Live From Madison Square Garden, SEO Vs Sem!
A great evening in Manhattan, a fantastic atmosphere in Madison Square Garden. Web business people is waiting this match for a long time. One side there is Search Engine Optimization and Search Engine Marketing on the other, both seems fit and there is desire to win on face. Last years both sides challenged to other but they never came to face to face. Before the match starts, lets take a short look to their career, strength and weaknesses.
Called SEO is short term of Search Engine Optimization. A milestone in web business since the search engines are the main source for web users before they buy services or products online. Finest and most trustable data source with their high indexing capacity and different logical algos working on the back round may depend on your rankings while results are listed. As most web users do not look much after the 3rd pages of results, web business owners are directly influenced. A web surfer can be your client if your web site is ranked at the top of search results but how you get listed at the top of a major engine? Even there are different algos powering the search engines the main theory is mostly same, simple algo stands on location and frequency. A crawl base search engines use spiders a web site and classifies with different principles to define the ranking. A fact about algo can be changed or improved for search quality. I’am sure all professionals will remember Florida Update on Google. Indeed it was an earchquake more than an update, many results were changed or disappeared on Google, some high rankings even lost from the index. Actually general Google algo is formulated as Relevance Score , PageRank , Local Score with other tweaking , tuning or filtering aspects. Main development point of a search algo is how much off page factors are important and their degrees take part in your algo. The theory on here is not giving much control to webmasters with on page factors .Other search engines do not use Page Rank since Page Rank is a trademark which belongs to Google. Avoiding any spamming , manipulation trials, over optimization or even cloaked content, engines are modifying or changing the degrees ,adding new variables on their algo time to time but all work done is to provide higher search relevancy and quality for users. (Relevance score is SEO efforts, Page Rank is Link building efforts for Google and Local Score is links from expert documents) As seen from the formula, SEO efforts only work on relevance score and vary your ranking 10% if you hired a SEO professional but this can increase 18% if your SEO is master level. I would like to talk about Yahoo and Live search engines’ secrets either but as mentioned they are my professional secrets for now, if you don’t know these, its impossible to get top results on Yahoo or Live.
Search Engine Marketing (Pay Per Click) is paid inclusions as seen Sponsored Results on engines based on pay per click. This marketing tool has been increased enormously in these years, even with expensive per click rates. In some keywords or phrases a click may cost 10€ ( online dating industry) whether visit converts to a lead or not. Ads buyers are ready to pay these high per click bills because SEM efforts bring more revenue than they spent. How this technology works while displaying the ads? Lets say few words about Google Adwords. Google has 2 different networks such as search network and content network. Search network means Google powered search results that you may see on any website with a search bar using Google’s search technology. Content network is different spidering technology and matching the search query and web site content. If you have a web site with high quality and useful content, you may apply and get involved Google’s Adsense network to make money. Google will classify your content and display related ads when a search query is matched as you have probably seen Ads by Google on web.
If SEO and SEM are powerful marketing tools which is the best and effective on sales conversion rates? This is the fatal question, both have advantages changing to the case, then lets compare:
A)In SEM, your web site does not need a change in most cases. If you want high conversion rates, a SEM professional should prepare high quality landing page is necessary only, not your entire design. On the other hand SEO may require some major design changes to get good spidering by engines.
B)PPC Ads charged when clicked only, displaying your ads will not cost you anything but poor Click Through Rates will increase your minimum per click costs. SEO visits are free of charge as visitors comes by clicking the natural search results from a search engine. Most visitors likely to trust a site they find on a search engine, they feel like natural results have been approved by the search engine.
C) SEM brings very quick results to analyze your campaign while SEO effects can take long time on ranking. On Adwords, just 15 minutes is enough to display your campaign on screen but SEO results may take up to 3 months on engine’s ranking.
D) ROI and Conversion rates are higher in SEM because you may design different landing pages according to your major products or services with price charts, feature comparison tables .However in SEO, you can not make these much because your most powerful PR page is your homepage so your sub pages which includes your product specification will not get listed higher than your main page.
E) Targeting is easy in SEM with campaign settings option. You may target national ,regional or international geographical areas depending on your shipping options. Google has features to promote your local business with accessing your business address or just selecting distribution area on Google Map. Another useful tool is matching options are enables you to select broad ,phrase,exacxt or negative matches while displaying your ads.When you prefer SEO, you can not prepare different target pages as they will be sub pages and will not get listed higher than your main page as above.
F) SEM limits you with your budget because your ads campaign will stop displaying when your daily, keywords or monthly budget is reached while SEO results longer even months after optimization work is done.
Finally who wins this match? Well, this depends on your expectation, budget and targets from your campaigns. As long years professional , I dont have a preference . Each business needs different campaigns, you may select to attract new clients in both tools while achieving your corporate targets.
Ladies and Gentlemen, unforgettable match is about to start in Madison Square Garden, please sit back and watch this.
Erkan Meydanlioglu,Mr
http://www.articlesbase.com/online-business-articles/live-from-madison-square-garden-seo-vs-sem-120682.html
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SEO Keyword Research Basics Pay Per Click, Google adsense Advertising #4
Get keyword elite here
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1 of 6 how to Video Tutorial.
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Duration : 0:5:40
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Search Engine Optimization Interview: SEO Advice & Tips
Get Connected host Mike Agerbo interviews SEO consultant Tony Hutchcroft during the 2008 Vancouver Massive Technology Event about website search engine optimization strategies.
Various topics are covered offering tips and advice on a variety of SEO services like search engine friendly website design, site & server analysis, key word research, optimizing website content, Meta tags and analytics. SEO services are designed to increase online visibility by attaining top rankings and listings on the major search engines like Google and Yahoo.
Hutchcroft is with 1st on the List Promotion Inc, an Internet marketing company out of Vancouver, Canada that provides search engine optimization and online marketing services to businesses throughout Canada and the United States. For more information on their search engine optimization services check out http://www.1stonthelist.ca
Duration : 0:5:3
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SEO Strategy For Local Business – Search Engine Optimization Strategy For Local Business
Internet Marketing Consultant — Josh Nelson — Shares his SEO Strategies and Techniques for Local Business. He gives you actionable ideas to get top placement on Google, Yahoo & Bing for your Local Business.
Duration : 0:13:59
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How can i improve SEO?
I want to know more about SEO and different ways i could promote the site. I have optimized the site for web design wakefield as a keyword or phrase. But i would like to do some off page SEO. Has anyone got any tips or suggestions software anything?
Thanks in advance for any answers.
On-site SEO advice: Have a bit more text on the home page to boost the keyword density, and use titles on links and alt text for pics to do the same. Off-site SEO: start social bookmarking, networking, Twittering, blogging and using sites for putting up content with links like Hubpages and Squidoo, etc, etc. You can quickly get 40-50 incoming links that way
Read this article for more SEO Web Design tips. It’s too long, so I can’t copy all to yahoo answer
http://powerplaymarketing.com/blog/web-design/seo-web-design-tips/
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How to incease traffic on my SEO web site?
I have a web site about listing of more than 50 seo tools at
http://free-seo-tools-service.blogspot.com/
How should I incraese traffic to this seo web site?
You can get traffic by trying a free traffic exchange service like TrafficSwarm at http://www.trafficswarm.com/go.cgi?56268…
or WebCentreSurf at http://webcentresurf.com/?27972
Try StumbleUpon at http://www.stumbleupon.com and add your site to your favorites.
You can try article marketing at an article submission service like http://www.ezinearticles.com and link back to your website in the resource box for your articles.
You can also comment on popular blogs like John Chow’s or Joel Comm’s that allow linkbacks to your URL. Do a Yahoo Search.
Create a video and upload it to YouTube with your URL flashed on the screen. All of these are free.
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Advertising: Ways To Promote Music Search Engine?
What are some ways to promote an online search engine that deals with music? Please add to this list:
#1, On page SEO : Creation of Meta Tags and content.
#2, On page link structure.
#3, Submitting to web directories that relate to music.
#4, Submitting to Social BookMarketing Sites.
#5, Posting on music forums leaving signature in posting(s).
#6, Posting link on the link page of yahoo groups relating to music.
#7, Create articles relating to music and submitting to article directories.
#8, Submitting posting and links to music blogs.
#1, On page SEO : Creation of Meta Tags and content.
#2, On page link structure.
#3, Submitting to web directories that relate to music.
#4, Submitting to Social BookMarketing Sites.
#5, Posting on music forums leaving signature in posting(s).
#6, Posting link on the link page of yahoo groups relating to music.
#7, Create articles relating to music and submitting to article directories.
#8, Submitting posting and links to music blogs
#9, Artist news
#10, Top genre artists
Go to that URL and find some books that protain to this.
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Localize It Local Search and Local SEO Placement Company
Localize It, a local SEO and local search service provider generates page 1 ranks on various search engines for your local businesss products, services, and/ or brands. Page 1 visibility on over the largest search engines, including Google, Yahoo, MSN, Bing, AOL, will give your local business a larger exposure for capturing new leads, and / or direct buyers to your storefront. Empower Localize It, as your internet marketing partner and get found locally online.
Duration : 0:3:29
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Is that web creator Wix.com really SEO friendly?
Ok, so we do web design, but we’re used to working in HTML, CSS, C++, JavaScript, etc.
We had a client contact us asking if they had already purchased their bandwidth, storage, and domain name from a site, if we could set it up for them. We agreed. (Saves us time)…
well it turns out it was wix.com where they purchased bandwidth, storage, and then a separate domain name hosted through a site they recommended.
Here is the thing. We don’t like using strictly flash based programs like wix.com. We signed up for the forum and found out several things were NOT available for use (HTML embedding, shopping cart that was actually usable, etc). We also found out wix.com is still in BETA version. (Nice to know now!)
Well it claim’s its SEO friendly. Our client asked us a few weeks ago why it wasn’t registering on google.com, yahoo.com or other search engines. We tried our hardest to get it to come up (Pardon me if I sound uneducated..my BF does most of the web design, I just help with what looks good & where)
It claims the free pages are SEO friendly. Well we tried to make our own free page to see how long it would take to show up. NEVER DID.
My BF asked their support team why it wasn’t showing up and we found a question that said it would take 10-15 days for google to pick up the site….(I’ve personally read it can take up to 6 months for a new site…)
This site has been up for MONTHS now, had plenty of searches and will still not come up. I’ve read that Flash made sites are VERY HARD for google and other search engines to pick up on. Is that true?
We found out through the "Ceo" of the company that wix uses a big SWF file for their main site (the actual place you sign up make your site etc.) then everyone’s individual site is ONE xml file. So bascially they have one SWF file running a million or so XML files.
Will this show up or should my client try to get his money back from them?
did you try using the 10 tags wix gives you under settings?
btw i’m also considering using wix to make a website for a small company but they don’t want to be limited to only having 10 tags so i’m trying to figure out if theres some way to get around that or if i should just dump wix. (my question –> http://answers.yahoo.com/question/index?qid=20090816085645AAfZVFf) would you know anything about this matter?
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Latest “SEO Services” News
igourmet.com Selects Atrinsic Interactive as Search Marketing Agency
New York, NY Atrinsic, Inc. Nasdaq:ATRN today announced that its interactive marketing division, Atrinsic Interactive, has been selected as the exclusive search marketing agency for igourmet.com www.igourmet.com, America’s leading online gourmet food and gift retailer. In addition to search marketing and optimization services, the agency will also provide BrandLock …
Read more on PitchEngine
igourmet.com Selects Atrinsic Interactive as Search Marketing Agency
Atrinsic, Inc. today announced that its interactive marketing division, Atrinsic Interactive, has been selected as the exclusive search marketing agency for igourmet.com , America’s leading online gourmet food and gift retailer.
Read more on Business Wire via Yahoo! Finance
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