SEO Tips: How to Organize your Site for Fast Ranking
In my last keyword building article I wrote about how to select keywords that would generate the highest return with the least amount of work.
I demonstrated how employing advanced search strings and recording Overture data can be used to find keywords with very little competition and high search volumes. My conclusion was that by conducting keyword research in this manner, ranking for keywords becomes easier.
The next step in Keyword Building is learning how to organize a site around a keyword list for fast ranking and best results. The following is my strategy for doing so.
What You’ll Need
- A finalized list of keywords as well as their corresponding search volumes and number of competitors.
- Excel, or some other spreadsheet program.
- An understanding of the site’s industry, and which terms are semantically related.
- Enough SEO knowledge to decide which words from your list are “low competition.”
Low Competition Keywords
“Low competition” is a relative term. To illustrate why, search the term “Marietta, Georgia real estate” in Google. Here are the key numbers:
- 99 inachor and intitle competitors for the term
- 1,300 searches for the term each month
- 330.8 average backlinks for a top 10 result
- 4.2 average page rank of a top 10 result
Now here are some seemingly perplexing numbers regarding the 9th result:
- It has only 8 backlinks
- It also has a PR of 0
Meanwhile the 10th result has…
- 240 backlinks
- PR of 3
This raises the question of why the 10th result doesn’t rank higher than the 9th result, as well as why the 9th result is even on the first page. The answer is two-fold:
- The 9th result is a sub-page optimized singularly for that search term.
- The 9th result’s domain has roughly 1.1 million more backlinks than any other site on the SERP and is a subdomain of Yahoo.com.
For Yahoo, a term with 99 competitors and 1,300 searches every month is very “low competition.” However, because it has optimized a page for the search term, and is well trusted by Google, it easily ranks.
When organizing your keywords, picking out the “low competition” words is an integral part to driving traffic. Devote a page to every word that will easily rank from your list, optimizing the title tag, h1 tag and keyword density.
Remember, just as you look to Yahoo, thinking, “I wish I could rank for a word like that without having to link-build” so too will a site smaller than yours say of your “low competition” keyword pages.
High Competition Keywords
Keywords that will require a link-building strategy before ranking are considered “high competition.” High competition keywords should be broken down into semantically similar groups. Intuition is largely used to separate the keywords, but here are a few universal guidelines:
- Keep the groups under 6 words each.
- Group phrases together with more than one word in common.
- Check to see if two keywords return similar results in Google.
- No group should have only 1 keyword. Maximize the efforts of your link building.
Once the keywords have been semantically split, prepare an optimized title tag containing all of the keywords from that group. Also choose one word from each group which is the most important to get ranking. That term should be what is in the anchor text of your links when you begin a link building campaign.
Overall, this strategy will save you hours of fiddling and tweaking. Remember, SEO is no different than any other business process – it requires a plan. Practice these tips and you will see success.
Bradbury
http://www.articlesbase.com/seo-articles/seo-tips-how-to-organize-your-site-for-fast-ranking-88447.html
Categories: Off Site SEO Tags: 10, Ads, Advanced, an, anchor, and, Article, Articles, at, back, backlink, backlinks, be, best, building, business, by, campaign, Check, com, Competitors, CT, data, Demo, demon, den, density, domain, earn, even, evo, Fast, First, for, geo, get, google, Guide, guidelines, Hat, high, high search, higher, how, how to, html, important, in, Industry, is, Key, keyword, Keyword Density, keyword research, Keywords, learn, link, Link Building, links, list, little, MA, more, my, Need, now, Number, Of, on, one, optimize, Optimizing, other, page, page rank, pages, Part, per, Plan, Pr, program, rank, ranking, real estate, remember, research, results, search, sem, Semantic, seo, SEO Tips, SEO-article, SERP, Should, site, small, strategy, Success, tag, terms, text, Than, The, this, Tip, tips, title, Title Tag, to, top, traffic, understanding, us, use, we, what, Why, wil, with, Word, words, work, www, yahoo, You, your
This Is An Important Tool For SEO
http://StevenDownward.com/cool-seo-tool-i-just-found/
SEO is something that is very big in the internet marketing industry. Having the ability to get to the first page of Google or Yahoo or any other search engine can be very helpful. YOu basically will get a whole bunch of free traffic.
But you need to do SEO to get to the top of the list and for this you will need a SEO tool. Here is one that I just found out about.
You can also see the rest of the story at the link above.
Duration : 0:6:11
Categories: SEO Tools Tags: an, and, at, backlink, Basic, be, BIG, com, engine, even, First, first page of Google, for, Found, Free Traffic, fu, get, google, Hat, help, hole, important, in, Industry, internet, Internet Marketing, is, link, list, MA, market, marketin, marketing, Need, Of, on, one, other, page, search, search engine, seo, seo tool, SEO Tools, The, this, to, tool, top, traffic, us, wil, yahoo, You, youtube
Free SEO Course – Suggestions?
I’ve recently started my first website and am keen on learning about SEO, but don’t know where to start. I’ve looked on various forum and websites, but they are all rather complex (and make many assumptions).
Can anyone recommend a good free SEO course that can outline the basics and get me started?
Hi,
Seomoz is a good resource, as is search engine land.
Basically SEO is about attaining a ranking in the search engines. One of the ways (emphasis on the ONE), is to generate one way inbound links, which I detail below:
Try to steer clear of back link exchange sites and reciprocal links. These will just take up your time and don’t offer a great deal of value unless you can get a reciprocal link from a high page rank authority site that is.
What you are looking for is one way links, that’s links from one site pointing to your own site. Think of a link as a vote, the more votes you generate the better your chances of rising up the search engines results. It’s not all about the number of links though, generating quality, relevant links is key.
Moving on from this, try to generate this type of link from a site with at least a page rank of two. You can easily tell the page rank of a site by downloading the page rank tool bar, available on most search engines.
Methods:
Try researching your competitors. Use Link diagnosis or Yahoo site explorer. Tyr to generate links from sites pointing to your competitors sites.
Blog posts. Find relevant blogs, read the posts and comments and join in the conversation by adding something interesting, leave your thoughts, offer help, and leave a link pointing to your site with your key words as the anchor text.
Article submission: Write articles on your subject, post to article directories – leaving your link in the resource box.
Free directory submission. Generate a list of free web directories; submit your site for a free link.
Dmoz: Although not as powerful as it once was, submit your site to the open directory project.
Forums. Can be time consuming as you really need to become ‘part of the community’ before being able to generate a link, but well worth the effort.
These are just a few of the ‘free’ methods. Keep doing your research and remember it takes time and consistent effort.
Happy link hunting!
Categories: SEO Basics Tags: Add, alt, an, anchor, and, Article, article directories, Article Submission, Articles, at, authority, back, Basic, basics, be, BET, better, blog, blogs, by, change, com, comment, Competitors, course, CT, directory, directory submission, Don't, download, earn, engine, Engines, exchange, Explorer, First, for, free seo, fu, get, Good, Hat, help, high, in, inbound, inbound link, inbound links, is, Key, lab, learn, link, link exchange, links, list, MA, make, methods, more, my, Need, now, Number, Of, Off, on, one, page, page rank, Part, post, Power, Pr, Quality, rank, ranking, rating, reciprocal, reciprocal links, remember, research, results, search, search engine, Search Engines, seo, seo course, SEOM, site, sites, submission, submit, take, ten, text, The, this, to, tool, us, use, way, we, web, website, Websites, what, wil, with, Word, words, Worth, write articles, yahoo, You, your
Live From Madison Square Garden, SEO Vs Sem!
A great evening in Manhattan, a fantastic atmosphere in Madison Square Garden. Web business people is waiting this match for a long time. One side there is Search Engine Optimization and Search Engine Marketing on the other, both seems fit and there is desire to win on face. Last years both sides challenged to other but they never came to face to face. Before the match starts, lets take a short look to their career, strength and weaknesses.
Called SEO is short term of Search Engine Optimization. A milestone in web business since the search engines are the main source for web users before they buy services or products online. Finest and most trustable data source with their high indexing capacity and different logical algos working on the back round may depend on your rankings while results are listed. As most web users do not look much after the 3rd pages of results, web business owners are directly influenced. A web surfer can be your client if your web site is ranked at the top of search results but how you get listed at the top of a major engine? Even there are different algos powering the search engines the main theory is mostly same, simple algo stands on location and frequency. A crawl base search engines use spiders a web site and classifies with different principles to define the ranking. A fact about algo can be changed or improved for search quality. I’am sure all professionals will remember Florida Update on Google. Indeed it was an earchquake more than an update, many results were changed or disappeared on Google, some high rankings even lost from the index. Actually general Google algo is formulated as Relevance Score , PageRank , Local Score with other tweaking , tuning or filtering aspects. Main development point of a search algo is how much off page factors are important and their degrees take part in your algo. The theory on here is not giving much control to webmasters with on page factors .Other search engines do not use Page Rank since Page Rank is a trademark which belongs to Google. Avoiding any spamming , manipulation trials, over optimization or even cloaked content, engines are modifying or changing the degrees ,adding new variables on their algo time to time but all work done is to provide higher search relevancy and quality for users. (Relevance score is SEO efforts, Page Rank is Link building efforts for Google and Local Score is links from expert documents) As seen from the formula, SEO efforts only work on relevance score and vary your ranking 10% if you hired a SEO professional but this can increase 18% if your SEO is master level. I would like to talk about Yahoo and Live search engines’ secrets either but as mentioned they are my professional secrets for now, if you don’t know these, its impossible to get top results on Yahoo or Live.
Search Engine Marketing (Pay Per Click) is paid inclusions as seen Sponsored Results on engines based on pay per click. This marketing tool has been increased enormously in these years, even with expensive per click rates. In some keywords or phrases a click may cost 10€ ( online dating industry) whether visit converts to a lead or not. Ads buyers are ready to pay these high per click bills because SEM efforts bring more revenue than they spent. How this technology works while displaying the ads? Lets say few words about Google Adwords. Google has 2 different networks such as search network and content network. Search network means Google powered search results that you may see on any website with a search bar using Google’s search technology. Content network is different spidering technology and matching the search query and web site content. If you have a web site with high quality and useful content, you may apply and get involved Google’s Adsense network to make money. Google will classify your content and display related ads when a search query is matched as you have probably seen Ads by Google on web.
If SEO and SEM are powerful marketing tools which is the best and effective on sales conversion rates? This is the fatal question, both have advantages changing to the case, then lets compare:
A)In SEM, your web site does not need a change in most cases. If you want high conversion rates, a SEM professional should prepare high quality landing page is necessary only, not your entire design. On the other hand SEO may require some major design changes to get good spidering by engines.
B)PPC Ads charged when clicked only, displaying your ads will not cost you anything but poor Click Through Rates will increase your minimum per click costs. SEO visits are free of charge as visitors comes by clicking the natural search results from a search engine. Most visitors likely to trust a site they find on a search engine, they feel like natural results have been approved by the search engine.
C) SEM brings very quick results to analyze your campaign while SEO effects can take long time on ranking. On Adwords, just 15 minutes is enough to display your campaign on screen but SEO results may take up to 3 months on engine’s ranking.
D) ROI and Conversion rates are higher in SEM because you may design different landing pages according to your major products or services with price charts, feature comparison tables .However in SEO, you can not make these much because your most powerful PR page is your homepage so your sub pages which includes your product specification will not get listed higher than your main page.
E) Targeting is easy in SEM with campaign settings option. You may target national ,regional or international geographical areas depending on your shipping options. Google has features to promote your local business with accessing your business address or just selecting distribution area on Google Map. Another useful tool is matching options are enables you to select broad ,phrase,exacxt or negative matches while displaying your ads.When you prefer SEO, you can not prepare different target pages as they will be sub pages and will not get listed higher than your main page as above.
F) SEM limits you with your budget because your ads campaign will stop displaying when your daily, keywords or monthly budget is reached while SEO results longer even months after optimization work is done.
Finally who wins this match? Well, this depends on your expectation, budget and targets from your campaigns. As long years professional , I dont have a preference . Each business needs different campaigns, you may select to attract new clients in both tools while achieving your corporate targets.
Ladies and Gentlemen, unforgettable match is about to start in Madison Square Garden, please sit back and watch this.
Erkan Meydanlioglu,Mr
http://www.articlesbase.com/online-business-articles/live-from-madison-square-garden-seo-vs-sem-120682.html
Categories: Local SEO Optimization Tags: 10, 12, Add, Ads, Adwords, an, and, another, area, Article, Articles, at, back, be, best, building, business, by, campaign, change, city, Class, com, comparison, content, CT, Dan, data, den, design, development, Don't, easy, effective, engine, engine optimization, Engines, even, Expert, factors, for, fu, geo, geographic, get, Good, google, graph, Hat, high, higher, Hire, home, how, html, important, improve, in, increase, index, indexing, Industry, is, Key, keyword, Keywords, landing, landing page, Let, link, Link Building, links, list, listed, live, local, local business, MA, make, market, marketin, marketing, Minutes, money, more, my, natural, Need, network, New, now, Of, Off, off page, on, on page, one, online, optimization, other, owner, page, page rank, pagerank, pages, Part, pay per click, per, ping, Power, ppc, Pr, Professional, Professionals, promo, Promote, Quality, quick, rank, ranking, rankings, remember, results, revenue, road, sales, search, search engine, search engine marketing, Search engine optimizati, Search Engine Optimization, Search Engines, secret, secrets, sem, seo, service, services, Should, simple, site, sphere, tag, take, talk, target, tech, technology, ten, Than, The, this, to, tool, tools, top, update, us, use, Using, visitors, vs, waiting, we, web, webmaster, webmasters, website, wil, with, Word, words, work, working, works, www, yahoo, You, your
SEO Keyword Research Basics Pay Per Click, Google adsense Advertising #4
Get keyword elite here
http://moneybox5.bryxen4.hop.clickbank.net/
1 of 6 how to Video Tutorial.
Joe Barrett
702 286-4212
Get Internet Marketing Training made easy at.
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Duration : 0:5:40
Categories: SEO Basics Tags: [pay, 12, 19, Ads, adsense], advertise, advertising, Adwords, Affiliate, affiliates, an, and, at, Basic, basics, be, best, blog, book, business, campaign, cash, click], clickbank, com, company, content, CT, diego, earn, easy, elite, engine, engine optimization, even, for, get, google, Hat, help, high, high search, how, how to, in, internet, Internet Marketing, is, Key, keyword, keyword elite, keyword research, keyword research basics, learn, MA, make, management, market, marketin, marketing, media, money, my, network, Of, on, one, online, optimization, pay per click, per, PIL, Positioning, ppc, Pr, program, programs, rank, ranking, research, revenue, san, search, search engine, search engine marketing, Search engine optimizati, Search Engine Optimization, search engine positioning, secret, secrets, seo, seo basic, SEO Basics, seo keyword, seo keyword research, seo search engine, SEO Tips, SEO tricks, service, services, site, sites, small, small business, small business search en, software, submission, ten, The, Tip, tips, to, top, traffic, Training, trick, tricks, tutorial, url, us, use, Using, video, video tutorial, ware, we, web, web search, website, Websites, what, with, Word, words, work, www, yahoo, You, your, youtube
Search Engine Optimization Interview: SEO Advice & Tips
Get Connected host Mike Agerbo interviews SEO consultant Tony Hutchcroft during the 2008 Vancouver Massive Technology Event about website search engine optimization strategies.
Various topics are covered offering tips and advice on a variety of SEO services like search engine friendly website design, site & server analysis, key word research, optimizing website content, Meta tags and analytics. SEO services are designed to increase online visibility by attaining top rankings and listings on the major search engines like Google and Yahoo.
Hutchcroft is with 1st on the List Promotion Inc, an Internet marketing company out of Vancouver, Canada that provides search engine optimization and online marketing services to businesses throughout Canada and the United States. For more information on their search engine optimization services check out http://www.1stonthelist.ca
Duration : 0:5:3
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SEO Strategy For Local Business – Search Engine Optimization Strategy For Local Business
Internet Marketing Consultant — Josh Nelson — Shares his SEO Strategies and Techniques for Local Business. He gives you actionable ideas to get top placement on Google, Yahoo & Bing for your Local Business.
Duration : 0:13:59
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How can i improve SEO?
I want to know more about SEO and different ways i could promote the site. I have optimized the site for web design wakefield as a keyword or phrase. But i would like to do some off page SEO. Has anyone got any tips or suggestions software anything?
Thanks in advance for any answers.
On-site SEO advice: Have a bit more text on the home page to boost the keyword density, and use titles on links and alt text for pics to do the same. Off-site SEO: start social bookmarking, networking, Twittering, blogging and using sites for putting up content with links like Hubpages and Squidoo, etc, etc. You can quickly get 40-50 incoming links that way
Read this article for more SEO Web Design tips. It’s too long, so I can’t copy all to yahoo answer
http://powerplaymarketing.com/blog/web-design/seo-web-design-tips/
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How to incease traffic on my SEO web site?
I have a web site about listing of more than 50 seo tools at
http://free-seo-tools-service.blogspot.com/
How should I incraese traffic to this seo web site?
You can get traffic by trying a free traffic exchange service like TrafficSwarm at http://www.trafficswarm.com/go.cgi?56268…
or WebCentreSurf at http://webcentresurf.com/?27972
Try StumbleUpon at http://www.stumbleupon.com and add your site to your favorites.
You can try article marketing at an article submission service like http://www.ezinearticles.com and link back to your website in the resource box for your articles.
You can also comment on popular blogs like John Chow’s or Joel Comm’s that allow linkbacks to your URL. Do a Yahoo Search.
Create a video and upload it to YouTube with your URL flashed on the screen. All of these are free.
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Advertising: Ways To Promote Music Search Engine?
What are some ways to promote an online search engine that deals with music? Please add to this list:
#1, On page SEO : Creation of Meta Tags and content.
#2, On page link structure.
#3, Submitting to web directories that relate to music.
#4, Submitting to Social BookMarketing Sites.
#5, Posting on music forums leaving signature in posting(s).
#6, Posting link on the link page of yahoo groups relating to music.
#7, Create articles relating to music and submitting to article directories.
#8, Submitting posting and links to music blogs.
#1, On page SEO : Creation of Meta Tags and content.
#2, On page link structure.
#3, Submitting to web directories that relate to music.
#4, Submitting to Social BookMarketing Sites.
#5, Posting on music forums leaving signature in posting(s).
#6, Posting link on the link page of yahoo groups relating to music.
#7, Create articles relating to music and submitting to article directories.
#8, Submitting posting and links to music blogs
#9, Artist news
#10, Top genre artists
Go to that URL and find some books that protain to this.
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