leave a link pointing to your site with your key words as the anchor text.

Article submission: Write articles on your subject, post to article directories – leaving your link in the resource box.

Free directory submission. Generate a list of free web directories; submit your site for a free link.

Dmoz: Although not as powerful as it once was, submit your site to the open directory project.

Forums. Can be time consuming as you really need to become ‘part of the community’ before being able to generate a link, but well worth the effort.

These are just a few of the ‘free’ methods. Keep doing your research and remember it takes time and consistent effort.

Happy link hunting!

For anyone wanting to do a bit of their own Search Engine
Optimisation, there is an abundance of free online SEO tools
available on the internet. Most of them provide some pretty
impressive statistics and information to help you optimise your
website, analyse search engine positions, research your
competitors, plus much more!

There are two ways these free online SEO tools can be used: (1)
For those who are new to the area of search engine optimisation,
these tools provide excellent insight on how a website is
performing and ranking. They can quickly highlight issues and
trends with their current website and provide a good insight as
to where optimisation work is necessary. (2) For the more
experienced search engine optimisers amongst us, these tools
will act as a complement to the more specialised SEO tools, like
WebPosition Gold or SpyderOpts. They can even be used to
supplement an SEO’s internal knowledge base and experience.

Here is a selection of some choice tools for both the novice and
the experienced search engine optimisers:

Keyword Research Tool

http://www.webmaster-toolkit.com/keyword-research-tool.shtml

This helps to research appropriate words and phrases to include
in your webpage’s body text to aid promotion. It’s simple and to
use and requires the user to enter the sort of word of phrase
you wish to be found under, the tool will then suggest some
additional words and phrases you can think about using. One of
the great things about this tool is that it gives you the option
to select from a range of top search engines, e.g. Google,
Yahoo, MSN, Teoma, etc.

Keyword Analyser Tool

http://www.webmaster-toolkit.com/keyword-analysis-tool.shtml

This tool reads the body of the page you specify and gives a
report on what words are used, and how many times they are used.
This is a valuable tool as most engines will rank your site
depending on your keyword density (which typically ranges
between 3% and 9%).

Search Engine Position Checker Tool

http://www.webmaster-toolkit.com/search-engine-position-checker.s

html This tool checks whether your website appears in the first
fifty results in major search engines for your chosen keyword or
phrase. If the URL is present, it will output what position it
occupies. As an additional feature, the tool also informs you if
any other URLs from your domain appear in the search results.

Link Popularity Tool
http://www.instantposition.com/link_popularity_check.cfm This
tool measures the total number of links or “votes” that a search
engine has found for your website. This is a pretty cool tool
because as well as tabulated data it also produces a nice graph
of the resulting data. One final key element of this tool is its
ability to compare your website to your competitors to help you
with your overall marketing strategy.

Meta Tag Generator
http://www.webmaster-toolkit.com/meta-tag-generator.shtml This
automatically generates a Meta Keyword tag by reading the page
you specify, removing common words from it, and picking the most
used words on the page. Extra weight is given to words in a
heading tag

Search Term Suggestion Tool

http://inventory.overture.com/d/searchinventory/suggestion/

Displays how many times a certain keyword was searched for at
Overture.com. Shows all related searches for the entered
keyword. A good measure to use in determining frequency of
search among related keyword phrases

Search Engine Optimisation Tool
http://www.instantposition.com/seo_doctor.cfm. A very impressive
tool that tests the performance of a web site, by analysing a
page on the important elements of web page creation, such as its
title and content. It then scores the page against given
criteria for the top search engines, followed by some valuable
SEO advice to improve overall ranking. The report produced is
well laid out and easy to follow for anyone doing their own
optimisation. A freebie tool that works better than many costly
SEO tools I know!

The area of online SEO tools is an exciting area of growth as
SEO developers come up with more and more tools to represent
website positions on the internet. No doubt we will be
revisiting this area again….

Arif Hanid
http://www.articlesbase.com/seo-articles/free-online-seo-tools-2362.html

There has been much talk over the business sector of the web concerning SEO articles. For those new to the jargon of the internet, SEO means search engine optimization. It is an important factor in getting yourself known to the major search engines of the internet. Without the search engines it would be like looking for “a needle in a haystack” for a person to find your website.

Often one of the major mistakes writers make with SEO writing is they concentrate so heavily on the keywords they forget about the content. The whole purpose of SEO content writing is to draw visitors to your site, and most likely take some kind of action once they are there.

Good SEO writing is dependent on many things. Naturally, it must consist of keyword rich SEO articles. From there though the keywords must blend in and flow naturally with the content. Meaning the content must be pertinent to the keywords

A good SEO content writer should have the ability to write intriguing and captivating keyword titles. Then the content should consist of many attributes. It should be interesting and informative. It must be relevant to the keywords used. If it is not, it becomes very confusing and irritating to the reader. Once this happens the reader is not interested in what the article is trying to promote. Too many articles like this on a website can be very detrimental to the objectives of the site.

Website rankings are very dependent on the keywords of the article. It is one of the major factors in getting your SEO rankings up the list. Sometimes SEO content writers will be carried away with the keywords and use them to such an extent that the search engines will spam them.

When an SEO content writer takes on the job of writing an article, they must familiarize themselves with the topic of the article. It is not feasible that an article writer tries to write about something that they do not know anything about. This is where the importance of SEO content comes into play.

The longer an SEO content writer can captivate and hold the attention of the reader, the more professional the writer is. There are some major companies available on the net that offer these types of professional services. A company such as SEO Content Lab is very successful in what they do. They have captured the ability to keep numerous writers on staff that all have specific knowledge and areas of expertise. With these types of resources to draw upon, it is easy to see why they are able to produce articles that are keyword and content rich according to their topic. These SEO articles draw attention from search engines. Just as importantly, they promote the sales of the objectives of the pertinent web sites. They have the ability to write a sales type article that comes across as being informative and interesting. These articles are not just sales messages.

Don T
http://www.articlesbase.com/seo-articles/role-of-content-in-seo-writing-717920.html